January 7, 2025 • 39 mins
In this engaging conversation, Tanya Wilson interviews Matthew Greger, a dynamic speaker and the author of the upcoming book Think Brilliance. They explore the importance of curiosity and creativity in personal and professional growth and highlight how the Think Brilliance framework is designed to unlock individual potential. Matthew shares his journey of writing the book, overcoming fear, and the transformative power of mastermind groups. Together, they emphasize the significance of investing in oneself, fostering community connections, and pursuing innovative ideas to drive growth and success.
7 Key Takeaways:
- Curiosity and creativity are essential for problem-solving.
Approaching challenges with curiosity can uncover unexpected solutions. - Surround yourself with inspiring people.
The right community can spark breakthroughs and drive personal growth. - The Think Brilliance framework unlocks potential.
Matthew’s innovative framework empowers individuals to think differently and achieve more. - Ask, "What if?"
This simple question can lead to transformative ideas and innovation. - Invest in yourself for the greatest returns.
Personal growth is a lifelong journey that pays dividends in all areas of life. - Overcome fear to pursue your goals.
Writing Think Brilliance was a leap of faith for Matthew, proving that stepping out of your comfort zone leads to growth. - Community and connection fuel personal and professional success.
Collaboration and shared experiences with others bring out collective brilliance.
The first five people to share this episode will receive a copy of Matthew's book. Just tag us @ladieskickinass in your post, and we'll contact you to get the book in your hands!
Connect with Matthew & the Think Brilliance community.
Instagram Matthew's Link Site Think Brilliance Book
Interested in learning more about the Ultra Mastermind where we met? Get in the room with people seriously kickin' ass! Learn more here
Learn more about ASCEND - Applications being accepted through June 25th!
Connect more with Tanya & Ladies Kickin Ass…
Facebook LinkedIn YouTube TikTok Website Insta
Join: BadAss Inner Circle
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Welcome to the Ladies Kickin' Ass Podcast, where we
help you ignite your innerbadass and create the service
business of your dreams.
I'm your host, Tanya Wilson,and together we'll dive into
inspiring stories and expertcoaching to set your journey on
fire.
Speaker 2 (00:28):
Hello my fellow badass ladies.
Today we have got a littletreat for you.
You might have noticed from thegraphic and from this cute face
on the screen that this is nota lady.
Today, we've got my friend,matthew Greger, with us, and
he's a dynamic coach and speakerand soon-to-be well, not
soon-to-be he's already writtenthe book soon-to-be best-selling
(00:51):
author, we'll say that whosemission is to inspire brilliance
by helping individuals unlocktheir creativity and curiosity
to achieve extraordinary resultsin life and business.
I know that Matthew has a hugepassion for this because he
lives that himself.
I wanted to bring him to youtoday so that you can experience
what this looks like.
(01:11):
We have so much good stuff totalk about.
His upcoming book, thinkBrilliance is about harnessing
these powerful traits to driveinnovative, solution-based
problems and lead with impact.
Matthew and I actually connectedthrough Brendan Burchard's
Growth Day Ultra group, whichI'm so blessed to be a part of,
where we've both been divingdeep in the last year into
(01:33):
personal professional growthwith some of the brightest minds
that you can possibly find.
I mean, the world is justdifferent when you surround
yourself with people that wantto kick ass.
In fact, we're part of anexclusive mastermind where, in
2025, we all made the commitmentto go all in and throw our fear
to the side and really set thestage for a monumental
(01:55):
breakthrough, so I can't wait totalk about that.
Today, too, we'll be chattingabout the importance of
surrounding yourself with acommunity that challenges you
and inspires you, as well asdigging into Matthew's creative
strategies that can help all ofyou, entrepreneurial mamas,
build thriving servicebusinesses without losing your
mind.
So, matthew, thank you so muchfor being on the podcast today.
(02:19):
This is going to be so fun,because I just love talking to
you anyways, but tell ourlisteners what inspired you to
write your new book and what youhope to get out of it by
helping people with it.
What's the whole premise?
Just give us the deets.
Speaker 3 (02:37):
I sure will, tanya, I appreciate you having me on,
and you are one inspiring lady,that's for sure.
So what?
What got me to write this book?
You know, throughout my careerand life I've spent over 30
years in advertising, creativity, um, technology, and I've seen
(03:03):
in myself just the ability to becreative and solve problems, be
curious.
I've always been curious and Ispent a decade really learning
and noticing this pattern withother people besides myself, you
(03:26):
know, and how incredible thingscan happen when you become
curious about them, and then youcan get creative.
And so think brilliance is abouthow to harness the power of
curiosity and creativity and Iand it's about inspiring
brilliance, which really justmeans to motivate and elevate
(03:47):
others to achieve their highestpotential by nurturing curiosity
and creativity, encouragingthem to share their unique
talents in a meaningful andimpactful way.
Think brilliance.
I created a framework that it'smy way of making the process
accessible and easy for peopleto use.
It's a guide, really structuredbut flexible, and it helps
(04:11):
people open up their minds,embrace exploration and push
past those traditionalboundaries.
It's about finding uniquesolutions, thinking differently
and unlocking potential in a waythat feels authentic and doable
.
Speaker 2 (04:29):
Sure, I think that's something that we've kind of
lost in today's world.
It's like curiosity I mean Igrew up in Wyoming like you
didn't have shit to do anyway.
She might as well like, oh, Iwonder how that works.
Or like I wonder where thatgoes.
Or like you know, like trailsor something you know like we
were always like discovering newthings and I think that is was
(04:49):
a beautiful foundation for allthe things I've been able to do
entrepreneurially because it'slike I wonder what will happen
if I do this.
I wonder what will happen if Ido this.
How do you see the world todayin how they utilize creativity,
do you?
Would you like to see more ofthis?
Is that kind of motivation forthe book?
Why did you land on curiosity?
Speaker 3 (05:12):
Well, I've always been curious.
I enjoy learning new things,figuring them out.
I think we lose that as we getolder.
If you go back to our childhooddays and we can remember
growing up and just everythingthat we explored was exciting to
us, we lose that excitementthese days.
(05:33):
I mean, I can remember when Iwas five years old my
grandfather gave me a pocketwatch.
You know it was cool.
I looked at it.
I could see the hands moving,but I wanted to know how it
worked.
So I took it apart and I couldsee the hands moving, but I
wanted to know how it worked.
So I took it apart and I couldsee the gears.
I could see the actual rubyjewels that were in there and I
could see them moving.
And it was, and it was cool, itexcited me.
(05:54):
Putting it back together was adifferent talent that I didn't
have at that age, but it wasgreat to see and I've never lost
that.
I mean even standing in line inthe airport asking a question.
I'm wondering, watching what'sgoing on.
I'm seeing them take theluggage and they go through the
conveyor belt and through thoselittle vertical blinds at the
(06:17):
end and then disappears and Iwant to know.
Okay, what happens to myluggage afterwards?
I can't see it, so I'm imaginingthings that are happening you
know, or the Oompa Loompas thatare taking it and putting it on
a cart and putting them on theplane.
For you, Is it going through abarcode scanner and just getting
there?
How does your bag make it tothat plane?
You know so those, that's theway my mind works, and, and I
(06:39):
think curiosity is reallyimportant, especially when
you're struggling with a problem, If you can get curious about
the problem versus worryingabout the problem, you can start
thinking about how can I solvethis in a curious way?
(07:01):
And curiosity and creativitythey work hand in hand.
They're kind of like a dynamicduo.
The more curious you get, themore creative you can become,
because you can come up with abunch of ideas being curious,
and now you can apply yourcreativity to it.
You know so it's curiosity getsyou asking the right questions.
(07:23):
It's the spark that says what'spossible here.
You know why does this work theway it does?
And then creativity steps inand gives you ideas on how to
solve those problems.
Or let's figure it out and makesomething amazing out of this.
Speaker 2 (07:40):
Yeah, I think something that we lose too is
curiosity about other people.
Like for me, like you'relooking at the conveyor belts
and wondering where you knowwhere the bag is going.
I will make up these little.
We're like huh, did you hearthat guy on the phone?
(08:08):
I wonder what he looks like.
And then there's like this bigpicture of like I wonder who
these people are.
You know, like the curiosity ofgetting to wondering and then
taking it the next level toactually ask or seek the answers
to those things, that's whereyou start learning.
I think that's been soinstrumental in the group that
we've been a part of is that weask so many questions to each
(08:30):
other.
Like I've gotten to know the 12.
Well, there's lots more than 12, but I'm talking like a couples
group that we were all a partof.
I've got to know those peopleso well, like way better than
I've known people that have beenin my life for way longer
amounts of time, because therewas a curiosity aspect that we
wanted to get to know each othermore.
(08:50):
And you know, it's like thelittle things that we just moved
to a new house and theneighbors, my kids and I play
this little game that we try toget all of the people in our
neighborhood to wave at us.
Okay, because I'm trying toteach my kids like, even if they
don't wave to you and theydon't say hi to you, you still
say hi to them.
So my kids would make fun of meforever, because in the morning
(09:12):
I'm always like, oh hello, youknow, as we're driving down the
road, they're like they can'thear you, mom, and I'm like,
yeah, but you're payingattention, they're watching, and
even if they don't, so thislike crotchety old man that's
walking down the road all thetime.
Yesterday I waved at him and Iwas like, oh hello, and I have
my window down and he waved.
Finally he waved and it waslike that.
I was like maybe he's not socranky after all.
(09:35):
Don't you like kind of wonderlike what?
What makes him be like that?
You know like what makes himtick?
And it was a great conversationwith my kids and I think just
asking questions and thatcuriosity on the level of of
people to people is superimportant too Indeed.
Speaker 3 (09:52):
I mean, when I, when I shop with my wife and we go
out, I'm usually the one thatgets to carry all the bags and
I'll try to find the seat to sitdown and just I enjoy watching
people, just seeing how theymove, what they're carrying
themselves, how they're dressed.
You know what are they thinking.
You know I get in my mind whatare they thinking right now as
they're walking through the mallor doing something like that.
(10:14):
And some of my favoritequestions are what if?
And wouldn't it be great if?
And it's not what if?
In a bad way, like oh, what ifI do this?
This bad thing's going tohappen.
It's like what if you know in apositive way, what if I can do
this?
What's it going to get?
You know, my favorite word withmy teams has been wouldn't it
(10:37):
be great if you know, wouldn'tit be great if we could actually
do this and accomplish this?
You know when you can gather ateam together and you together
and you can remove some of therestrictions.
In the book I have a frameworkcalled the Think Brilliance
Framework and it's comprised ofcuriosity, creativity,
divergence, exploration and themost important, which is
(10:59):
connections.
But divergence just meanscoming up with a bunch of ideas
that are not restricted onanything.
So when you're thinking aboutthings, you don't put
restrictions on them in thebeginning, whether it's monetary
or is this even possible it'sjust about brainstorming and
coming up with a bunch of ideasand then you use exploration to
(11:20):
really kind of explore thoseideas.
Are they feasible?
And then you can narrow it downto what you're doing and then
you get creative on how you canuse some of those ideas and you
just get curious and you feedinto it.
But wouldn't it be great if islike the best question that you
can do and if you want to learnto be more curious, just ask how
(11:43):
and what if in all kinds ofareas of your life, whether it's
personal or professional, itopens the doors.
Speaker 2 (11:52):
I love that you said that I was pulling my phone up
because I just ordered a sign toput in my house today.
That said, when I saw it, I waslike huh, what a spin.
And it said what's the bestthat could happen?
Huh, what a spin.
And it said what's the bestthat could happen.
And people don't like.
I think our minds, a lot of us,go to like oh shit, what's the
worst that could happen?
(12:13):
Well, what's the worst thatcould happen?
I mean, you hear that all thetime, I hear that all the time.
I've never heard it said likewhat's the best that could
happen?
Like just shifting the way thatyou look at things is so
incredibly important.
It's just, it's crazy to me.
I just think it's fantastic.
How do you think that thisrelates?
(12:34):
The curiosity part.
We've talked a lot on thepodcast about being curious
about the people that come in,that you're hiring, the people
that currently work on your team, and how to build a really
authentic, strong culture ofpeople.
How do you think being curiousas a business owner with your
team is a benefit for thecompany?
Speaker 3 (13:00):
Wow, yeah, if you can learn to be curious, especially
about what you guys are doingas a team and you can, if you
just take a problem, forinstance, or you take you want
to do something new or you wantto try something, if you can
become curious about differentways to do it, it can open up
(13:21):
the doors and it can help havethat mind shift that you're
talking about earlier.
Where you can, thepossibilities are endless, and
when you can remove thelimitation, it opens up a new
door and it's kind of hard toexplain until you start to
(13:43):
actually try it and then you getinto it limit people from being
able to discover theirbrilliance.
Speaker 2 (13:49):
When we're on this topic, like if you would, this
is what could happen.
Like what do you think?
Like is the just catalyst islike oh well, I can do this, or
I don't know.
Like they're almost fearful oftheir own potential, which we
talk about all the time.
Speaker 3 (14:07):
And you just hit it on the nail on the head right
there when you said fearful.
It's the fear of failure, theself-doubt and just getting
stuck in the same patterns ofthinking.
You know people tend tounderestimate how much those
things really hold them back andthe Think Brilliance framework
(14:27):
is really designed to break freefrom that.
It starts with curiosity,asking questions and challenging
those old assumptions, then itbuilds on that with creativity,
helping you to see newpossibilities, and finally it
emphasizes with connection,which is key because it brings
in new perspectives and supportabout creating an environment
where people feel empowered togrow, learn and thrive.
Speaker 2 (14:51):
Sure, yeah, I think it's huge.
I think another thing as far aslike unlocking that inside of
your employees I was having agreat meeting today.
I was meeting with ourfranchisor partners and my
marketing person at my companyand we were talking about
(15:11):
business development as far aslike what our brand strategy is
behind selling franchises.
Right, and it was veryinteresting to get somebody that
has on my team that hasn't beeninvolved in the franchise or
development at all, but she wasin there.
Actually, we were doing likelead generation training stuff
and she was sitting in there andshe just kept sitting in the
(15:32):
meeting for like an hour and ahalf afterwards because somebody
else was using my computer andI was like I'm sorry, we just
like took over your computer.
She's like this is fascinatingto watch just how you guys's
minds work and like them beingable to kind of see the behind
the scenes type of stuff andright after.
(15:52):
It makes me emotional becauseright after we had just left I
saw she had posted this reallycool meme on linked in her
linkedin.
I've been getting her to gether stuff together on LinkedIn
and she had posted a thing that,like we, it's a pleasure to
work at priority pumping, andthe meme was like it's a feeling
of belonging, you know, becausethere's people here that
(16:15):
actually care about you, likewe're a family because they care
.
You know, we're not family byblood, we're family that cares,
like just like a little poemthing.
And I was like how cool thatyou can just inspire people that
way to even start thinkingoutside of the box, like she
comes to work and she's a badasssocial media person and she
does all this.
But because I involved her inone thing and got her to start
(16:38):
thinking outside of what shedoes every day.
Now her curiosity is like, oh myGod, how can I help you?
I got a text message.
I was like, how you know?
Like what are we doing here?
You know, like everybody'sfired up after this meeting and
it's so cool to build that.
Like we're thinking like crazyin there.
That is like brilliance.
That she's watching Like, oh mygosh, they're building
(17:01):
something here that she'd neverseen before, and being able to
bring people into your worldwhen you're doing things like
that is just so incredibly cool.
So I think, like working, liketrying to do that in the work
field, when you can inspire themto do big things and you can
inspire them to get creative andthink bigger you know, like
(17:22):
we're always trying to do youcan build a beautiful team and
people worry about retention andall these things like that's
what you got to do.
Like inspire them to thinkbrilliantly in what they can do
with their lives.
Like such a cool concept thiswould be a great read for your
team at work.
Speaker 3 (17:40):
And that was like bringing connections together
and what I'm talking about withdifferent connections.
You brought someone in thatdoesn't know really what you
were doing.
You expose them to what's goingon with the franchise and the
question I have for you is didyou ask her questions about what
she thought?
Did you ask her any input onwhat was going on?
(18:01):
Because sometimes it's good toget somebody unfamiliar with
what you're doing, because youcan be so focused on what you're
doing that they might be ableto bring a different perspective
that you're completely unawareof absolutely, absolutely.
Speaker 2 (18:16):
I'm going to tomorrow .
I purposely didn't, because Iwanted her to think about it.
Speaker 3 (18:21):
Okay, okay.
Speaker 2 (18:22):
But I want to see that for what that is like
bringing in new perspectives andnew, new, fresh eyeballs.
Sometimes you just beat shit upfor so long You're like I don't
know, I can't do this anymore.
When it's literally one ask orone person away from a new
perspective that you're like ohmy gosh, I didn't even think
about that.
Speaker 3 (18:45):
And that can shift you in such a different
direction, because you can justbe completely stuck and that one
perspective can change it andgive you a completely new idea,
or it could even solve thatthing that has been bugging you
for a while.
Speaker 2 (18:56):
Yes, and that's why it's good to have a group of
people around you that you cando all of that stuff.
I think it's so important thatyou do that.
I want to know a little bitbehind the book.
We know the book is aboutbrilliance and curiosity and I
cannot wait to do this In fact,the first five people that share
this.
I'm going to send you one ofMatthew's books because I think
(19:18):
it is an incredible read.
People need to have this intheir lives.
We just need to bring back thefun and creativity and curiosity
of stuff.
I mean, where the hell doesthat go?
As you get older?
It's like now you got a to-dolist that's five miles long, so
you don't have time to dreamanymore.
We need to start doing thesethings.
It's crazy.
But what do you think?
(19:38):
How were you inspired to writea book?
Because when I met you, I don'tknow if this was your game plan
before we got into thismastermind.
But Matthew is one of thesepeople, ladies, that he is like
I'm making a decision and I go,and it's the most inspiring
thing ever, because Matthew isone of those people in your
circle that you're just constant.
(19:59):
I feel like I'm constantlychasing, like I, I want to do
what Matthew does.
He's very disciplined, he'svery good at things.
So what inspired you to write abook?
Cause that shit's not easy.
Speaker 3 (20:10):
Yeah, well, it started with um Ashley Monsoor's
book accelerator program and Itook a bootcamp.
It was a free bootcamp.
I actually did it for a scoreclient of mine because I wanted
to learn about the book writingprocess and about that.
And I got into it and it mademe really think about how I can
tell my story and how I can getit out there and how I can
(20:31):
enhance my coaching business.
So I really wrote it to be abusiness card, to open the door
and to give me some sort ofauthority on what I'm talking
about, as well as be able to putmy stories together in one
central location that I can thenbuild from.
Speaker 2 (20:48):
Sure.
Speaker 3 (20:49):
And you know I've got my own stories are in there
about creativity and inspirationand some of the challenges I've
had throughout my life and howI use them and how I solve them,
as well as examples from othersin the book.
And to be able to pull thosedifferent stories together, I
think is something that I reallyenjoy doing and it also like,
(21:11):
for instance, temple Grandin.
She's a wonderful woman whoalso is on the autism spectrum
and she actually does a lot ofwork in the autism area.
But but she was curious growingup all her life about livestock
and cattle and and she wentinto that that you know male
(21:34):
dominated industry of oflivestock and um cattle and how
to do it.
But she got on the level of thecows and got to get curious
about how they see things andwhat they did and even though
you were still using it as aprimary meat source, you still
need to treat the animals withrespect and what they're doing
and the way she designed andcould see with her mind how the
(21:58):
animals move and she completelyrevolutionized the cattle
industry and it's an amazingstory.
That's in the book and anotherone from Margaret Knight, who
was the inventor of the paperbag machine.
She's also known as one of theLady Edisons, and she was taken
to court where someone wastrying to steal her patent and
(22:22):
they basically just said that awoman couldn't have created this
, you know and she defendedherself and won but just the
curiosity and the creativity ofwhat she did, because she wanted
to revolutionize really thewhole shopping industry and
creating the flat bottom bagthat could be used and a machine
that could create it.
But, um, so these are some ofthe stories that are in the book
that I wanted to put out there,like and creating the flat
(22:43):
bottom bag that could be usedand a machine that could create
it.
So these are some of thestories that are in the book
that I wanted to put out there.
Speaker 2 (22:46):
Of course you want to read that now.
Now you want to know what shedid, and it can be something
like that, where you're likeit's a paper bag, big deal.
It was a big deal to her.
And look at what has appearedin a book.
Speaker 3 (23:02):
How long ago was that that that happened?
Speaker 2 (23:03):
well, that was, I think, in the um late 1800s yeah
, it's like we talk about allthe time you never really know,
like she's trying torevolutionize a bag and we're
talking about this over ahundred years later.
I'd call that a pretty awesomeripple effect that you're still
affecting people all those yearslater because you stood up for
(23:24):
something and you went forsomething and you achieved
something Like it's so huge.
I know we talk about that and welisten to that in Ultra all the
time, like you just really haveno idea what the impact is that
you're going to make when youdecide to make a choice and be a
bold person.
I think thinking brilliantlyand getting outside of your
everyday norm and gettingcreative and curious again is
(23:48):
also so important, so important.
So I would like to ask you acouple of questions.
We have been in a mastermindgroup together for over a year,
in a mastermind group togetherfor over a year, and I would
(24:08):
love to hear your opinion on howit has affected you, by
investing in yourself, to getinto a group of people that want
to win.
Speaker 3 (24:20):
Yeah, I think I wouldn't have written the book
if I hadn't been in this group.
I'm an introvert.
I've been in technology,graphic designs, marketing and
advertising, but I've been theguy on the back end that makes
sure things work.
I didn't want to be in thefront line.
I would never think that I'd beon a podcast or video or
anything like that, you know,and it's taken me out of my
(24:42):
comfort zone.
It's helped me grow.
It's forced in a way I won'tsay forced me but it's given me
the tools to actually do thework to put personal growth in
motion.
And the connections that I'vemade with people have been
(25:03):
outstanding.
And it's so important that wesurround ourselves with people
that can help us move forward.
And I think what excites me themost is when I can be part of
something, of getting a group ofpeople together or starting
like our little mastermind thatwe have, that we're working on.
And then I see you guys take itto another level and you
(25:27):
connect in a different way, thatyou're meeting up with each
other, that you're helping eachother out.
You know that brings me themost satisfaction, the most
satisfaction, even if I'm notpart of that, seeing that I
brought people together to helpthat be possible.
You know, that's all it meansto me.
(25:50):
It's just seeing you guys lightup and seeing us all make
progress yeah, Probably is themost satisfying thing that I
know of.
Speaker 2 (26:03):
Yeah, it is.
That is, that's beautiful,because it is so much.
And you, you know what.
Sometimes when you findyourself I think most
entrepreneurs or people that aretrying to build, you know,
maybe not out on their own yet,but they're trying to build a
little side hustle and they'retrying to get out there and
they're trying to build abusiness it's the whole.
(26:26):
Like nobody understands me,nobody around me understands
this.
Like if I put this out here,does anybody even notice?
Like you need to have that teamof cheerleaders and it's not
fake shit cheerleading either.
Like if you got the rightpeople around you, it's dynamite
, because nothing makes you wantto continue going.
(26:50):
Like hearing that you affectedsomeone else.
I think, at the end of the day,that's what we're all trying to
do is take our knowledge or ourkindness or our wisdom or our
wit and funny and humor andbrilliance and be able to affect
someone else with it, and manytimes we get defeated or
deflated because we don't affectsomeone fast enough.
If you want to affect people,quickly, get into a group of
(27:11):
people that are there togenuinely support each other and
to genuinely be honest with you, because sometimes you want to
throw stuff out and you're likeI don't know, I don't know, I
don't know, and a lot of peoplethat love us will just say, well
, it's cute, or so I love it,even though they're like that
(27:34):
know, here's my feedback.
Like I'm going to give youhonest feedback and if you're in
the right group, you feel safebeing able to give it to someone
and you feel like they stilllove you after you receive it
from them, because they want tosee you win.
So I think that's been one ofthe most beautiful things for me
, because I didn't have thatgroup of people.
I didn't at all.
Speaker 3 (27:56):
What do you?
Speaker 2 (27:57):
think, like when people get into groups like this
, like what do you think maybesome of the obstacles of joining
a group where they can havethese kind of influences around
them?
Speaker 3 (28:10):
Well, I mean the first one again.
It kind of goes back to thefear aspect and confidence
because you want to get outthere and start talking with
them.
Confidence because you want toget out there and start talking
with them.
I mean, if you can find a groupand that inspires you to some
way, maybe there's people thatare in there and then you can
(28:31):
share stories and learn fromeach other's experiences and
build a community that supportsand uplifts you.
I think that's most importantand the collective brilliance is
a powerful catalyst forinnovation and growth.
And if you can just take thatfirst step and that's reach out,
you know, join, find a group ofpeople that you can join and
(28:52):
you can contribute.
Just remember, you're not justthere to listen and kind of
partake, you should also speakup and talk too.
You know, tell your story.
You'd be amazed how many peoplewant to know about you in a
genuine way too, and I thinkthat what's most satisfying is
(29:15):
when you can help, whetheryou're just listening or you can
actually contribute.
You know it's key.
Speaker 2 (29:25):
Sure, what is one of your, if you'll indulge us?
What is one of your biggestfears about stepping out and
putting this book out into theworld?
Speaker 3 (29:38):
That I'll get ridiculed, that maybe it'll
expose that I really don't knowwhat I'm talking about.
You know, sometimes I have thatfear too that, okay, does it
really make sense?
You know somebody's going toread something about it and give
(29:59):
me that negative feedback, oryou know, um, and so that.
So that's always there.
I mean, my aunt actually saidwho am I to write a book?
Yeah, I don't have theeducation or the clout to be an
author.
And the point is, these are mystories and if I can help just
(30:25):
one person, I feel I've done myjob.
And maybe I'm not a New YorkTimes bestseller, Maybe I will
be someday.
I don't know Yet.
Yet I will be someday.
Speaker 2 (30:35):
I don't know Yet Yet.
Speaker 3 (30:38):
But I have a way of telling a story that someone's
going to listen to and they'regoing to enjoy reading it.
You know it may not be foreverybody, but that's OK.
That's why we have choices andthat's why we have options.
Right.
Speaker 2 (30:54):
Nothing is for everybody.
Think about it.
Like nobody even likes likesugar, you know, like who
doesn't like ice cream?
Speaker 1 (31:02):
Some people don't like ice cream.
Speaker 2 (31:03):
You know that's what I think about all the time.
What's the best that couldhappen, with you writing this
book?
Speaker 3 (31:10):
The best that could happen is that that I'm accepted
and that that people actuallyask me for advice, they actually
want to listen and they enjoymy story and they learn
something from it.
When I can hear from somebodythat says I read your book and
(31:32):
it helped me or changed my life,or it helped me get unstuck,
helped me get unstuck and nowI've moved on, or I've conquered
that problem I had, or I'vecome up with some new ideas, and
I did this.
You know, that's what I want tohear.
Speaker 2 (31:50):
I love that and thank you for indulging on this,
because I just totally sprungthat on you.
But I think this is a greatexample of I was scared and I
did it anyways.
And these, even you've gotnaysayers.
We all have naysayers in ourfamily.
Mine would probably be my ownparents.
I get that a million percent.
But who is she to judge you?
To saying that you don't haveenough clout?
(32:10):
Does she have clout?
Speaker 3 (32:12):
I don't think so.
Speaker 2 (32:13):
So it's one of those things where, in spite of,
matthew continued with what hisgoals were.
And it's not about provingsomeone wrong and it's not about
proving that you have it or youdon't.
It is about you being able tosay I made a goal and a
commitment to myself to writethis book and I did it and I put
it out.
(32:33):
And this is not a small thing.
Like writing a book is one ofthose big things that they're
like.
It's one of like the tophardest things that you can do
is like actually sit down, putthe words together, get it to
come out and actually make sense, which here's makes sense.
It makes a lot of sense.
So I think it can affect a lotof people in a lot of different
ways.
Thinking brilliantly isn't justpigeonholed into one little
(32:54):
thing.
It's not about just you or yourteam, or you with your kids, or
you know your family, anythinglike that.
It really is an internalstructure that you build for
yourself of where you can usethat technique and the framework
that Matthew has and apply itto many different aspects of
your life.
So I think it is for everybodyif they choose to want to do
(33:18):
that.
You know curiosity is andthinking outside the box and
being brilliant.
That's a choice.
You can choose to stay stuck oryou can choose to live an
extraordinary life, and that'sdefinitely what you are doing,
matthew.
Indulge us a little bit on whyyou decided to become a coach
and who your ideal client is.
If there's someone out therelistening, that's like hey, I
(33:39):
want to work with this.
Speaker 3 (33:42):
Yeah, I decided that I wanted to be a coach because I
really want to serve and giveback and help others.
My ideal client is aprofessional, an entrepreneur or
a leader, someone that wants tomake a difference in their
business and their organization,and they need help with coming
(34:05):
up with ideas and discoveringwhat's next.
You know how to solve problemsbetter, how to discover new
ideas, how to innovate.
You know, I see so many peoplethat have employees that are
stuck.
Don't you want to go to workand be excited about going to
work?
What's it take to do that?
(34:28):
And so my ultimate goal is tobe able to go into small
business and help them innovateagain.
And take the Think Brillianceframework and be able to teach
people how to be curious, how tobe creative.
In my mind, there's nothingmore fulfilling than seeing
someone discover that aha moment, and they discover something
(34:51):
inside them that they maybedidn't realize they were capable
of doing, and if I can helpbring that out, that's what
makes it all worthwhile for me.
Speaker 2 (35:02):
Yeah, absolutely Well , I know for personal, just
conversations with Matthew.
He's an excellent coach becausehe coaches all of us all the
time.
He has great suggestions andhe's a great listener and if
that's something that you arelooking for, matthew is a great
choice for that.
Matthew, if people want toconnect with you, where is the
(35:23):
best place for them to be ableto find you on social?
And, secondly, tell us when thebook comes out, what it's
called and where they can get itat.
Speaker 3 (35:32):
Sure thing, it's just Matthew Greger,
m-a-t-t-h-e-w-g-r-e-g-e-r, andthat's both on Instagram and
LinkedIn, and the book comes outJanuary 14th.
Pre-launches January 7th.
You can get the ebook then andyou can go to my website,
(35:53):
thinkbrilliancebookcom, and youcan sign up and you'll be
notified when all these eventshappen, and you can also
download the introduction andthe first chapter to get a taste
of what the book's about.
That's exciting.
Speaker 2 (36:07):
We'll put that in the show notes so it's easy access
so you can jump right in there.
Matthew's got a cool littlequiz and stuff on his website
too, so definitely check thatout if you're kind of like how
does this apply to me?
Like he has great resources andI'm sure that they will just
continue to come out as youorder the book, so that is
definitely something that you'llwant to sit down and just read
(36:29):
through, like incorporate.
I can't express enough how muchmy life has completely changed
since I decided to invest inmyself.
And there's so many people thatare so fucking doubtful right
now on like well, what should Ibuy?
What should I invest in?
(36:49):
Where should I spend my money?
What should I do with my time?
You'll never get a better returnon your investment than
investing in yourself, and thatis investing in a coach.
And if you don't have means toinvest in a coach, then invest
in a book.
And if you can't do that, watchthe pre-launch, because that
ebook is going to be very, veryaffordable.
And if you can't do that, youshoot me a DM and I will send
(37:12):
you one, because I think this isa beautiful topic.
It's one that we haven'tcovered a lot on the podcast
here, but this is something thatwill help give you another tool
in your toolbox to be able tojust be that little step above
and really stand out out there,because, after all, that's
(37:32):
really what it's about if you'rebuilding a business, and so I
think this is a great tool foryou to be able to use.
So, matthew, thank you so muchfor being on the podcast today.
This is so much fun.
You're a natural, so we got toget you on some more podcasts,
so that will be fantastic, andI'll be promoting a bunch about
the book.
I can't wait for that to comeout, and until next time, ladies
, keep kicking ass.
Speaker 3 (37:54):
Thank you, Tanya.
Speaker 1 (38:01):
Thanks for being part of the Ladies Kickin' Ass
community.
Cheers to all you badass womenout there.
Keep rocking your power,igniting your fire and making
waves in the service industry.
If you loved today's episode,please do me a quick favor.
Take a screenshot, post it andtag us at Ladies Kickin' Ass.
Be sure to include the link toyour favorite episode.
Your support in spreading theword means the world to us as we
(38:21):
aim to empower even more women.
Hit that subscribe button tostay tuned for more kick-ass
episodes.
And don't forget a five-starreview is the ultimate high five
.
Connect with us on social media.
All the links are in the shownotes.
Thank you for being part of ourtribe.
Now go kick some serious ass,lady.
Welcome to the Ladies Kickin' Ass Podcast, where we
help you ignite your innerbadass and create the service
business of your dreams.
I'm your host, Tanya Wilson,and together we'll dive into
inspiring stories and expertcoaching to set your journey on
fire.
Speaker 2 (00:28):
Hello my fellow badass ladies.
Today we have got a littletreat for you.
You might have noticed from thegraphic and from this cute face
on the screen that this is nota lady.
Today, we've got my friend,matthew Greger, with us, and
he's a dynamic coach and speakerand soon-to-be well, not
soon-to-be he's already writtenthe book soon-to-be best-selling
(00:51):
author, we'll say that whosemission is to inspire brilliance
by helping individuals unlocktheir creativity and curiosity
to achieve extraordinary resultsin life and business.
I know that Matthew has a hugepassion for this because he
lives that himself.
I wanted to bring him to youtoday so that you can experience
what this looks like.
(01:11):
We have so much good stuff totalk about.
His upcoming book, thinkBrilliance is about harnessing
these powerful traits to driveinnovative, solution-based
problems and lead with impact.
Matthew and I actually connectedthrough Brendan Burchard's
Growth Day Ultra group, whichI'm so blessed to be a part of,
where we've both been divingdeep in the last year into
(01:33):
personal professional growthwith some of the brightest minds
that you can possibly find.
I mean, the world is justdifferent when you surround
yourself with people that wantto kick ass.
In fact, we're part of anexclusive mastermind where, in
2025, we all made the commitmentto go all in and throw our fear
to the side and really set thestage for a monumental
(01:55):
breakthrough, so I can't wait totalk about that.
Today, too, we'll be chattingabout the importance of
surrounding yourself with acommunity that challenges you
and inspires you, as well asdigging into Matthew's creative
strategies that can help all ofyou, entrepreneurial mamas,
build thriving servicebusinesses without losing your
mind.
So, matthew, thank you so muchfor being on the podcast today.
(02:19):
This is going to be so fun,because I just love talking to
you anyways, but tell ourlisteners what inspired you to
write your new book and what youhope to get out of it by
helping people with it.
What's the whole premise?
Just give us the deets.
Speaker 3 (02:37):
I sure will, tanya, I appreciate you having me on,
and you are one inspiring lady,that's for sure.
So what?
What got me to write this book?
You know, throughout my careerand life I've spent over 30
years in advertising, creativity, um, technology, and I've seen
(03:03):
in myself just the ability to becreative and solve problems, be
curious.
I've always been curious and Ispent a decade really learning
and noticing this pattern withother people besides myself, you
(03:26):
know, and how incredible thingscan happen when you become
curious about them, and then youcan get creative.
And so think brilliance is abouthow to harness the power of
curiosity and creativity and Iand it's about inspiring
brilliance, which really justmeans to motivate and elevate
(03:47):
others to achieve their highestpotential by nurturing curiosity
and creativity, encouragingthem to share their unique
talents in a meaningful andimpactful way.
Think brilliance.
I created a framework that it'smy way of making the process
accessible and easy for peopleto use.
It's a guide, really structuredbut flexible, and it helps
(04:11):
people open up their minds,embrace exploration and push
past those traditionalboundaries.
It's about finding uniquesolutions, thinking differently
and unlocking potential in a waythat feels authentic and doable
.
Speaker 2 (04:29):
Sure, I think that's something that we've kind of
lost in today's world.
It's like curiosity I mean Igrew up in Wyoming like you
didn't have shit to do anyway.
She might as well like, oh, Iwonder how that works.
Or like I wonder where thatgoes.
Or like you know, like trailsor something you know like we
were always like discovering newthings and I think that is was
(04:49):
a beautiful foundation for allthe things I've been able to do
entrepreneurially because it'slike I wonder what will happen
if I do this.
I wonder what will happen if Ido this.
How do you see the world todayin how they utilize creativity,
do you?
Would you like to see more ofthis?
Is that kind of motivation forthe book?
Why did you land on curiosity?
Speaker 3 (05:12):
Well, I've always been curious.
I enjoy learning new things,figuring them out.
I think we lose that as we getolder.
If you go back to our childhooddays and we can remember
growing up and just everythingthat we explored was exciting to
us, we lose that excitementthese days.
(05:33):
I mean, I can remember when Iwas five years old my
grandfather gave me a pocketwatch.
You know it was cool.
I looked at it.
I could see the hands moving,but I wanted to know how it
worked.
So I took it apart and I couldsee the hands moving, but I
wanted to know how it worked.
So I took it apart and I couldsee the gears.
I could see the actual rubyjewels that were in there and I
could see them moving.
And it was, and it was cool, itexcited me.
(05:54):
Putting it back together was adifferent talent that I didn't
have at that age, but it wasgreat to see and I've never lost
that.
I mean even standing in line inthe airport asking a question.
I'm wondering, watching what'sgoing on.
I'm seeing them take theluggage and they go through the
conveyor belt and through thoselittle vertical blinds at the
(06:17):
end and then disappears and Iwant to know.
Okay, what happens to myluggage afterwards?
I can't see it, so I'm imaginingthings that are happening you
know, or the Oompa Loompas thatare taking it and putting it on
a cart and putting them on theplane.
For you, Is it going through abarcode scanner and just getting
there?
How does your bag make it tothat plane?
You know so those, that's theway my mind works, and, and I
(06:39):
think curiosity is reallyimportant, especially when
you're struggling with a problem, If you can get curious about
the problem versus worryingabout the problem, you can start
thinking about how can I solvethis in a curious way?
(07:01):
And curiosity and creativitythey work hand in hand.
They're kind of like a dynamicduo.
The more curious you get, themore creative you can become,
because you can come up with abunch of ideas being curious,
and now you can apply yourcreativity to it.
You know so it's curiosity getsyou asking the right questions.
(07:23):
It's the spark that says what'spossible here.
You know why does this work theway it does?
And then creativity steps inand gives you ideas on how to
solve those problems.
Or let's figure it out and makesomething amazing out of this.
Speaker 2 (07:40):
Yeah, I think something that we lose too is
curiosity about other people.
Like for me, like you'relooking at the conveyor belts
and wondering where you knowwhere the bag is going.
I will make up these little.
We're like huh, did you hearthat guy on the phone?
(08:08):
I wonder what he looks like.
And then there's like this bigpicture of like I wonder who
these people are.
You know, like the curiosity ofgetting to wondering and then
taking it the next level toactually ask or seek the answers
to those things, that's whereyou start learning.
I think that's been soinstrumental in the group that
we've been a part of is that weask so many questions to each
(08:30):
other.
Like I've gotten to know the 12.
Well, there's lots more than 12, but I'm talking like a couples
group that we were all a partof.
I've got to know those peopleso well, like way better than
I've known people that have beenin my life for way longer
amounts of time, because therewas a curiosity aspect that we
wanted to get to know each othermore.
(08:50):
And you know, it's like thelittle things that we just moved
to a new house and theneighbors, my kids and I play
this little game that we try toget all of the people in our
neighborhood to wave at us.
Okay, because I'm trying toteach my kids like, even if they
don't wave to you and theydon't say hi to you, you still
say hi to them.
So my kids would make fun of meforever, because in the morning
(09:12):
I'm always like, oh hello, youknow, as we're driving down the
road, they're like they can'thear you, mom, and I'm like,
yeah, but you're payingattention, they're watching, and
even if they don't, so thislike crotchety old man that's
walking down the road all thetime.
Yesterday I waved at him and Iwas like, oh hello, and I have
my window down and he waved.
Finally he waved and it waslike that.
I was like maybe he's not socranky after all.
(09:35):
Don't you like kind of wonderlike what?
What makes him be like that?
You know like what makes himtick?
And it was a great conversationwith my kids and I think just
asking questions and thatcuriosity on the level of of
people to people is superimportant too Indeed.
Speaker 3 (09:52):
I mean, when I, when I shop with my wife and we go
out, I'm usually the one thatgets to carry all the bags and
I'll try to find the seat to sitdown and just I enjoy watching
people, just seeing how theymove, what they're carrying
themselves, how they're dressed.
You know what are they thinking.
You know I get in my mind whatare they thinking right now as
they're walking through the mallor doing something like that.
(10:14):
And some of my favoritequestions are what if?
And wouldn't it be great if?
And it's not what if?
In a bad way, like oh, what ifI do this?
This bad thing's going tohappen.
It's like what if you know in apositive way, what if I can do
this?
What's it going to get?
You know, my favorite word withmy teams has been wouldn't it
(10:37):
be great if you know, wouldn'tit be great if we could actually
do this and accomplish this?
You know when you can gather ateam together and you together
and you can remove some of therestrictions.
In the book I have a frameworkcalled the Think Brilliance
Framework and it's comprised ofcuriosity, creativity,
divergence, exploration and themost important, which is
(10:59):
connections.
But divergence just meanscoming up with a bunch of ideas
that are not restricted onanything.
So when you're thinking aboutthings, you don't put
restrictions on them in thebeginning, whether it's monetary
or is this even possible it'sjust about brainstorming and
coming up with a bunch of ideasand then you use exploration to
(11:20):
really kind of explore thoseideas.
Are they feasible?
And then you can narrow it downto what you're doing and then
you get creative on how you canuse some of those ideas and you
just get curious and you feedinto it.
But wouldn't it be great if islike the best question that you
can do and if you want to learnto be more curious, just ask how
(11:43):
and what if in all kinds ofareas of your life, whether it's
personal or professional, itopens the doors.
Speaker 2 (11:52):
I love that you said that I was pulling my phone up
because I just ordered a sign toput in my house today.
That said, when I saw it, I waslike huh, what a spin.
And it said what's the bestthat could happen?
Huh, what a spin.
And it said what's the bestthat could happen.
And people don't like.
I think our minds, a lot of us,go to like oh shit, what's the
worst that could happen?
(12:13):
Well, what's the worst thatcould happen?
I mean, you hear that all thetime, I hear that all the time.
I've never heard it said likewhat's the best that could
happen?
Like just shifting the way thatyou look at things is so
incredibly important.
It's just, it's crazy to me.
I just think it's fantastic.
How do you think that thisrelates?
(12:34):
The curiosity part.
We've talked a lot on thepodcast about being curious
about the people that come in,that you're hiring, the people
that currently work on your team, and how to build a really
authentic, strong culture ofpeople.
How do you think being curiousas a business owner with your
team is a benefit for thecompany?
Speaker 3 (13:00):
Wow, yeah, if you can learn to be curious, especially
about what you guys are doingas a team and you can, if you
just take a problem, forinstance, or you take you want
to do something new or you wantto try something, if you can
become curious about differentways to do it, it can open up
(13:21):
the doors and it can help havethat mind shift that you're
talking about earlier.
Where you can, thepossibilities are endless, and
when you can remove thelimitation, it opens up a new
door and it's kind of hard toexplain until you start to
(13:43):
actually try it and then you getinto it limit people from being
able to discover theirbrilliance.
Speaker 2 (13:49):
When we're on this topic, like if you would, this
is what could happen.
Like what do you think?
Like is the just catalyst islike oh well, I can do this, or
I don't know.
Like they're almost fearful oftheir own potential, which we
talk about all the time.
Speaker 3 (14:07):
And you just hit it on the nail on the head right
there when you said fearful.
It's the fear of failure, theself-doubt and just getting
stuck in the same patterns ofthinking.
You know people tend tounderestimate how much those
things really hold them back andthe Think Brilliance framework
(14:27):
is really designed to break freefrom that.
It starts with curiosity,asking questions and challenging
those old assumptions, then itbuilds on that with creativity,
helping you to see newpossibilities, and finally it
emphasizes with connection,which is key because it brings
in new perspectives and supportabout creating an environment
where people feel empowered togrow, learn and thrive.
Speaker 2 (14:51):
Sure, yeah, I think it's huge.
I think another thing as far aslike unlocking that inside of
your employees I was having agreat meeting today.
I was meeting with ourfranchisor partners and my
marketing person at my companyand we were talking about
(15:11):
business development as far aslike what our brand strategy is
behind selling franchises.
Right, and it was veryinteresting to get somebody that
has on my team that hasn't beeninvolved in the franchise or
development at all, but she wasin there.
Actually, we were doing likelead generation training stuff
and she was sitting in there andshe just kept sitting in the
(15:32):
meeting for like an hour and ahalf afterwards because somebody
else was using my computer andI was like I'm sorry, we just
like took over your computer.
She's like this is fascinatingto watch just how you guys's
minds work and like them beingable to kind of see the behind
the scenes type of stuff andright after.
(15:52):
It makes me emotional becauseright after we had just left I
saw she had posted this reallycool meme on linked in her
linkedin.
I've been getting her to gether stuff together on LinkedIn
and she had posted a thing that,like we, it's a pleasure to
work at priority pumping, andthe meme was like it's a feeling
of belonging, you know, becausethere's people here that
(16:15):
actually care about you, likewe're a family because they care
.
You know, we're not family byblood, we're family that cares,
like just like a little poemthing.
And I was like how cool thatyou can just inspire people that
way to even start thinkingoutside of the box, like she
comes to work and she's a badasssocial media person and she
does all this.
But because I involved her inone thing and got her to start
(16:38):
thinking outside of what shedoes every day.
Now her curiosity is like, oh myGod, how can I help you?
I got a text message.
I was like, how you know?
Like what are we doing here?
You know, like everybody'sfired up after this meeting and
it's so cool to build that.
Like we're thinking like crazyin there.
That is like brilliance.
That she's watching Like, oh mygosh, they're building
(17:01):
something here that she'd neverseen before, and being able to
bring people into your worldwhen you're doing things like
that is just so incredibly cool.
So I think, like working, liketrying to do that in the work
field, when you can inspire themto do big things and you can
inspire them to get creative andthink bigger you know, like
(17:22):
we're always trying to do youcan build a beautiful team and
people worry about retention andall these things like that's
what you got to do.
Like inspire them to thinkbrilliantly in what they can do
with their lives.
Like such a cool concept thiswould be a great read for your
team at work.
Speaker 3 (17:40):
And that was like bringing connections together
and what I'm talking about withdifferent connections.
You brought someone in thatdoesn't know really what you
were doing.
You expose them to what's goingon with the franchise and the
question I have for you is didyou ask her questions about what
she thought?
Did you ask her any input onwhat was going on?
(18:01):
Because sometimes it's good toget somebody unfamiliar with
what you're doing, because youcan be so focused on what you're
doing that they might be ableto bring a different perspective
that you're completely unawareof absolutely, absolutely.
Speaker 2 (18:16):
I'm going to tomorrow .
I purposely didn't, because Iwanted her to think about it.
Speaker 3 (18:21):
Okay, okay.
Speaker 2 (18:22):
But I want to see that for what that is like
bringing in new perspectives andnew, new, fresh eyeballs.
Sometimes you just beat shit upfor so long You're like I don't
know, I can't do this anymore.
When it's literally one ask orone person away from a new
perspective that you're like ohmy gosh, I didn't even think
about that.
Speaker 3 (18:45):
And that can shift you in such a different
direction, because you can justbe completely stuck and that one
perspective can change it andgive you a completely new idea,
or it could even solve thatthing that has been bugging you
for a while.
Speaker 2 (18:56):
Yes, and that's why it's good to have a group of
people around you that you cando all of that stuff.
I think it's so important thatyou do that.
I want to know a little bitbehind the book.
We know the book is aboutbrilliance and curiosity and I
cannot wait to do this In fact,the first five people that share
this.
I'm going to send you one ofMatthew's books because I think
(19:18):
it is an incredible read.
People need to have this intheir lives.
We just need to bring back thefun and creativity and curiosity
of stuff.
I mean, where the hell doesthat go?
As you get older?
It's like now you got a to-dolist that's five miles long, so
you don't have time to dreamanymore.
We need to start doing thesethings.
It's crazy.
But what do you think?
(19:38):
How were you inspired to writea book?
Because when I met you, I don'tknow if this was your game plan
before we got into thismastermind.
But Matthew is one of thesepeople, ladies, that he is like
I'm making a decision and I go,and it's the most inspiring
thing ever, because Matthew isone of those people in your
circle that you're just constant.
(19:59):
I feel like I'm constantlychasing, like I, I want to do
what Matthew does.
He's very disciplined, he'svery good at things.
So what inspired you to write abook?
Cause that shit's not easy.
Speaker 3 (20:10):
Yeah, well, it started with um Ashley Monsoor's
book accelerator program and Itook a bootcamp.
It was a free bootcamp.
I actually did it for a scoreclient of mine because I wanted
to learn about the book writingprocess and about that.
And I got into it and it mademe really think about how I can
tell my story and how I can getit out there and how I can
(20:31):
enhance my coaching business.
So I really wrote it to be abusiness card, to open the door
and to give me some sort ofauthority on what I'm talking
about, as well as be able to putmy stories together in one
central location that I can thenbuild from.
Speaker 2 (20:48):
Sure.
Speaker 3 (20:49):
And you know I've got my own stories are in there
about creativity and inspirationand some of the challenges I've
had throughout my life and howI use them and how I solve them,
as well as examples from othersin the book.
And to be able to pull thosedifferent stories together, I
think is something that I reallyenjoy doing and it also like,
(21:11):
for instance, temple Grandin.
She's a wonderful woman whoalso is on the autism spectrum
and she actually does a lot ofwork in the autism area.
But but she was curious growingup all her life about livestock
and cattle and and she wentinto that that you know male
(21:34):
dominated industry of oflivestock and um cattle and how
to do it.
But she got on the level of thecows and got to get curious
about how they see things andwhat they did and even though
you were still using it as aprimary meat source, you still
need to treat the animals withrespect and what they're doing
and the way she designed andcould see with her mind how the
(21:58):
animals move and she completelyrevolutionized the cattle
industry and it's an amazingstory.
That's in the book and anotherone from Margaret Knight, who
was the inventor of the paperbag machine.
She's also known as one of theLady Edisons, and she was taken
to court where someone wastrying to steal her patent and
(22:22):
they basically just said that awoman couldn't have created this
, you know and she defendedherself and won but just the
curiosity and the creativity ofwhat she did, because she wanted
to revolutionize really thewhole shopping industry and
creating the flat bottom bagthat could be used and a machine
that could create it.
But, um, so these are some ofthe stories that are in the book
that I wanted to put out there,like and creating the flat
(22:43):
bottom bag that could be usedand a machine that could create
it.
So these are some of thestories that are in the book
that I wanted to put out there.
Speaker 2 (22:46):
Of course you want to read that now.
Now you want to know what shedid, and it can be something
like that, where you're likeit's a paper bag, big deal.
It was a big deal to her.
And look at what has appearedin a book.
Speaker 3 (23:02):
How long ago was that that that happened?
Speaker 2 (23:03):
well, that was, I think, in the um late 1800s yeah
, it's like we talk about allthe time you never really know,
like she's trying torevolutionize a bag and we're
talking about this over ahundred years later.
I'd call that a pretty awesomeripple effect that you're still
affecting people all those yearslater because you stood up for
(23:24):
something and you went forsomething and you achieved
something Like it's so huge.
I know we talk about that and welisten to that in Ultra all the
time, like you just really haveno idea what the impact is that
you're going to make when youdecide to make a choice and be a
bold person.
I think thinking brilliantlyand getting outside of your
everyday norm and gettingcreative and curious again is
(23:48):
also so important, so important.
So I would like to ask you acouple of questions.
We have been in a mastermindgroup together for over a year,
in a mastermind group togetherfor over a year, and I would
(24:08):
love to hear your opinion on howit has affected you, by
investing in yourself, to getinto a group of people that want
to win.
Speaker 3 (24:20):
Yeah, I think I wouldn't have written the book
if I hadn't been in this group.
I'm an introvert.
I've been in technology,graphic designs, marketing and
advertising, but I've been theguy on the back end that makes
sure things work.
I didn't want to be in thefront line.
I would never think that I'd beon a podcast or video or
anything like that, you know,and it's taken me out of my
(24:42):
comfort zone.
It's helped me grow.
It's forced in a way I won'tsay forced me but it's given me
the tools to actually do thework to put personal growth in
motion.
And the connections that I'vemade with people have been
(25:03):
outstanding.
And it's so important that wesurround ourselves with people
that can help us move forward.
And I think what excites me themost is when I can be part of
something, of getting a group ofpeople together or starting
like our little mastermind thatwe have, that we're working on.
And then I see you guys take itto another level and you
(25:27):
connect in a different way, thatyou're meeting up with each
other, that you're helping eachother out.
You know that brings me themost satisfaction, the most
satisfaction, even if I'm notpart of that, seeing that I
brought people together to helpthat be possible.
You know, that's all it meansto me.
(25:50):
It's just seeing you guys lightup and seeing us all make
progress yeah, Probably is themost satisfying thing that I
know of.
Speaker 2 (26:03):
Yeah, it is.
That is, that's beautiful,because it is so much.
And you, you know what.
Sometimes when you findyourself I think most
entrepreneurs or people that aretrying to build, you know,
maybe not out on their own yet,but they're trying to build a
little side hustle and they'retrying to get out there and
they're trying to build abusiness it's the whole.
(26:26):
Like nobody understands me,nobody around me understands
this.
Like if I put this out here,does anybody even notice?
Like you need to have that teamof cheerleaders and it's not
fake shit cheerleading either.
Like if you got the rightpeople around you, it's dynamite
, because nothing makes you wantto continue going.
(26:50):
Like hearing that you affectedsomeone else.
I think, at the end of the day,that's what we're all trying to
do is take our knowledge or ourkindness or our wisdom or our
wit and funny and humor andbrilliance and be able to affect
someone else with it, and manytimes we get defeated or
deflated because we don't affectsomeone fast enough.
If you want to affect people,quickly, get into a group of
(27:11):
people that are there togenuinely support each other and
to genuinely be honest with you, because sometimes you want to
throw stuff out and you're likeI don't know, I don't know, I
don't know, and a lot of peoplethat love us will just say, well
, it's cute, or so I love it,even though they're like that
(27:34):
know, here's my feedback.
Like I'm going to give youhonest feedback and if you're in
the right group, you feel safebeing able to give it to someone
and you feel like they stilllove you after you receive it
from them, because they want tosee you win.
So I think that's been one ofthe most beautiful things for me
, because I didn't have thatgroup of people.
I didn't at all.
Speaker 3 (27:56):
What do you?
Speaker 2 (27:57):
think, like when people get into groups like this
, like what do you think maybesome of the obstacles of joining
a group where they can havethese kind of influences around
them?
Speaker 3 (28:10):
Well, I mean the first one again.
It kind of goes back to thefear aspect and confidence
because you want to get outthere and start talking with
them.
Confidence because you want toget out there and start talking
with them.
I mean, if you can find a groupand that inspires you to some
way, maybe there's people thatare in there and then you can
(28:31):
share stories and learn fromeach other's experiences and
build a community that supportsand uplifts you.
I think that's most importantand the collective brilliance is
a powerful catalyst forinnovation and growth.
And if you can just take thatfirst step and that's reach out,
you know, join, find a group ofpeople that you can join and
(28:52):
you can contribute.
Just remember, you're not justthere to listen and kind of
partake, you should also speakup and talk too.
You know, tell your story.
You'd be amazed how many peoplewant to know about you in a
genuine way too, and I thinkthat what's most satisfying is
(29:15):
when you can help, whetheryou're just listening or you can
actually contribute.
You know it's key.
Speaker 2 (29:25):
Sure, what is one of your, if you'll indulge us?
What is one of your biggestfears about stepping out and
putting this book out into theworld?
Speaker 3 (29:38):
That I'll get ridiculed, that maybe it'll
expose that I really don't knowwhat I'm talking about.
You know, sometimes I have thatfear too that, okay, does it
really make sense?
You know somebody's going toread something about it and give
(29:59):
me that negative feedback, oryou know, um, and so that.
So that's always there.
I mean, my aunt actually saidwho am I to write a book?
Yeah, I don't have theeducation or the clout to be an
author.
And the point is, these are mystories and if I can help just
(30:25):
one person, I feel I've done myjob.
And maybe I'm not a New YorkTimes bestseller, Maybe I will
be someday.
I don't know Yet.
Yet I will be someday.
Speaker 2 (30:35):
I don't know Yet Yet.
Speaker 3 (30:38):
But I have a way of telling a story that someone's
going to listen to and they'regoing to enjoy reading it.
You know it may not be foreverybody, but that's OK.
That's why we have choices andthat's why we have options.
Right.
Speaker 2 (30:54):
Nothing is for everybody.
Think about it.
Like nobody even likes likesugar, you know, like who
doesn't like ice cream?
Speaker 1 (31:02):
Some people don't like ice cream.
Speaker 2 (31:03):
You know that's what I think about all the time.
What's the best that couldhappen, with you writing this
book?
Speaker 3 (31:10):
The best that could happen is that that I'm accepted
and that that people actuallyask me for advice, they actually
want to listen and they enjoymy story and they learn
something from it.
When I can hear from somebodythat says I read your book and
(31:32):
it helped me or changed my life,or it helped me get unstuck,
helped me get unstuck and nowI've moved on, or I've conquered
that problem I had, or I'vecome up with some new ideas, and
I did this.
You know, that's what I want tohear.
Speaker 2 (31:50):
I love that and thank you for indulging on this,
because I just totally sprungthat on you.
But I think this is a greatexample of I was scared and I
did it anyways.
And these, even you've gotnaysayers.
We all have naysayers in ourfamily.
Mine would probably be my ownparents.
I get that a million percent.
But who is she to judge you?
To saying that you don't haveenough clout?
(32:10):
Does she have clout?
Speaker 3 (32:12):
I don't think so.
Speaker 2 (32:13):
So it's one of those things where, in spite of,
matthew continued with what hisgoals were.
And it's not about provingsomeone wrong and it's not about
proving that you have it or youdon't.
It is about you being able tosay I made a goal and a
commitment to myself to writethis book and I did it and I put
it out.
(32:33):
And this is not a small thing.
Like writing a book is one ofthose big things that they're
like.
It's one of like the tophardest things that you can do
is like actually sit down, putthe words together, get it to
come out and actually make sense, which here's makes sense.
It makes a lot of sense.
So I think it can affect a lotof people in a lot of different
ways.
Thinking brilliantly isn't justpigeonholed into one little
(32:54):
thing.
It's not about just you or yourteam, or you with your kids, or
you know your family, anythinglike that.
It really is an internalstructure that you build for
yourself of where you can usethat technique and the framework
that Matthew has and apply itto many different aspects of
your life.
So I think it is for everybodyif they choose to want to do
(33:18):
that.
You know curiosity is andthinking outside the box and
being brilliant.
That's a choice.
You can choose to stay stuck oryou can choose to live an
extraordinary life, and that'sdefinitely what you are doing,
matthew.
Indulge us a little bit on whyyou decided to become a coach
and who your ideal client is.
If there's someone out therelistening, that's like hey, I
(33:39):
want to work with this.
Speaker 3 (33:42):
Yeah, I decided that I wanted to be a coach because I
really want to serve and giveback and help others.
My ideal client is aprofessional, an entrepreneur or
a leader, someone that wants tomake a difference in their
business and their organization,and they need help with coming
(34:05):
up with ideas and discoveringwhat's next.
You know how to solve problemsbetter, how to discover new
ideas, how to innovate.
You know, I see so many peoplethat have employees that are
stuck.
Don't you want to go to workand be excited about going to
work?
What's it take to do that?
(34:28):
And so my ultimate goal is tobe able to go into small
business and help them innovateagain.
And take the Think Brillianceframework and be able to teach
people how to be curious, how tobe creative.
In my mind, there's nothingmore fulfilling than seeing
someone discover that aha moment, and they discover something
(34:51):
inside them that they maybedidn't realize they were capable
of doing, and if I can helpbring that out, that's what
makes it all worthwhile for me.
Speaker 2 (35:02):
Yeah, absolutely Well , I know for personal, just
conversations with Matthew.
He's an excellent coach becausehe coaches all of us all the
time.
He has great suggestions andhe's a great listener and if
that's something that you arelooking for, matthew is a great
choice for that.
Matthew, if people want toconnect with you, where is the
(35:23):
best place for them to be ableto find you on social?
And, secondly, tell us when thebook comes out, what it's
called and where they can get itat.
Speaker 3 (35:32):
Sure thing, it's just Matthew Greger,
m-a-t-t-h-e-w-g-r-e-g-e-r, andthat's both on Instagram and
LinkedIn, and the book comes outJanuary 14th.
Pre-launches January 7th.
You can get the ebook then andyou can go to my website,
(35:53):
thinkbrilliancebookcom, and youcan sign up and you'll be
notified when all these eventshappen, and you can also
download the introduction andthe first chapter to get a taste
of what the book's about.
That's exciting.
Speaker 2 (36:07):
We'll put that in the show notes so it's easy access
so you can jump right in there.
Matthew's got a cool littlequiz and stuff on his website
too, so definitely check thatout if you're kind of like how
does this apply to me?
Like he has great resources andI'm sure that they will just
continue to come out as youorder the book, so that is
definitely something that you'llwant to sit down and just read
(36:29):
through, like incorporate.
I can't express enough how muchmy life has completely changed
since I decided to invest inmyself.
And there's so many people thatare so fucking doubtful right
now on like well, what should Ibuy?
What should I invest in?
(36:49):
Where should I spend my money?
What should I do with my time?
You'll never get a better returnon your investment than
investing in yourself, and thatis investing in a coach.
And if you don't have means toinvest in a coach, then invest
in a book.
And if you can't do that, watchthe pre-launch, because that
ebook is going to be very, veryaffordable.
And if you can't do that, youshoot me a DM and I will send
(37:12):
you one, because I think this isa beautiful topic.
It's one that we haven'tcovered a lot on the podcast
here, but this is something thatwill help give you another tool
in your toolbox to be able tojust be that little step above
and really stand out out there,because, after all, that's
(37:32):
really what it's about if you'rebuilding a business, and so I
think this is a great tool foryou to be able to use.
So, matthew, thank you so muchfor being on the podcast today.
This is so much fun.
You're a natural, so we got toget you on some more podcasts,
so that will be fantastic, andI'll be promoting a bunch about
the book.
I can't wait for that to comeout, and until next time, ladies
, keep kicking ass.
Speaker 3 (37:54):
Thank you, Tanya.
Speaker 1 (38:01):
Thanks for being part of the Ladies Kickin' Ass
community.
Cheers to all you badass womenout there.
Keep rocking your power,igniting your fire and making
waves in the service industry.
If you loved today's episode,please do me a quick favor.
Take a screenshot, post it andtag us at Ladies Kickin' Ass.
Be sure to include the link toyour favorite episode.
Your support in spreading theword means the world to us as we
(38:21):
aim to empower even more women.
Hit that subscribe button tostay tuned for more kick-ass
episodes.
And don't forget a five-starreview is the ultimate high five
.
Connect with us on social media.
All the links are in the shownotes.
Thank you for being part of ourtribe.
Now go kick some serious ass,lady.
Popular Podcasts
True Crime Tonight
If you eat, sleep, and breathe true crime, TRUE CRIME TONIGHT is serving up your nightly fix. Five nights a week, KT STUDIOS & iHEART RADIO invite listeners to pull up a seat for an unfiltered look at the biggest cases making headlines, celebrity scandals, and the trials everyone is watching. With a mix of expert analysis, hot takes, and listener call-ins, TRUE CRIME TONIGHT goes beyond the headlines to uncover the twists, turns, and unanswered questions that keep us all obsessed—because, at TRUE CRIME TONIGHT, there’s a seat for everyone. Whether breaking down crime scene forensics, scrutinizing serial killers, or debating the most binge-worthy true crime docs, True Crime Tonight is the fresh, fast-paced, and slightly addictive home for true crime lovers.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
The Clay Travis and Buck Sexton Show
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.