June 26, 2025 • 33 mins
Marketing doesn’t have to be boring, and finding your dream clients shouldn’t feel like guesswork. In Part 2 of this real AF series, Tanya is joined again by HomeField’s marketing maven, Heidi Hooker, to break down how their team attracts ideal customers, presents itself differently, and leverages creativity, AI, and team power to build a brand people actually want to follow.
From community involvement and social media spirals to tech-powered tools and unconventional outreach, Tanya and Heidi get into the gritty details of what’s working right now in marketing for service-based businesses.
In this episode, we dive into:
Why networking isn’t just for owners (and how to get your team involved)
The unexpected power of ribbon cuttings and business cards
How they’re using AI like ChatGPT and CallRail to boost content and improve performance
Building trust before the sale with value-packed freebies like the “Septic 411” guide
How video content is shaping the next phase of HomeField’s marketing plan
The magic of real faces and real stories in your brand presence
Why content isn’t about perfection—it’s about consistency and creativity
What "Ladies Kickin’ Ass" means to Heidi (you’ll love this answer )
Tools & Tactics Mentioned:
Chamber of Commerce networking
Business card drops + community boards
AI tools: ChatGPT for content creation, CallRail for call tracking
Custom guides like “Septic System 411” & “Grease Trap 411”
Video content + launching the new Tech Talk video series
Email list building + follow-up strategies
Heidi’s Favorite Quote From This Episode:
“AI can’t replace me—but it can save me a hell of a lot of time.”
Connect With Us + Keep Learning:
Website: homefieldonsite.com/east-valley
IG: @ladieskickinass
Join the BadAss Inner Circle: ladieskickinass.com
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Leave a 5-star review and tag us in your stories with your biggest takeaway.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Welcome to Ladies Kickin' Ass, the no BS podcast
for fierce, unstoppable women inthe service industry.
We're here to talk bold moves,big wins and real talk on what
it takes to build the life andthe business you love.
Let's get fired up, Hi badasses.
Welcome back to part two ofthis amazing marketing
conversation that we're havingtoday.
(00:23):
I have my guest, Heidi Hooker,with me today.
She is our marketing genius atHomefield Onsite Environmental.
We are going to dive into thisepisode and talk about finding
your dream clients and what wedo in order to try to find those
people.
(00:43):
With the new rebrand, we'refinding some really awesome new
ways to reach out.
There's AI.
You can leverage social media.
We're thinking outside the boxof traditional marketing.
Things that you're like oh yeah, we just do AdWords and we do
social media ads and we send outpostcards.
(01:04):
Tell us some of the things thatyou have been working on in
gaining more of our idealclients at HomePhil.
Speaker 2 (01:12):
So one of the things that we're doing is we are
highly involved in the GilbertChamber of Commerce Sorry, take
that back Queen Creek Chamber ofCommerce and I think it's going
to these networking events andmeeting people who you might not
even use their services for,you know, as a business, but
just meeting people as anindividual, connecting with them
(01:34):
and if they have a referral orever need a referral, they can,
you know, say, hey, I knowsomebody that does that.
You know we're kind of in theirback pocket.
But it's connecting with theother business owners, like as
people come into the chamber.
As you know, a restaurant ownerthey just opened up.
It's being able to go to thoseevents, go to their restaurants.
That's one thing that's supercool.
(01:54):
You know that they put on isthey'll have like a lunch in
there, so you can go.
You can get to connect with thepeople.
But you get to connect with theowners, you know, on a personal
level.
There was one not too long agowhere I found out the owners
were from South Dakota, sothat's where I'm from, had a
little conversation about thatand then they remember that and
it's almost like they're using afriend for the service.
(02:15):
So that's huge.
You know, those personalconnections again, I think, are
the biggest thing, because wordof mouth is really truly your
number one thing that you canget yes and people think
sometimes, well, there's nobodythere that I would really
partner with in business.
Speaker 1 (02:33):
This is where I kind of struggled at first when I was
looking at joining a BNI groupis I was like, okay, so what is
the doTERRA oils lady going todo for me in here?
Because it was really heavy andkind of MLM people that were in
it.
I'm not kidding you.
That woman was so connectedLike she sent us this huge, like
(02:57):
$5,000 like re-pipe job.
Like a couple weeks after I mether oh wow, because she knew a
property manager in ApacheJunction and it was a commercial
deal and she just gave them ournumber and they just called for
a price was like, okay, great,let's do it.
That's awesome, like totallyrandom, and I always use that as
an example because when shecame up and started talking to
me, I had this mindset of likeno, I don't do the oil she's
(03:21):
gonna sell you.
Yeah, like I'm gonna smell likefrankincense and myrrh when.
I leave here Like I just hadthat, that idea in my head and
it's very much an assumption ofthis is how this conversation is
going to go Right.
So I think it's reallyimportant just being open to
stuff, and I think chambers area great way to get in and meet
(03:43):
so many amazing people in thecommunity and really we're all
there for the same reason tosupport and learn from one
another.
You know, through business youcan make some really great
friends through that as well.
You know, I've met someincredible people through
networking events that havebecome personal friends of mine
now, not even just people that Ido business with.
Speaker 2 (04:05):
Yeah, and another one I've noticed too, like is new
businesses open, like whether ornot it's something that someone
we would service.
But going to ribbon cuttingsand you know, just welcoming
them into the chamber, into thecommunity, letting them know who
you are and just connectingwith them on even just a
personal level, I think that'ssuper cool and those are one of
the events that you know youwant support at.
(04:29):
But a lot of people don't go tothose because they're like it's
just a ribbon cutting but it's.
It's so big to them that justshowing even a little bit of
support, they remember that.
Speaker 1 (04:34):
Oh sure this is like the launch of their dream, right
?
That's like being there whenyour baby's born A business baby
, though.
What are some other like waysyou find that have been really
beneficial to make goodconnections with people and
(04:54):
drive in those ideal clients?
Speaker 2 (04:56):
So I think another thing is just going down a
spiral on social media, if thatmakes sense, you know, just
scrolling through, seeing what'snew, seeing the people that you
know connecting with otherpeople, finding restaurants in
your area you know even the newchamber ones that don't have a
ribbon cutting or you knowyou're not able to go into or
whatever but just sending like apersonalized message saying,
(05:18):
hey, this is who I am, wouldlove to, you know, chat some
time and just maybe not evendoing it as an introduction, as
a business, but as people, youknow, getting to know them
because you don't want to justcome in hot, sell them right off
the bat.
They're going to be like whoa,whoa, like this is too much,
sure.
So it's just kind of getting toknow them, reading the room, so
to speak, and understandingwhat to do to make a connection
(05:38):
with them and then establishingthat business connection.
So I think that's super cool todo.
You know, meeting people at anykind of networking events, like
we have a ladies one coming upthat we're all going to, all of
us ladies in the office in April.
So that'll be really fun, youknow, like someone that I might
meet might not be a person thatyou might connect with or have
anything in common.
So I think it's just you knoweverybody kind of being able to
(06:00):
be part of it and seeing whothey can reach.
Speaker 1 (06:04):
Yes, I think you hit a good point there.
A lot of times in smallerbusinesses I think sometimes
even with service businesses weget in this funk of like the
owner has to be the one thatgoes out and does these things.
You know what I mean.
Lots of times when I go it'slike you can tell he or she is
(06:27):
the owner.
They're tired as hell.
They don't want to be there.
They kind of just grab a drinkor a cocktail and sit at a table
.
They're not like super talky,they've been doing a whole bunch
of stuff all day.
Get your team involved in it.
It doesn't always have to bethe owner that is showing up at
this If somebody that answersyour phones.
(06:47):
Take her with you to one ofthese events.
Take her with you so she cansee the way you talk to people
and then allow her the time andfreedom to be able to go to
those by herself, right, or toseek out other things that maybe
you haven't been to before.
You know I love being able todo that with you.
We go to things the way you andI describe things are different
(07:10):
and are going to hit differentwith different people.
I may know people.
You may know other people thatI don't know.
We can make a connection eventhere.
That's so cool, so it's reallyawesome to involve your team in
that.
Plus, I think it gives greatownership of the employees or
the team members to be able togo out and represent the
(07:31):
business, like when people wantto go out and represent home
field.
I feel so flattered by thatbecause people want to go.
Speaker 2 (07:38):
Yeah, exactly, I mean , and I think that's great, like
how we're such, we're ourfamily there too, you know, yeah
, so that's super cool.
It's like I do like thesepeople, so I'm okay with hanging
without you know, hanging withthem outside of work, but then
it's one of those where shetrusts me enough to go represent
the business.
She knows that I'm going to doa good job and I'm not going to,
you know, completely get drunksomewhere at a happy hour you
(07:59):
know, thing and just make a foolout of the company.
So it's having that trust andlike having that pride in who
I'm representing.
That's super important too.
Speaker 1 (08:07):
Yeah, so important, so important.
So this is kind of an area thatI would consider outreach
marketing.
So you're kind of reaching out,you're seeing who you can mix
and mingle with, you're reallytrained to feel for leads and
talk to people.
We have worked really hardinside of the business as well
to be able to put togetherlittle guides, if you will, that
(08:30):
we can send to people.
That is like an overall guidefor exists.
For example, we have one that'scalled the septic system for
one one guide, yeah, and thathas been sent to so, so many
people.
But it really is just astep-by-step, very simple,
graphical.
It's almost like an infographicPDF, you know download that
(08:51):
talks about how does a septicsystem work, what the hell does
a septic tank look like, what isthe disposal field, how big
does it need to be, how should Itake care of it?
But it's just information.
It's a value add and I thinkit's so important that people
think about stuff like thatinside of their business because
, just like you were talkingabout great, I welcome a new
(09:11):
restaurant into the business.
We are designing a new, likegrease trap 411.
So it can be sent out as acongratulations on opening your
new restaurant.
We would love to be yourresource for grease trap pumping
services.
Should you ever have anyquestions, here's our free guide
(09:34):
.
We hope that you find value inthis and it's something that
you're reaching out to them andproviding value to them.
You're not asking them forbusiness, you're wishing them
well, and here's some education.
Speaker 2 (09:49):
And they're going to remember that, because who out
there is taking it to the nextlevel, like home field is, and
really providing that value,like it's not something that's
required, it's just that extratouch of what we want to do, you
know, like you said, to educatepeople.
It's so important.
Speaker 1 (10:01):
Yes, and it really has to happen to differentiate
yourself In the home servicebusiness.
I think oftentimes consumersare like where can I get the
best deal?
Yeah, septic pumping is thesame with this guy as it is with
this guy, and it's through thateducation that you're like yo,
you shouldn't be pumping itthrough this two inch port
(10:23):
that's taking the water out ofyour tank.
You should actually be openingit up to a 24 inch manhole.
Let me show you the slurpyeffect you know.
And then they're like oh wait aminute.
No one's ever showed me thisbefore.
Instant credibility withsomebody, because that's a hell
of a lot more work than it is toyou know.
Suck it out through the straw.
Speaker 2 (10:42):
And you realize who.
Like are they cutting corners?
Okay, this isn't being doneright, so why am I going to pay
for a half-assed?
Speaker 1 (10:48):
service.
Yes, they won't use half-assedservices anymore.
Exactly, and we don't half-assanything.
Speaker 2 (10:55):
Yeah, and we want to set that standard in the
industry.
To be like this is the way itneeds to be done.
Speaker 1 (11:02):
Yes, oh, so so good.
So some of the things thatsometimes people think like I
don't know.
With the advent of the internetand all this digital and social
media, do you really need toput road signs out?
Still, tell us what we dobesides.
You know networking and beingfabulous and teaching people
stuff and showing up every dayon social media.
(11:23):
What else are we?
Speaker 2 (11:24):
doing so.
Another thing that I do Iactually keep a whole fat chunk
of business cards in my purse.
So if I'm out somewhere and Isee community boards, those I've
I've had people say they don'twork, nobody reads those.
Well, I read them, so I'msomebody, but I throw a couple
cards on there.
I mean I keep them for yourpodcast, I keep them for my
(11:45):
husband's business.
So anytime I overhear something, even I can be like well, hey,
here's the card for that.
And, like you said, road signs.
We actually hire some youngteenagers that are part of
Tandy's family and they go outand they want to work, they want
to put those signs out becauseit gives them, you know, some
responsibility and they're ableto earn some money doing it.
But it helps us because we havepeople call in.
(12:07):
They'll say, hey, I saw yoursign, you know the corner of
whatever, and they book apumping with us.
So that's super cool, greatreturn on investment, because
one job just paid for all yoursigns, yeah, for a hundred of
them.
So super good with that.
So it's the unconventionalthings you know that nobody's
really doing or just that youdon't think about.
You're like where can I, youknow, make my presence known.
(12:31):
That's in an unconventional way.
I think it's really going todepend on you know your market,
who you're trying to targetagain with that ideal customer.
You know there might be evenlike home shows we want to get
into because, as we've been tothem and talk to people, there
is no one doing these things Notin our industry and go just
peruse them.
Speaker 1 (12:50):
We went to the last home show and we were like no
hell, we're just going to gofigure it out.
Let's go talk to people.
If anything.
We'll go talk to the plumbingcompanies and we'll give them
our information so that you know, they'll know a septic company,
which was so crazy becausewe've done jobs for the one
plumbing company that we talkedto, um.
I've reached out to almosteverybody.
We got business cards that daywith um.
(13:12):
I've heard back from none ofthem, um, but then that company
called us and had us come outand do a pumping service for
them.
Yeah, which is so interesting.
But there was even like a guythat builds like metal shops and
he's like we put septic tanksin all the time for these.
You know, that wasn't evensomebody that I would have
thought to reach out to becauseI would assume that a contractor
(13:34):
would buy those kits from the,the guys that designed them, and
they would be putting them up.
But they actually offer thecontracting, like the building
services, and so they were veryinterested.
You know, in just talking andeven if it's a swap of stuff,
you've now got a name and anemail and a phone number that
you can put into your customermanagement system and you can
(13:55):
start marketing to them.
Speaker 2 (13:57):
Exactly, you can send them some emails, get them on
that list and, like they say, ittakes people about seven times
to see your name or to hearabout your service before it
sticks with them.
Sure, so I feel like justshowing up in multiple ways to
those same companies, at somepoint they're going to be like I
need you.
Yes.
Speaker 1 (14:14):
Oh yes, so good, so good.
So some other little things too.
That I would love to talk aboutis AI.
Let's start there, Becausepeople say you know you've got
to integrate AI into yourbusiness.
How are you using chat, GPT orany AI powered things inside of
(14:36):
the business to help you withyour marketing efforts?
Speaker 2 (14:39):
So I'll admit, I was one of those like don't know AI,
not sure how that can help me,like, is it going to replace me?
Okay, no, it's never going toreplace me because AI can't do
what I do, you know, but I thinkit's helpful in the days that I
think, with any content creator, you're going to be like
sitting there just staring atyour computer like I've got no
ideas, I've done everything,when obviously we know that's
(15:01):
not true, but we just have thatmental block.
So I think you know, just goingin there and say, hey, you know
I'm a content creator and it'llget to know you, of course, but
I'm a content creator for homefield.
I'm blanking and I need somehelp coming up with some super
engaging, fun content.
Like, give me 10 days worth ofcontent on stuff that I could
post, which is great.
(15:22):
Because then you're like okay,I didn't think of that.
You can repurpose things atthat point or you can, you know,
have them come up withdifferent posts for you.
It can give you your captions,whatever you need, and you can
ask it for the trending andrelevant hashtags too, which is
super helpful, because you'relike, I don't know what to
hashtag this Hashtag home fieldLike you.
Just you blank sometimes.
(15:43):
So I think it's super helpful ingetting some content ideas and
of course it's one of those.
It's never going to be perfect,in my opinion, but you got to
check it and make sure it'sproviding the right information.
You know there's blogs that weput out.
We put out two blogs a weekresidential, commercial and I
don't want to keep being, youknow, a broken record and
repeating everything.
(16:04):
So you're like take this blogthat I wrote on, you know,
septic tank pumping.
How long does septic tankpumping take?
You can have them rewrite itinto home field voice, of course
, just kind of spin it a little,make it new, make it fresh, you
know, just give it somecommands on things to do.
So that's super helpful.
But it's also time savingbecause you're not just sitting
there in front of the computertrying to write a blog, you know
(16:26):
, for an hour and just notgetting anywhere with it Sure
yeah.
Speaker 1 (16:31):
What used to take us an hour takes us 20 seconds.
Speaker 2 (16:35):
So super helpful in that aspect.
Speaker 1 (16:37):
Yes, it's so good, and I know there's a lot of
advent in like even phonesystems that are AI generation.
I know we use a program calledCallRail where it actually will
listen to the phone calls thatcome in and it will rate them
whether it was like a mad call,a neutral call, a happy call,
(16:57):
and you can actually command itwith like trigger words, so like
we require a credit card to beon file when they book the job.
So if it says credit card or ifit says blue stake because we
have to mark for utilities thosetwo in combination or one or
the other it will qualify it asa thumbs up, as if we booked the
(17:18):
job and which is super helpfulin understanding what's working
and what's not.
Yes, and it's also.
There are some great thingswhere, like owners or managers
used to sit and listen to phonecalls forever and I know you
don't have time for that no, ordidn't?
that't?
That's me, didn't listen tothem.
(17:38):
So call quality was neversomething people were like well,
when do you listen to phonecalls?
I'm like you're supposed to dothat.
I just assume they're doing agreat job.
Like the schedule's full.
You know, it sounds great, butit's really cool to go back in
(17:59):
there because it literally willlike give you a paraphrase of
what it looks like, what theytalked about.
It will also say what the proswere and opportunities that you
can use to coach the CSR.
That's on the phones, and alsoeven an email that sums up the
conversation that you can copyand paste and immediately email
out to the customer you justtalked to, like how badass is
that.
Speaker 2 (18:15):
I mean it saves you time, it helps with further
training purposes, like where issomething we might be lacking
or that we're not even realizing, because I mean our phones ring
constantly, so we're constantlysaying the same things over and
over, but we might forgetthings.
So I feel like that's superhelpful.
And okay, where can we, youknow, pick up a little bit, or
what do we need to modify to,you know, make it more?
Speaker 1 (18:38):
valuable for the customer or save us time and
save their time.
Yes, so AI can be your friend.
Use it how you wish, butdefinitely in content creation.
I mean, it's crazy not to dothat.
Plus, you can teach it.
You can teach it to talk inyour voice and help you send
emails.
Yes, it's.
Oh yes, I've I yeah, justsometimes when you're not sure
how to Does anyone write anemail anymore.
Oh, yes, I yeah, just sometimeswhen you're not sure how to
Does anyone write an emailanymore.
Speaker 2 (18:58):
It's funny because sometimes you're like oh gosh,
like how I mean it is.
You know it's not coming acrossthat way.
You're like make this lessbitchy sounding, or you know
like you want to, you know,politely decline a service, but
it just comes off sounding sohorrible.
You're like I don't really know.
I need a little assistance onthat.
(19:18):
So I feel like that has beensuper helpful a couple of times,
because I mean people that knowme, they know how I talk and
that's not exactly what I meansometimes.
So it's helpful in that aspectof making you sound you know a
little nicer.
Speaker 1 (19:29):
Yes, I'm going to give you a great example on this
one.
We had a customer last weekthat everyone wished was not our
customer that's the nice wayI'm going to say this.
He was a literal dick, I'm justgoing to say it.
And he said so many nastythings about one of our very
best and most polite techniciansbecause he was frustrated that
(19:53):
his job did not go well or thatthey were unable to find this
tank.
He left the nastiest review andnormally I have to step away
for 24 hours because to methat's like slapping one of my
children, like it just pisses meoff, like mama bear comes out
big time, and I was like youknow what?
I just copied and pasted whathe'd put in there.
I copied and pasted what thetechnician's notes were, also
(20:18):
what the CSR's notes were abouthim being a jerk to her when he
called in to book the serviceand said please respond to this
Firm.
But fair is my favorite thing.
So it came back with anincredible response which I went
in and kind of tweaked it alittle bit with stuff and even
(20:42):
when it came out I was like, ok,you got to put this a little
bit more in my voice, and itbecause I use it so often.
It's like fair enough.
And it kind of came back andrewrote it again and I posted it
and that guy took that reviewdown in like what 10?
Speaker 2 (20:50):
minutes Less.
I think less than 10 minutesyeah.
Speaker 1 (20:53):
So it was.
It's an incredible tool.
Speaker 2 (20:56):
I'm not telling you, I think you're going to get your
shitty reviews removed by usingit, but it was just well
crafted, yeah it was wellcrafted in the sense that it
made it, you know, I think himtake a step back and realize,
okay, yeah, I was being a dickand I wasn't being fair because
it didn't go my way and you know.
His lack of facts andeverything I think it just you
know really also showed how muchyou reinforced, you know, the
(21:20):
services we provide and thatnone of our people would be
doing that, because we know howto treat people and we would
never treat someone like that.
Yeah, so it definitely was agood tool, yeah.
Speaker 1 (21:29):
It's a great tool.
You know, I find myselfescalating from like super happy
to like am I crying because I'mmad or because I'm sad, I don't
know Kind of a little bit ofboth.
So it's a great tool to be ableto use that.
Something new that we're goingto try, too, with this new glow
(21:50):
up that we have just done withHome Field, is we're going to
start doing more video, yes,with our people that are inside
of the business, and we havecome up with a few different
things that we're going to load,as if it's like a podcast show,
onto our website and onto ourYouTube.
But it's just going to belittle, you know, little
snippets of conversations withour technicians.
(22:14):
That'll be super fun.
It'll be so fun Tech talk, soanybody could use that in their
industry, even just sitting down.
We have like super funny.
I can't wait to do this withIsaac.
They're going to be 15 minutelong videos, for sure, because
he's going to tell every nuanceof the story, but it's so
freaking funny when he does itand it's so cool because not
(22:34):
only are we making these videosto put on YouTube, it's showing
the personality and who homefield East Valley is, but it's
giving you a shit ton of contentto use for social media.
It's building just awarenessand education and everything
with it, and so we've built thislittle cave area inside of one
of the offices and it's justgoing to be super cool.
(22:55):
So I mean even this thinking outof the box, like how many
people that are in the septicindustry have their own podcast?
I think none, none.
So that's going to be a really,really cool.
Actually, I think there's onelady that does.
I'm going to give it because Isaw her.
I went to her class in at thewet show but nobody is thinking
(23:21):
like who's gonna listen to theseptic stuff?
It's not even necessarily justabout the septic stuff.
It's like what we talked aboutwith the social media stuff.
You know, everybody isn'twatching Jesus juice because
they're into septic systems.
Speaker 2 (23:33):
They want to see the gross behind the scenes, like
literal shit, like people livefor that for some reason.
That's like the wholesatisfying thing like dr pimple
popper disgusting.
Oh my gosh, it's so gross, it'sso gross, but people are
satisfied exactly.
Kind of like when the guys areup there, you know they're
breaking up that shit in theseptic tank, you're like, oh,
but you want to know how it ends.
(23:54):
Yeah, you're like are theywearing this exactly?
come out or not exactly, and youwant the technicians you know
hearing I think isaac storiesare going to be insane, like are
they wearing this when theycome out or not Exactly, and you
want the technicians you knowhearing.
I think Isaac stories are goingto be insane, Like people are
going to be like does it reallyhappen?
It does, it, does, it does.
Speaker 1 (24:07):
Yep, and it's going to be cool too, because then we
can flash a little photo at theend of it.
So when they're talking aboutthe 12-foot route, even thinking
outside of the box, with stufflike that, just little tidbits
of stuff.
But it's also really goes andaligns with the mission of home
field and what we want to do forother septic uh, septic
(24:29):
business owners and helping themelevate their brand, or even
swapping over and becoming partof home field and just showing
like we really do care about notonly other septic professionals
and we're willing to help shareour secrets or what we actually
do I say secrets in air quotesif you're not watching this
because it's really justconsistency making a plan and
(24:52):
being consistent about it.
That's the secret sauce.
Um, but it really is likeshowing even people that are
interested in coming into septicoh, I didn't think about that
or even people that run pestcontrol or landscaping or pool
cleaning companies that they'relike, hey, I could implement
that in my business exactly, andthey don't have a lot of time.
So we want to make it justlittle, tiny tidbits of stuff
(25:14):
that we can really showcase thefaces and the people behind our
business but also help bringthat just higher reputation,
that level of excellence, intothe business by helping people
with our example and with ourexperience.
So I'm super looking forward tothat.
Is there anything in closingthat you think would be super
(25:39):
fun to do to market a servicebusiness that we haven't tried
yet?
Speaker 2 (25:43):
Oh gosh that we haven't tried yet.
I don't know.
Like I have this whole list inmy office of different things
like, ok, what do we want to do?
Because you know, you and I wesit there and we text things
back and forth like, oh, thisvideo would be cool to do, that
video would be cool to do.
But I really think, like I'vereached out to a couple of
realtors and even like includingthem in videos, I think and
just you know people that areknown in the community, just
(26:05):
kind of teaming up, doing videoslike that I think is going to
be something that I want to worktowards and kind of just grow
those relationships that way.
But also they can use thecontent, we can use the content
and everybody's kind of helpingeverybody.
Speaker 1 (26:17):
Yes, and it's just funny things take inspiration,
like the one that you sent methis morning.
It was like how the businessowner shows up and they think
it's like they come and someonetakes your coat and gives you
hands you a stack of money handsyou an envelope of cash.
Sometimes lauren does that.
Speaker 2 (26:32):
It's awesome, but she's also got like 20 bags on
her arms in my pocket because Ican't hold anything.
Speaker 1 (26:38):
But the guy came in and he was like carrying like a
mini fridge or something liketrying to come through the door.
Speaker 2 (26:42):
Nobody's getting the door for him.
Speaker 1 (26:44):
So just the struggles .
I'm like the crazy person withmy 50 bags every day, but my
team's awesome enough to help mewith the door.
Speaker 2 (26:51):
We hear the door, we hear a little bit of rustling.
Speaker 1 (26:54):
We come help but it's just funny.
Things like that put thepersonality behind it.
Speaker 2 (27:00):
You know, I just think that it's so cool, it's
relatable yeah, and I thinkshowing the owner I mean there's
some owners that just don'twant to be you know in anything
which I get it, that's fine ifthat works for them.
But I think just showing theowner so they can know, like
even more, that we're a womanowned business, like people love
that because so many women arelike I trust another woman,
because I know that someone youknow reasonable and trustworthy
(27:23):
is going to be coming into myhome.
So I just think showing youknow your face is really
important, but also enough thatshe trusts us to have everyone
on the team be in those videos.
Speaker 1 (27:33):
Sure, yes, oh, it's so good.
It's so good.
I'm very excited for what we'regoing to create this year.
So excited, there's justthere's so good.
It's so good.
I'm very excited for what we'regoing to create this year.
So excited.
There's just there's so muchand it almost makes me.
It doesn't almost.
I'm such a baby.
I cry on this every time, butit's just, it's so emotional
because it's so exciting to me,like there is no limit to what
(27:54):
you can do if you want to belike wildly creative and make
really cool content for yourbusiness.
You know, like just get onTikTok for an hour with your
teenager tonight and you willhave a bajillion ideas of how
you can swing that and make thathappen.
So we all need to hire ateenager to be our video editor
for social media.
They could teach me things sothat we can put some more of
(28:18):
those things out.
But video is really important,just getting your team's voice
and everything in there.
Thank you so much for thisconversation.
It's been so fun and I knowthat we're going to continue to
do a lot of different thingshere with Ladies Kickin' Ass,
and also through our home-filledlittle tech talks and
everything else that we come upwith.
We'll obviously plug in thingsabout marketing and different
(28:39):
things that and programs thatwe're using for business, and we
just really want to be able togive back to the service
community as a whole and be amentor for anybody that's
starting a business there.
We just really need more peoplein the trades and I think
oftentimes they get overwhelmedwith what that means to own a
business.
So if we can help them by wayof running a septic business and
(29:00):
talking about it, I think itwould be really cool to do that.
So thank you for helping me getall of that stuff together, and
we didn't do this at the end ofthe last podcast, so we're
going to do it on this one,because at the end of every
podcast I love to.
I love to hear how the phraseladies kick an ass really fits
(29:22):
into their life.
This one is really awesome forme because I feel like you've
been around since the verybeginning of all of this stuff.
Heidi actually worked with meand my junk removal company that
I had as well.
She came to interview for apriority pumping job.
(29:42):
I hired her for a junk right joband then she came back to
priority pumping and then shemoved and then she came back
again.
It's been a wild ride.
So we've been together for along time and I was so excited
when you came back and youwanted to come back, I offered
her a job before she even askedfor a job.
I was so excited for that.
(30:02):
But you've been able to see thethings that we've been able to
grow with priority pumping.
You've been able to see thethings take off with ladies
kicking ass.
You've been so instrumental inlike getting PR for myself and
for the team and for thebusiness.
Speaker 2 (30:17):
Which quick shout out to Mike Rowe, we're coming for
you.
Speaker 1 (30:21):
Yeah, mike Rowe.
Anybody got hookups with MikeRowe?
We would like to be connected.
He's the goat for the podcast,so we got to figure that one out
.
But I just thank you so muchfor your support.
Speaker 2 (30:35):
It's my pleasure.
I mean, I love being a part ofit and you're, you're so awesome
, so Thank you.
Speaker 1 (30:42):
So when you hear the phrase ladies kicking ass, what
does that mean to you in yourlife?
Speaker 2 (30:47):
I think it means just really showing up as who you
are, not apologizing Like I usedto be.
Surprisingly to some peoplethey don't find it, especially
my husband.
He can tell you I used to be soquiet, kind of unsure.
But I think once you find yourvoice and like what industry
you're supposed to be in or whatyou're supposed to be doing, or
even just the people that bringout you know that person in you
(31:09):
.
I just think it's reallydigging down, finding that
person and just doing the damnthing, like showing up and just
not apologizing for it.
Yes, getting it done, get theshit done Exactly.
Speaker 1 (31:23):
Perfect.
Well, thank you so much.
I love you to pieces and untilnext time, keep kicking ass.
That's a wrap.
Ladies, Now go out there, ownthe hell out of your dreams and
keep kicking ass.
Want to keep this fire going?
Connect with us on social.
All the links are in the shownotes, and if you're ready for a
(31:43):
sisterhood that levels up lifeand business, be sure to check
out Badass Inner Circle.
Stay bold, stay fierce and beunapologetically you.
I'll catch you on the nextepisode.
Let's do this.
Welcome to Ladies Kickin' Ass, the no BS podcast
for fierce, unstoppable women inthe service industry.
We're here to talk bold moves,big wins and real talk on what
it takes to build the life andthe business you love.
Let's get fired up, Hi badasses.
Welcome back to part two ofthis amazing marketing
conversation that we're havingtoday.
(00:23):
I have my guest, Heidi Hooker,with me today.
She is our marketing genius atHomefield Onsite Environmental.
We are going to dive into thisepisode and talk about finding
your dream clients and what wedo in order to try to find those
people.
(00:43):
With the new rebrand, we'refinding some really awesome new
ways to reach out.
There's AI.
You can leverage social media.
We're thinking outside the boxof traditional marketing.
Things that you're like oh yeah, we just do AdWords and we do
social media ads and we send outpostcards.
(01:04):
Tell us some of the things thatyou have been working on in
gaining more of our idealclients at HomePhil.
Speaker 2 (01:12):
So one of the things that we're doing is we are
highly involved in the GilbertChamber of Commerce Sorry, take
that back Queen Creek Chamber ofCommerce and I think it's going
to these networking events andmeeting people who you might not
even use their services for,you know, as a business, but
just meeting people as anindividual, connecting with them
(01:34):
and if they have a referral orever need a referral, they can,
you know, say, hey, I knowsomebody that does that.
You know we're kind of in theirback pocket.
But it's connecting with theother business owners, like as
people come into the chamber.
As you know, a restaurant ownerthey just opened up.
It's being able to go to thoseevents, go to their restaurants.
That's one thing that's supercool.
(01:54):
You know that they put on isthey'll have like a lunch in
there, so you can go.
You can get to connect with thepeople.
But you get to connect with theowners, you know, on a personal
level.
There was one not too long agowhere I found out the owners
were from South Dakota, sothat's where I'm from, had a
little conversation about thatand then they remember that and
it's almost like they're using afriend for the service.
(02:15):
So that's huge.
You know, those personalconnections again, I think, are
the biggest thing, because wordof mouth is really truly your
number one thing that you canget yes and people think
sometimes, well, there's nobodythere that I would really
partner with in business.
Speaker 1 (02:33):
This is where I kind of struggled at first when I was
looking at joining a BNI groupis I was like, okay, so what is
the doTERRA oils lady going todo for me in here?
Because it was really heavy andkind of MLM people that were in
it.
I'm not kidding you.
That woman was so connectedLike she sent us this huge, like
(02:57):
$5,000 like re-pipe job.
Like a couple weeks after I mether oh wow, because she knew a
property manager in ApacheJunction and it was a commercial
deal and she just gave them ournumber and they just called for
a price was like, okay, great,let's do it.
That's awesome, like totallyrandom, and I always use that as
an example because when shecame up and started talking to
me, I had this mindset of likeno, I don't do the oil she's
(03:21):
gonna sell you.
Yeah, like I'm gonna smell likefrankincense and myrrh when.
I leave here Like I just hadthat, that idea in my head and
it's very much an assumption ofthis is how this conversation is
going to go Right.
So I think it's reallyimportant just being open to
stuff, and I think chambers area great way to get in and meet
(03:43):
so many amazing people in thecommunity and really we're all
there for the same reason tosupport and learn from one
another.
You know, through business youcan make some really great
friends through that as well.
You know, I've met someincredible people through
networking events that havebecome personal friends of mine
now, not even just people that Ido business with.
Speaker 2 (04:05):
Yeah, and another one I've noticed too, like is new
businesses open, like whether ornot it's something that someone
we would service.
But going to ribbon cuttingsand you know, just welcoming
them into the chamber, into thecommunity, letting them know who
you are and just connectingwith them on even just a
personal level, I think that'ssuper cool and those are one of
the events that you know youwant support at.
(04:29):
But a lot of people don't go tothose because they're like it's
just a ribbon cutting but it's.
It's so big to them that justshowing even a little bit of
support, they remember that.
Speaker 1 (04:34):
Oh sure this is like the launch of their dream, right
?
That's like being there whenyour baby's born A business baby
, though.
What are some other like waysyou find that have been really
beneficial to make goodconnections with people and
(04:54):
drive in those ideal clients?
Speaker 2 (04:56):
So I think another thing is just going down a
spiral on social media, if thatmakes sense, you know, just
scrolling through, seeing what'snew, seeing the people that you
know connecting with otherpeople, finding restaurants in
your area you know even the newchamber ones that don't have a
ribbon cutting or you knowyou're not able to go into or
whatever but just sending like apersonalized message saying,
(05:18):
hey, this is who I am, wouldlove to, you know, chat some
time and just maybe not evendoing it as an introduction, as
a business, but as people, youknow, getting to know them
because you don't want to justcome in hot, sell them right off
the bat.
They're going to be like whoa,whoa, like this is too much,
sure.
So it's just kind of getting toknow them, reading the room, so
to speak, and understandingwhat to do to make a connection
(05:38):
with them and then establishingthat business connection.
So I think that's super cool todo.
You know, meeting people at anykind of networking events, like
we have a ladies one coming upthat we're all going to, all of
us ladies in the office in April.
So that'll be really fun, youknow, like someone that I might
meet might not be a person thatyou might connect with or have
anything in common.
So I think it's just you knoweverybody kind of being able to
(06:00):
be part of it and seeing whothey can reach.
Speaker 1 (06:04):
Yes, I think you hit a good point there.
A lot of times in smallerbusinesses I think sometimes
even with service businesses weget in this funk of like the
owner has to be the one thatgoes out and does these things.
You know what I mean.
Lots of times when I go it'slike you can tell he or she is
(06:27):
the owner.
They're tired as hell.
They don't want to be there.
They kind of just grab a drinkor a cocktail and sit at a table
.
They're not like super talky,they've been doing a whole bunch
of stuff all day.
Get your team involved in it.
It doesn't always have to bethe owner that is showing up at
this If somebody that answersyour phones.
(06:47):
Take her with you to one ofthese events.
Take her with you so she cansee the way you talk to people
and then allow her the time andfreedom to be able to go to
those by herself, right, or toseek out other things that maybe
you haven't been to before.
You know I love being able todo that with you.
We go to things the way you andI describe things are different
(07:10):
and are going to hit differentwith different people.
I may know people.
You may know other people thatI don't know.
We can make a connection eventhere.
That's so cool, so it's reallyawesome to involve your team in
that.
Plus, I think it gives greatownership of the employees or
the team members to be able togo out and represent the
(07:31):
business, like when people wantto go out and represent home
field.
I feel so flattered by thatbecause people want to go.
Speaker 2 (07:38):
Yeah, exactly, I mean , and I think that's great, like
how we're such, we're ourfamily there too, you know, yeah
, so that's super cool.
It's like I do like thesepeople, so I'm okay with hanging
without you know, hanging withthem outside of work, but then
it's one of those where shetrusts me enough to go represent
the business.
She knows that I'm going to doa good job and I'm not going to,
you know, completely get drunksomewhere at a happy hour you
(07:59):
know, thing and just make a foolout of the company.
So it's having that trust andlike having that pride in who
I'm representing.
That's super important too.
Speaker 1 (08:07):
Yeah, so important, so important.
So this is kind of an area thatI would consider outreach
marketing.
So you're kind of reaching out,you're seeing who you can mix
and mingle with, you're reallytrained to feel for leads and
talk to people.
We have worked really hardinside of the business as well
to be able to put togetherlittle guides, if you will, that
(08:30):
we can send to people.
That is like an overall guidefor exists.
For example, we have one that'scalled the septic system for
one one guide, yeah, and thathas been sent to so, so many
people.
But it really is just astep-by-step, very simple,
graphical.
It's almost like an infographicPDF, you know download that
(08:51):
talks about how does a septicsystem work, what the hell does
a septic tank look like, what isthe disposal field, how big
does it need to be, how should Itake care of it?
But it's just information.
It's a value add and I thinkit's so important that people
think about stuff like thatinside of their business because
, just like you were talkingabout great, I welcome a new
(09:11):
restaurant into the business.
We are designing a new, likegrease trap 411.
So it can be sent out as acongratulations on opening your
new restaurant.
We would love to be yourresource for grease trap pumping
services.
Should you ever have anyquestions, here's our free guide
(09:34):
.
We hope that you find value inthis and it's something that
you're reaching out to them andproviding value to them.
You're not asking them forbusiness, you're wishing them
well, and here's some education.
Speaker 2 (09:49):
And they're going to remember that, because who out
there is taking it to the nextlevel, like home field is, and
really providing that value,like it's not something that's
required, it's just that extratouch of what we want to do, you
know, like you said, to educatepeople.
It's so important.
Speaker 1 (10:01):
Yes, and it really has to happen to differentiate
yourself In the home servicebusiness.
I think oftentimes consumersare like where can I get the
best deal?
Yeah, septic pumping is thesame with this guy as it is with
this guy, and it's through thateducation that you're like yo,
you shouldn't be pumping itthrough this two inch port
(10:23):
that's taking the water out ofyour tank.
You should actually be openingit up to a 24 inch manhole.
Let me show you the slurpyeffect you know.
And then they're like oh wait aminute.
No one's ever showed me thisbefore.
Instant credibility withsomebody, because that's a hell
of a lot more work than it is toyou know.
Suck it out through the straw.
Speaker 2 (10:42):
And you realize who.
Like are they cutting corners?
Okay, this isn't being doneright, so why am I going to pay
for a half-assed?
Speaker 1 (10:48):
service.
Yes, they won't use half-assedservices anymore.
Exactly, and we don't half-assanything.
Speaker 2 (10:55):
Yeah, and we want to set that standard in the
industry.
To be like this is the way itneeds to be done.
Speaker 1 (11:02):
Yes, oh, so so good.
So some of the things thatsometimes people think like I
don't know.
With the advent of the internetand all this digital and social
media, do you really need toput road signs out?
Still, tell us what we dobesides.
You know networking and beingfabulous and teaching people
stuff and showing up every dayon social media.
(11:23):
What else are we?
Speaker 2 (11:24):
doing so.
Another thing that I do Iactually keep a whole fat chunk
of business cards in my purse.
So if I'm out somewhere and Isee community boards, those I've
I've had people say they don'twork, nobody reads those.
Well, I read them, so I'msomebody, but I throw a couple
cards on there.
I mean I keep them for yourpodcast, I keep them for my
(11:45):
husband's business.
So anytime I overhear something, even I can be like well, hey,
here's the card for that.
And, like you said, road signs.
We actually hire some youngteenagers that are part of
Tandy's family and they go outand they want to work, they want
to put those signs out becauseit gives them, you know, some
responsibility and they're ableto earn some money doing it.
But it helps us because we havepeople call in.
(12:07):
They'll say, hey, I saw yoursign, you know the corner of
whatever, and they book apumping with us.
So that's super cool, greatreturn on investment, because
one job just paid for all yoursigns, yeah, for a hundred of
them.
So super good with that.
So it's the unconventionalthings you know that nobody's
really doing or just that youdon't think about.
You're like where can I, youknow, make my presence known.
(12:31):
That's in an unconventional way.
I think it's really going todepend on you know your market,
who you're trying to targetagain with that ideal customer.
You know there might be evenlike home shows we want to get
into because, as we've been tothem and talk to people, there
is no one doing these things Notin our industry and go just
peruse them.
Speaker 1 (12:50):
We went to the last home show and we were like no
hell, we're just going to gofigure it out.
Let's go talk to people.
If anything.
We'll go talk to the plumbingcompanies and we'll give them
our information so that you know, they'll know a septic company,
which was so crazy becausewe've done jobs for the one
plumbing company that we talkedto, um.
I've reached out to almosteverybody.
We got business cards that daywith um.
(13:12):
I've heard back from none ofthem, um, but then that company
called us and had us come outand do a pumping service for
them.
Yeah, which is so interesting.
But there was even like a guythat builds like metal shops and
he's like we put septic tanksin all the time for these.
You know, that wasn't evensomebody that I would have
thought to reach out to becauseI would assume that a contractor
(13:34):
would buy those kits from the,the guys that designed them, and
they would be putting them up.
But they actually offer thecontracting, like the building
services, and so they were veryinterested.
You know, in just talking andeven if it's a swap of stuff,
you've now got a name and anemail and a phone number that
you can put into your customermanagement system and you can
(13:55):
start marketing to them.
Speaker 2 (13:57):
Exactly, you can send them some emails, get them on
that list and, like they say, ittakes people about seven times
to see your name or to hearabout your service before it
sticks with them.
Sure, so I feel like justshowing up in multiple ways to
those same companies, at somepoint they're going to be like I
need you.
Yes.
Speaker 1 (14:14):
Oh yes, so good, so good.
So some other little things too.
That I would love to talk aboutis AI.
Let's start there, Becausepeople say you know you've got
to integrate AI into yourbusiness.
How are you using chat, GPT orany AI powered things inside of
(14:36):
the business to help you withyour marketing efforts?
Speaker 2 (14:39):
So I'll admit, I was one of those like don't know AI,
not sure how that can help me,like, is it going to replace me?
Okay, no, it's never going toreplace me because AI can't do
what I do, you know, but I thinkit's helpful in the days that I
think, with any content creator, you're going to be like
sitting there just staring atyour computer like I've got no
ideas, I've done everything,when obviously we know that's
(15:01):
not true, but we just have thatmental block.
So I think you know, just goingin there and say, hey, you know
I'm a content creator and it'llget to know you, of course, but
I'm a content creator for homefield.
I'm blanking and I need somehelp coming up with some super
engaging, fun content.
Like, give me 10 days worth ofcontent on stuff that I could
post, which is great.
(15:22):
Because then you're like okay,I didn't think of that.
You can repurpose things atthat point or you can, you know,
have them come up withdifferent posts for you.
It can give you your captions,whatever you need, and you can
ask it for the trending andrelevant hashtags too, which is
super helpful, because you'relike, I don't know what to
hashtag this Hashtag home fieldLike you.
Just you blank sometimes.
(15:43):
So I think it's super helpful ingetting some content ideas and
of course it's one of those.
It's never going to be perfect,in my opinion, but you got to
check it and make sure it'sproviding the right information.
You know there's blogs that weput out.
We put out two blogs a weekresidential, commercial and I
don't want to keep being, youknow, a broken record and
repeating everything.
(16:04):
So you're like take this blogthat I wrote on, you know,
septic tank pumping.
How long does septic tankpumping take?
You can have them rewrite itinto home field voice, of course
, just kind of spin it a little,make it new, make it fresh, you
know, just give it somecommands on things to do.
So that's super helpful.
But it's also time savingbecause you're not just sitting
there in front of the computertrying to write a blog, you know
(16:26):
, for an hour and just notgetting anywhere with it Sure
yeah.
Speaker 1 (16:31):
What used to take us an hour takes us 20 seconds.
Speaker 2 (16:35):
So super helpful in that aspect.
Speaker 1 (16:37):
Yes, it's so good, and I know there's a lot of
advent in like even phonesystems that are AI generation.
I know we use a program calledCallRail where it actually will
listen to the phone calls thatcome in and it will rate them
whether it was like a mad call,a neutral call, a happy call,
(16:57):
and you can actually command itwith like trigger words, so like
we require a credit card to beon file when they book the job.
So if it says credit card or ifit says blue stake because we
have to mark for utilities thosetwo in combination or one or
the other it will qualify it asa thumbs up, as if we booked the
(17:18):
job and which is super helpfulin understanding what's working
and what's not.
Yes, and it's also.
There are some great thingswhere, like owners or managers
used to sit and listen to phonecalls forever and I know you
don't have time for that no, ordidn't?
that't?
That's me, didn't listen tothem.
(17:38):
So call quality was neversomething people were like well,
when do you listen to phonecalls?
I'm like you're supposed to dothat.
I just assume they're doing agreat job.
Like the schedule's full.
You know, it sounds great, butit's really cool to go back in
(17:59):
there because it literally willlike give you a paraphrase of
what it looks like, what theytalked about.
It will also say what the proswere and opportunities that you
can use to coach the CSR.
That's on the phones, and alsoeven an email that sums up the
conversation that you can copyand paste and immediately email
out to the customer you justtalked to, like how badass is
that.
Speaker 2 (18:15):
I mean it saves you time, it helps with further
training purposes, like where issomething we might be lacking
or that we're not even realizing, because I mean our phones ring
constantly, so we're constantlysaying the same things over and
over, but we might forgetthings.
So I feel like that's superhelpful.
And okay, where can we, youknow, pick up a little bit, or
what do we need to modify to,you know, make it more?
Speaker 1 (18:38):
valuable for the customer or save us time and
save their time.
Yes, so AI can be your friend.
Use it how you wish, butdefinitely in content creation.
I mean, it's crazy not to dothat.
Plus, you can teach it.
You can teach it to talk inyour voice and help you send
emails.
Yes, it's.
Oh yes, I've I yeah, justsometimes when you're not sure
how to Does anyone write anemail anymore.
Oh, yes, I yeah, just sometimeswhen you're not sure how to
Does anyone write an emailanymore.
Speaker 2 (18:58):
It's funny because sometimes you're like oh gosh,
like how I mean it is.
You know it's not coming acrossthat way.
You're like make this lessbitchy sounding, or you know
like you want to, you know,politely decline a service, but
it just comes off sounding sohorrible.
You're like I don't really know.
I need a little assistance onthat.
(19:18):
So I feel like that has beensuper helpful a couple of times,
because I mean people that knowme, they know how I talk and
that's not exactly what I meansometimes.
So it's helpful in that aspectof making you sound you know a
little nicer.
Speaker 1 (19:29):
Yes, I'm going to give you a great example on this
one.
We had a customer last weekthat everyone wished was not our
customer that's the nice wayI'm going to say this.
He was a literal dick, I'm justgoing to say it.
And he said so many nastythings about one of our very
best and most polite techniciansbecause he was frustrated that
(19:53):
his job did not go well or thatthey were unable to find this
tank.
He left the nastiest review andnormally I have to step away
for 24 hours because to methat's like slapping one of my
children, like it just pisses meoff, like mama bear comes out
big time, and I was like youknow what?
I just copied and pasted whathe'd put in there.
I copied and pasted what thetechnician's notes were, also
(20:18):
what the CSR's notes were abouthim being a jerk to her when he
called in to book the serviceand said please respond to this
Firm.
But fair is my favorite thing.
So it came back with anincredible response which I went
in and kind of tweaked it alittle bit with stuff and even
(20:42):
when it came out I was like, ok,you got to put this a little
bit more in my voice, and itbecause I use it so often.
It's like fair enough.
And it kind of came back andrewrote it again and I posted it
and that guy took that reviewdown in like what 10?
Speaker 2 (20:50):
minutes Less.
I think less than 10 minutesyeah.
Speaker 1 (20:53):
So it was.
It's an incredible tool.
Speaker 2 (20:56):
I'm not telling you, I think you're going to get your
shitty reviews removed by usingit, but it was just well
crafted, yeah it was wellcrafted in the sense that it
made it, you know, I think himtake a step back and realize,
okay, yeah, I was being a dickand I wasn't being fair because
it didn't go my way and you know.
His lack of facts andeverything I think it just you
know really also showed how muchyou reinforced, you know, the
(21:20):
services we provide and thatnone of our people would be
doing that, because we know howto treat people and we would
never treat someone like that.
Yeah, so it definitely was agood tool, yeah.
Speaker 1 (21:29):
It's a great tool.
You know, I find myselfescalating from like super happy
to like am I crying because I'mmad or because I'm sad, I don't
know Kind of a little bit ofboth.
So it's a great tool to be ableto use that.
Something new that we're goingto try, too, with this new glow
(21:50):
up that we have just done withHome Field, is we're going to
start doing more video, yes,with our people that are inside
of the business, and we havecome up with a few different
things that we're going to load,as if it's like a podcast show,
onto our website and onto ourYouTube.
But it's just going to belittle, you know, little
snippets of conversations withour technicians.
(22:14):
That'll be super fun.
It'll be so fun Tech talk, soanybody could use that in their
industry, even just sitting down.
We have like super funny.
I can't wait to do this withIsaac.
They're going to be 15 minutelong videos, for sure, because
he's going to tell every nuanceof the story, but it's so
freaking funny when he does itand it's so cool because not
(22:34):
only are we making these videosto put on YouTube, it's showing
the personality and who homefield East Valley is, but it's
giving you a shit ton of contentto use for social media.
It's building just awarenessand education and everything
with it, and so we've built thislittle cave area inside of one
of the offices and it's justgoing to be super cool.
(22:55):
So I mean even this thinking outof the box, like how many
people that are in the septicindustry have their own podcast?
I think none, none.
So that's going to be a really,really cool.
Actually, I think there's onelady that does.
I'm going to give it because Isaw her.
I went to her class in at thewet show but nobody is thinking
(23:21):
like who's gonna listen to theseptic stuff?
It's not even necessarily justabout the septic stuff.
It's like what we talked aboutwith the social media stuff.
You know, everybody isn'twatching Jesus juice because
they're into septic systems.
Speaker 2 (23:33):
They want to see the gross behind the scenes, like
literal shit, like people livefor that for some reason.
That's like the wholesatisfying thing like dr pimple
popper disgusting.
Oh my gosh, it's so gross, it'sso gross, but people are
satisfied exactly.
Kind of like when the guys areup there, you know they're
breaking up that shit in theseptic tank, you're like, oh,
but you want to know how it ends.
(23:54):
Yeah, you're like are theywearing this exactly?
come out or not exactly, and youwant the technicians you know
hearing I think isaac storiesare going to be insane, like are
they wearing this when theycome out or not Exactly, and you
want the technicians you knowhearing.
I think Isaac stories are goingto be insane, Like people are
going to be like does it reallyhappen?
It does, it, does, it does.
Speaker 1 (24:07):
Yep, and it's going to be cool too, because then we
can flash a little photo at theend of it.
So when they're talking aboutthe 12-foot route, even thinking
outside of the box, with stufflike that, just little tidbits
of stuff.
But it's also really goes andaligns with the mission of home
field and what we want to do forother septic uh, septic
(24:29):
business owners and helping themelevate their brand, or even
swapping over and becoming partof home field and just showing
like we really do care about notonly other septic professionals
and we're willing to help shareour secrets or what we actually
do I say secrets in air quotesif you're not watching this
because it's really justconsistency making a plan and
(24:52):
being consistent about it.
That's the secret sauce.
Um, but it really is likeshowing even people that are
interested in coming into septicoh, I didn't think about that
or even people that run pestcontrol or landscaping or pool
cleaning companies that they'relike, hey, I could implement
that in my business exactly, andthey don't have a lot of time.
So we want to make it justlittle, tiny tidbits of stuff
(25:14):
that we can really showcase thefaces and the people behind our
business but also help bringthat just higher reputation,
that level of excellence, intothe business by helping people
with our example and with ourexperience.
So I'm super looking forward tothat.
Is there anything in closingthat you think would be super
(25:39):
fun to do to market a servicebusiness that we haven't tried
yet?
Speaker 2 (25:43):
Oh gosh that we haven't tried yet.
I don't know.
Like I have this whole list inmy office of different things
like, ok, what do we want to do?
Because you know, you and I wesit there and we text things
back and forth like, oh, thisvideo would be cool to do, that
video would be cool to do.
But I really think, like I'vereached out to a couple of
realtors and even like includingthem in videos, I think and
just you know people that areknown in the community, just
(26:05):
kind of teaming up, doing videoslike that I think is going to
be something that I want to worktowards and kind of just grow
those relationships that way.
But also they can use thecontent, we can use the content
and everybody's kind of helpingeverybody.
Speaker 1 (26:17):
Yes, and it's just funny things take inspiration,
like the one that you sent methis morning.
It was like how the businessowner shows up and they think
it's like they come and someonetakes your coat and gives you
hands you a stack of money handsyou an envelope of cash.
Sometimes lauren does that.
Speaker 2 (26:32):
It's awesome, but she's also got like 20 bags on
her arms in my pocket because Ican't hold anything.
Speaker 1 (26:38):
But the guy came in and he was like carrying like a
mini fridge or something liketrying to come through the door.
Speaker 2 (26:42):
Nobody's getting the door for him.
Speaker 1 (26:44):
So just the struggles .
I'm like the crazy person withmy 50 bags every day, but my
team's awesome enough to help mewith the door.
Speaker 2 (26:51):
We hear the door, we hear a little bit of rustling.
Speaker 1 (26:54):
We come help but it's just funny.
Things like that put thepersonality behind it.
Speaker 2 (27:00):
You know, I just think that it's so cool, it's
relatable yeah, and I thinkshowing the owner I mean there's
some owners that just don'twant to be you know in anything
which I get it, that's fine ifthat works for them.
But I think just showing theowner so they can know, like
even more, that we're a womanowned business, like people love
that because so many women arelike I trust another woman,
because I know that someone youknow reasonable and trustworthy
(27:23):
is going to be coming into myhome.
So I just think showing youknow your face is really
important, but also enough thatshe trusts us to have everyone
on the team be in those videos.
Speaker 1 (27:33):
Sure, yes, oh, it's so good.
It's so good.
I'm very excited for what we'regoing to create this year.
So excited, there's justthere's so good.
It's so good.
I'm very excited for what we'regoing to create this year.
So excited.
There's just there's so muchand it almost makes me.
It doesn't almost.
I'm such a baby.
I cry on this every time, butit's just, it's so emotional
because it's so exciting to me,like there is no limit to what
(27:54):
you can do if you want to belike wildly creative and make
really cool content for yourbusiness.
You know, like just get onTikTok for an hour with your
teenager tonight and you willhave a bajillion ideas of how
you can swing that and make thathappen.
So we all need to hire ateenager to be our video editor
for social media.
They could teach me things sothat we can put some more of
(28:18):
those things out.
But video is really important,just getting your team's voice
and everything in there.
Thank you so much for thisconversation.
It's been so fun and I knowthat we're going to continue to
do a lot of different thingshere with Ladies Kickin' Ass,
and also through our home-filledlittle tech talks and
everything else that we come upwith.
We'll obviously plug in thingsabout marketing and different
(28:39):
things that and programs thatwe're using for business, and we
just really want to be able togive back to the service
community as a whole and be amentor for anybody that's
starting a business there.
We just really need more peoplein the trades and I think
oftentimes they get overwhelmedwith what that means to own a
business.
So if we can help them by wayof running a septic business and
(29:00):
talking about it, I think itwould be really cool to do that.
So thank you for helping me getall of that stuff together, and
we didn't do this at the end ofthe last podcast, so we're
going to do it on this one,because at the end of every
podcast I love to.
I love to hear how the phraseladies kick an ass really fits
(29:22):
into their life.
This one is really awesome forme because I feel like you've
been around since the verybeginning of all of this stuff.
Heidi actually worked with meand my junk removal company that
I had as well.
She came to interview for apriority pumping job.
(29:42):
I hired her for a junk right joband then she came back to
priority pumping and then shemoved and then she came back
again.
It's been a wild ride.
So we've been together for along time and I was so excited
when you came back and youwanted to come back, I offered
her a job before she even askedfor a job.
I was so excited for that.
(30:02):
But you've been able to see thethings that we've been able to
grow with priority pumping.
You've been able to see thethings take off with ladies
kicking ass.
You've been so instrumental inlike getting PR for myself and
for the team and for thebusiness.
Speaker 2 (30:17):
Which quick shout out to Mike Rowe, we're coming for
you.
Speaker 1 (30:21):
Yeah, mike Rowe.
Anybody got hookups with MikeRowe?
We would like to be connected.
He's the goat for the podcast,so we got to figure that one out
.
But I just thank you so muchfor your support.
Speaker 2 (30:35):
It's my pleasure.
I mean, I love being a part ofit and you're, you're so awesome
, so Thank you.
Speaker 1 (30:42):
So when you hear the phrase ladies kicking ass, what
does that mean to you in yourlife?
Speaker 2 (30:47):
I think it means just really showing up as who you
are, not apologizing Like I usedto be.
Surprisingly to some peoplethey don't find it, especially
my husband.
He can tell you I used to be soquiet, kind of unsure.
But I think once you find yourvoice and like what industry
you're supposed to be in or whatyou're supposed to be doing, or
even just the people that bringout you know that person in you
(31:09):
.
I just think it's reallydigging down, finding that
person and just doing the damnthing, like showing up and just
not apologizing for it.
Yes, getting it done, get theshit done Exactly.
Speaker 1 (31:23):
Perfect.
Well, thank you so much.
I love you to pieces and untilnext time, keep kicking ass.
That's a wrap.
Ladies, Now go out there, ownthe hell out of your dreams and
keep kicking ass.
Want to keep this fire going?
Connect with us on social.
All the links are in the shownotes, and if you're ready for a
(31:43):
sisterhood that levels up lifeand business, be sure to check
out Badass Inner Circle.
Stay bold, stay fierce and beunapologetically you.
I'll catch you on the nextepisode.
Let's do this.
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