February 17, 2025 • 44 mins
In this powerful episode of Ladies Kickin' Ass, host Tanya Wilson sits down with Cathy Christen, a dynamic entrepreneur, best-selling author, and coach, to discuss how women can thrive in male-dominated industries. Cathy shares her journey of creating GoBundance, a network for women focused on mentorship, business growth, and personal development. Together, Tanya and Cathy explore the power of community, embracing feminine energy in leadership, and the mindset shift required to transition from an operator to an owner.
Cathy emphasizes the importance of mentorship, training future leaders, and establishing boundaries in professional spaces. She also shares insights on how celebrating wins, supporting other women, and embracing an abundance mindset can lead to extraordinary success. If you're a female entrepreneur looking to level up in business and life, this is an episode you don’t want to miss!
Key Takeaways:
✅ Community is everything: Women need strong networks to thrive in business.
✅ Mentorship matters: Having guidance from successful women accelerates growth.
✅ Create safe spaces: Women excel when they feel supported and valued.
✅ Mindset shifts are crucial: Moving from operator to owner requires new systems and delegation.
✅ Feminine energy is a strength: Women’s leadership styles bring unique power to business.
✅ Boundaries breed success: Setting clear professional boundaries is key.
✅ Women supporting women leads to collective success: Collaboration over competition!
Connect with Cathy Christen:
Learn more about ASCEND - Applications being accepted through June 25th!
Connect more with Tanya & Ladies Kickin Ass…
Facebook LinkedIn YouTube TikTok Website Insta
Join: BadAss Inner Circle
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Tanya Wilson (00:02):
Hey, hey, badasses , welcome back to another
episode of Ladies Kickin' Ass.
Today we are going to have areal good one for you.
I can tell from previousconversation before we hit
record this is going to be agood one because we just have
already made lots of goodconnections and things that we
have in common, and so I knowshe's going to resonate a lot
with you.
So today, Cathy Christen is ourguest, and she has an
(00:25):
incredibly extensive backgroundfrom coaching, being a badass in
male-dominated areas, sales,she's an author, she's a mom of
three under five, so, hallelujah, she's running for businesses
too.
So none of us have any damnexcuses after having this
conversation today excuses afterhaving this conversation today.
(00:46):
So, Cathy, thank you so much forbeing here with us on the
podcast.
I know you've accomplished somuch.
We just listed those off, butobviously there's some dots
connected there.
When did you decide to kind ofstep into the role of being able
to coach women, and you werereally interested in being able
to help them and create thecommunity that you have with
GoBundance.
Was it that really fired youoff with that, to step into that
(01:07):
role in addition to what you doprofessionally?
Oh, I love that question, tanya.
Cathy Christen (01:11):
So for me it really didn't hit until I was
getting close to my mid-30s, youknow where.
I think that in my 20s I likedbeing like the only woman in a
male job, like kicking all theguys' butts.
You know like there was thislike yeah, excitement about that
and I enjoyed it.
And I think that as I startedgetting close, like to my 30s,
and then in my early 30s I'mlooking around I was like man.
(01:33):
I don't have other women likeme to talk to.
A lot of my friends had kidsyoung, or they were stay at home
moms or just had a verydifferent lifestyle.
And I was, you know, running mycompany, which I've had now for
23 years.
I was traveling the world.
I was doing all these things.
I wanted to do more, wanted toimpact, and I remember, you know
, having some of my best friendssay like no one's going to want
(01:57):
to marry you, like no one'sgoing to want to.
You know, like all these things, and I'm like whoa, that's
harsh.
I'm like whoa, that's harshbecause I'm not the
stereotypical like stay at home,you know, mom, and and the fact
is, that's never going to be me.
I mean, even right now I've gotthree kids and I do have it set
up where I could spend somegreat time with them, but I'm a
builder, I'm a shaker and amover and, like I love being
able to impact them, you know,and grow them as well, but I'm
(02:20):
not wired to just stay home andnot do anything, you know.
So my husband's last, he's like, as you've stayed home on semi
retirement with the kids, Ithink you've launched, help
people launch three newcompanies and you've launched to
like oh yeah, I know he's likeI thought you were slowing down,
you know, but I just I cravedbeing around other I one I
didn't know that things.
I'm like where are women likeme?
Like there's no way I'm theonly person like this, but I
(02:42):
felt like that.
I felt very isolated in mycommunity and and I, you know,
was just like kind of lookingout there and I remember talking
to a buddy of mine and he'slike, well, you can't find a
build it which sounds likesimilar to what you did, and I
was like, all right, and so Iwas going to actually start my
own group.
That uh, I I'm not good withnames and I had called it a
holistic go-getter, but I waslike I want people that are like
(03:03):
freaking badass making shithappen, but they also care about
like slowing down andconnecting and being grounded
and taking care of their health,you know, because there's too
many type a go, go, go and theybuild, build, build, but they
damage relationships, which Idid in my early years.
Their health is suffering, youknow, and they've just become
lonely workaholics in a lot ofcases and they might say, well,
(03:27):
my family's the most importantthing.
I do it for them and that wasme in my early years.
But my calendar did not reflectthat and you know, and I
unfortunately lost my cousin whowas my best friend in the whole
world, at 23.
And that was kind of a wake upof like OK, what are you doing?
And making sure I was moreintentional with what I was
doing.
And then I think, when I lost mysister in my early 30s, she
(03:48):
passed when I yeah, I was 30.
Actually when she, when shepassed right before I was 31.
And I just remember that beinglike whoa, like we are not
promised tomorrow, and and itreally made me look inward to go
like, do I love the life I'mliving If I passed away today,
do I?
You know, like what wouldpeople say?
And just really take time forself-awareness, knowing that,
(04:10):
moving forward, like anything Iwas doing, I just wanted to be
really intentional, that it wasin alignment with who I wanted
to be, how I wanted to beremembered.
You know what I wanted to leavebehind, and so a lot of things
shifted.
You know know, I went throughthe year after my sister passed
away.
I went through Tony Robbinsentire program again, which I
had been through in the past,and so I went through all the
(04:31):
mastery program.
I went to date with destiny,and that date with destiny, in
December of 2014 you couldactually watch it and I'm not
your guru.
You'll see me crying withinfive minutes.
They like zoom in to be cryingmy eyes out nice.
I've watched that several times,but that is an incredibly
powerful event yes, um, but youknow that that event really
(04:54):
shifted a lot for me and wanting, you know, really, really
wanting to live life, like Ithink that I was just building,
building, building, and I wasn'ttaking time to like live as
much in the process and I didwhen I travel, but when I was
home, like there was just nostructure that could even
support a family, you know.
And so things, little by little, just started shifting for me
in my late twenties and then,you know, in my mid thirties, I
(05:17):
was craving to be around women.
I had younger women in ourindustry coming to me for
mentorship and asking me who areyour female mentors?
I remember when one asked methat I was, I just froze Tanya.
I was like, oh my gosh, I don'teven know that I I don't have
one.
Like I've never really beenaround women and and they said,
like, well, it's just differentbeing a woman and being a man
(05:37):
with this, that you know.
They I'm like, oh for sure.
But I just kind of had tofigure it out on my own because
the guys didn't get it, you know, or their wives were home with
the kids or whatever it might be.
And so that right there likemade a big shift, like, oh my
gosh, you know, like what, whatcould things have looked like if
I had this?
And I sought out female mentorsin my mid 30s because I wanted
to have a family and I wanted toand I'm like, what does that
(05:58):
look like to?
To be able to have mybusinesses continue the life
that I, that I built, that Ilove, I love my life and also
add a family to that.
Like what does that look like?
And so I went out and sought outpeople who had that, who had
beautiful families, thrivingbusinesses.
You know were very busy,whether they were running
marathons, doing non-profits,like just like very active
(06:19):
members of our community.
And I saw, okay, it exists,it's out there, you know, and I
was really blessed through malefriends of mine and colleagues
of mine, that they knew thefounders of GoBundance Men,
which has actually been aroundunofficially for about 20 years,
and they had said, hey, youguys need to meet Kat and they
(06:40):
had told me about the group andI was ready to sign up and they
were like, oh no, it's men only.
I was like what?
But they were looking to launcha women's division and had
asked if you know if I wouldmeet for a founders meeting to
see if what it would look likeand if I'd be interested.
And that's been one of thecoolest blessings you know, to
be able to get involved servingwomen.
(07:00):
But really the stimulation I'vereceived and the support I've
received, oh my gosh, likeabsolutely has blown away what I
would have ever even thoughtcould happen.
Tanya Wilson (07:10):
Yeah, isn't it amazing when you get into groups
like this?
You get in there and you'relike I'm going to help people
and this is like I'm coming from, like a service heart, you know
.
But you get so much out of that, like being able to see people
that I talk with and mentor,like build these businesses and
then start believing inthemselves and they make those
(07:31):
big first things that they needto do.
You know, a lot of them arejust starting in the home,
service or trades industries, orthey're trying to grow their
business and you just see whatthey're able to do.
It's just like that's the bestfeeling of being like, hey, I
had some encouragement inhelping them be able to get to
this point.
It's like all those strugglesthat you went through is
(07:53):
somebody's survival guidesomewhere along the line and
it's so cool to be able to givethat back to people.
Cathy Christen (07:59):
Yes, oh, I love that.
I love how you said thatsomebody else's survival guide.
That's awesome.
Tanya Wilson (08:04):
I really think that just the vulnerability that
you get in a group of womenthat are these type A a cheaper
go-go's, you know, want toaccomplish and conquer the world
stuff is a completely differentenergy and vibe than you get
from some other groups that youare in.
(08:25):
You know, and it's one of thosethings that I always encourage
people if you're in a group ofwomen and you don't feel
supported or feel like they're,they're like your number one
cheerleader sharing the wronggroup.
Yeah, and I'm sure like at yourlevel with stuff too, like is it
difficult for you to be able tofind these groups of people?
Or if you're looking for that,how do you find them?
Cathy Christen (08:45):
Yeah it, it was a little bit more difficult, you
know, and I think that that'swhere we are excited to build
GoBundance.
Gobundance, you do have to bean accredited investor to be in
that group and you know we havewomen worth, you know, millions
to tens of millions, and butwhat I love is that they're all
conscious leaders and they'realways like how can I grow, how
(09:05):
can I learn more, how can I giveyou know?
And?
And just being surrounded bypeople that think like that, you
know, like for me, I always Iwas brought up with like money's
the root of all evil, all thosethings, and so I thought people
that had money were like badpeople, you know, and so,
honestly, in Goldbundance I'vebeen like just blown away.
(09:41):
I'm like, wow, like the heartsof these people and what they
want, to that feminine, you know, that feminine flow, because so
many of us have builteverything in our masculine, you
know, and we're like we reallywant to be able to support each
other, to slow down, you know,to be conscious of that, knowing
that, like when you sharpen theax, and we all know it, we're
(10:02):
all into professional growth anddevelopment, but yet you still
go, go, go and you want to helpeverybody and you have.
You know, if you're moms andyou have kids, like that's a
full-time job in and of itself.
You know, and like taking careof all the things and so being
able to say, you know what, no,I need to slow down and pour
into me so that I can serve froman overflow right, not from an
empty cup, and so that'ssomething that I think that
(10:24):
these women and myself reallyunderstood.
It's like man, if we're nottaking time to just pour in, to
network with others that reallylike stimulate us, that fill us
up, that give us ideas, thatgive us support, because
sometimes it's ideas, sometimesit's support, sometimes it's
encouragement, sometimes it's,you know, sharing those stories,
like you said, like thesurvival guides, like okay,
you've been there, like, hey, Ilost everything, or I lost this,
(10:46):
or we have this deal go sour,and like here's how we got
through it, and being able toshare these stories with each
other, that it does shorten yourlearning curve, it does give
you, you know, stories of hopeand resilience and knowing like,
all right, cool, like I can getthrough this, right, like it's
not the end of the world to lose.
It sucks.
You know, like to lose half amillion dollars or a million
bucks, but like and also so manyof the greatest people have
(11:08):
done that, but what's made themgreat is that that didn't define
them and that didn't stop them.
They learned from it and theygrew stronger and they were
better equipped, you know, andthey were able to help others
along the way, and I thinkthat's really beautiful within
our community.
And you know, as we look at youknow, even right now this year,
we're like all right, we needto launch two more divisions
because there are ultra high networth women out there.
(11:30):
You know who are in the.
You know eight to nine figure.
You know network personally.
And then we also have women whomight be at six figures, who
are hungry, who are resilient,who want that mentorship, you
know, who have not achievedaccredited investor status yet,
and so those are two.
You know two groups that we'regoing to be launching in the
(11:52):
second quarter for GoBundancethat we're super excited about,
and so that inner circle up topand because they're talking
about different things, likethey don't need to work, they
don't need to do, and they'relike how do we impact, how do we
change the world?
Like, how do we have socialimpact and the conversations
they're having are so beautifuland I like love getting this the
end.
I'm like I how soon can I be atthat table right when we're
(12:14):
talking?
You know, hey, let's donatehalf a million of this.
Hey, let's donate this here?
Like that excites the hell outof me.
And so I love having thosedifferent you know groups for,
and also the younger ones whoare like I want to get to a
million dollar plus net worth.
I want to be around womenthinking like this and having
the guidance of.
What does it take rightCommunication mindset wise.
(12:35):
What does it take with habits ofwealth building, right Of
savings, not just saving, butlike making your money work for
you.
What does that look like?
And I think that a lot of womenfor many years didn't have
these conversations.
I mean, shoot, women didn'thave bank accounts until the 70s
, right, and so like theseweren't conversations where guys
are always talking about thisand this investment and wealth
(12:56):
building, and like that justhasn't been a space, that where
it's been curated for women tohave these like high level
conversations, not like in oursociety.
And now there are a lot of smallgroups that have popped up, you
know doing this, but I thinkthat our community is pretty
exceptional at supporting eachother, providing knowledge, you
know, wisdom, really educatingpeople.
(13:16):
But also like giving guidanceand watch out.
No, here are the red flags,here's what to look for you, you
know, here's what yes and noright like what to do, what not
to do, like what's good, whatred flags you want to watch out
for, and being able to havepeople who've been there or done
that be able to share theirexperiences with you.
It's just amazing.
It's like we all get to wintogether, and men have been
(13:38):
doing this forever, yes, andwomen have not, and it's so, and
we're excited to see thatcontinue rising in our world.
Tanya Wilson (13:47):
Oh my gosh, there's so much goodness in that
.
I'm like I should have beentaking notes here Like it.
I, I truly I resonate with youa ton too, because I grew up
like that too and it was anextra layer of oh, they must
have fucked somebody overbecause they've got money.
You know, there was no pure wayor a good intention way of
making money.
They screwed somebody over inorder to get it, you know.
(14:09):
And so, regardless of whetherthey're saying money is good,
money is bad, you start, as ayoung child, start drawing that
conclusion of, like my parentsare always fighting over money,
like I'm not going to do this,and some of us develop at the
point like I know I have donethis where it's hard for me to
be in a marriage and be in apartnership, because I'm like I
will never, ever have to dealwith like what my mom did and
(14:32):
being like under somebody'sthumb for a monetary situation.
You know, we're not going to bestuck because of money.
So for me I think it's, and fora lot of women it's very
interesting to define, like.
Like what does having abundancemean for you?
Because if you just want it, isit like?
What's the inspiration behindit?
For me it's freedom.
(14:53):
Like you have freedom of choice, you have freedom of time.
You can buy your time backbecause you've got some
abundance to be able to do that.
You know.
Like that means the world to me, especially as a mother.
Like no one's going to tell mewhat to do with my time or that
I can't be here for my kids.
Cathy Christen (15:08):
So I think so huge so huge In my early career.
Like I realized that so manyleaders, including myself, like
we're achieving success at theexpense of their well-being and
personal fulfillment right.
Like I saw women in particularstruggling to balance their
ambitions with the demands ofwork and life and feeling like
you had to choose one over theother.
And I mean, I was told amillion times you cannot have it
(15:29):
all and I'm like I don't likethat.
Tanya Wilson (15:32):
I want to have it all right.
Cathy Christen (15:34):
And I wanted to show that it doesn't have to be
that way, like success can bealigned with your values and
designed intentionally.
And so my goal, you know, foryears I've worked with youth.
I love working with youthbecause for me, I'm like if I
want to change the world, if wechange our youth, we change the
world.
There are future leaders, thefuture parents, the future
impactors, you know, and I loveworking with women, but helping
(15:56):
you know these incredibleleaders create systems that
allow them to reclaim their time, step into their power and
thrive in every aspect of theirlife, you know, and so like
empowering others to truly livea life they love while achieving
personal success.
That's what drives me every day.
Tanya Wilson (16:10):
Yeah, and I think that's something that people in
this industry struggle with bigtime we were talking about
before we hit record.
There's so many peoplespecifically in the service
industry.
They get into it.
They are the service advice forthis audience in getting them
to realize how important onesystems are in order to get them
out of that.
And two, what's the mindsetshift that you have to have in
(16:49):
order to really go from operatorto owner, because it is
different.
Cathy Christen (16:54):
It is.
It is so different.
You know, I think that for me,everything starts with like life
vision, like, what do you likein its perfect state?
Everything's runningbeautifully.
You know, you wave a magic wandand you're like, wow, I'm
living the life of my dreams.
What does your business looklike?
You know, how large is it?
Or small?
Some people prefer the small,boutique, local place that
everybody knows their name andthey love that and it's just
(17:17):
perfect.
And some people they're like Iwant to be known all over the
world and I want to do this andwe're going to be online and so
great.
There's no right or wrong.
It's just knowing, like, whatexcites you like and what does
that look like?
Right, but what does your lifelook like?
Like, how much time do youspend with your kids and
grandkids?
Like, how much time do youspend at your church or
nonprofits?
How much time do you spend onyour health?
(17:39):
Are you like training formarathons or triathlons, or are
you just coaching your grandkidssoccer team, or you know, what
does that?
What does it look like?
And so, when you have this timefreedom because I think that we
all like that's the Americandream, like you know you're like
, oh, to have my time freedom.
Tanya Wilson (18:00):
But people go out to run their own business, and
they create like three full timejobs for themselves or more
business, or more have a coupleof kids.
Throw that in there too, youknow their system's lacking.
Cathy Christen (18:08):
And and so I think that knowing like, ok,
what do I want my life to looklike?
Right, and for anyone that'slike service oriented and you
know, I think about in thetrades, like a lot of times,
like there's a specializationyou know that you have, or
somebody has, and I've heardthat as an excuse Well, like,
well, I'm the you know, themaster plumber, or I'm the this
and I'm a great.
I'm like, what do you want lifeto look like in five years?
(18:30):
Like, do you still want to bethe master plumber or do you
want to own the company and be amentor to master plumbers?
Do we want to do this?
And then, so how do we starttraining?
Like, why don't you be known as, like, the best developer of
master plumbers?
You've been one, you've beenthere, and now you're coaching
others to do that, mentoring,you know, bringing in people to
your company and taking themunder your wing.
And when you're working, you'reworking to teach someone so
(18:54):
that they are your apprentice,so that you can multiply
yourself and multiply yourefforts.
And a lot of times they don'tthink they're just like, just do
my work, do my work.
And it's like, for me, I got toa point.
You know I was doing that from02 to probably 07.
I was just doing my thing.
I'm just going to do it.
I'm just going to do it.
Oh yeah, I got it, because itfelt like it took more time to
develop someone to do it as goodas me, and so it was faster to
(19:15):
just do it myself.
Right, and yes, that is true inthe short run, but that will
never help you build the lifethat you want with ultimate
freedom.
That will not allow you to scalehow you want, that will not
allow you to step away and havethe business grow when you're
not there, because it's centeredaround you, and so that has to
shift.
And really look at okay, likeif I, it will take a little bit
(19:42):
more now, but that meansliterally within six months I
can go, take a week or two offmy family and the business will
still thrive.
Like, can you just put that inyour head that this is what's
going to open doors?
It's like I'm going to spendtime and so for me, it's I do,
we do you do so when I'm, whenI'm developing someone and
multiplying myself and and thisis something that I've coached a
lot of people in different likeAC company this I'm like there
are people.
There are trades people thatare studying right now.
(20:03):
They are studying at theuniversities or at specific
trade schools as an airplanemechanic or as this or as that,
or as a carpenter or whatever itmight be.
Whatever they're doing ACrepair, you know carpentry,
great, like there are people.
So where do people getcertifications for your industry
?
Where Look it all up?
What are all the differentplaces you know.
(20:24):
Can you be there saying, hey,we have internships available
within my company?
Y'all that is an easy way toget some cheap labor.
I hear all the time I don'thave the money, we're still
building.
Great, get interns.
Get student interns that needthe hours to graduate anyway and
need the mentorship and getthem in there with you and have
them watch you and how you dothings right.
(20:46):
If you haven't already createSOPs for all these processes and
you can even have that internhelp do that that could be their
first task.
We're going to help you createstandard operating procedures.
If you don't know what an SOPis, that's okay.
If you're a newer entrepreneur,but these are your standard
operating procedures and you'relike, when this happens, here's
what we do first, then we dothis, then we do this.
And if you're not good at youknow I've had people say, oh,
(21:08):
like I'm not going to documentit.
Great, have them record you.
Or have them write down step bystep as you teach.
Hey, first we do this, then wedo this.
Have them writing it down sothen they can put it in.
Recording is great.
Record you talking, becausethen you can just take the
transcription, put it in chat,gpt and get something there now
too, right.
But they're watching you andyou're teaching them all about
(21:28):
the business and, at the sametime, getting SOPs made and
descriptions of everything.
If you don't have that already,that's step one.
If you don't have standardoperating procedures for your
company, there's no way for youto leave and expect things to be
done just the way you like them.
So you need to make sure youdocument just the way you like
them so that then you can leaveand you're like oh, they crushed
(21:48):
you.
Of course they did, because youtold them exactly what to do.
And if you're hiring peoplethat are excited about making an
, you know like moving up,advancing in the company, you
know, making you proud, whateverit is like they want to do a
good job.
They just need to know how.
So I do it.
They're just watching me.
And then it's the next time,and maybe it's the next week or
maybe it's whenever you're in.
Next it's we do, and we'redoing it like I'm doing
(22:10):
something and I'll let them do alittle bit of it and I'm like
all right, you know, and likeletting them try stuff.
But we're kind of doing stufftogether where I'm guiding them
through the steps or I'm goingthrough, and then later it's
they do.
They do it on their own, andthen I watch them and give them
feedback on how they did Right.
But that process does take.
I always say I'm like peoplelike how long do you think it
takes to train?
Like like what?
And I'm like or a quarter, andthey're like it's not a two day
(22:36):
training and they're great.
They're not great, they justgot the information.
You've got to learn theinformation.
Then you have to get confidentin executing what you learned.
And then there's the mastery,which comes through repetition
and proper feedback.
And people don't take the timeto do that.
And if you do, you'll see howincredible the people you are,
that you train, because youactually took the time to train
(22:58):
them the right way and they haveconfidence in executing what
you told them the way you toldthem to do it.
And when you have that, I'mlike get out of here, I got this
, I don't need you here, youknow.
And that helps create openspace in your schedule.
Tanya Wilson (23:12):
Yeah, and you have to be okay with somebody coming
in and being able to do that,being able for them to do it
better maybe than you, even doit.
I think, oh, it's so crazy toeven say that out loud to me,
because I'm like please take it,go.
But a lot of people, especiallyin these in in these trades
industries, they're like I can'tteach them all my secrets,
because and I'm like fantastic,if you don't want to do that,
(23:34):
but then understand that you'regoing to have some people
working on like semi what theycould be if you actually taught
them stuff, teach them all thestuff you know, and treat them
really well so they don't goanywhere else.
But you can't prevent that.
What if you don't train themand they stay?
That's a bigger, freakingproblem than you had at the
beginning in the first place.
Now it's just dead, yeah, andyou can put non-competes
(23:55):
together and all that.
Cathy Christen (23:57):
But one of the things is that my mentors told
me is that take pride intraining the best people you
know and I love that you justsaid that, because he's like
it's better that they grow andmove on than they quit and stay.
You know you don't want someonechecked out, that's with you,
and so if you've developed themup to a point where they're like
, hey, you know what, tanya, I'mready to start my own.
(24:17):
Or now I want to have one ofyour franchises and we've
trained them like you shouldtake pride in developing more
leaders, the best leaders, takepride in developing new leaders,
and if you do that, people keepwanting to work with you,
because people hear it throughword of mouth and like when
someone leaves you, if you trainthem the right way and you have
a good relationship and a goodmentorship what they leave.
They don't want to leave youhigh and dry and they always
(24:39):
want to help make sure thattheir successor is up to par and
that they didn't leave youhanging.
You know, like if you have agood relationship and you're
truly helping them, you knowmove forward and launch their
company or whatever, Like it's areally beautiful thing when we
think in that way and what canreally happen when we have that
abundance lens on.
Tanya Wilson (24:58):
You know, yeah, and that's what it is.
It's a difference betweenhaving an abundance lens or a
scarcity lens.
Because you want to be able todo that, I want more people in
my industry say my septicindustry to be better operators,
people that have better workcultures, people that treat
their people and their customersbetter, because that just makes
the industry look better as awhole and it's really the way
(25:20):
that you just look at that makessuch a huge difference.
I want to ask you, becauseyou've been in sales most of
your professional career comingright out, learning that in
college, coming right out, beingable to do that.
Now you're a trainer in thisstuff.
A lot of times in conversationsthat we have here in the
community, women will talk abouthow they're the only woman at
(25:42):
the table or they're the onlywoman in the business and they
have a hard time showing upauthentically.
I'm showing up authentically orbeing that respected boss lady,
if you will, not that that's ina bad connotation, but that
respected woman in that tradesindustry.
(26:03):
Maybe she's not out doing allthe work, but she's the one that
owns the company or she's theone that's running that.
What is your advice for thesewomen, for showing up
authentically and being able tostay, not be in their masculine
all the time, but be able tobring that feminine energy in
and create really amazing workcultures for a lot of guys to be
working in okay, cool, soyou're talking specifically to
(26:25):
the female owner.
Cathy Christen (26:46):
Yes, uh-huh, men are always oh, I did that, you
know, they're like blotting,where a lot of women like just
kind of downplay things oh, nota big deal, or this, or their
skill sets Like no, like findways to bring value to the
organization, you know, dothings and like be vocal, you
know, because there are so muchmore room for advancement and I
think that a lot of women don'tkeep, don't grow at the levels,
don't get the financial backingthat they might need or want,
(27:09):
because they don't ask for it,you know, or they haven't taken
time for certain things.
As an owner, as a female owner,where you have lots of men
working for you, I think it'sreally important, you know, one,
your level of professionalism,because, like that carries so
much weight and it does allowyou to be more vulnerable and be
real and like just that, that,more nurture, you know.
(27:30):
But that level ofprofessionalism is just so
important and that comes fromattire around the men.
It's really important.
It's things that I talk to mywomen about all the time.
I said, you know, unfortunately, like if you look like you're
going to a nightclub or you looka certain way, like they're not
going to have the same level ofrespect.
They're not going to look atyou through the same eyes, you
know, and so I think that, asold school as it is, it does
(27:52):
make a difference, because ourmale counterparts eyes get very
wobbly.
So how we dress, how we carryourselves, you know, is really
important, you know, being ableto be there for people.
I think that the feminine sidecomes out through the loving on
(28:14):
people, how they like to beloved, right, and what I mean by
that is really knowing, likelove languages, like, is this
person a words of affirmationperson?
Is this person acts of service?
Is this person a gift where Ijust like, left them their
favorite chocolate and said, hey, great job yesterday, or like
you crushed it on this job, orgreat job with your leadership,
or, you know, knowing thesethings, that's where I feel like
the feminine can really shine,because the feminine isn't a
(28:36):
caretaker, is the nurturer, andso knowing how your people feel
appreciated, I think is hugeRight, and being able to really
share vision, that is is has abigger perspective.
I think women have an abilityto see a bigger picture, and not
only the bottom line but alsohow it affects the city, the
(28:59):
world, you know, the environment, like they just have a larger
view on things.
I think that's one of oursuperpowers and so you know
really tapping into that.
But I think it starts with thisbecause, honestly, tanya, I
used to think the feminine waslike the weaker energy of the
two and and the feminine is evenmore powerful when stepped into
properly.
But a lot of women, for so manyyears we've been like put as
(29:21):
the weaker, as the serve youknow, the man is the head, like
all these things and and I feellike women haven't stepped in,
haven't had a space wherethey've been encouraged to step
into their full power, and so alot of times women have kind of
downplayed or you don't want tobe too much, or you don't want
to be here, or you want to benice to people, or you know
whatever it is, and and so thatthey are just more quiet.
(29:42):
So I think that one is reallystep into like your full, like
what is you?
And if it's eclectic and youlike to dress all funky in
different colors, like awesome,like do it right, like be
careful again about dependinglike the people that you're
around, but you can do all thethings you know like be yourself
.
So like be your true, authenticself.
So figure out what that voice isand really think about like
(30:03):
when you're sharing vision.
Here's where we're going,here's what we want to do,
here's what it's going to looklike one year, three year, like
and you're a visionary peoplewant to follow.
And if you show paths for yourpeople, for opportunities for
advancement, to grow into theseroles, it's like, hey,
eventually want to have adirector of this, a director
someone who's doing newacquisitions for new clients,
you know, for someone who'sleading this department as we
(30:24):
see growth, here's where we seethings going and you're able to
share those.
You know that shows thatprofessional person, that vision
, and they're like, wow.
You know like somebody wants tofollow you, not just because
your title, not just because ofwhat you've done, not just
because of what you've done forothers, which is great, but also
who you are, how you live yourlife, how you give back.
And so I think that's where thevulnerability of like, hey,
(30:47):
social impact being able to giveI think a lot of women really
carry that forth in a big way.
And so how can you have yourgroup, your community, your
workers?
You know like that will helpyou with like your crime scene
cleanup, like my friend Laura.
Or have something else for you.
Do like a community, give backday, and everybody makes like
peanut butter and jellysandwiches, like my buddy
Michael Bromwoods, and then theygo distribute it to the
(31:09):
homeless, or you know, doingthings like that.
I think that it just it ties inagain the feminine.
It creates larger vision.
People feel like they're a partof something bigger than
themselves and I think thatwomen have a superpower to do
this, you know, and then beingable to make sure they feel
appreciated, that they'relearning, but also being able to
put down, you know that whenneeded and say, hey, this is not
OK.
(31:33):
And if someone crosses the lineor people are late, people are
not submitting reports they'resupposed to, people are making
snarky comments or maybe youknow, not being professional
like that has to be snipped inthe butt immediately, like women
that I work with in coach arelike, oh, this person, they'll
kind of like make remarks orlike a little bit crossing the
border where it could even besexual harassment, you know but
like make comments like oh, youlook really good in that skirt
(31:54):
today or in that dress today.
We're like that's notappropriate.
Oh, they were justcomplimenting.
No, like a compliment.
Is what a beautiful dress.
That's a compliment.
Well, a compliment's not.
Oh, you look really good.
Like that's, that's, that's notokay and like that's different
if it's your husband or you knowit's yours, like someone that
you're close to, but like I Isee too many women let things
(32:15):
slide because it seems like, oh,that was harmless, they were
just complimented.
Like no oh, for sure likebecause people keep pushing it
and they'll keep pushing it tosee how far they can go, and so,
like, when you cut that shitoff right away, then they know
okay, there's no effing aroundwith boss lady, you know.
And then you bring the heart,you bring the vision, you bring
the support, you bring theappreciation.
But there's also that don't effwith me and do not cross that
(32:37):
line.
And they see that and feel thatit's a different energy, you
know.
And so I had once I wastraining a group of salespeople
guys and one of them made aremark like oh miss, if we hit
this level, do we get to go withyou here?
Or you know, they made a commentand I looked at them and I said
I'm sorry, what did you justsay?
And he just kind of froze andeveryone turned and looked.
I'm like, do you want to repeatwhat you just said?
(32:58):
I'm like I think I didn't hearproperly.
So I just I want to ask forclarity Like, what did you just
say?
You know nothing, nothing.
I'm like, are you sure?
I'm like because I thought Iheard something completely
inappropriate, but I just wantto make sure I wasn't hearing
wrong.
And he was like oh no, no, youknow he said guess what, no one
(33:21):
else tried any stupid crap withme after that, right, and so
it's really important that ifsomeone's being, you know, in
this way or snarky, or, you know, trying to see what they can
push, you need to shut that ishdown.
Ladies, like, do not allow evena freaking millimeter of
bullshit, because they'll keeppushing that over, and that's
sometimes something I seelacking in women, because they
don't want to lose the work,lose it.
No, no, no, like I'm OK withlosing somebody and having to be
(33:44):
a culture fit, because aculture in your organization is
something that's also going toallow for long term retainment
of people.
Right, like the retentionaspect People want to be here,
they love being here, they'regoing to stick around longer,
even in high turnover.
I have one of the highestturnover industries and I have
one of the highest retentionrates because people knew that I
(34:04):
cared about them, that we weretrying to figure out how my
business and it could becleaning toilets, putting in
septic tanks, doing whatever,like how is my business going to
help them get closer to thelife of their dreams?
Right, and that's something thatin my book, I talk about with
life as a masterpiece, like,regardless of what kind of
industry you have, if you canutilize your business as a
(34:26):
vehicle for people, you know, toget closer to the life of their
dreams.
But first you need to know whatit is they care about, what are
they excited about and that's awhole other topic we talked
about another day uh, but itmakes a really big impact
because it's not that your tradejob is like there.
For some it is, but for othersit's not their end ultimate
dream job, but it's a means toan end for some.
(34:47):
Why don't we make it a reallyfun vehicle in the journey,
right and it and it's like oh,how can we save for this and
help you buy your first house orhelp you send your kid to
college or do all these things?
And you know, being able tohelp your people with that.
And that's something that,again, I think that women can do
at an even higher level,because there's there's a more,
there's an easier connection toheart, you know, and wanting to
(35:08):
help and support, and I thinkthat women tap into that more
naturally, even though we allhave it.
It is very big in the feminineenergy.
But anyway, sorry, I could goon and on with all this.
Tanya Wilson (35:19):
No, it's wonderful .
No, it's so good, because a lotof women do that.
They make excuses for stuff andI think I hear often in in my
community like they mistake mykindness for weakness and I'm
like, because you're allowingthem to, you're not saying
anything, you're not holdingthem accountable, and that's
(35:40):
where that is coming from.
So it's almost like one of thoselike, oh, you know, I, I know
I'm in charge, but I don't wantto be in charge of this and I
get that sometimes you're inthat spot where you're like shit
, I don't want to lose this guy,so I'm gonna.
Sometimes you're in that spotwhere you're like shit, I don't
want to lose this guy, so I'mgoing to make an exception.
But that exception is the rolemodel for the next one.
I was just listening to apodcast before we jumped on here
and they were talking aboutbeing like sure, you want to be
(36:03):
a role model for the people inyour business.
You want to be a role model forthe people in your family, but
what you need to be is a realmodel of what your standards are
, a real model of what you hopeor have expectations for them to
be.
You know, if you're sitting heresaying I need you to do this
and I want you to be this kindof person, but you aren't doing
that yourself and you're notshowing them what that looks
(36:26):
like, how is that expectationcoming out?
It's like you're playing a role, you're not really being real
and I was like, oh, that's agreat conversation to have,
because if you really show upand show people what it looks
like, they now have an idea ofwhat it is.
You know, it's like women inthese groups talk about making a
(36:48):
million dollars, talk aboutthese big wins that you have
anything financially.
So many women are like so Ineed a million dollars to share
these big wins that you haveanything financially.
So many women are like so Ineed a million dollars to share.
You're like what the fuck like?
you should be shouting that offthe rooftop somewhere to people,
so women don't want to knowthey're like, but people are
gonna look at me like who doesshe think she is?
I'm like you're a fuckingbadass and people need to see
(37:09):
that and they need to talk aboutit more often.
So that that's a greatconversation, just really
stepping into the power that youhave.
I think a lot of times we feellike the weaker, the weaker part
of this, and you're definitelynot going into 2025.
Cathy Christen (37:24):
I had this vision and it just said power
awakening in the feminine andI'm like so stoked to see and
like be able to help moveforward more and more women just
really stepping into their fullpower and understanding how
freaking powerful they actuallyare.
You know, because again we'vebeen made to be the weaker of
the two sexes, energies howeveryou want to look at it, whether
(37:47):
male or female, it's the moreit's the weaker and and it's so
strong and we literally createlife.
Um, uh, you know, and if youchose not to have kids, that's
cool.
But what our bodies are able todo, and like the, the impact we
have when you look at theancient generations and like you
look at the old indian tribes,like the women were the
cornerstone of everything youknow, because they understood
(38:10):
the value and the support andlike the life-giving and the
caretaking and all these things.
And it's time to get back tothat and I really see it coming
more and more where women areunderstanding like we cannot sit
back on the lines anymorewatching everyone else, like
we've got to get up and get outthere.
Use your strengths, use yourtalents.
If you're like I'm not so sure,find the coaches, find the
(38:32):
mentors, work with Tanya, findthe groups, whatever it is to
have the support that you needto go out there and make things
happen.
You know, yeah, sometimes wejust need to borrow someone
else's belief in us until wehave it on our own.
And we've seen, you know, thesuccess, and that's okay.
You know, do what you need todo, but do not sit on the
sidelines.
Yeah, you got to take thosebold moves, that's OK.
Tanya Wilson (38:51):
You know, do what you need to do, but do not sit
on the sidelines.
Yeah, you got to take thosebold moves.
That's our big thing this year.
Like, what's your big bold moveyou're going to make this year?
Something that makes you feellike fucking sick to your
stomach that you're going to dothis, like you're scared to
death.
You have no idea how the hellyou're going to do it.
That's, that's your bold movefor the year.
(39:14):
And if we'd make more of thosewe'd be not repeating the same
year.
Over and over every year, itwould look a lot differently.
So we're gonna keep preachingthat one this year.
Make a big, bold move, the onethat makes you want to throw up
a little bit.
Those are good things.
Move your ass.
That's the brass tacks of allof that one.
So, Cathy, tell us, if peoplewant to connect with you which
you'd be crazy not to sodefinitely jump on our socials
(39:34):
and wherever she's going to sendyou here, where can they
connect with you?
Cathy Christen (39:37):
Yeah, Cathy.
My website has all the links tomy socials.
That's probably the easiest way.
So, Cathy, it's C-A-T-H-Y, andthen Christen is like the name
Chris, c-h-r-i-s and the number10, t-e-n.
So Cathy, and that has links toGoBundance and to our book.
We've got some really excitingthings coming up this year and
some courses to really up-levelfemale investors, entrepreneurs
(40:02):
and just overall leadership, andsome fun trips and things that
we'll be doing as well.
So love to connect and love tosee how we can be more of
support to your community.
Tanya.
Tanya Wilson (40:11):
Yeah, that would be beautiful.
I went to the GoBundance, Isigned up for the newsletter
because I saw the trip situationthere and I was like, damn, I
need to be a part of this,because, also, women, if you
find yourself like you don't goon trips with women, you don't
go out and have these womengroups that you can spend time
with and do life with, you don'tjust always have to be doing
business, but that you can dolife with.
(40:34):
If there's a magical shift thathappens in your life.
It is absolutely beautiful andit's really cool when you go on
trips with like badass women wholove building and have
businesses and do partying.
Cathy Christen (40:43):
Like we were in Costa Rica and I think there was
like two businesses thatstarted and where were we?
Just I'm like trying to think,where were we?
Just I'm like trying to think,where were we just this fall?
Oh, in Austin, and two of ourlike super elite inner circle
women decided to go intobusiness with each other and
they're starting to do like homehealth, uh, um, or, excuse me,
homes for the elderly and uh,and they're just going through
(41:03):
and I'm like how cool.
We're like sitting by the pooldrinking daiquiris and it's like
what are you working on?
What are you doing with this?
Oh, oh, my gosh, you gotta.
And so you know thepartnerships and things, like
they're always like networking,and so it's really neat too,
because we get to go have funand do things.
But also like when we leavethese events, like there's such
like one of our girls wassitting at lunch with someone
and they're chatting about stuff.
(41:33):
And she's like did you know ifyou did this, this?
And like I just love how thewomen are an open book.
They're like here's what helpedme here, you know, here's my
accountant, or here's my this,or whatever.
It is like to see each otherwin, to see each other grow, and
it's not like I'm not going toshare this because I'm going to
win and they're not.
No, we can all win, and when wesupport each other, it's a
multiplier effect and it'sreally incredible what happens.
Tanya Wilson (41:55):
Preach.
That's beautiful, because Ifeel the exact same way.
Well before we wrap up, Ialways ask a beautiful question
at the end.
It is something that is veryinspiring to the things that we
do inside of the community,because when people hear this
phrase, they tend to resonatewith it differently, and what we
want to do is make sure thatwe're showing up for everybody
(42:17):
in every community, at everystage in their life.
So when you hear the phraseladies kicking ass, what does
that mean to you in your life.
Cathy Christen (42:25):
That means that women are actually stepping into
their power and really seeingwhat's possible.
It's that really tapping intothe potential versus sitting
back on the sidelines.
So they're out there, they'remaking shit happen and really
utilizing the gifts and toolsthat they've been given.
You know like that's for mewhen I hear of ladies kicking
(42:46):
ass, I'm like hell yeah, likethey're actually stepping into
what they were made to do or thegifts and talents they have.
Tanya Wilson (42:53):
Beautiful.
Yes, well, go forward with thattoday, ladies.
That's about all you can saythere.
It's been such a beautifulconversation with you today,
Cathy.
It's been such an honor to getto know you and get to have this
conversation and to introduceyou to the Ladies Kickin' Ass
community.
So thank you so much for yourtime.
Again, everybody, make surethat you check out everything on
(43:15):
her socials, get onto herwebsite, check out, sign up for
the newsletter so you can go onreally cool trips with everybody
and until next time, ladies,keep kickin' ass.
Hey, hey, badasses , welcome back to another
episode of Ladies Kickin' Ass.
Today we are going to have areal good one for you.
I can tell from previousconversation before we hit
record this is going to be agood one because we just have
already made lots of goodconnections and things that we
have in common, and so I knowshe's going to resonate a lot
with you.
So today, Cathy Christen is ourguest, and she has an
(00:25):
incredibly extensive backgroundfrom coaching, being a badass in
male-dominated areas, sales,she's an author, she's a mom of
three under five, so, hallelujah, she's running for businesses
too.
So none of us have any damnexcuses after having this
conversation today excuses afterhaving this conversation today.
(00:46):
So, Cathy, thank you so much forbeing here with us on the
podcast.
I know you've accomplished somuch.
We just listed those off, butobviously there's some dots
connected there.
When did you decide to kind ofstep into the role of being able
to coach women, and you werereally interested in being able
to help them and create thecommunity that you have with
GoBundance.
Was it that really fired youoff with that, to step into that
(01:07):
role in addition to what you doprofessionally?
Oh, I love that question, tanya.
Cathy Christen (01:11):
So for me it really didn't hit until I was
getting close to my mid-30s, youknow where.
I think that in my 20s I likedbeing like the only woman in a
male job, like kicking all theguys' butts.
You know like there was thislike yeah, excitement about that
and I enjoyed it.
And I think that as I startedgetting close, like to my 30s,
and then in my early 30s I'mlooking around I was like man.
(01:33):
I don't have other women likeme to talk to.
A lot of my friends had kidsyoung, or they were stay at home
moms or just had a verydifferent lifestyle.
And I was, you know, running mycompany, which I've had now for
23 years.
I was traveling the world.
I was doing all these things.
I wanted to do more, wanted toimpact, and I remember, you know
, having some of my best friendssay like no one's going to want
(01:57):
to marry you, like no one'sgoing to want to.
You know, like all these things, and I'm like whoa, that's
harsh.
I'm like whoa, that's harshbecause I'm not the
stereotypical like stay at home,you know, mom, and and the fact
is, that's never going to be me.
I mean, even right now I've gotthree kids and I do have it set
up where I could spend somegreat time with them, but I'm a
builder, I'm a shaker and amover and, like I love being
able to impact them, you know,and grow them as well, but I'm
(02:20):
not wired to just stay home andnot do anything, you know.
So my husband's last, he's like, as you've stayed home on semi
retirement with the kids, Ithink you've launched, help
people launch three newcompanies and you've launched to
like oh yeah, I know he's likeI thought you were slowing down,
you know, but I just I cravedbeing around other I one I
didn't know that things.
I'm like where are women likeme?
Like there's no way I'm theonly person like this, but I
(02:42):
felt like that.
I felt very isolated in mycommunity and and I, you know,
was just like kind of lookingout there and I remember talking
to a buddy of mine and he'slike, well, you can't find a
build it which sounds likesimilar to what you did, and I
was like, all right, and so Iwas going to actually start my
own group.
That uh, I I'm not good withnames and I had called it a
holistic go-getter, but I waslike I want people that are like
(03:03):
freaking badass making shithappen, but they also care about
like slowing down andconnecting and being grounded
and taking care of their health,you know, because there's too
many type a go, go, go and theybuild, build, build, but they
damage relationships, which Idid in my early years.
Their health is suffering, youknow, and they've just become
lonely workaholics in a lot ofcases and they might say, well,
(03:27):
my family's the most importantthing.
I do it for them and that wasme in my early years.
But my calendar did not reflectthat and you know, and I
unfortunately lost my cousin whowas my best friend in the whole
world, at 23.
And that was kind of a wake upof like OK, what are you doing?
And making sure I was moreintentional with what I was
doing.
And then I think, when I lost mysister in my early 30s, she
(03:48):
passed when I yeah, I was 30.
Actually when she, when shepassed right before I was 31.
And I just remember that beinglike whoa, like we are not
promised tomorrow, and and itreally made me look inward to go
like, do I love the life I'mliving If I passed away today,
do I?
You know, like what wouldpeople say?
And just really take time forself-awareness, knowing that,
(04:10):
moving forward, like anything Iwas doing, I just wanted to be
really intentional, that it wasin alignment with who I wanted
to be, how I wanted to beremembered.
You know what I wanted to leavebehind, and so a lot of things
shifted.
You know know, I went throughthe year after my sister passed
away.
I went through Tony Robbinsentire program again, which I
had been through in the past,and so I went through all the
(04:31):
mastery program.
I went to date with destiny,and that date with destiny, in
December of 2014 you couldactually watch it and I'm not
your guru.
You'll see me crying withinfive minutes.
They like zoom in to be cryingmy eyes out nice.
I've watched that several times,but that is an incredibly
powerful event yes, um, but youknow that that event really
(04:54):
shifted a lot for me and wanting, you know, really, really
wanting to live life, like Ithink that I was just building,
building, building, and I wasn'ttaking time to like live as
much in the process and I didwhen I travel, but when I was
home, like there was just nostructure that could even
support a family, you know.
And so things, little by little, just started shifting for me
in my late twenties and then,you know, in my mid thirties, I
(05:17):
was craving to be around women.
I had younger women in ourindustry coming to me for
mentorship and asking me who areyour female mentors?
I remember when one asked methat I was, I just froze Tanya.
I was like, oh my gosh, I don'teven know that I I don't have
one.
Like I've never really beenaround women and and they said,
like, well, it's just differentbeing a woman and being a man
(05:37):
with this, that you know.
They I'm like, oh for sure.
But I just kind of had tofigure it out on my own because
the guys didn't get it, you know, or their wives were home with
the kids or whatever it might be.
And so that right there likemade a big shift, like, oh my
gosh, you know, like what, whatcould things have looked like if
I had this?
And I sought out female mentorsin my mid 30s because I wanted
to have a family and I wanted toand I'm like, what does that
(05:58):
look like to?
To be able to have mybusinesses continue the life
that I, that I built, that Ilove, I love my life and also
add a family to that.
Like what does that look like?
And so I went out and sought outpeople who had that, who had
beautiful families, thrivingbusinesses.
You know were very busy,whether they were running
marathons, doing non-profits,like just like very active
(06:19):
members of our community.
And I saw, okay, it exists,it's out there, you know, and I
was really blessed through malefriends of mine and colleagues
of mine, that they knew thefounders of GoBundance Men,
which has actually been aroundunofficially for about 20 years,
and they had said, hey, youguys need to meet Kat and they
(06:40):
had told me about the group andI was ready to sign up and they
were like, oh no, it's men only.
I was like what?
But they were looking to launcha women's division and had
asked if you know if I wouldmeet for a founders meeting to
see if what it would look likeand if I'd be interested.
And that's been one of thecoolest blessings you know, to
be able to get involved servingwomen.
(07:00):
But really the stimulation I'vereceived and the support I've
received, oh my gosh, likeabsolutely has blown away what I
would have ever even thoughtcould happen.
Tanya Wilson (07:10):
Yeah, isn't it amazing when you get into groups
like this?
You get in there and you'relike I'm going to help people
and this is like I'm coming from, like a service heart, you know
.
But you get so much out of that, like being able to see people
that I talk with and mentor,like build these businesses and
then start believing inthemselves and they make those
(07:31):
big first things that they needto do.
You know, a lot of them arejust starting in the home,
service or trades industries, orthey're trying to grow their
business and you just see whatthey're able to do.
It's just like that's the bestfeeling of being like, hey, I
had some encouragement inhelping them be able to get to
this point.
It's like all those strugglesthat you went through is
(07:53):
somebody's survival guidesomewhere along the line and
it's so cool to be able to givethat back to people.
Cathy Christen (07:59):
Yes, oh, I love that.
I love how you said thatsomebody else's survival guide.
That's awesome.
Tanya Wilson (08:04):
I really think that just the vulnerability that
you get in a group of womenthat are these type A a cheaper
go-go's, you know, want toaccomplish and conquer the world
stuff is a completely differentenergy and vibe than you get
from some other groups that youare in.
(08:25):
You know, and it's one of thosethings that I always encourage
people if you're in a group ofwomen and you don't feel
supported or feel like they're,they're like your number one
cheerleader sharing the wronggroup.
Yeah, and I'm sure like at yourlevel with stuff too, like is it
difficult for you to be able tofind these groups of people?
Or if you're looking for that,how do you find them?
Cathy Christen (08:45):
Yeah it, it was a little bit more difficult, you
know, and I think that that'swhere we are excited to build
GoBundance.
Gobundance, you do have to bean accredited investor to be in
that group and you know we havewomen worth, you know, millions
to tens of millions, and butwhat I love is that they're all
conscious leaders and they'realways like how can I grow, how
(09:05):
can I learn more, how can I giveyou know?
And?
And just being surrounded bypeople that think like that, you
know, like for me, I always Iwas brought up with like money's
the root of all evil, all thosethings, and so I thought people
that had money were like badpeople, you know, and so,
honestly, in Goldbundance I'vebeen like just blown away.
(09:41):
I'm like, wow, like the heartsof these people and what they
want, to that feminine, you know, that feminine flow, because so
many of us have builteverything in our masculine, you
know, and we're like we reallywant to be able to support each
other, to slow down, you know,to be conscious of that, knowing
that, like when you sharpen theax, and we all know it, we're
(10:02):
all into professional growth anddevelopment, but yet you still
go, go, go and you want to helpeverybody and you have.
You know, if you're moms andyou have kids, like that's a
full-time job in and of itself.
You know, and like taking careof all the things and so being
able to say, you know what, no,I need to slow down and pour
into me so that I can serve froman overflow right, not from an
empty cup, and so that'ssomething that I think that
(10:24):
these women and myself reallyunderstood.
It's like man, if we're nottaking time to just pour in, to
network with others that reallylike stimulate us, that fill us
up, that give us ideas, thatgive us support, because
sometimes it's ideas, sometimesit's support, sometimes it's
encouragement, sometimes it's,you know, sharing those stories,
like you said, like thesurvival guides, like okay,
you've been there, like, hey, Ilost everything, or I lost this,
(10:46):
or we have this deal go sour,and like here's how we got
through it, and being able toshare these stories with each
other, that it does shorten yourlearning curve, it does give
you, you know, stories of hopeand resilience and knowing like,
all right, cool, like I can getthrough this, right, like it's
not the end of the world to lose.
It sucks.
You know, like to lose half amillion dollars or a million
bucks, but like and also so manyof the greatest people have
(11:08):
done that, but what's made themgreat is that that didn't define
them and that didn't stop them.
They learned from it and theygrew stronger and they were
better equipped, you know, andthey were able to help others
along the way, and I thinkthat's really beautiful within
our community.
And you know, as we look at youknow, even right now this year,
we're like all right, we needto launch two more divisions
because there are ultra high networth women out there.
(11:30):
You know who are in the.
You know eight to nine figure.
You know network personally.
And then we also have women whomight be at six figures, who
are hungry, who are resilient,who want that mentorship, you
know, who have not achievedaccredited investor status yet,
and so those are two.
You know two groups that we'regoing to be launching in the
(11:52):
second quarter for GoBundancethat we're super excited about,
and so that inner circle up topand because they're talking
about different things, likethey don't need to work, they
don't need to do, and they'relike how do we impact, how do we
change the world?
Like, how do we have socialimpact and the conversations
they're having are so beautifuland I like love getting this the
end.
I'm like I how soon can I be atthat table right when we're
(12:14):
talking?
You know, hey, let's donatehalf a million of this.
Hey, let's donate this here?
Like that excites the hell outof me.
And so I love having thosedifferent you know groups for,
and also the younger ones whoare like I want to get to a
million dollar plus net worth.
I want to be around womenthinking like this and having
the guidance of.
What does it take rightCommunication mindset wise.
(12:35):
What does it take with habits ofwealth building, right Of
savings, not just saving, butlike making your money work for
you.
What does that look like?
And I think that a lot of womenfor many years didn't have
these conversations.
I mean, shoot, women didn'thave bank accounts until the 70s
, right, and so like theseweren't conversations where guys
are always talking about thisand this investment and wealth
(12:56):
building, and like that justhasn't been a space, that where
it's been curated for women tohave these like high level
conversations, not like in oursociety.
And now there are a lot of smallgroups that have popped up, you
know doing this, but I thinkthat our community is pretty
exceptional at supporting eachother, providing knowledge, you
know, wisdom, really educatingpeople.
(13:16):
But also like giving guidanceand watch out.
No, here are the red flags,here's what to look for you, you
know, here's what yes and noright like what to do, what not
to do, like what's good, whatred flags you want to watch out
for, and being able to havepeople who've been there or done
that be able to share theirexperiences with you.
It's just amazing.
It's like we all get to wintogether, and men have been
(13:38):
doing this forever, yes, andwomen have not, and it's so, and
we're excited to see thatcontinue rising in our world.
Tanya Wilson (13:47):
Oh my gosh, there's so much goodness in that
.
I'm like I should have beentaking notes here Like it.
I, I truly I resonate with youa ton too, because I grew up
like that too and it was anextra layer of oh, they must
have fucked somebody overbecause they've got money.
You know, there was no pure wayor a good intention way of
making money.
They screwed somebody over inorder to get it, you know.
(14:09):
And so, regardless of whetherthey're saying money is good,
money is bad, you start, as ayoung child, start drawing that
conclusion of, like my parentsare always fighting over money,
like I'm not going to do this,and some of us develop at the
point like I know I have donethis where it's hard for me to
be in a marriage and be in apartnership, because I'm like I
will never, ever have to dealwith like what my mom did and
(14:32):
being like under somebody'sthumb for a monetary situation.
You know, we're not going to bestuck because of money.
So for me I think it's, and fora lot of women it's very
interesting to define, like.
Like what does having abundancemean for you?
Because if you just want it, isit like?
What's the inspiration behindit?
For me it's freedom.
(14:53):
Like you have freedom of choice, you have freedom of time.
You can buy your time backbecause you've got some
abundance to be able to do that.
You know.
Like that means the world to me, especially as a mother.
Like no one's going to tell mewhat to do with my time or that
I can't be here for my kids.
Cathy Christen (15:08):
So I think so huge so huge In my early career.
Like I realized that so manyleaders, including myself, like
we're achieving success at theexpense of their well-being and
personal fulfillment right.
Like I saw women in particularstruggling to balance their
ambitions with the demands ofwork and life and feeling like
you had to choose one over theother.
And I mean, I was told amillion times you cannot have it
(15:29):
all and I'm like I don't likethat.
Tanya Wilson (15:32):
I want to have it all right.
Cathy Christen (15:34):
And I wanted to show that it doesn't have to be
that way, like success can bealigned with your values and
designed intentionally.
And so my goal, you know, foryears I've worked with youth.
I love working with youthbecause for me, I'm like if I
want to change the world, if wechange our youth, we change the
world.
There are future leaders, thefuture parents, the future
impactors, you know, and I loveworking with women, but helping
(15:56):
you know these incredibleleaders create systems that
allow them to reclaim their time, step into their power and
thrive in every aspect of theirlife, you know, and so like
empowering others to truly livea life they love while achieving
personal success.
That's what drives me every day.
Tanya Wilson (16:10):
Yeah, and I think that's something that people in
this industry struggle with bigtime we were talking about
before we hit record.
There's so many peoplespecifically in the service
industry.
They get into it.
They are the service advice forthis audience in getting them
to realize how important onesystems are in order to get them
out of that.
And two, what's the mindsetshift that you have to have in
(16:49):
order to really go from operatorto owner, because it is
different.
Cathy Christen (16:54):
It is.
It is so different.
You know, I think that for me,everything starts with like life
vision, like, what do you likein its perfect state?
Everything's runningbeautifully.
You know, you wave a magic wandand you're like, wow, I'm
living the life of my dreams.
What does your business looklike?
You know, how large is it?
Or small?
Some people prefer the small,boutique, local place that
everybody knows their name andthey love that and it's just
(17:17):
perfect.
And some people they're like Iwant to be known all over the
world and I want to do this andwe're going to be online and so
great.
There's no right or wrong.
It's just knowing, like, whatexcites you like and what does
that look like?
Right, but what does your lifelook like?
Like, how much time do youspend with your kids and
grandkids?
Like, how much time do youspend at your church or
nonprofits?
How much time do you spend onyour health?
(17:39):
Are you like training formarathons or triathlons, or are
you just coaching your grandkidssoccer team, or you know, what
does that?
What does it look like?
And so, when you have this timefreedom because I think that we
all like that's the Americandream, like you know you're like
, oh, to have my time freedom.
Tanya Wilson (18:00):
But people go out to run their own business, and
they create like three full timejobs for themselves or more
business, or more have a coupleof kids.
Throw that in there too, youknow their system's lacking.
Cathy Christen (18:08):
And and so I think that knowing like, ok,
what do I want my life to looklike?
Right, and for anyone that'slike service oriented and you
know, I think about in thetrades, like a lot of times,
like there's a specializationyou know that you have, or
somebody has, and I've heardthat as an excuse Well, like,
well, I'm the you know, themaster plumber, or I'm the this
and I'm a great.
I'm like, what do you want lifeto look like in five years?
(18:30):
Like, do you still want to bethe master plumber or do you
want to own the company and be amentor to master plumbers?
Do we want to do this?
And then, so how do we starttraining?
Like, why don't you be known as, like, the best developer of
master plumbers?
You've been one, you've beenthere, and now you're coaching
others to do that, mentoring,you know, bringing in people to
your company and taking themunder your wing.
And when you're working, you'reworking to teach someone so
(18:54):
that they are your apprentice,so that you can multiply
yourself and multiply yourefforts.
And a lot of times they don'tthink they're just like, just do
my work, do my work.
And it's like, for me, I got toa point.
You know I was doing that from02 to probably 07.
I was just doing my thing.
I'm just going to do it.
I'm just going to do it.
Oh yeah, I got it, because itfelt like it took more time to
develop someone to do it as goodas me, and so it was faster to
(19:15):
just do it myself.
Right, and yes, that is true inthe short run, but that will
never help you build the lifethat you want with ultimate
freedom.
That will not allow you to scalehow you want, that will not
allow you to step away and havethe business grow when you're
not there, because it's centeredaround you, and so that has to
shift.
And really look at okay, likeif I, it will take a little bit
(19:42):
more now, but that meansliterally within six months I
can go, take a week or two offmy family and the business will
still thrive.
Like, can you just put that inyour head that this is what's
going to open doors?
It's like I'm going to spendtime and so for me, it's I do,
we do you do so when I'm, whenI'm developing someone and
multiplying myself and and thisis something that I've coached a
lot of people in different likeAC company this I'm like there
are people.
There are trades people thatare studying right now.
(20:03):
They are studying at theuniversities or at specific
trade schools as an airplanemechanic or as this or as that,
or as a carpenter or whatever itmight be.
Whatever they're doing ACrepair, you know carpentry,
great, like there are people.
So where do people getcertifications for your industry
?
Where Look it all up?
What are all the differentplaces you know.
(20:24):
Can you be there saying, hey,we have internships available
within my company?
Y'all that is an easy way toget some cheap labor.
I hear all the time I don'thave the money, we're still
building.
Great, get interns.
Get student interns that needthe hours to graduate anyway and
need the mentorship and getthem in there with you and have
them watch you and how you dothings right.
(20:46):
If you haven't already createSOPs for all these processes and
you can even have that internhelp do that that could be their
first task.
We're going to help you createstandard operating procedures.
If you don't know what an SOPis, that's okay.
If you're a newer entrepreneur,but these are your standard
operating procedures and you'relike, when this happens, here's
what we do first, then we dothis, then we do this.
And if you're not good at youknow I've had people say, oh,
(21:08):
like I'm not going to documentit.
Great, have them record you.
Or have them write down step bystep as you teach.
Hey, first we do this, then wedo this.
Have them writing it down sothen they can put it in.
Recording is great.
Record you talking, becausethen you can just take the
transcription, put it in chat,gpt and get something there now
too, right.
But they're watching you andyou're teaching them all about
(21:28):
the business and, at the sametime, getting SOPs made and
descriptions of everything.
If you don't have that already,that's step one.
If you don't have standardoperating procedures for your
company, there's no way for youto leave and expect things to be
done just the way you like them.
So you need to make sure youdocument just the way you like
them so that then you can leaveand you're like oh, they crushed
(21:48):
you.
Of course they did, because youtold them exactly what to do.
And if you're hiring peoplethat are excited about making an
, you know like moving up,advancing in the company, you
know, making you proud, whateverit is like they want to do a
good job.
They just need to know how.
So I do it.
They're just watching me.
And then it's the next time,and maybe it's the next week or
maybe it's whenever you're in.
Next it's we do, and we'redoing it like I'm doing
(22:10):
something and I'll let them do alittle bit of it and I'm like
all right, you know, and likeletting them try stuff.
But we're kind of doing stufftogether where I'm guiding them
through the steps or I'm goingthrough, and then later it's
they do.
They do it on their own, andthen I watch them and give them
feedback on how they did Right.
But that process does take.
I always say I'm like peoplelike how long do you think it
takes to train?
Like like what?
And I'm like or a quarter, andthey're like it's not a two day
(22:36):
training and they're great.
They're not great, they justgot the information.
You've got to learn theinformation.
Then you have to get confidentin executing what you learned.
And then there's the mastery,which comes through repetition
and proper feedback.
And people don't take the timeto do that.
And if you do, you'll see howincredible the people you are,
that you train, because youactually took the time to train
(22:58):
them the right way and they haveconfidence in executing what
you told them the way you toldthem to do it.
And when you have that, I'mlike get out of here, I got this
, I don't need you here, youknow.
And that helps create openspace in your schedule.
Tanya Wilson (23:12):
Yeah, and you have to be okay with somebody coming
in and being able to do that,being able for them to do it
better maybe than you, even doit.
I think, oh, it's so crazy toeven say that out loud to me,
because I'm like please take it,go.
But a lot of people, especiallyin these in in these trades
industries, they're like I can'tteach them all my secrets,
because and I'm like fantastic,if you don't want to do that,
(23:34):
but then understand that you'regoing to have some people
working on like semi what theycould be if you actually taught
them stuff, teach them all thestuff you know, and treat them
really well so they don't goanywhere else.
But you can't prevent that.
What if you don't train themand they stay?
That's a bigger, freakingproblem than you had at the
beginning in the first place.
Now it's just dead, yeah, andyou can put non-competes
(23:55):
together and all that.
Cathy Christen (23:57):
But one of the things is that my mentors told
me is that take pride intraining the best people you
know and I love that you justsaid that, because he's like
it's better that they grow andmove on than they quit and stay.
You know you don't want someonechecked out, that's with you,
and so if you've developed themup to a point where they're like
, hey, you know what, tanya, I'mready to start my own.
(24:17):
Or now I want to have one ofyour franchises and we've
trained them like you shouldtake pride in developing more
leaders, the best leaders, takepride in developing new leaders,
and if you do that, people keepwanting to work with you,
because people hear it throughword of mouth and like when
someone leaves you, if you trainthem the right way and you have
a good relationship and a goodmentorship what they leave.
They don't want to leave youhigh and dry and they always
(24:39):
want to help make sure thattheir successor is up to par and
that they didn't leave youhanging.
You know, like if you have agood relationship and you're
truly helping them, you knowmove forward and launch their
company or whatever, Like it's areally beautiful thing when we
think in that way and what canreally happen when we have that
abundance lens on.
Tanya Wilson (24:58):
You know, yeah, and that's what it is.
It's a difference betweenhaving an abundance lens or a
scarcity lens.
Because you want to be able todo that, I want more people in
my industry say my septicindustry to be better operators,
people that have better workcultures, people that treat
their people and their customersbetter, because that just makes
the industry look better as awhole and it's really the way
(25:20):
that you just look at that makessuch a huge difference.
I want to ask you, becauseyou've been in sales most of
your professional career comingright out, learning that in
college, coming right out, beingable to do that.
Now you're a trainer in thisstuff.
A lot of times in conversationsthat we have here in the
community, women will talk abouthow they're the only woman at
(25:42):
the table or they're the onlywoman in the business and they
have a hard time showing upauthentically.
I'm showing up authentically orbeing that respected boss lady,
if you will, not that that's ina bad connotation, but that
respected woman in that tradesindustry.
(26:03):
Maybe she's not out doing allthe work, but she's the one that
owns the company or she's theone that's running that.
What is your advice for thesewomen, for showing up
authentically and being able tostay, not be in their masculine
all the time, but be able tobring that feminine energy in
and create really amazing workcultures for a lot of guys to be
working in okay, cool, soyou're talking specifically to
(26:25):
the female owner.
Cathy Christen (26:46):
Yes, uh-huh, men are always oh, I did that, you
know, they're like blotting,where a lot of women like just
kind of downplay things oh, nota big deal, or this, or their
skill sets Like no, like findways to bring value to the
organization, you know, dothings and like be vocal, you
know, because there are so muchmore room for advancement and I
think that a lot of women don'tkeep, don't grow at the levels,
don't get the financial backingthat they might need or want,
(27:09):
because they don't ask for it,you know, or they haven't taken
time for certain things.
As an owner, as a female owner,where you have lots of men
working for you, I think it'sreally important, you know, one,
your level of professionalism,because, like that carries so
much weight and it does allowyou to be more vulnerable and be
real and like just that, that,more nurture, you know.
(27:30):
But that level ofprofessionalism is just so
important and that comes fromattire around the men.
It's really important.
It's things that I talk to mywomen about all the time.
I said, you know, unfortunately, like if you look like you're
going to a nightclub or you looka certain way, like they're not
going to have the same level ofrespect.
They're not going to look atyou through the same eyes, you
know, and so I think that, asold school as it is, it does
(27:52):
make a difference, because ourmale counterparts eyes get very
wobbly.
So how we dress, how we carryourselves, you know, is really
important, you know, being ableto be there for people.
I think that the feminine sidecomes out through the loving on
(28:14):
people, how they like to beloved, right, and what I mean by
that is really knowing, likelove languages, like, is this
person a words of affirmationperson?
Is this person acts of service?
Is this person a gift where Ijust like, left them their
favorite chocolate and said, hey, great job yesterday, or like
you crushed it on this job, orgreat job with your leadership,
or, you know, knowing thesethings, that's where I feel like
the feminine can really shine,because the feminine isn't a
(28:36):
caretaker, is the nurturer, andso knowing how your people feel
appreciated, I think is hugeRight, and being able to really
share vision, that is is has abigger perspective.
I think women have an abilityto see a bigger picture, and not
only the bottom line but alsohow it affects the city, the
(28:59):
world, you know, the environment, like they just have a larger
view on things.
I think that's one of oursuperpowers and so you know
really tapping into that.
But I think it starts with thisbecause, honestly, tanya, I
used to think the feminine waslike the weaker energy of the
two and and the feminine is evenmore powerful when stepped into
properly.
But a lot of women, for so manyyears we've been like put as
(29:21):
the weaker, as the serve youknow, the man is the head, like
all these things and and I feellike women haven't stepped in,
haven't had a space wherethey've been encouraged to step
into their full power, and so alot of times women have kind of
downplayed or you don't want tobe too much, or you don't want
to be here, or you want to benice to people, or you know
whatever it is, and and so thatthey are just more quiet.
(29:42):
So I think that one is reallystep into like your full, like
what is you?
And if it's eclectic and youlike to dress all funky in
different colors, like awesome,like do it right, like be
careful again about dependinglike the people that you're
around, but you can do all thethings you know like be yourself
.
So like be your true, authenticself.
So figure out what that voice isand really think about like
(30:03):
when you're sharing vision.
Here's where we're going,here's what we want to do,
here's what it's going to looklike one year, three year, like
and you're a visionary peoplewant to follow.
And if you show paths for yourpeople, for opportunities for
advancement, to grow into theseroles, it's like, hey,
eventually want to have adirector of this, a director
someone who's doing newacquisitions for new clients,
you know, for someone who'sleading this department as we
(30:24):
see growth, here's where we seethings going and you're able to
share those.
You know that shows thatprofessional person, that vision
, and they're like, wow.
You know like somebody wants tofollow you, not just because
your title, not just because ofwhat you've done, not just
because of what you've done forothers, which is great, but also
who you are, how you live yourlife, how you give back.
And so I think that's where thevulnerability of like, hey,
(30:47):
social impact being able to giveI think a lot of women really
carry that forth in a big way.
And so how can you have yourgroup, your community, your
workers?
You know like that will helpyou with like your crime scene
cleanup, like my friend Laura.
Or have something else for you.
Do like a community, give backday, and everybody makes like
peanut butter and jellysandwiches, like my buddy
Michael Bromwoods, and then theygo distribute it to the
(31:09):
homeless, or you know, doingthings like that.
I think that it just it ties inagain the feminine.
It creates larger vision.
People feel like they're a partof something bigger than
themselves and I think thatwomen have a superpower to do
this, you know, and then beingable to make sure they feel
appreciated, that they'relearning, but also being able to
put down, you know that whenneeded and say, hey, this is not
OK.
(31:33):
And if someone crosses the lineor people are late, people are
not submitting reports they'resupposed to, people are making
snarky comments or maybe youknow, not being professional
like that has to be snipped inthe butt immediately, like women
that I work with in coach arelike, oh, this person, they'll
kind of like make remarks orlike a little bit crossing the
border where it could even besexual harassment, you know but
like make comments like oh, youlook really good in that skirt
(31:54):
today or in that dress today.
We're like that's notappropriate.
Oh, they were justcomplimenting.
No, like a compliment.
Is what a beautiful dress.
That's a compliment.
Well, a compliment's not.
Oh, you look really good.
Like that's, that's, that's notokay and like that's different
if it's your husband or you knowit's yours, like someone that
you're close to, but like I Isee too many women let things
(32:15):
slide because it seems like, oh,that was harmless, they were
just complimented.
Like no oh, for sure likebecause people keep pushing it
and they'll keep pushing it tosee how far they can go, and so,
like, when you cut that shitoff right away, then they know
okay, there's no effing aroundwith boss lady, you know.
And then you bring the heart,you bring the vision, you bring
the support, you bring theappreciation.
But there's also that don't effwith me and do not cross that
(32:37):
line.
And they see that and feel thatit's a different energy, you
know.
And so I had once I wastraining a group of salespeople
guys and one of them made aremark like oh miss, if we hit
this level, do we get to go withyou here?
Or you know, they made a commentand I looked at them and I said
I'm sorry, what did you justsay?
And he just kind of froze andeveryone turned and looked.
I'm like, do you want to repeatwhat you just said?
(32:58):
I'm like I think I didn't hearproperly.
So I just I want to ask forclarity Like, what did you just
say?
You know nothing, nothing.
I'm like, are you sure?
I'm like because I thought Iheard something completely
inappropriate, but I just wantto make sure I wasn't hearing
wrong.
And he was like oh no, no, youknow he said guess what, no one
(33:21):
else tried any stupid crap withme after that, right, and so
it's really important that ifsomeone's being, you know, in
this way or snarky, or, you know, trying to see what they can
push, you need to shut that ishdown.
Ladies, like, do not allow evena freaking millimeter of
bullshit, because they'll keeppushing that over, and that's
sometimes something I seelacking in women, because they
don't want to lose the work,lose it.
No, no, no, like I'm OK withlosing somebody and having to be
(33:44):
a culture fit, because aculture in your organization is
something that's also going toallow for long term retainment
of people.
Right, like the retentionaspect People want to be here,
they love being here, they'regoing to stick around longer,
even in high turnover.
I have one of the highestturnover industries and I have
one of the highest retentionrates because people knew that I
(34:04):
cared about them, that we weretrying to figure out how my
business and it could becleaning toilets, putting in
septic tanks, doing whatever,like how is my business going to
help them get closer to thelife of their dreams?
Right, and that's something thatin my book, I talk about with
life as a masterpiece, like,regardless of what kind of
industry you have, if you canutilize your business as a
(34:26):
vehicle for people, you know, toget closer to the life of their
dreams.
But first you need to know whatit is they care about, what are
they excited about and that's awhole other topic we talked
about another day uh, but itmakes a really big impact
because it's not that your tradejob is like there.
For some it is, but for othersit's not their end ultimate
dream job, but it's a means toan end for some.
(34:47):
Why don't we make it a reallyfun vehicle in the journey,
right and it and it's like oh,how can we save for this and
help you buy your first house orhelp you send your kid to
college or do all these things?
And you know, being able tohelp your people with that.
And that's something that,again, I think that women can do
at an even higher level,because there's there's a more,
there's an easier connection toheart, you know, and wanting to
(35:08):
help and support, and I thinkthat women tap into that more
naturally, even though we allhave it.
It is very big in the feminineenergy.
But anyway, sorry, I could goon and on with all this.
Tanya Wilson (35:19):
No, it's wonderful .
No, it's so good, because a lotof women do that.
They make excuses for stuff andI think I hear often in in my
community like they mistake mykindness for weakness and I'm
like, because you're allowingthem to, you're not saying
anything, you're not holdingthem accountable, and that's
(35:40):
where that is coming from.
So it's almost like one of thoselike, oh, you know, I, I know
I'm in charge, but I don't wantto be in charge of this and I
get that sometimes you're inthat spot where you're like shit
, I don't want to lose this guy,so I'm gonna.
Sometimes you're in that spotwhere you're like shit, I don't
want to lose this guy, so I'mgoing to make an exception.
But that exception is the rolemodel for the next one.
I was just listening to apodcast before we jumped on here
and they were talking aboutbeing like sure, you want to be
(36:03):
a role model for the people inyour business.
You want to be a role model forthe people in your family, but
what you need to be is a realmodel of what your standards are
, a real model of what you hopeor have expectations for them to
be.
You know, if you're sitting heresaying I need you to do this
and I want you to be this kindof person, but you aren't doing
that yourself and you're notshowing them what that looks
(36:26):
like, how is that expectationcoming out?
It's like you're playing a role, you're not really being real
and I was like, oh, that's agreat conversation to have,
because if you really show upand show people what it looks
like, they now have an idea ofwhat it is.
You know, it's like women inthese groups talk about making a
(36:48):
million dollars, talk aboutthese big wins that you have
anything financially.
So many women are like so Ineed a million dollars to share
these big wins that you haveanything financially.
So many women are like so Ineed a million dollars to share.
You're like what the fuck like?
you should be shouting that offthe rooftop somewhere to people,
so women don't want to knowthey're like, but people are
gonna look at me like who doesshe think she is?
I'm like you're a fuckingbadass and people need to see
(37:09):
that and they need to talk aboutit more often.
So that that's a greatconversation, just really
stepping into the power that youhave.
I think a lot of times we feellike the weaker, the weaker part
of this, and you're definitelynot going into 2025.
Cathy Christen (37:24):
I had this vision and it just said power
awakening in the feminine andI'm like so stoked to see and
like be able to help moveforward more and more women just
really stepping into their fullpower and understanding how
freaking powerful they actuallyare.
You know, because again we'vebeen made to be the weaker of
the two sexes, energies howeveryou want to look at it, whether
(37:47):
male or female, it's the moreit's the weaker and and it's so
strong and we literally createlife.
Um, uh, you know, and if youchose not to have kids, that's
cool.
But what our bodies are able todo, and like the, the impact we
have when you look at theancient generations and like you
look at the old indian tribes,like the women were the
cornerstone of everything youknow, because they understood
(38:10):
the value and the support andlike the life-giving and the
caretaking and all these things.
And it's time to get back tothat and I really see it coming
more and more where women areunderstanding like we cannot sit
back on the lines anymorewatching everyone else, like
we've got to get up and get outthere.
Use your strengths, use yourtalents.
If you're like I'm not so sure,find the coaches, find the
(38:32):
mentors, work with Tanya, findthe groups, whatever it is to
have the support that you needto go out there and make things
happen.
You know, yeah, sometimes wejust need to borrow someone
else's belief in us until wehave it on our own.
And we've seen, you know, thesuccess, and that's okay.
You know, do what you need todo, but do not sit on the
sidelines.
Yeah, you got to take thosebold moves, that's OK.
Tanya Wilson (38:51):
You know, do what you need to do, but do not sit
on the sidelines.
Yeah, you got to take thosebold moves.
That's our big thing this year.
Like, what's your big bold moveyou're going to make this year?
Something that makes you feellike fucking sick to your
stomach that you're going to dothis, like you're scared to
death.
You have no idea how the hellyou're going to do it.
That's, that's your bold movefor the year.
(39:14):
And if we'd make more of thosewe'd be not repeating the same
year.
Over and over every year, itwould look a lot differently.
So we're gonna keep preachingthat one this year.
Make a big, bold move, the onethat makes you want to throw up
a little bit.
Those are good things.
Move your ass.
That's the brass tacks of allof that one.
So, Cathy, tell us, if peoplewant to connect with you which
you'd be crazy not to sodefinitely jump on our socials
(39:34):
and wherever she's going to sendyou here, where can they
connect with you?
Cathy Christen (39:37):
Yeah, Cathy.
My website has all the links tomy socials.
That's probably the easiest way.
So, Cathy, it's C-A-T-H-Y, andthen Christen is like the name
Chris, c-h-r-i-s and the number10, t-e-n.
So Cathy, and that has links toGoBundance and to our book.
We've got some really excitingthings coming up this year and
some courses to really up-levelfemale investors, entrepreneurs
(40:02):
and just overall leadership, andsome fun trips and things that
we'll be doing as well.
So love to connect and love tosee how we can be more of
support to your community.
Tanya.
Tanya Wilson (40:11):
Yeah, that would be beautiful.
I went to the GoBundance, Isigned up for the newsletter
because I saw the trip situationthere and I was like, damn, I
need to be a part of this,because, also, women, if you
find yourself like you don't goon trips with women, you don't
go out and have these womengroups that you can spend time
with and do life with, you don'tjust always have to be doing
business, but that you can dolife with.
(40:34):
If there's a magical shift thathappens in your life.
It is absolutely beautiful andit's really cool when you go on
trips with like badass women wholove building and have
businesses and do partying.
Cathy Christen (40:43):
Like we were in Costa Rica and I think there was
like two businesses thatstarted and where were we?
Just I'm like trying to think,where were we?
Just I'm like trying to think,where were we just this fall?
Oh, in Austin, and two of ourlike super elite inner circle
women decided to go intobusiness with each other and
they're starting to do like homehealth, uh, um, or, excuse me,
homes for the elderly and uh,and they're just going through
(41:03):
and I'm like how cool.
We're like sitting by the pooldrinking daiquiris and it's like
what are you working on?
What are you doing with this?
Oh, oh, my gosh, you gotta.
And so you know thepartnerships and things, like
they're always like networking,and so it's really neat too,
because we get to go have funand do things.
But also like when we leavethese events, like there's such
like one of our girls wassitting at lunch with someone
and they're chatting about stuff.
(41:33):
And she's like did you know ifyou did this, this?
And like I just love how thewomen are an open book.
They're like here's what helpedme here, you know, here's my
accountant, or here's my this,or whatever.
It is like to see each otherwin, to see each other grow, and
it's not like I'm not going toshare this because I'm going to
win and they're not.
No, we can all win, and when wesupport each other, it's a
multiplier effect and it'sreally incredible what happens.
Tanya Wilson (41:55):
Preach.
That's beautiful, because Ifeel the exact same way.
Well before we wrap up, Ialways ask a beautiful question
at the end.
It is something that is veryinspiring to the things that we
do inside of the community,because when people hear this
phrase, they tend to resonatewith it differently, and what we
want to do is make sure thatwe're showing up for everybody
(42:17):
in every community, at everystage in their life.
So when you hear the phraseladies kicking ass, what does
that mean to you in your life.
Cathy Christen (42:25):
That means that women are actually stepping into
their power and really seeingwhat's possible.
It's that really tapping intothe potential versus sitting
back on the sidelines.
So they're out there, they'remaking shit happen and really
utilizing the gifts and toolsthat they've been given.
You know like that's for mewhen I hear of ladies kicking
(42:46):
ass, I'm like hell yeah, likethey're actually stepping into
what they were made to do or thegifts and talents they have.
Tanya Wilson (42:53):
Beautiful.
Yes, well, go forward with thattoday, ladies.
That's about all you can saythere.
It's been such a beautifulconversation with you today,
Cathy.
It's been such an honor to getto know you and get to have this
conversation and to introduceyou to the Ladies Kickin' Ass
community.
So thank you so much for yourtime.
Again, everybody, make surethat you check out everything on
(43:15):
her socials, get onto herwebsite, check out, sign up for
the newsletter so you can go onreally cool trips with everybody
and until next time, ladies,keep kickin' ass.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.