Landed

When interning at different music labels and PR companies around New York City in her early days, Caiti Green had a very simple diet. “I'm completely, 100% serious when I tell you I ate Ramen, and grilled cheese, and eggs everyday because that's what I could afford.” But hearing her talk passionately today about her position at Atlantic Records as a marketing director, you can tell the sacrifice was worth it.

Now, she finds...

When Gina Tucci’s musician and producer father would present work to A&R at labels, at times they would "rip apart the records.” But Tucci had an unexpected reaction to observing this. “After a while, I kind of realized, that’s kind of cool...you get to listen to music all day and pick apart the songs to make them better.”

It’s that spirit for critique and exploration that’s led Tucci to her current positions of Big Bea...

Connection.

If one word could sum up Mara Frankel’s place in the music world, it might be connection. After all, as Senior Creative Director of Brand Partnerships at Atlantic Records, she talks with these brands about “how they’re working in music” and how to partner Atlantic artists on “marketing opportunities.” Frankel brings you into this world, along with detailing her origins in the music business, and explaining the ...

From the very beginning, Pete Ganbarg loved music. He listened to everything he could get his hands on. He pored over copies of Billboard Magazine, starting at age 13. And he learned about the process of curation through DJ gigs. If people danced to his selection, that was a hit. Meanwhile, “if people gave me the finger and walked out of the room, that means it wasn't a hit.” Talk about getting the crash course. 

Now, ...

Zeena Koda has done just about everything in the music world. She toured and played in a band. She interned at a record label, working heavy metal albums. She was the host of a national TV pilot. 

But she’s really found her creative home as Senior Director of Digital Marketing at Atlantic Records, in a role that has her “sculpting the communication vehicle” for some of the label’s biggest and most influential releases....