This week Daniel and Jun dive into the latest trends in Korea, as well as looking into predictions for 2025. They explore what's currently popular across the categories of food, fashion, technology, language, culture, and finance. Food trends include the massive popularity of the Netflix show "Culinary Class Wars," blood sugar monitoring, and protein drinks. In fashion, they discuss the term "demure," the popularity of UGGs, and the trend of customizing personal items called “kku" (-꾸). They also analyze trends from the annual "Trend Korea 2025" book, which predicts shifts toward valuing ordinary experiences ("aboha"), making small incremental improvements ("one-point-up"), and prioritizing real-world experiences over digital ones.
If you're interested in keeping up with the latest changes in Korea, this episode is for you! Daniel and Jun discuss why reading culture in Korea is so different from the US, and debate whether any of the 2025 predictions will come true. Also in this episode, Daniel amazes Jun with his knowledge of Korean children’s cartoons, while Jun once again demonstrates his superior knowledge of scholars and philosophers.
This episode contains a paid sponsorship for KimlyParc, which is 90s Korean instant coffee, reimagined and reinvented. KimlyParc is the premiere instant coffee brand with amazing flavors and the highest quality ingredients. If you’re in the US, head to kimlyparc.com and use the code “KAP” at checkout to get 20% off your order today. If you’re in Korea, search “ 킴리팍” on Naver.
US: https://kimlyparc.com/discount/KAP
Korea: https://smartstore.naver.com/kimlyparc
As a reminder, we record one episode a week in-person from Seoul, South Korea. We hope you enjoy listening to our conversation, and we're so excited to have you following us on this journey!
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