June 19, 2025 • 29 mins
Thinking about a rebrand? Wondering how to keep your customers, team, and online reputation intact through the process? This episode is for YOU.
In this two-part series, Tanya is joined by first-time podcast guest and HomeField’s Marketing & Business Development guru, Heidi Hooker, to break down the real talk behind rebranding from Priority Pumping to HomeField OnSite Environmental.
From strategy to storytelling, content creation to customer buy-in, Tanya and Heidi spill all the behind-the-scenes details on how they’ve handled this major shift, without losing momentum or identity.
🔥 In this episode, we cover:
Why the shift from Priority Pumping to HomeField was more than just a name change
The importance of showcasing your PEOPLE in your brand
How to build customer trust through content and consistency
What really gets people to engage with your posts (hint: it’s not always what you think!)
Why your business is more than the service you offer—it’s the feeling you create
How to transition Google reviews, social media, and SEO without losing traction
If you're considering a rebrand or are just obsessed with all things marketing and growth, this is a must-listen episode packed with insights and inspiration.
🎯 BONUS: Next week, we dive into Part 2, where we discuss identifying and speaking directly to your ideal customer. Don’t miss it!
✨ Resources & Links:
Check out our current site: homefieldonsite.com/east-valley
Follow us on IG: @ladieskickinass
Join the BadAss Inner Circle: ladieskickinass.com
💬 Let’s keep this convo going:
Share your biggest takeaway on Instagram and tag @ladieskickinass — we LOVE hearing what hits home for you!
Learn more about ASCEND - Applications being accepted through June 25th!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Welcome to Ladies Kickin' Ass, the no BS podcast
for fierce, unstoppable women inthe service industry.
We're here to talk bold moves,big wins and real talk on what
it takes to build the life andthe business you love.
Let's get fired up, heybadasses.
Welcome back to another episodeof Ladies Kickin' Ass.
Today is going to be a good one.
(00:23):
We're actually going to releasea two-part series, this being
part one, but we're going totalk about some things that we
do within our business HomeField, onsite, and what we do as
far as marketing is concerned.
There's a lot of differenttopics that come into play with
(00:44):
marketing.
I know these are some of themost listened to and downloaded
podcasts is marketing andfinancial stuff.
So I figured who better than tobring on to the podcast, than
my marketing genius that workswith Homefield.
This is Heidi Hooker, and sheis our business development and
marketing person with HomefieldOnsite, environmental, and she
(01:07):
is behind all the beautiful,pretty stuff that you see online
and all the marketingcommunication that we put out
into the world.
So, heidi, thank you so muchfor being on the podcast today.
Speaker 2 (01:18):
Thank you for having me First time ever on a podcast.
Speaker 1 (01:22):
We love newbies, so this is going to be fun.
Ever on a podcast.
We love newbies, so this isgoing to be fun.
There's no expectation forstuff like that.
So then we can just have realgenuine, flowing conversation
and we'll just talk about allthings marketing, which is what
we do all the time anyway.
So this will be great.
This will be great.
So what we want to talk about inpart one today we have recently
went through a rebrand fromPriority Pumping to the new
(01:44):
franchise name of Home-FilledOn-Site Environmental, and I
want to talk to you about thingsthat we've been doing with that
and be able to encourage ourlisteners if this is something
they're considering, or maybe inthe middle of that, they can
take some of the tips and tricksthat we have been doing with
our rebrand and maybe apply itto their business.
(02:05):
Cool Sounds good.
Okay, awesome.
I know I do have a very goodfriend she's been on here before
Megan, who has recentlyrebranded her septic business.
Have you seen some of thatstuff that's been going on?
Yes, so it's been really coolto just see.
You know exactly what people dowhen they go into rebrands.
You know, sometimes it's acomplete name change, like what
(02:27):
we have done.
That's what Megan did with herseptic business too, but it's
really sometimes about elevatingwhat you want your customers to
feel.
How do you feel like we havebeen doing that with the rebrand
from priority pumping tohome-filled onsite?
Speaker 2 (02:44):
So with prioritying, we already have a huge following
.
People know us and they knowwhat we're all about.
So I think with Homefield it'sjust transitioning that.
But also to show exactly howwe're changing.
You know what services we'reevolving to, but also really
digging in deep behind thescenes.
(03:04):
You know we're evolving to, butalso really digging in deep
behind the scenes, you know,showing the guys, showing the
technicians and just what we'reall about and making us known in
the community even more than wealready are showing up.
Speaker 1 (03:15):
Sure, because sometimes people will watch it.
I know my kids watch JesusJuice on TikTok and they're like
mom, you got to start doingsome stuff like this.
You know, it's just crazy.
All those people that arewatching him, the millions of
people that watch him, are notseptic providers, not even
people in the wastewater stuff,as the kids call it.
(03:36):
It is satisfying becausethey're watching, you know, like
a clog come out or somethinglike that.
So it's been really awesome tosee what you've been doing with
things behind the scenes.
And it's so cool, too, forpeople to say, like when the
technicians show up, they'relike oh, I know Seth, I saw him
on, and it can be TikTok orInstagram or even just on the
(03:59):
website.
People will come into theoffice I know they've come in
and talked to Lauren before tocome in and bring money for an
install or something like that,and they're like oh, I know
Lauren, you know, like, I knowyou.
Speaker 2 (04:11):
It's almost like, because they saw your face, they
think they know you more and Ifeel like that's such a good
thing for Home Field too, justnot even as a business, but as
portraying our brand.
It's like you're talking toLauren, who's awesome.
I mean, lauren has been withyou for the longest, you know, I
would say in the office, andit's just great.
Like people are like, hey,looking for Lauren.
Like you know they're lookingfor their best friend or their
(04:32):
sister.
So it's so nice to be able tojust have that connection with
people and really just show whowe are as people outside of the
business too.
Speaker 1 (04:42):
Yeah, what are people's interests?
I love like some of our planscoming up of even being able to
say like you know, tell mesomething crazy about you, or
tell me what your favorite foodis Like, even just fun holidays
and stuff, like I know youposted one recently that it was
like national whiskey day and itwas like tell me what your
favorite kind of whiskey is, youknow.
There was a lot of people thatresponded to that Exactly.
Speaker 2 (05:03):
So many people that don't even respond or never have
said anything are actuallycommenting.
Yes, it's great to be able tointeract that way and, you know,
respond to the comments and getto know more about them.
So if you ever do see him,you're like, hey, how's you know
?
Whatever you're trying to, youknow I don't know where I'm
going with that one, but it'sgreat, you know, just to be able
to connect with them on thatindividual level too.
Speaker 1 (05:26):
You know what kind of whiskey to buy them when you
take them out for lunch, exactly, I think even more so.
Behind that like Homefield, isa franchise model.
So there's going to be multiplehome fields.
Right, there's going to belocal Homefield franchisees.
There's going to be local homefield franchisees, and we want
(05:46):
it to be known as the home teamfor that city or county's septic
and commercial wastewater needs.
And what better to do that thanto showcase the actual people
that work there?
I know that we've received somany compliments on our website.
That's like those are your realpeople.
(06:12):
They are your real people.
So sometimes, when I mentionedthis on the podcast, or even
when I do lives or talking topeople in the community, they're
like I just don't know.
I can't get the guys to takepictures, or I can't get the
guys to smile for a picture orsomething like that.
What do you think the value isof really showing the faces
behind the business name?
Speaker 2 (06:29):
I think the first thing is it makes people so much
more comfortable.
You know who's coming to yourhome, you know who's going to
show up, you know maybe even afact about them, so it's easier
to relate to them.
But with our guys, like I don'tknow if it's just we lucked out
and we got great people or whatit is, but they participate for
the most part in your wildstuff.
Um, I feel like it's a greatthing to be able to like.
(06:52):
We have Justin.
He's new, he's coming in and gota couple of pictures of him.
He's a little tough.
Got to work on him, but I thinknow that he's gotten to know us
a little more and we say hi toeach other every day, and since
we put a table of tanniestogether, we bonded through that
.
So I think now with gettingsome pictures of him, you know,
I think that'll be easier, butit's just such a great value
(07:14):
showing people, because peopledon't want to buy from a company
necessarily.
They want to buy from otherpeople.
So I think that is just sovaluable.
Even if you're a little camerashy, whatever it is, you can
find ways around that.
You know, just get peopleinvolved, even if it's several
people in the video or picture.
You know, once they see otherpeople doing it, I think they're
more prone to join in on thefun.
Speaker 1 (07:36):
Yes, oh, and I love like the photo shoot we were
able to do when we did on onsite installer magazine because
we had our entire team out there.
So there was a greatopportunity to just take candid
photos and little video bits ofeverybody out there.
Everybody looks sharp in theirnew home-filled stuff they had
on and there was like a sense ofpride of having that that day
(07:59):
because it was so cool to befeatured in that magazine and
it's just been so fun to seelike those little videos pop up
here and there of stuff.
So it doesn't have to be thatyou got to come up with brand
new content every single day todemonstrate you know a feeling
with your brand.
Like just go out to a job site,have everybody meet at maybe an
install job or a service jobthat you know the customer well
(08:22):
and just be there for 30 minutesand take some photos.
Speaker 2 (08:26):
Yeah, you can reuse those photos so many times, make
them into videos, so you willhave lots of content for days.
Speaker 1 (08:33):
Yeah, one photo is not one post.
You have to use them for a lotof different things.
Speaker 2 (08:39):
And that's another thing that's been great with.
You know, going through arebrand, you can take some of
the things.
You can look, look back and saythis worked for priority or
this got a lot of engagement.
Flip the colors, flip the logo,add a few new things and it's
new again.
People aren't going to rememberwhat they saw.
You know I saw that post 31days ago.
Why am I seeing it again?
No one's going to think that.
Speaker 1 (08:57):
Yeah, really, in all actuality, about 5% of the
people that follow you see yourposts anyways, which is a crazy
number to be all distraught thatsomebody's going to think.
Think of how many posts youscroll through on Instagram in
like five minutes.
If you're with a teenager, it'sabout 7,000 because they have
(09:20):
TikTok thumbs.
But if I mean even to sit there, you go through 100 different
posts that people have on thumbs.
But if I mean even sit there,you go through 100 different
posts that people have on there.
You're making so many decisionsand seeing so much stuff every
single day.
No one's going to remember yourpost from 31 days ago, exactly.
And, in all actuality, some ofthe best tips that I receive in
the training that I take is towatch those metrics behind some
(09:41):
of those things and repost itagain.
Don't touch it, don't changeanything, just repost it again.
Like post it as if it'soriginal content, because it's
fascinating.
What works sometimes prettygood will like be something that
goes viral the second time,exactly.
So it's really cool how thatworks.
So there's just some goodinformation, just like the
(10:02):
things that we've been kind ofdoing with some of the stuff
there.
As far as rebranding goes,priority pumping was something
that we had all created.
It was something everybody wasreally proud of.
The name priority you know wemade things priority at our
business.
You know, like customer serviceand those things.
How has shifting it to homefield been able to we've been
(10:25):
able to keep that but evenelevate it to a new level of
excellence.
How do you think we've beenable to do that?
Speaker 2 (10:31):
I feel like it's pretty much a glow up for us.
You know we're taking what?
Something that's super greatalready and just making it more
great than it already is.
I think the best thing about itis being able to further
reflect the services we offer,because priority pumping was a
great name and it did portraywhat we do.
However, home field it's likegrowing up.
(10:52):
We've expanded.
You know we have more services,so people don't think you know
we only do septic pumping.
You know there's such a hugeside of it.
You know the installs, thethings people don't think about,
the grease straps forrestaurants.
So I feel like it's also goingto help us to be able to connect
further to those businesses orto those other homeowners that
haven't already seen us.
(11:13):
So it's going to be great to beable to follow this even
further and see how much furtherwe do go with it.
Speaker 1 (11:19):
Yeah, it really is an exciting change and I really
think that if you're goingthrough a rebrand, it really
comes from the people inside ofthe business as to how customers
or previous clients willrespond to that.
I think we've had incrediblebuy-in of what we are doing here
with the name and brand changethat we've done, and I think
(11:43):
it's just really awesome thatwhen you are going through a
rebrand, you really do have toexplain the benefits and the
reasons why we're doing it.
Just saying simply, we're justgoing to change the name and
everybody's like, well, that'sdumb, why are you doing that?
You know, how do you think thatwe've been able to do so well
(12:04):
with everyone's buy-in with thename change?
Speaker 2 (12:08):
So I think with that I had you make you know that
video explaining why are wechanging, what does this mean
for us, really explaining it topeople.
And I think, coming from youknow that video explaining why
are we changing, what does thismean for us, really explaining
it to people.
And I think, coming from youknow the owner and the face that
people know.
You know they're going toreally take well to that.
They're going to be like, okay,this is it.
You know it's reassuring themthat nothing is changing other
(12:29):
than you know our name.
The services are going to beelevated and what we do is just
going to be even a bigger reach.
You know, just assuring themand giving them more reason to
use us is the best thing.
With that, you know again,people don't buy from other
businesses necessarily.
They buy from people.
So they know you, they're goingto get to know more of what we
(12:51):
do with everything that we haveplanned.
Speaker 1 (12:53):
Yeah, I think that people will also continuously
refer you when they see that andthey want to stay with you
longer when they can seebusinesses progressing.
And this is something that wehave to be very, very careful of
in the home service industrybecause to people most general
people they don't think thatthere's a way that a septic
(13:17):
company can really elevateitself.
Speaker 2 (13:20):
And I feel like if you're not in the industry, you
don't understand fully, youdon't know.
So I think being able to showthem that it's possible and with
being able to become afranchise, which you know it's
already taking off, and I thinkthat's just going to really show
people that no matter what homeindustry or not even a home
industry, it's really going toshow what people are capable of
(13:42):
and think I can do that too Sure.
Speaker 1 (13:45):
It's a great example of that.
It's just so cool to be able tohave a team that is such an
advocate for things that we'redoing and helping us expand
businesses by providing newopportunities, you know, and
different skill sets that theyhave as well.
So it's really cool when youinvolve your team in the things
that you want to do to elevateyour business.
(14:07):
You really have to do that inorder for everybody to get
behind it.
I think that's why there's beensuch a great success with the
rebrand and the name ofeverything.
Now, I thought for a long timepeople would be like, yeah,
priority, yeah, priority, andit's still like priority
everything.
But people have really embracedand say home field more now I
(14:27):
really do hear that thanpriority and I'm like
interesting.
But with that, when you do arebrand, obviously that's not
just something that overnightyou're like we dropped priority
pumping and now we're homefilled on site environmental.
How have you been rolling thatout to our customers currently
(14:47):
and to new people finding usonline, because we got all kinds
of new shit that we're doingnow?
Speaker 2 (14:55):
we got all kinds of new shit that we're doing now,
yeah.
So with that it's been crazy,like it was one of those for us.
We're like do we just?
When do we do it?
When do we just rip the bandaidoff and say we're home field?
How far do we go with that?
You know, what social mediachannels do we change?
Do we do it all at once?
And I think it's just alearning curve, like I've never
done this before and I know Tanayou have, you know.
So, having that experience, andthen someone also, you know,
(15:17):
doing a little bit of research,finding out.
Ok, what do our customers needto know, like, what are the most
valuable things?
So first it was you know, usfinding out about it and you
know, really understanding whatthe new brand is all about.
I think that's super importantto be able to have.
You know, the employees andeveryone behind the scenes know
what you know we're trying toaccomplish with that to set the
(15:38):
right tone.
So I feel like you know we dida 10 day countdown.
You know we dropped a few hintsbefore that, saying something
big, something epic is coming,and then we did a 10 day
countdown.
So with that, you know, we gota lot of people involved at
trying to guess what it is.
Is it a name change?
Is it this?
What could it be?
So then, once we rolled thatout, we had you do an
announcement, we did an email.
(15:59):
So we're trying to do all thechannels and then, you know,
eventually we switched all thenames on social media over and
let people know again.
This is home field and we werepriority and we still are
priority.
You know if that makes sense,but this is where we're at now
with everything.
So it's been a slow progression.
Next is, you know, going to begetting the trucks done and you
(16:20):
know Lauren's gotten questionsin the office.
People call and well, I'm alittle confused Is this home
field or is this priority?
So she has a littleconversation and I think that
builds a little bit moreengagement and trust and
understanding of who we are,whether they've used us or
haven't used us.
So I think it's just been greatand we're going to continue to
(16:40):
have to spread the word becausepeople you know that are in
residential have only everneeded us every two to three
years for pumping.
So they're not going to knowright away if they're not, you
know, following our stuff.
But hopefully we can build thatup and really get a good
following and just let peopleknow hey, priority is home field
and we're always going to behere.
Speaker 1 (16:57):
Yeah, I think that's really when I rebranded from TKS
contracting to priority pumping.
We were much smaller, so it wasso much easier.
There wasn't as much to lose ifwe lost our you know, 200
Instagram followers or somethinglike that, right, but we didn't
, so that worked out great.
I know that we've had somequestions around, like Google,
(17:21):
my business, our reviews how doyou flip to a new website?
Like all these things have beengoing on in the background,
which I know we've done a shitton of studying on because we
don't want to lose any of thatstuff, because that's your
reputation online, right, that'swhat you've built.
Our website ranks impeccablyfor like every category that we
(17:42):
actually serve.
Our google my business has orgoogle business profile now,
excuse me, has the most reviewstimes four out of any other of
our competitors.
I say in air quotes around theValley, which is absolutely
crazy because we're one of theyoungest septic companies in the
(18:04):
Valley.
That's our online reputationthat gets us so much business.
So if somebody is going to bedoing this like we have found
that everything needs to kind ofcome a little bit at a time and
a little bit at a time theGoogle business profile has very
much been like.
The research we've done hasbeen wait, do a little bit and
(18:26):
then wait, like we're going torebrand the trucks, then we're
going to post pictures of thetrucks.
We're already posting dailyupdates on the post feed for
Google Business Profile so theycan see that it started
integrating.
We want people to start leavingreviews where they say
Homefield instead of PriorityPumping.
Even with the name change, it'sgoing to be Priority Pumping
(18:49):
doing business as Homefield EastValley.
So you just kind of got to gowith some little chunks at a
time with stuff.
Right now we kind of have twowebsites that's running because
until the Homefield one gets thestreet cred that our other one
has, we don't want to lose that,we don't want to lose that.
So I can understand where maybethere's some confusion with
(19:11):
things that are coming in, and Ithink that's where the buy in
with the team and the team beingbehind the decision of the
rebrand means so much, becauseit's a really simple explanation
that people will get, but it'sjust knowing what to say for
those things.
So I think that it's reallycool to just continue that
conversation.
(19:32):
You can't even just tell theteam one time this is what we're
doing right.
You know well what's next.
When are the trucks gettingdone?
When are we getting our newuniforms?
When are we?
You know, everybody has aquestion for me every day about
something that's coming up.
Yeah, and sometimes it's stuff Ihaven't even thought about and
I'm like I need to be better atcommunicating all of this to
(19:52):
everybody, or I'll tell youladies in the office, and then
the Communication, just clearcommunication is so so, so
important.
If someone is considering arebrand, what do you think is
the most important thing theyshould consider when maybe
coming up with a new name, newlogo, colors, things like that.
(20:17):
Like, why would somebody wantto do a rebrand?
Speaker 2 (20:25):
brand.
So I think the biggest thing toconsider is like we're in the
industry, we know and weunderstand it.
So I think it's kind of takinga step back and looking, you
know, through your customerseyes, like, okay, who is my
ideal customer?
How do I want to target this?
And, like I said, you know,with priority, it just kind of
portrayed that priority pumpingand the oh, you just do pumping
Well, with home field, on site,environmental, like we're so
much more and there's so muchmore to septic than just pumping
(20:47):
it.
There's the behind the scenes,there's where does it go after
you know, being able to somehowevolve that into how you
communicate with your customers.
So, like with Homefield, we,you said you know our reviews,
our reviews are stellar.
So how do we continue thatwithout losing the customers and
kind of the fan base, I guessyou'd say, of what we already
(21:08):
have?
So anybody that's considering arebrand, I definitely highly
encourage them to put peoplebehind the scenes.
If you have somebody thatdoesn't want to be on the camera
, find other ways to includethem, but show the faces of who
you are, who the team is.
That's so valuable.
Speaker 1 (21:25):
so important, so very important, and just like you
were saying, you know it'slooking through the eyes of the
ideal customer, which I knowwe're going to talk about in the
next episode here.
But it's very interesting thatsometimes we look at our
business and we're like we're inthe septic pumping business and
(21:46):
that's what most people'sanswer is.
We install septic tanks andpeople are like and If you ever
feel like that when you'reexplaining your business, you've
got to dive deeper into whatyou actually do Right.
And so what we have really donein our industry is, even with
(22:06):
the rebrand, this did not changeat all.
It's we provide education toresidential and commercial
homeowners, businesses on how toproperly take care of the
wastewater coming from theirhomes, coming from the
restaurants, coming from thehotels.
Like.
We are an education business.
We want to educate you on howto properly do this, how to
(22:28):
properly have somethinginstalled, how to properly
permit things.
We are teaching people how todo stuff all the time.
The service itself is almostlike the result of the education
, because if we don't give theeducation, even over the phone,
when they call to get a price,they're going to compare us to
every other Joe, jeff and Jerrythat they've already called and
(22:50):
say you guys are more expensivethan they are, and I think with
that is we have to give them areason to understand why our
pricing is the way it is.
Speaker 2 (22:59):
I mean, we don't have to provide an explanation.
You know the price is the priceand so many people have said
that.
But I think when you build upthat relationship and you give
them that value and theyunderstand these people know
what they're doing and they knowwhat they're talking about.
So I think I'm going to trustthem, versus Joe Schmo over here
who just yep, it's 500 bucks,you know, or whatever, but no
(23:20):
education is given Like.
I feel like if you include thehomeowner or even the restaurant
owner whoever it is that you'regoing out to, and you make them
part of it, it's like you'regetting this whole experience.
It's not just septic tankpumping, you know it becomes the
education.
You're building a relationshipand they're going to remember
that and you know it's thatfeeling that you make them
(23:41):
remember, so they're going tocome back to you.
Speaker 1 (23:43):
Sure, you're always making somebody feel something,
whether it's shitty or excited.
You're making them feelsomething.
I remember early in trainingtechnicians and telling them you
have to look at this Like ifyou will look at every job you
go out to like you're going outto your mama's house.
You treat her that way, and Isay her because most of the time
(24:06):
we're going out to the houseswe're dealing with her.
She called us or she's at home.
So really just doing that, justbeing kind, being very thorough
, educating them, because as awoman that goes to service
businesses, auto mechanic shopsor things like that, where you
(24:26):
can oftentimes feel like, do Ireally need another cabin air
freshener or freshener filter?
Speaker 2 (24:35):
Well, it's like they.
You don't want to be takenadvantage of.
Yes, that's the biggest thing.
Speaker 1 (24:39):
Yeah, and we don't want that to happen, and so it's
been just kind of under thepretense of they're calling us
for one of two reasons.
One we're their first septicprovider.
They've never used one before.
They don't know what they'reeven talking about or what they
need really.
They just got things coming upin their bathtub, right, right.
Or they're calling someone elsebecause they don't remember or
(25:01):
disliked the people that werethere before.
Most of the time, I trulybelieve it's because they don't
remember, because they didn'tleave them feeling really
anything memorable, right, and Imean, it's literally the little
things that the guys do outthere.
It's always the little thingslike.
We had the review with JustinCarr where he was talking about
(25:25):
where the homeowner was talkingabout.
Speaker 2 (25:26):
He even took time to play with my dog you know that's
like our highest rate-estreview and it's just something
so simple that other peoplemight not even take the time to
do.
You know it's just something sosimple playing with the dog for
a couple minutes.
You know that, just that's howthey remember us and people
think, gosh, like I want nicepeople coming out to my house
(25:46):
because I don't want somestranger showing up, not knowing
who he is and questioning do Ireally even want him on my
property?
You know that uneasy feeling.
It's your home and I never wantto feel uneasy with someone
coming into my home and, youknow, not feeling comfortable
and putting a bad taste for thewhole industry in their mouth.
Speaker 1 (26:04):
Sure, yeah, so that's really what we've worked on
with the home field.
You know this is your home teamreally like adequate it to like
it's family.
You know, when you come from asmall town like we come from,
you know like Friday NightLights was a thing.
You know everybody in theentire town went to football
games.
You know, know my daughter goes, is in high school here now and
(26:24):
I'm like I want to go to afootball game.
She's like mom, that's weird,who are you gonna watch there?
And I'm like I don't know, Ijust want to watch a football
game because I remember thatfeeling of that hometown team.
You know like everybody in mysmall town went to like the
homecoming parade and theneveryone went to the homecoming
game.
You know it was like almostlike town shut down because it
(26:47):
was homecoming that day wasn'tjust for the high school kids.
Everybody was having a greattime with that.
So I think people have reallygood memories tied around like
home team, you know the homefield advantage, which we've
really, you know, leveraged alot in the upcoming things that
we're going to be marketing andnew services that we're going to
be offering.
So it really truly is.
(27:08):
If you're thinking about therebrand, think about the feeling
that you want people to have.
Yeah, when they first see yourname, when they meet your people
, like, how can you sprinklethat, you know, like sugar,
everywhere within your business?
I think it's so, so cool, butthe important thing is is that
you want to sprinkle that toyour ideal customers, and that's
(27:30):
what we're going to talk abouton the next episode of Ladies
Kicking Ass.
That's a wrap.
Ladies Now go out there, own thehell out of your dreams and
keep kicking ass.
Want to keep this fire going?
Connect with us on social.
All the links are in the shownotes and if you're ready for a
sisterhood that levels up lifeand business, be sure to check
(27:51):
out Badass Inner Circle.
Stay bold, stay fierce and beunapologetically.
You I'll catch you on the nextepisode.
Let's do this.
Welcome to Ladies Kickin' Ass, the no BS podcast
for fierce, unstoppable women inthe service industry.
We're here to talk bold moves,big wins and real talk on what
it takes to build the life andthe business you love.
Let's get fired up, heybadasses.
Welcome back to another episodeof Ladies Kickin' Ass.
Today is going to be a good one.
(00:23):
We're actually going to releasea two-part series, this being
part one, but we're going totalk about some things that we
do within our business HomeField, onsite, and what we do as
far as marketing is concerned.
There's a lot of differenttopics that come into play with
(00:44):
marketing.
I know these are some of themost listened to and downloaded
podcasts is marketing andfinancial stuff.
So I figured who better than tobring on to the podcast, than
my marketing genius that workswith Homefield.
This is Heidi Hooker, and sheis our business development and
marketing person with HomefieldOnsite, environmental, and she
(01:07):
is behind all the beautiful,pretty stuff that you see online
and all the marketingcommunication that we put out
into the world.
So, heidi, thank you so muchfor being on the podcast today.
Speaker 2 (01:18):
Thank you for having me First time ever on a podcast.
Speaker 1 (01:22):
We love newbies, so this is going to be fun.
Ever on a podcast.
We love newbies, so this isgoing to be fun.
There's no expectation forstuff like that.
So then we can just have realgenuine, flowing conversation
and we'll just talk about allthings marketing, which is what
we do all the time anyway.
So this will be great.
This will be great.
So what we want to talk about inpart one today we have recently
went through a rebrand fromPriority Pumping to the new
(01:44):
franchise name of Home-FilledOn-Site Environmental, and I
want to talk to you about thingsthat we've been doing with that
and be able to encourage ourlisteners if this is something
they're considering, or maybe inthe middle of that, they can
take some of the tips and tricksthat we have been doing with
our rebrand and maybe apply itto their business.
(02:05):
Cool Sounds good.
Okay, awesome.
I know I do have a very goodfriend she's been on here before
Megan, who has recentlyrebranded her septic business.
Have you seen some of thatstuff that's been going on?
Yes, so it's been really coolto just see.
You know exactly what people dowhen they go into rebrands.
You know, sometimes it's acomplete name change, like what
(02:27):
we have done.
That's what Megan did with herseptic business too, but it's
really sometimes about elevatingwhat you want your customers to
feel.
How do you feel like we havebeen doing that with the rebrand
from priority pumping tohome-filled onsite?
Speaker 2 (02:44):
So with prioritying, we already have a huge following
.
People know us and they knowwhat we're all about.
So I think with Homefield it'sjust transitioning that.
But also to show exactly howwe're changing.
You know what services we'reevolving to, but also really
digging in deep behind thescenes.
(03:04):
You know we're evolving to, butalso really digging in deep
behind the scenes, you know,showing the guys, showing the
technicians and just what we'reall about and making us known in
the community even more than wealready are showing up.
Speaker 1 (03:15):
Sure, because sometimes people will watch it.
I know my kids watch JesusJuice on TikTok and they're like
mom, you got to start doingsome stuff like this.
You know, it's just crazy.
All those people that arewatching him, the millions of
people that watch him, are notseptic providers, not even
people in the wastewater stuff,as the kids call it.
(03:36):
It is satisfying becausethey're watching, you know, like
a clog come out or somethinglike that.
So it's been really awesome tosee what you've been doing with
things behind the scenes.
And it's so cool, too, forpeople to say, like when the
technicians show up, they'relike oh, I know Seth, I saw him
on, and it can be TikTok orInstagram or even just on the
(03:59):
website.
People will come into theoffice I know they've come in
and talked to Lauren before tocome in and bring money for an
install or something like that,and they're like oh, I know
Lauren, you know, like, I knowyou.
Speaker 2 (04:11):
It's almost like, because they saw your face, they
think they know you more and Ifeel like that's such a good
thing for Home Field too, justnot even as a business, but as
portraying our brand.
It's like you're talking toLauren, who's awesome.
I mean, lauren has been withyou for the longest, you know, I
would say in the office, andit's just great.
Like people are like, hey,looking for Lauren.
Like you know they're lookingfor their best friend or their
(04:32):
sister.
So it's so nice to be able tojust have that connection with
people and really just show whowe are as people outside of the
business too.
Speaker 1 (04:42):
Yeah, what are people's interests?
I love like some of our planscoming up of even being able to
say like you know, tell mesomething crazy about you, or
tell me what your favorite foodis Like, even just fun holidays
and stuff, like I know youposted one recently that it was
like national whiskey day and itwas like tell me what your
favorite kind of whiskey is, youknow.
There was a lot of people thatresponded to that Exactly.
Speaker 2 (05:03):
So many people that don't even respond or never have
said anything are actuallycommenting.
Yes, it's great to be able tointeract that way and, you know,
respond to the comments and getto know more about them.
So if you ever do see him,you're like, hey, how's you know
?
Whatever you're trying to, youknow I don't know where I'm
going with that one, but it'sgreat, you know, just to be able
to connect with them on thatindividual level too.
Speaker 1 (05:26):
You know what kind of whiskey to buy them when you
take them out for lunch, exactly, I think even more so.
Behind that like Homefield, isa franchise model.
So there's going to be multiplehome fields.
Right, there's going to belocal Homefield franchisees.
There's going to be local homefield franchisees, and we want
(05:46):
it to be known as the home teamfor that city or county's septic
and commercial wastewater needs.
And what better to do that thanto showcase the actual people
that work there?
I know that we've received somany compliments on our website.
That's like those are your realpeople.
(06:12):
They are your real people.
So sometimes, when I mentionedthis on the podcast, or even
when I do lives or talking topeople in the community, they're
like I just don't know.
I can't get the guys to takepictures, or I can't get the
guys to smile for a picture orsomething like that.
What do you think the value isof really showing the faces
behind the business name?
Speaker 2 (06:29):
I think the first thing is it makes people so much
more comfortable.
You know who's coming to yourhome, you know who's going to
show up, you know maybe even afact about them, so it's easier
to relate to them.
But with our guys, like I don'tknow if it's just we lucked out
and we got great people or whatit is, but they participate for
the most part in your wildstuff.
Um, I feel like it's a greatthing to be able to like.
(06:52):
We have Justin.
He's new, he's coming in and gota couple of pictures of him.
He's a little tough.
Got to work on him, but I thinknow that he's gotten to know us
a little more and we say hi toeach other every day, and since
we put a table of tanniestogether, we bonded through that
.
So I think now with gettingsome pictures of him, you know,
I think that'll be easier, butit's just such a great value
(07:14):
showing people, because peopledon't want to buy from a company
necessarily.
They want to buy from otherpeople.
So I think that is just sovaluable.
Even if you're a little camerashy, whatever it is, you can
find ways around that.
You know, just get peopleinvolved, even if it's several
people in the video or picture.
You know, once they see otherpeople doing it, I think they're
more prone to join in on thefun.
Speaker 1 (07:36):
Yes, oh, and I love like the photo shoot we were
able to do when we did on onsite installer magazine because
we had our entire team out there.
So there was a greatopportunity to just take candid
photos and little video bits ofeverybody out there.
Everybody looks sharp in theirnew home-filled stuff they had
on and there was like a sense ofpride of having that that day
(07:59):
because it was so cool to befeatured in that magazine and
it's just been so fun to seelike those little videos pop up
here and there of stuff.
So it doesn't have to be thatyou got to come up with brand
new content every single day todemonstrate you know a feeling
with your brand.
Like just go out to a job site,have everybody meet at maybe an
install job or a service jobthat you know the customer well
(08:22):
and just be there for 30 minutesand take some photos.
Speaker 2 (08:26):
Yeah, you can reuse those photos so many times, make
them into videos, so you willhave lots of content for days.
Speaker 1 (08:33):
Yeah, one photo is not one post.
You have to use them for a lotof different things.
Speaker 2 (08:39):
And that's another thing that's been great with.
You know, going through arebrand, you can take some of
the things.
You can look, look back and saythis worked for priority or
this got a lot of engagement.
Flip the colors, flip the logo,add a few new things and it's
new again.
People aren't going to rememberwhat they saw.
You know I saw that post 31days ago.
Why am I seeing it again?
No one's going to think that.
Speaker 1 (08:57):
Yeah, really, in all actuality, about 5% of the
people that follow you see yourposts anyways, which is a crazy
number to be all distraught thatsomebody's going to think.
Think of how many posts youscroll through on Instagram in
like five minutes.
If you're with a teenager, it'sabout 7,000 because they have
(09:20):
TikTok thumbs.
But if I mean even to sit there, you go through 100 different
posts that people have on thumbs.
But if I mean even sit there,you go through 100 different
posts that people have on there.
You're making so many decisionsand seeing so much stuff every
single day.
No one's going to remember yourpost from 31 days ago, exactly.
And, in all actuality, some ofthe best tips that I receive in
the training that I take is towatch those metrics behind some
(09:41):
of those things and repost itagain.
Don't touch it, don't changeanything, just repost it again.
Like post it as if it'soriginal content, because it's
fascinating.
What works sometimes prettygood will like be something that
goes viral the second time,exactly.
So it's really cool how thatworks.
So there's just some goodinformation, just like the
(10:02):
things that we've been kind ofdoing with some of the stuff
there.
As far as rebranding goes,priority pumping was something
that we had all created.
It was something everybody wasreally proud of.
The name priority you know wemade things priority at our
business.
You know, like customer serviceand those things.
How has shifting it to homefield been able to we've been
(10:25):
able to keep that but evenelevate it to a new level of
excellence.
How do you think we've beenable to do that?
Speaker 2 (10:31):
I feel like it's pretty much a glow up for us.
You know we're taking what?
Something that's super greatalready and just making it more
great than it already is.
I think the best thing about itis being able to further
reflect the services we offer,because priority pumping was a
great name and it did portraywhat we do.
However, home field it's likegrowing up.
(10:52):
We've expanded.
You know we have more services,so people don't think you know
we only do septic pumping.
You know there's such a hugeside of it.
You know the installs, thethings people don't think about,
the grease straps forrestaurants.
So I feel like it's also goingto help us to be able to connect
further to those businesses orto those other homeowners that
haven't already seen us.
(11:13):
So it's going to be great to beable to follow this even
further and see how much furtherwe do go with it.
Speaker 1 (11:19):
Yeah, it really is an exciting change and I really
think that if you're goingthrough a rebrand, it really
comes from the people inside ofthe business as to how customers
or previous clients willrespond to that.
I think we've had incrediblebuy-in of what we are doing here
with the name and brand changethat we've done, and I think
(11:43):
it's just really awesome thatwhen you are going through a
rebrand, you really do have toexplain the benefits and the
reasons why we're doing it.
Just saying simply, we're justgoing to change the name and
everybody's like, well, that'sdumb, why are you doing that?
You know, how do you think thatwe've been able to do so well
(12:04):
with everyone's buy-in with thename change?
Speaker 2 (12:08):
So I think with that I had you make you know that
video explaining why are wechanging, what does this mean
for us, really explaining it topeople.
And I think, coming from youknow that video explaining why
are we changing, what does thismean for us, really explaining
it to people.
And I think, coming from youknow the owner and the face that
people know.
You know they're going toreally take well to that.
They're going to be like, okay,this is it.
You know it's reassuring themthat nothing is changing other
(12:29):
than you know our name.
The services are going to beelevated and what we do is just
going to be even a bigger reach.
You know, just assuring themand giving them more reason to
use us is the best thing.
With that, you know again,people don't buy from other
businesses necessarily.
They buy from people.
So they know you, they're goingto get to know more of what we
(12:51):
do with everything that we haveplanned.
Speaker 1 (12:53):
Yeah, I think that people will also continuously
refer you when they see that andthey want to stay with you
longer when they can seebusinesses progressing.
And this is something that wehave to be very, very careful of
in the home service industrybecause to people most general
people they don't think thatthere's a way that a septic
(13:17):
company can really elevateitself.
Speaker 2 (13:20):
And I feel like if you're not in the industry, you
don't understand fully, youdon't know.
So I think being able to showthem that it's possible and with
being able to become afranchise, which you know it's
already taking off, and I thinkthat's just going to really show
people that no matter what homeindustry or not even a home
industry, it's really going toshow what people are capable of
(13:42):
and think I can do that too Sure.
Speaker 1 (13:45):
It's a great example of that.
It's just so cool to be able tohave a team that is such an
advocate for things that we'redoing and helping us expand
businesses by providing newopportunities, you know, and
different skill sets that theyhave as well.
So it's really cool when youinvolve your team in the things
that you want to do to elevateyour business.
(14:07):
You really have to do that inorder for everybody to get
behind it.
I think that's why there's beensuch a great success with the
rebrand and the name ofeverything.
Now, I thought for a long timepeople would be like, yeah,
priority, yeah, priority, andit's still like priority
everything.
But people have really embracedand say home field more now I
(14:27):
really do hear that thanpriority and I'm like
interesting.
But with that, when you do arebrand, obviously that's not
just something that overnightyou're like we dropped priority
pumping and now we're homefilled on site environmental.
How have you been rolling thatout to our customers currently
(14:47):
and to new people finding usonline, because we got all kinds
of new shit that we're doingnow?
Speaker 2 (14:55):
we got all kinds of new shit that we're doing now,
yeah.
So with that it's been crazy,like it was one of those for us.
We're like do we just?
When do we do it?
When do we just rip the bandaidoff and say we're home field?
How far do we go with that?
You know, what social mediachannels do we change?
Do we do it all at once?
And I think it's just alearning curve, like I've never
done this before and I know Tanayou have, you know.
So, having that experience, andthen someone also, you know,
(15:17):
doing a little bit of research,finding out.
Ok, what do our customers needto know, like, what are the most
valuable things?
So first it was you know, usfinding out about it and you
know, really understanding whatthe new brand is all about.
I think that's super importantto be able to have.
You know, the employees andeveryone behind the scenes know
what you know we're trying toaccomplish with that to set the
(15:38):
right tone.
So I feel like you know we dida 10 day countdown.
You know we dropped a few hintsbefore that, saying something
big, something epic is coming,and then we did a 10 day
countdown.
So with that, you know, we gota lot of people involved at
trying to guess what it is.
Is it a name change?
Is it this?
What could it be?
So then, once we rolled thatout, we had you do an
announcement, we did an email.
(15:59):
So we're trying to do all thechannels and then, you know,
eventually we switched all thenames on social media over and
let people know again.
This is home field and we werepriority and we still are
priority.
You know if that makes sense,but this is where we're at now
with everything.
So it's been a slow progression.
Next is, you know, going to begetting the trucks done and you
(16:20):
know Lauren's gotten questionsin the office.
People call and well, I'm alittle confused Is this home
field or is this priority?
So she has a littleconversation and I think that
builds a little bit moreengagement and trust and
understanding of who we are,whether they've used us or
haven't used us.
So I think it's just been greatand we're going to continue to
(16:40):
have to spread the word becausepeople you know that are in
residential have only everneeded us every two to three
years for pumping.
So they're not going to knowright away if they're not, you
know, following our stuff.
But hopefully we can build thatup and really get a good
following and just let peopleknow hey, priority is home field
and we're always going to behere.
Speaker 1 (16:57):
Yeah, I think that's really when I rebranded from TKS
contracting to priority pumping.
We were much smaller, so it wasso much easier.
There wasn't as much to lose ifwe lost our you know, 200
Instagram followers or somethinglike that, right, but we didn't
, so that worked out great.
I know that we've had somequestions around, like Google,
(17:21):
my business, our reviews how doyou flip to a new website?
Like all these things have beengoing on in the background,
which I know we've done a shitton of studying on because we
don't want to lose any of thatstuff, because that's your
reputation online, right, that'swhat you've built.
Our website ranks impeccablyfor like every category that we
(17:42):
actually serve.
Our google my business has orgoogle business profile now,
excuse me, has the most reviewstimes four out of any other of
our competitors.
I say in air quotes around theValley, which is absolutely
crazy because we're one of theyoungest septic companies in the
(18:04):
Valley.
That's our online reputationthat gets us so much business.
So if somebody is going to bedoing this like we have found
that everything needs to kind ofcome a little bit at a time and
a little bit at a time theGoogle business profile has very
much been like.
The research we've done hasbeen wait, do a little bit and
(18:26):
then wait, like we're going torebrand the trucks, then we're
going to post pictures of thetrucks.
We're already posting dailyupdates on the post feed for
Google Business Profile so theycan see that it started
integrating.
We want people to start leavingreviews where they say
Homefield instead of PriorityPumping.
Even with the name change, it'sgoing to be Priority Pumping
(18:49):
doing business as Homefield EastValley.
So you just kind of got to gowith some little chunks at a
time with stuff.
Right now we kind of have twowebsites that's running because
until the Homefield one gets thestreet cred that our other one
has, we don't want to lose that,we don't want to lose that.
So I can understand where maybethere's some confusion with
(19:11):
things that are coming in, and Ithink that's where the buy in
with the team and the team beingbehind the decision of the
rebrand means so much, becauseit's a really simple explanation
that people will get, but it'sjust knowing what to say for
those things.
So I think that it's reallycool to just continue that
conversation.
(19:32):
You can't even just tell theteam one time this is what we're
doing right.
You know well what's next.
When are the trucks gettingdone?
When are we getting our newuniforms?
When are we?
You know, everybody has aquestion for me every day about
something that's coming up.
Yeah, and sometimes it's stuff Ihaven't even thought about and
I'm like I need to be better atcommunicating all of this to
(19:52):
everybody, or I'll tell youladies in the office, and then
the Communication, just clearcommunication is so so, so
important.
If someone is considering arebrand, what do you think is
the most important thing theyshould consider when maybe
coming up with a new name, newlogo, colors, things like that.
(20:17):
Like, why would somebody wantto do a rebrand?
Speaker 2 (20:25):
brand.
So I think the biggest thing toconsider is like we're in the
industry, we know and weunderstand it.
So I think it's kind of takinga step back and looking, you
know, through your customerseyes, like, okay, who is my
ideal customer?
How do I want to target this?
And, like I said, you know,with priority, it just kind of
portrayed that priority pumpingand the oh, you just do pumping
Well, with home field, on site,environmental, like we're so
much more and there's so muchmore to septic than just pumping
(20:47):
it.
There's the behind the scenes,there's where does it go after
you know, being able to somehowevolve that into how you
communicate with your customers.
So, like with Homefield, we,you said you know our reviews,
our reviews are stellar.
So how do we continue thatwithout losing the customers and
kind of the fan base, I guessyou'd say, of what we already
(21:08):
have?
So anybody that's considering arebrand, I definitely highly
encourage them to put peoplebehind the scenes.
If you have somebody thatdoesn't want to be on the camera
, find other ways to includethem, but show the faces of who
you are, who the team is.
That's so valuable.
Speaker 1 (21:25):
so important, so very important, and just like you
were saying, you know it'slooking through the eyes of the
ideal customer, which I knowwe're going to talk about in the
next episode here.
But it's very interesting thatsometimes we look at our
business and we're like we're inthe septic pumping business and
(21:46):
that's what most people'sanswer is.
We install septic tanks andpeople are like and If you ever
feel like that when you'reexplaining your business, you've
got to dive deeper into whatyou actually do Right.
And so what we have really donein our industry is, even with
(22:06):
the rebrand, this did not changeat all.
It's we provide education toresidential and commercial
homeowners, businesses on how toproperly take care of the
wastewater coming from theirhomes, coming from the
restaurants, coming from thehotels.
Like.
We are an education business.
We want to educate you on howto properly do this, how to
(22:28):
properly have somethinginstalled, how to properly
permit things.
We are teaching people how todo stuff all the time.
The service itself is almostlike the result of the education
, because if we don't give theeducation, even over the phone,
when they call to get a price,they're going to compare us to
every other Joe, jeff and Jerrythat they've already called and
(22:50):
say you guys are more expensivethan they are, and I think with
that is we have to give them areason to understand why our
pricing is the way it is.
Speaker 2 (22:59):
I mean, we don't have to provide an explanation.
You know the price is the priceand so many people have said
that.
But I think when you build upthat relationship and you give
them that value and theyunderstand these people know
what they're doing and they knowwhat they're talking about.
So I think I'm going to trustthem, versus Joe Schmo over here
who just yep, it's 500 bucks,you know, or whatever, but no
(23:20):
education is given Like.
I feel like if you include thehomeowner or even the restaurant
owner whoever it is that you'regoing out to, and you make them
part of it, it's like you'regetting this whole experience.
It's not just septic tankpumping, you know it becomes the
education.
You're building a relationshipand they're going to remember
that and you know it's thatfeeling that you make them
(23:41):
remember, so they're going tocome back to you.
Speaker 1 (23:43):
Sure, you're always making somebody feel something,
whether it's shitty or excited.
You're making them feelsomething.
I remember early in trainingtechnicians and telling them you
have to look at this Like ifyou will look at every job you
go out to like you're going outto your mama's house.
You treat her that way, and Isay her because most of the time
(24:06):
we're going out to the houseswe're dealing with her.
She called us or she's at home.
So really just doing that, justbeing kind, being very thorough
, educating them, because as awoman that goes to service
businesses, auto mechanic shopsor things like that, where you
(24:26):
can oftentimes feel like, do Ireally need another cabin air
freshener or freshener filter?
Speaker 2 (24:35):
Well, it's like they.
You don't want to be takenadvantage of.
Yes, that's the biggest thing.
Speaker 1 (24:39):
Yeah, and we don't want that to happen, and so it's
been just kind of under thepretense of they're calling us
for one of two reasons.
One we're their first septicprovider.
They've never used one before.
They don't know what they'reeven talking about or what they
need really.
They just got things coming upin their bathtub, right, right.
Or they're calling someone elsebecause they don't remember or
(25:01):
disliked the people that werethere before.
Most of the time, I trulybelieve it's because they don't
remember, because they didn'tleave them feeling really
anything memorable, right, and Imean, it's literally the little
things that the guys do outthere.
It's always the little thingslike.
We had the review with JustinCarr where he was talking about
(25:25):
where the homeowner was talkingabout.
Speaker 2 (25:26):
He even took time to play with my dog you know that's
like our highest rate-estreview and it's just something
so simple that other peoplemight not even take the time to
do.
You know it's just something sosimple playing with the dog for
a couple minutes.
You know that, just that's howthey remember us and people
think, gosh, like I want nicepeople coming out to my house
(25:46):
because I don't want somestranger showing up, not knowing
who he is and questioning do Ireally even want him on my
property?
You know that uneasy feeling.
It's your home and I never wantto feel uneasy with someone
coming into my home and, youknow, not feeling comfortable
and putting a bad taste for thewhole industry in their mouth.
Speaker 1 (26:04):
Sure, yeah, so that's really what we've worked on
with the home field.
You know this is your home teamreally like adequate it to like
it's family.
You know, when you come from asmall town like we come from,
you know like Friday NightLights was a thing.
You know everybody in theentire town went to football
games.
You know, know my daughter goes, is in high school here now and
(26:24):
I'm like I want to go to afootball game.
She's like mom, that's weird,who are you gonna watch there?
And I'm like I don't know, Ijust want to watch a football
game because I remember thatfeeling of that hometown team.
You know like everybody in mysmall town went to like the
homecoming parade and theneveryone went to the homecoming
game.
You know it was like almostlike town shut down because it
(26:47):
was homecoming that day wasn'tjust for the high school kids.
Everybody was having a greattime with that.
So I think people have reallygood memories tied around like
home team, you know the homefield advantage, which we've
really, you know, leveraged alot in the upcoming things that
we're going to be marketing andnew services that we're going to
be offering.
So it really truly is.
(27:08):
If you're thinking about therebrand, think about the feeling
that you want people to have.
Yeah, when they first see yourname, when they meet your people
, like, how can you sprinklethat, you know, like sugar,
everywhere within your business?
I think it's so, so cool, butthe important thing is is that
you want to sprinkle that toyour ideal customers, and that's
(27:30):
what we're going to talk abouton the next episode of Ladies
Kicking Ass.
That's a wrap.
Ladies Now go out there, own thehell out of your dreams and
keep kicking ass.
Want to keep this fire going?
Connect with us on social.
All the links are in the shownotes and if you're ready for a
sisterhood that levels up lifeand business, be sure to check
(27:51):
out Badass Inner Circle.
Stay bold, stay fierce and beunapologetically.
You I'll catch you on the nextepisode.
Let's do this.
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