In this special episode, Labor Lounge Podcast goes LIVE from the 11th Annual Women Business Leaders Forum by NJBIA. Anthony and Cyndie are joined by powerhouse podcast producers Carey Balogh and Lauren Sleeman of Brand Groupies for a behind-the-scenes look at how the podcast is made - and why podcasting is a powerful tool for brand visibility, business development, and executive thought leadership.
00:00 – Opening welcome to the Labor Lounge LIVE session
01:26 – Cyndie introduces the hosts and Brand Groupies team
02:43 – Anthony promotes upcoming podcast guests and platforms
03:54 – Carey shares how Brand Groupies podcast began
05:25 – Lauren explains why podcasting is the new PR
06:31 – Cyndie describes how she met Brand Groupies and started the show
08:33 – Anthony talks about challenges and benefits of launching a podcast
09:53 – Lauren explains how Brand Groupies handles production for clients
11:07 – Carey emphasizes consistency and social media amplification
12:51 – Lauren reveals the “dirty little secret” of podcast guesting
14:09 – Cyndie and Anthony share what recording days are like
16:05 – Advice for anyone considering starting a podcast
17:35 – Brand Groupies’ success stories and podcast performance
18:49 – Audience Q&A: cost, ROI, and marketing benefits
25:23 – Closing discussion on using podcasts to grow your brand
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