Summary
In this episode of Conquering Brand Beasts, JCC and Thomas delve into the complex history of Pepsi's branding and marketing strategies, contrasting it with Coca-Cola's more stable identity. They explore various campaigns, both successful and disastrous, including the infamous Kendall Jenner ad and the 1992 Philippines incident. The conversation highlights the importance of understanding brand identity, audience engagement, and the lessons small businesses can learn from Pepsi's missteps.
Takeaways
- Pepsi's brand identity has often been unclear compared to Coca-Cola's consistent message of joy.
- The pursuit of youth has led Pepsi to chase trends rather than establish a solid brand foundation.
- Historical marketing campaigns reveal both successes and failures in Pepsi's strategy.
- The Taste Test Challenge was a notable campaign that highlighted consumer preferences.
- Controversial incidents, like the Michael Jackson ad, show the risks of high-stakes marketing.
- The 1992 Philippines incident illustrates the dangers of promotional errors and their consequences.
- Legal implications arose from the Harrier Jet campaign, emphasizing the need for clear communication in advertising.
- Modern missteps, such as the Kendall Jenner ad, demonstrate the importance of cultural sensitivity in marketing.
- Small businesses can learn from Pepsi's mistakes by focusing on audience engagement and brand consistency.
- The future of branding requires adaptability and a strong understanding of consumer behaviour.
Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.
For more information, please click here
Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday!
For more information about Koyoti, please visit: www.koyoti.com
Have questions or comments about what we're doing? Email us here!
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.