Segment:- From Discovery to Distribution: Unlock Your Gift & Monetize It.

What if the moment you found your gift wasn’t the finish line—but the starting gun for service at scale? We dive into the real path from potential to profit, pulling apart the fears that keep talented people stuck and replacing them with a simple, convicting framework: discover, develop, distribute. The heart of the conversation is bold and practical. Discovery isn’t a lightning bolt—it’s a practice of noticing what people consistently ask of you, testing where you create outsized results, and letting failure sharpen your focus. Development is stewardship: turn talent into dependable outcomes through deliberate practice, feedback, and systems. And distribution is where most stall, because selling feels icky. We flip that script: selling is helping. When someone buys, they’re paying for saved time, reduced risk, and a result they couldn’t (or wouldn’t) create alone.

We share a faith-infused lens that surprises many: people bless the one willing to sell and curse the hoarder who withholds solutions. That mindset unlocks real business movement—clear offers, ethical pricing, and the courage to reach the people your work serves best. Then we get tactical. Every business rises on sales, both face-to-face and online. We unpack a pivotal lesson from Myron Golden: don’t build “money mountains” and accept pebbles—tie your fees to outcomes with percentages. Then take the next leap into perpetuity deals, where you do the work once and participate in the value for as long as it lasts. Think royalties, revenue shares, licensing, and evergreen funnels that let your gift keep working.

You’ll leave with a sharper playbook and a lighter conscience: stop waiting for permission, start measuring value, and structure your offers so everyone wins—especially your buyer. If this conversation helps you see selling as service and mastery as your duty, share it with a friend, hit follow, and drop a review with your biggest mindset shift.

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Host: https://www.instagram.com/derrick.abaitey/

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Episode Transcript

SPEAKER_02 (00:00):
Yeah, when you were speaking, you know, I was just
also thinking about the timeswhere my wife has just told me
I'm proud of you.
Just those words is enough to uhmake any person to climb the
highest mountain.
Um that's why I say that as anentrepreneur, as as a go-getter,
yeah, find a support systemquick enough in life.

SPEAKER_00 (00:20):
That's it.

SPEAKER_02 (00:21):
Because when you do, you win faster.
That's it.
You know, you win with a team,that's right.
Win alone.
That's it.
That's it.
That's incredible.
Shout out to Abigail.
Yes, sir.
You have a book coming out.
Yes, sir.
Monetize your gift.
Yes, sir.
And as you speak, I can tell youreally I shouldn't have the
gift.

SPEAKER_01 (00:40):
Thank you, sir.
What can we expect in that book?
Man, uh monetize your gift iseverything I wish somebody told
me about finding my gift.
So there's a process ofeverything with me, there's a
story, right?
There's a process in how I foundthis concept.
And it's through the Bible, theparable of the talents.
There's three D's in thatscripture.

(01:01):
The parable of talents, the onethat had one, the one that had
two, the one that had five,right?
We know the one that had one hidtheirs in the ground.
So God showed me at 19 that thefirst step is discovery.
It's discovering what the giftthat God has given you.
So you discover what is it thatGod has given me.
And you don't discover, Goddoesn't always just say, Derek,
this is your gift.
David, this is your gift.

(01:21):
He doesn't do that.
You have to discover through,honestly, sometimes failure,
sometimes other people showingyou, as some of those examples I
gave, you have to discover yourgift through the process of
discovery.
And then that's the first step.
So once you've discovered it,the next step is development.
So that's why when God told themto take what they had and

(01:42):
multiply and increase, the twoand the five, they multiplied
theirs, they increased, theydeveloped the gift or the talent
into more.
That's our obligation.
We're supposed to multiplywhatever He gives us.
It's it's to take your gift andtake it into mastery.
So don't just be get find yourgift and just stay there.
You gotta find your gift,multiply it into mastery to

(02:05):
become excellent, world class tobecome the best.
Like I have the the aim tobecome one of the, and I believe
we are, one of the best webinaragencies in the world, right?
We want to become the best inanything we do.
So that's the second step, isdiscover development.
The third step is the last partthat most people get wrong.
And this is what the bookdetails is distribution.

(02:26):
It's implied.
God never gives you a gift foryourself, it's never for you
alone, it's for the others.
So we know that God's nature isto take whatever He's given you
and to distribute or give them.
The Bible says distribution,distribution is to serve among
many, right?
So my gift is to take that giftand give it out to the market.

(02:48):
And when I say give it out, I'mnot saying for free either.
I'm talking about monetizingthat gift.
So this is where monetizingcomes.
When you have a gift and youdistribute the gift, so this
3Ds, discover, develop,distribute.
That is the that is the aim ofthe book.
And the book breaks down each ofthose components in deep detail.
And the distribution part ismost people don't market their

(03:11):
gift.
I love what Proverbs 11:26 says.
And where it says, People cursethe one who hoards grain, but
they prey God's blessing on theone who is willing to sell.
People don't know that's in theBible.
The one who is willing to sell,not donate, not uh handout for
free, it says sell, sell, sellour gift.

(03:31):
So the people are cursing theperson that's hoarding, holding
their knowledge, if it'sinformation, whole wholesale
fashion business, if you'reholding that knowledge, or you,
the person that has the tour,tour travel business that wants
to help people from the US orabroad come to Ghana, if you're
hoarding that knowledge, theBible says the people curse you
for holding that and hoardingit, but they prey the blessing

(03:54):
on the one who is willing tosell.
So that means distribution, youhave to be willing to sell.
And so that book details thatbecause I realize this is what
we struggle with as believers inthe kingdom.
A lot of people struggle withselling.
And selling, to me, selling ishelping.
Selling is helping.
And I detail this in the booktoo, but I want to break this

(04:14):
down.
I want to give thisillustration, right?
This goes into my psyche as achildhood, as a gun young kid in
America.
I was selling theseentertainment books, right?
To try to help, you know,fundraise as a kid for these
things that we had.
My mom would be like, David,David, David, David, stop, stop,
stop, slow down, slow down.
It's too much.
It's too much.
Like, like trying to be modestdoesn't want me to, because I

(04:36):
believe sales is bound in theheart of a child.
Children are naturalsalespeople.
They sell all the time.
Mommy, daddy, can I have this?
Can I have that?
Like they're always trying tosell.
So I'm trying to sell as achild, and my mom is stifling
that.
Most parents do, unfortunately.
But parents don't stifle that.
So here's what happens.
In the Jewish, this is what Ilearned.
The Jewish community, this isthe reason why the Jewish

(04:58):
population, they are in the US,they are 4% of the population
and control 40% of the wealth inAmerica.
How is that possible?
It's it's not it's not becauseof any other factor than the
mindsets they're taught fromchildhood.
And there's a book, one of myfavorite books, called Thou
Shalt Prosper by Rabbi DanielLappin.
He breaks down the TenCommandments of Money according

(05:18):
to the Jewish culture.
And one of the principles, whichis this is why I'm kind of
coming back to selling andcoming back to the distribution,
is that when you're selling,you're not, you shouldn't see
selling as selling.
The Jewish community, so taketake the example of me selling
the entertainment books.
Let's put that same example inthe Jewish community, what would
have happened?
Let's call him Little Johnny.
So Little Johnny is sellingcookies to Mr.

(05:42):
Smith and Mr.
Mr.
Amoah, right?
He's sell is selling cookies tothe different people.
And what happens is this Johnnycomes home and he's cooking and
he's selling all these, he'sbaking all these cookies, and he
sells the block.
He sells all the cookies, heruns out, he comes home.
His mom and dad look at Johnnyand say, Johnny, good job.

(06:02):
I'm so proud of you.
Do you know what you did whenyou sold the cookie to Mr.
Smith and Mr.
Amwa and all these people thatyou sold the cookies to?
Even though they gave you$5 or$ds, they gave you the money for
the uh for the cookies.
You know when they did that?
You helped them.
They don't have to uh knead thedough, they don't have to put
the chocolate chips in there,they don't have to get the

(06:23):
parchment paper, put it in theoven.
They're explaining to Johnny allof the work that you've done to
help those people.
You've blessed those people.
I'm so proud of you.
And they explain to Johnny, andJohnny's looking at it like,
wow, I sold the cookie, but Idid something way more than sell
the cookie.
I helped that person.
So Johnny from a child seesselling as helping.

(06:44):
He doesn't see selling like it'ssleazy.
It doesn't feel icky.
It doesn't feel, oh man, I'mtrying to take from somebody.
No, he feels that I'm on thelower end of the stick.
I got the lower end of thestick.
You're getting more than I am.
He's taught that by his parents.
And so what does Johnny do whenhe grows up?
The way that Johnny sees openingthe door for the old lady is the

(07:04):
same way he sees selling acookie or selling real estate as
he gets older, sellinginsurance, selling products,
selling fashion.
It doesn't matter.
He has the concept in his mindthat selling is noble, it's
righteous, it's holy, it'sblessed, it's a good thing, it's
a God thing.
But I, as a child, was that wasbeaten out of me until I got

(07:26):
older and had to rework thatmindset.
And now I don't look, I look atselling.
I think selling is one of themost noble professions, most
honorable professions in theworld.
And every entrepreneur shouldfeel that way about selling.
So that goes back to my book.
I go in deep detail indistribution because a lot of
people don't have that mindsetabout selling.

(07:46):
They feel, they feel like, ohman, I'm taking from somebody.
Oh man, it's just I'm takingmoney from somebody to make a
sale.
No, you have to add 10 timesmore value to make a great sale.

SPEAKER_02 (07:57):
It's a limiting belief, isn't it?

SPEAKER_01 (07:58):
Yes.

SPEAKER_00 (07:59):
What's the one skill you think every entrepreneur
needs?
Man.
There's so many.
Uh the one skill, you've got tohave the selling ability.
Yeah, but I knew you were gonnasay I don't know why it took you
so long.
I was trying to think ofanything else, but I was like,
no.
Sale.

SPEAKER_02 (08:16):
Selling selling is so critical.
I think I learned that a yearinto my business, yeah, when I
realized that nah, what Ineeded, what I needed really
before I started this businesswas the ability to sell.
Yes.
Both face-to-face and on theinternet.
That's it.
That's it.
Yes.
It's because you want to make asale.
Absolutely.
And if you can't make a sale,that business is not gonna work.
It's dead, no doubt.

(08:37):
And especially when you start abusiness and you're the only
person in there.
Right.
As a new business person, youneed to do the accounting, you
need to do the sales, you needto do the marketing, everything.
Right.
But I think the first thing youneed is a sale.
100% I agree with you.
Now, yeah, being a student ofMyron Golden.

(08:58):
Yes, sir.
What was one big lesson you'velearned from him?

SPEAKER_01 (09:01):
Oh man, there are so many, but the biggest one is he
transferred his mindset to me.
That's that's how I see it.
I gotta transfer like theimportance of mindset.
Like, I can't describe someonethe best way to describe it is
to illustrate through story,right?
True story.
I'm a part of his inner circleat the time, and he's we're on a

(09:24):
call, and this is a group call,virtual call, and there's a
bunch of people on, and we'resharing our wins.
And I'm sharing my win uh andhow we'd help this client uh
make multiple, multiple sixfigures in a day.
And and you know, everybody'slike, man, that's great, David,
that's awesome.
Like it was over four over$400,000, right?
So he's like, that's great,David, amazing.

(09:46):
Like everybody in the group islike, great, great, great, like
all the cheering and everything.
Myron's kind of stoic, like,like no real expression.
And he's and then and then andthen he asked me, he said, uh,
David, how much did you make inthat, you know, transaction and
everything?
He said we ended up at 25k.
He's like, How do you how do youfeel about that?
Like, I came to the call tocelebrate.
To celebrate.

(10:07):
I was excited, but now I'mquestioning how I should feel
about it because I'm like, ah, Ididn't put the math.
Okay, 400,000.
25.
Well, I guess that's really notthat much.
Comparatively, if we helpedsomebody make this and we only
took this, it's decent, but it'snot, it's not a whole lot.
And he started to, it had mequestion what I was doing.
And then he said, he said to me,he said, David, can I coach you?

(10:30):
I said, okay.
He said, never do that again.
And he's like, never ever do adone-for-you service without
charging a percentage, where youtake a percentage of the result
that you get.
Because you're creating thesystem, you're creating money
mountains for people, and you'retaking pebbles.
How does that feel?
And it just, it was a coachablemoment.

(10:50):
And I from that day on, wealways added percentages into
the work that we do withwebinars and challenges.
And that one thing alone hasproduced millions of dollars
just doing that, right?
Just that one component.
Now, here's what's interesting.
So I come to another event laterin the year and I go to uh
somewhere in the in California,we see each other.

(11:13):
And I say, Myron, uh, Iimplemented everything you
shared.
We got we got the uh we got theuh percentage deals built into
everything now.
He's like, okay, great.
You want to get to the realmoney?
I'm like, wait, doesn't didn'twe didn't didn't they just get
to the level that wasn't it?
He's like, so so then he said,you know, you know what you need
to get to?

(11:33):
You need to get to perpetuitydeals.
What is a what is a perpetuitydeal?
He said, a perpetuity deal iswhere you get paid, you do work
once and you get paid for therest of your life.
He's like, Oh yeah, I got acouple of those.

SPEAKER_00 (11:45):
Connected Minds podcast.