Katie May: Balancing Fashion, Influencing, and Motherhood

Katie May, mom of three and a small business owner, deftly balances motherhood with creating fashion collections from her home. Her fashion journey began at 21 when she opened a clothing store in Madison, WI, where she honed her skills as a buyer, manager, and designer. After becoming a mother, Katie turned her creativity towards crafting clothes and pajama dresses for her daughters, which gained traction through her popular Instagram account. This natural growth into the realm of social media influencing led to the establishment of her online shop, where she enlisted a team of skilled sewers. In 2021, the arrival of Emmaline, alongside sisters Windsor and Arabella, became the driving force behind the rebranding of her venture to EWAMAY. The brand now emphasizes high-quality, sophisticated pieces, specializing in matching mommy + me collections, as well as custom hat making and leather belts, showcasing Katie's dedication to family and design. Listen in to hear Katie May’s entrepreneurial journey and how she’s handling the demands of fashion, influencing, and motherhood.