May 14, 2025 • 43 mins
Welcome back to Landing Imperfect! In this episode, Jen Lander sits down with Amber, an ADHD neurospicy homeschooling mom, certified life coach, and now brand designer and strategist. Amber shares her journey from life coaching to branding, offering practical advice for heart-led female coaches and entrepreneurs looking to build authentic, stand-out brands. Together with guest Amy, they dive deep into what makes branding truly work, common mistakes to avoid, and how to tell when it’s time for a rebrand. Amber also discusses balancing business with family life, the importance of staying true to your values, and how mindset can make or break your brand transformation. Whether you're thinking about revamping your business image or just curious about personal branding, this episode is packed with actionable insights and heartfelt stories to inspire your next steps. Let’s jump in!
00:00 Branding Issues: Wrong Clients Attracted
05:27 Brand Identity Requires Foundational Work
07:01 Clarifying Employment Offers
10:47 Strategic Branding Beats Random Design
15:33 "Intuitive, Inexplicable Process"
17:00 Coaching Through Emotional Awareness
20:14 Brand Audit for Alignment
23:15 "Designer to Coach Transition"
27:42 Outsource Design or Define Brand
31:31 "Choosing a 'Done For You' Provider"
36:23 Authenticity in Personal Branding
37:11 DIY Branding Tips
42:06 Lucky Deals on Whatnot App
Follow Amber:
Website: https://www.empowerherdesigns.com/
Amber's free mini brand audit: https://www.empowerherdesigns.com/free-mini-brand-audit
Follow Jen:
Instagram: https://www.instagram.com/jen.lander/
Facebook: https://www.facebook.com/jennifer.butram/
YouTube: https://www.youtube.com/@jenniferlander9
Follow Jamie Gooch:
Instagram: https://www.instagram.com/breathwork.ecc/
Follow Lucky Dealz on Whatnot App: https://www.whatnot.com/live/e4f2d074-6e45-40b5-8dc1-b4ebd2889315?referringSource=listings_serp&app=web&sharing_channel=copyLink&invitedBy=jenlan14593&sender_id=16464426
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
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(00:24):
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(00:45):
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(01:07):
Take control of your wellbeingwith Jamie she's knowledgeable,
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can book your session today.
She rocks and you're absolutelygonna love her Amber is an A DHD
(01:31):
Neuros, spicy homeschooling momof two in business.
She's a certified life coach,turned brand designer and
strategist.
She is passionate about helpingheart led female coaches and
entrepreneurs build brands thathonor the depth of their work
and position them as the onlychoice for their dreams.
I'm so excited for you guys todive a little bit deeper into
(01:51):
this conversation and whatAmber's all about and how she
can help.
So let's get started.
So how can someone tell if theirbranding is no longer working
for them?
Audio Only - All Particip (02:01):
Yeah, that's a great question.
so there's a few indicators, butone of the biggest clues is if
someone's.
Attracting the wrong clients.
Like if they're getting a lotof, uh, clients who aren't ready
for them, or clients who arejust a really wrong fit, um,
that's a really good indicatorthat the branding is not, doing
(02:24):
what it's supposed to do.
Another indication is if, Imean.
A lot of people start with DIYand I mean no shade or anything
to that because we just wannaget it done at the beginning.
Yeah.
especially if we don't have anykind of budget for that kind of
thing at the beginning.
But if you DIY it at thebeginning and you didn't do the
strategy and stuff.
(02:44):
Beforehand and like actuallycreate an ecosystem with it
because you didn't know mm-hmm.
Yeah.
That you, that you quote unquotea good idea to do that.
Then yeah, it's, if you've beenin business a couple of years,
and you've grown, um, that'sprobably a good sign too.
Or if you have shifted.
Right.
So if you started off helpingmoms with weight loss, let's
(03:06):
say, and now you're working onmore, mindset and a spirituality
or something, that's just atotally random example, but, um,
yes, that is kind of how, itwould be good to to revisit that
because chances are it's notgonna be aligned anymore, so,
mm-hmm.
Yeah.
So with that being said, andthey know that it's not like so
(03:27):
much aligning and they'reswitching kind of their brand.
Yeah.
But they're feeling veryoverwhelmed with the rebrand.
Yeah.
What are some things that theycould look out for when they're
trying to like work with orchoose the right brand designer
or just figure that out ingeneral?
Yeah.
Um, I think like anything, Ithink it's really important to
(03:50):
find someone that you.
Connect with and that you feelcomfortable with.
Mm-hmm.
Um, I don't take on everyclient, you know, I've had to
say no to people, even though,you know, I, I wanna help
everybody, right?
Like, I'd love to do that, but Iwanna make sure that it's a true
partnership, that I am on boardand really understand their
(04:11):
business and really can getbehind the mission and the value
vision of what they're doing.
And I think it's reallyimportant that you find someone
who can do that.
Um, because a brand, designershould, a graphic designer and a
brand designer are two differentthings, right?
A brand designer is generallyalso a graphic designer, but a
graphic designer isn't always abrand designer.
(04:34):
And so what I mean by that is ifyou wanna make sure that it's
all.
Aligned, and I hate to use theword aligned so much, but it's
the only word I can think ofthat really mm-hmm.
Fits.
Yeah.
I love that word.
I probably, I mean, I love it.
Use that word I'd love it too.
And I probably overuse it aswell, but I just, you know, and,
(04:54):
and strategy, I use that word alot too, but like, sometimes
it's hard to, to articulate itin, in a better way, but it's
like mm-hmm.
You need to have someone who canunderstand your business, who
can help you really dig intoyour vision and your mission and
your why.
You're doing this in the firstplace, and you know your brand
story and, and understanding howall of those pieces and your
(05:15):
personality and your values.
I didn't say that already.
I might have already said it,but all of that stuff needs to
be in place before you do avisual.
Identity.
Right?
Yeah.
And that's, that's somethingthat I see a lot of people
missing because they just don'tknow.
Like a lot of people didn't knowthat until I kind of got into
the marketing and brandingworld.
(05:36):
Like I didn't know that.
Right?
Like, we all learn that atdifferent times.
And so if I, if, if this, youknow, someone can take away from
this episode and, and know thatgoing into the next time they do
it, then maybe I can save themsome time and headache.
Mm-hmm.
Right?
Because the reality is, in myopinion.
A visual identity for your brandwithout having that foundational
(05:57):
work, you're just probablysetting yourself up to have to
do it in another six months or ayear.
Right?
Yeah.
And ideally you wanna findsomeone who has that ability to
help you with that.
And really someone who respectsand understands your business
and their communication, levelis to where you want it to be
and that you fully understandwhat they are offering.
(06:19):
Mm-hmm.
Um, exactly.
Because, you know, it's just,it's very, those are the most
important things I would say ifyou're looking to partner
someone.
And it's the same things I thinkof when you're looking for a
coach or something like that.
You have to find someone who's.
Values you align with, right?
Mm-hmm.
And who, who is going to be ableto support you in the way you
need to be supported.
(06:39):
So, I mean, that's one of thethings I guess I, it's how I can
be a little different for peopleis that I actually am a
certified coach.
So I kind of have a little bitof an edge.
'cause I have to sometimes talkmy, uh, clients.
Um, off a ledge, so to speak,when it comes to,'cause
sometimes there's growing painsthat come with and not wanting
to, and wanting to hold on tothings that no longer work for
(07:00):
their business and stuff likethat.
So, yeah.
Yeah.
Yeah.
I feel like that is a little bitunique and different to some
people when working.
'cause I feel like they justkind of throw out the offer and
then they're like, here I am.
Like come work with me kind ofthing, you know?
Yeah.
'cause I feel like I've been onthe other end of it where I have
kind of just put money towardssomething and it didn't really
(07:21):
turn out the way that I wantedit to.
Right.
Or what I expected, you know?
So I think on my end.
There could have been betterquestions that I could have been
asking, but on the other endmaybe it wasn't very clear what
really they were offering.
I thought it was somethingdifferent, so I like that.
Yeah.
You bring up that point.
I think that's so important.
you know, it really comes downto, for me, making sure that I
am aligned in a value sense.
(07:45):
Yeah.
I work with people who areheart-centered, who do what they
do because they feel a callingto do it, so I mean, I feel like
that could potentiallydifferentiate me again, um,
from, from other people.
But I also have my own uniquestyle right of the way I do
things and, you know, you couldalso find two designers who are
both valued, aligned.
(08:06):
You like one person's stylebetter, right?
Mm-hmm.
So that's important too, right?
Someone might love myphilosophies and my values, but
maybe don't align with the styleof visual design that I do.
Yeah.
And that's okay, right?
Mm-hmm.
It's okay.
Um, not everybody is foreverybody.
That's why art is subjective,right?
Yeah.
Um, not every artist is rightfor everybody.
(08:28):
So, I mean, I guess.
What makes me different?
I guess because I am a coach, Ihave some of that ability to
help people with that and helpthem get through blocks, mindset
blocks if they come up.
Um, and the history that I haveof being a coach, I understand
that business so well.
So the majority of women that Iwork with are coaches because I
(08:51):
just so understand that businessand I so understand how tough,
um.
It is to stand out, um,especially now, and, and it all
not only stand out, but standout in, in a trustworthy way.
'cause trust is so depleted inthe market right now, especially
in the coaching world becausethere's unfortunately been a lot
of people who've been shady andwho've been, disingenuous and
(09:14):
have offered the world and, andnot really been genuine and
upfront and honest.
Right.
So I think that's a little bitof a hurdle, which is why.
Having an understanding of that.
I think going into any kind of,um, branding situation, it's, I
think it's really important.
Yeah.
Authenticity.
I think that's a pretty big dealthat, that you understand that
(09:35):
piece of having experience beinga coach in the past and, yeah.
Knowing that mindset is soimportant when it comes to
building a brand.
I know there's been so manytimes where that's impacted me,
so it's not so much sometimeslike the strategy is just the
smallest piece of it, and it'slike your mindset, you're
getting so much resistance andyou're like, what's going on
(09:56):
here?
So it's like awesome.
That, yeah, you have both ofthose things that is definitely
unique and so helpful in so manyways.
So yeah.
What are some of the biggestmistakes that you see in
branding?
the biggest ones are diving intovisuals without having the
(10:17):
foundation like that is thebiggest mistake I see.
Um, the second one would becrowdsourcing visuals.
Okay.
I see people do that all thetime, and I understand why,
because you wanna get it outthere and you want people's
opinions.
However, this goes back to thefirst thing that I said.
(10:40):
If you are starting withvisuals, without having a
strategy, like what you'refoundation to go back to what
you're building off of, right?
If you're building visuals offof.
Random, I like pink and I likeblue and you know, I like this
font and this logo, whatever.
If you're going off of just thatand not digging into the
(11:00):
foundation of that, then you'rereally throwing spaghetti
against the wall.
'cause you have no idea ifthat's going to attract the
right people.
You have no idea because youhaven't taken the time to
understand who your people areand what they want, how you want
them to feel, and how you showup in an in authentic way.
(11:22):
Like the real you, how thatshows up into that branding in
order to then create the visualidentity from that, right?
Mm-hmm.
Because if you're just creatingvisuals, you might create
something beautiful.
You might create somethingpretty, however.
Yeah.
Isn't enough, like, especiallyin this market, and especially
when there's so many coaches outthere, there's so many coaches
(11:45):
doing so many different things.
In order to attract the rightpeople, there has to be a
strategy behind it.
So that's, that's the one thing.
And then the, the crowdsourcing,again, you're gonna get a
hundred different opinions froma hundred different people.
Yeah.
If they're not your idealclient, respectfully, their
opinion does not matter.
(12:06):
Right.
Yeah.
It doesn't.
It just doesn't, I mean, it'sgreat if they think, oh, that's
beautiful.
Wonderful.
That's awesome.
Yeah.
But their opinion isn't.
Anywhere near as valuable assomeone who actually is your
ideal client that you're tryingto, to attract.
And if you haven't done thefoundation and you're just doing
that and you get a few that go,oh, I love it.
(12:28):
And oh good, you're my idealclient.
You don't know why they likedit, so you don't know what
aspects of that they're actuallyconnecting with.
So you can't repeat it.
It's not repeatable in that way.
Does that make sense?
Yeah.
Yes, that does make sense.
And I think, I don't know ifthis is my A DHD or what, but
I'm like, I'm thinking whenyou're talking, I'm like, oh my
(12:49):
gosh, all of this makes so muchsense.
And you may have said it, buthow do they like narrow that
down to get the answers to that?
You know how you were just kindof saying, oh yeah.
Like, if you're building thatfoundation and there's a couple
people that you know are yourideal client, but they, you
don't know why they like it,then it's like, how do we find
that out?
How do we know that?
Yeah.
that's where I come in.
(13:09):
Right.
So knowing, understanding yourmission and your vision, your
values, the brand voice.
your personality has to come inwith that because too many
people are trying to be, let'ssay, prim and proper when that's
not who they're trying toattract.
And because they just think thatthey should, you know?
Yeah.
People are shouldn't all overthemselves, right?
Mm-hmm.
Yeah.
Um, and so What has to happen isthat has to come into play
(13:32):
first.
And then from there there'scolor psychology and shape
psychology and all of that thatcomes together.
But that doesn't come first,right?
That other stuff has to comefirst.
Figuring out that understandingyour ideal client, um, what they
want, what they need, um,understanding how you want them
to feel, right?
Mm-hmm.
How you want them to feel.
(13:52):
And then color psychology is abig part of that, right?
Because, um.
Colors, evoke differentemotions.
That's just a psychology thing,right?
Yeah.
and different tones, like if youlike pink, that's great, but
like, should it be a pale pastelpink or should it be a bright,
bold pink or somewhere inbetween, more warm, more cool.
Like all of that stuff matters.
(14:12):
so between having that balanceand we're talking about colors
and stuff, because for me, Iguess just let me use this as an
example.
Like, I will always choosethings based off of what I like
and I guess it kind of alignswith.
The target audience.
'cause I'm targeting people whoare just a few years behind me,
you know?
Mm-hmm.
So I guess it kind of aligns inthat way.
So I'm just always picking outthings that I like and I'm like
(14:35):
right.
Not really doing much researchinto like what anyone else
really likes, And I think a lotof people get into that.
They're in the same boat, right.
So, absolutely.
I guess what I'm thinking islike, how can people balance the
need for a brand to be authenticto the person, but also
appealing to their ideal client?
Like I'm assuming you're seeingtension there, right?
(14:57):
How do we navigate that?
Yeah, yeah.
Sometimes, I mean.
I've yet to have a client whoI've said, you know, this is the
co, the couple color palettesthat I'm looking at.
And they go, ah, no, it'sterrible.
Right?
Yeah.
Yeah.
So I can't really speak to that,to be honest.
It's just, it's never reallycome up.
I do ask people, is there acolor that you hate?
Like, is there a color youabsolutely disgust because.
(15:20):
You have to also like yourbrand.
Like it can't be one that yourideal clients love and you hate.
That's not gonna work.
Yeah.
Um, and there's no real scienceto it.
We just kind of play with it.
And, and like I said, um, I aska ton of questions and I do, uh,
a lot of that research and then.
(15:41):
We kind of figure it out.
It's so hard for me to answer,like in a way that somebody
could go do it themselves.
'cause I kind of, a lot of whatI do is intuitive, um, based on,
on, you know.
What I know about, colors and,and the psychology and stuff of
that.
there's that part, but there'salso an intuitiveness of it that
I just, I don't really know howto explain to someone else how
(16:01):
to do.
Yeah.
But there is, it's, it isimportant, like you said, it is
important for the person'sbrand, like for them to love it
too.
You know, I'm never going tocreate, um, a brand that their
ideal clients love and they hategenerally.
Knowing enough about their ownpreferences and marrying the two
together is kind of where it.
(16:21):
The sweet spot is and how I dothat, I don't know.
Yeah, it's just natural to, I'msorry, I don't really have an
answer.
I don't have an answer for that.
No, I think that I do a lot ofsimilar things too, where it's
intuition and people are like,how do you do it?
And I'm like, I don't know.
Like I hope not.
Like I just have a feeling.
(16:42):
I don't know.
So I also think that a lot ofcoaches and entrepreneurs
struggle with confidentlypositioning themselves as the
person who it's like, this isthe best choice for you to work
with me, what strategies do youuse to help people, overcome
this through their brand?
Um, do you mean how do I helpcoach them through it, do you
(17:02):
mean?
Mm-hmm.
Well, I mean, we talk a lotabout, what the actual feeling
is coming up and what do theythink that if they do X, y, z,
what, what do you think thatmeans about you?
Right?
Mm-hmm.
And you know, if someone's goingwell, this, I had the, I'll give
you an example.
So I had a client who we'd gonethrough the logo process and we
were very close to what shewanted.
(17:23):
And then she said, I'm I po I'mjust gonna post it in my group
to see what people think.
And I was like, okay, yeah.
Um, but before she did that, shehad asked a friend.
And the friend had said that shedidn't love it.
And I was like, so then shestarted freaking out.
Um, and I said, okay, that'sokay.
I understand.
We're gonna make sure that youlove it.
Like, don't worry.
(17:44):
Mm-hmm.
Um, but let me ask you, is thisperson your ideal client?
And she went, no.
And she goes, and actually Idon't even like her branding.
And I said, well, yeah, sothere's something there.
Like for her it was peoplepleasing, right?
Mm-hmm.
So I have to ask the rightquestions to find out what it
(18:05):
is.
So in that particular example,it was, she was wanting to ha to
people please to, to makeeverybody like it.
And then we just talked about itand I, I helped her understand
that.
If your friend isn't your idealclient, and if you look at her
stuff and you don't like herstyle, then it really doesn't
matter.
(18:25):
It's okay.
Yeah.
In fact, it's good because ifsomeone who's not your ideal
client just looks at your stuffand goes, Ugh, that is actually
a good thing.
Yeah.
Because then they're not gonnareach out to you and waste your
time.
Right.
Hmm, that's good.
Yep.
That's so true.
That makes sense.
Yeah.
Yeah, definitely.
(18:46):
And I, and that's where thatcoaching, training and
experience comes in you know,there was a time when I felt a
lot of shame around pivoting aaway from coaching.
Mm-hmm.
Because I wasn't making enoughmoney.
Um, I was burnt out.
Yeah.
And I wasn't the right businessmodel for me.
Mm-hmm.
And it, I spent like$15,000 tobecome a coach.
(19:06):
Yeah.
It wasn't 500.
It was a lot of money.
Yes.
Yeah.
So I had a lot of resistance isa perfect example of resistance.
I had a lot of resistance ofletting that go to pivot to
something else.
Mm-hmm.
Um.
Once I shifted that mindset inmyself, I realized I am, first
of all, it was aself-improvement course in
(19:27):
itself and it's helped me becomea better parent.
It's helped me self-coach it's,and now it's helping me.
Still help women in this way,like those skills are
transferable.
So yeah, you know that's my ownpersonal example.
Not that you asked of, you know,switching resistance, but No, I
(19:48):
didn't need to ask.
I love it.
I love that you're throwing thatout there.
'cause those are great examplesthat I think can be helpful for
a lot of people so for anyonewho is feeling disconnected from
their current brand and theyhave like a more established
business, they've been doing itfor a while and they wanna
rebrand, what are some initiallike maybe low stake steps that
(20:10):
they could take to begin toexplore rebranding?
Yeah.
Um, that's a tough question forme to answer.
'cause I'm trying to think likewhat they could do initially.
I mean, they could do, I have afree tool, but I'm sure other
brand designers do as well.
Like, like do a little miniaudit or something of kind of
seeing where they're at and, um,to know whether, you know,
(20:32):
everything is aligning withtheir message, um, and whatnot.
And having, a review of that, Iguess.
Right, and, and just kind ofmaking sure that it's still
visually and messaging and allof that.
Actually is saying what you wantit to say, right?
Mm-hmm.
and and sometimes it's hard.
Sometimes it's hard to do thatfor yourself'cause we're so
(20:54):
close to it.
which is why I like the tool Ioffer, the free mini brand
audit.
but like I said, I'm sure I'mnot the only one who's done
something like that.
But if you can find a tool likethat to get a third party's
perspective on, you know, and,and knowing.
Is this aligned and thisaligned?
Because sometimes people justdon't know what they don't know.
They don't know where they evenshould start, right?
(21:15):
So yeah, if you are messaging,let's just say, let's think of
an example.
I think sometimes examples areeasy for people.
So let's say you started off,um, you're dealing with moms who
work from home and they're justtrying to make, their life more
balanced.
Okay.
And then you pivot to workingwith high-end business owners
(21:39):
who are, you know, trying toscale.
Those are two very differentbrandings.
Those are two very differentmessaging, and they also have to
have different visuals, right.
There's a difference between,you know, the colors you use,
there's a difference between thetypes of fonts that you're gonna
use.
There's a difference betweenyour messaging, which struggles
you're gonna be talking about.
And the, you know, thetransformation, conversation is
(22:02):
gonna be different.
Does that help?
Mm-hmm.
Yeah, no, it does help, um, foryou Did that happen right away?
Like, did you go from coachingto a brand designer?
Did that happen like back toback?
Yeah.
Yeah.
So that, that had to been likethe pivot too with rebranding
and stuff.
Yeah.
Yeah.
When I, what was that like?
(22:23):
So when I.
When I was coaching, I had done,I had done design for my own
coaching businesses right thiswhole time since like 2018 or
whenever I graduated.
Mm-hmm.
and done visuals for that.
I also have a little Etsy shopthat I kind of just do as a
passion project, but I've hadthat since 2020.
So I've been doing design, um.
I just hadn't put it as anoffer.
(22:46):
Okay.
Right.
So, um, until I realized, youknow, I had a, a freelance coach
who helped me when I was tryingto figure out what I was gonna
do, you know, after coachingsince I wanted to pivot away.
And she was like, you areactually a really good designer,
you know, you could do that.
And I went, really?
You know what?
You're right.
so pivoting.
I had the experience, but like.
(23:08):
I knew I had to start all overbecause my, my messaging was
gonna be completely differentnow.
Like now I'm doing Mostly donefor you work, right?
Yeah.
Versus done with you.
Um, and that, I shouldn't saymore.
So it's, it's kind of half andhalf.
'cause it depends on whatsomeone needs, how much of this,
the foundation that they havealready, if they already have a
lot of that than it is.
More done for you.
(23:29):
Yeah.
Um, but so my messaging had tobe different.
Um, my brand story is changingbecause, um, you know, why did I
start being, um, a designer?
Where did that come from, right.
Versus why I wanted to be acoach.
And I mean, some of that is.
Is, it's gonna be the same.
'cause I always wanted to helpwomen.
That's kind of what I wanted todo.
And I, now I'm just doing itfrom a different angle.
But yeah, so your brand story isgonna be different and um, your
(23:53):
messaging is different.
And again, your visuals aredifferent because it's based on
who you're talking to.
And now I'm talking to businessowners, right?
Like before I was talking towomen who were, I think I did
women who were struggling withcrappy relationships.
And then I did, um, I did.
Something else.
And I can't remember what it wasnow, not something.
And, uh, I pivoted a lot andthen I was working with tween
(24:15):
girls and helping them gainconfidence.
So like, it's always been in thevein of women's empowerment.
Yeah.
Um, so it's just I coming froma, at it from a different angle.
So yeah.
So pivoting that has been alittle bit challenging because
it's like.
Now I'm helping people withsomething that I'm kind of doing
for them.
And so your messaging definitelyis different mm-hmm.
(24:37):
When you're doing a done for youversus a done with you.
And I will tell you, it's been achallenge.
It has been a challenge for mebecause I'm like, I know how to
word coaching content.
Yeah.
But now that I'm like doingsomething for someone, it's
just, there's a differencethere.
And it took me a minute and I'm,you know, I'm still, I, I still
sometimes go, oh wait, is this.
Is this the right, you know,I'm, I, I'm checking myself
(25:00):
Yeah.
Constantly to make sure that I'mdoing that right.
So, yeah.
Yeah.
Well, you definitely sound sopassionate about the work that
you do.
Number one, just empoweringwomen and working with them and
helping them reach their goalsSo, um, I think that's amazing,
the work that you're doing.
Thank you.
I, I think it's important.
I'm really passionate about itbecause.
(25:23):
The women I work with have somuch to give, like they have so
much to give to the world.
They wanna change the world, youknow, through their clients.
They wanna change their clients'lives, they wanna help them be
happier, make more money, behealthier, like all of those
things.
And that's so important.
Mm-hmm.
So if I can help them.
Get that out there more.
(25:45):
Right.
And and speak to those peoplethat they can help.
Then I'm actually helping thosepeople too, I feel like, because
yes, I'm helping them get to theright person.
Do you know what I mean?
Yes.
Does that make sense?
Yeah.
It's like a ripple effect.
Yeah.
Like the work that you are doingis going to someone else that's
going to someone else, like it'sawesome.
Yeah.
Yeah.
So you.
(26:05):
I feel like you have a lot onyour plate, like you homeschool,
right?
You're a homeschooling mom.
You have a h, adhd.
I'm, yeah, sure am.
You're juggling a business,you're a business owner and just
family stuff.
Um, do you have any advice thatyou could offer anyone who's
trying to juggle all thesethings too, just to be able to
carve out time and just themental space to invest in and
(26:29):
building their brand?
Yeah.
I always like to say, make yourbusiness work for you.
Right?
I also struggle with mentalhealth.
So my energy levels are verymuch up and down.
So I've found ways to be able tobe okay if, oh, you know, I
wanted to do content today, butit today is just not a high
energy day.
(26:49):
So we're gonna look at thattomorrow and give myself grace
around that.
Um, yeah.
And I mean, when it comes tobranding, like if you can hire
someone to help you, likeAbsolutely.
Because doing it on your own canbe quite overwhelming because if
you don't know where to startand you don't know the things
that you need to know to do it,and like as far as if design
(27:12):
isn't your strong suit, then.
It's okay to hire that out.
Right?
It's okay.
We don't have to be everythingto everybody.
We don't have to be good at allthe things.
You know, there's things that Iam not good at.
I suck at tech.
Like I can do basic tech, butlike if someone asked me to like
code, I'd be like, I'd look likea deer in the headlights and
(27:32):
like doing bookkeeping and stufflike that.
I'd rather like watch paint dry.
Like it's just so not my thing.
Um, but that doesn't mean that Idon't have other talents.
So, um, you know.
If you can hire it out,definitely do that because it
will actually save you time inthe long run.
Yeah.
Because you might spend a fewhours, you know, back and forth
(27:54):
with a, with a designer.
Whereas if you're spending thetime to do it all yourself, it's
gonna take you a lot longer.
Probably three times that.
Mm-hmm.
If not more.
Right.
So, um, if you have to do it onyour own though, um.
Doing your, figuring out,getting really clear on your
brand vision and your brandmission.
(28:16):
Um, really, really clear on yourideal clients, what they want,
what they need, what they maynot even wanna admit that they
need.
Mm-hmm.
Yeah.
That's, that's important, right?
Knowing that stuff.
And, um, what else?
I'm blanking.
Um, oh, like your energy andyour personality.
So what adjectives do you wannadescribe your brand and make
(28:37):
sure they align with you becauseyou are your brand.
And for the people that I workwith generally, unless it's a
faceless company, which is, youknow, those, those are a little
different, but mm-hmm.
Make sure that you understand,you know, how you want.
Your voice to come across, youknow, are you, are you loud and
boisterous?
Are you calm and patient?
Are you, do you know what Imean?
Like mm-hmm.
(28:57):
Whatever you are in real life,do that.
Yeah.
You know, I am loud and.
Very boisterous, and I love tohave fun.
I'm warm and genuine and helpingpeople, you know, to be
empathetic with their struggles.
But at the same time, I alsolove to have a lot of fun.
And, you know, I poke fun atmyself because life is too short
(29:18):
not to, right?
So those pieces have come intomy brand, um, you know, playful
and you know, upbeat andinspiring, but also I.
Empathetic, right?
So like, know what those are,figure that out and be truthful
and honest because you want yourbranding to be authentic to you.
Because if, if you're attractingpeople who are thinking you're
(29:41):
this, and then they try and workwith you and you're not that.
It's gonna feel like a bait andswitch to them, number one.
And you're gonna likely end upwith a client who's gonna drain
you and you're just gonna regretworking with them.
Um, and then the energy that youwant people to feel when they
come across your stuff, right?
Know that.
And that's where you start.
(30:01):
Once you have that all figuredout.
Then you can start looking intocolor and shape psychology and,
you know, understanding whatfonts are gonna go with those,
you know, those adjectives thatyou've used.
Right?
Yeah.
So if it is bold and, and brightand, and you want people to feel
like energized and whatever,then there's certain colors
you're gonna wanna use.
(30:22):
Like red is a really, like bold,vibrant color, but it doesn't
work for everyone, right?
Yeah.
Depending on their, the brandand, and the messaging of the
brand.
Um.
And same with fonts.
You know, if you're acorporation type corporate feel
and you're using flowing, youknow, fonts might be pretty, but
(30:43):
it doesn't fit.
And people are gonna be like,what?
Where did I end up when I get onyour website?
Like that just doesn't, itdoesn't fit right.
And confused.
Audiences don't buy.
That's very true.
So you had mentioned for anyonewho is able to.
Um, kind of just outsource and,hire some people to do some
things that are not there, likewith their, their zone of genius
(31:06):
is what I call it.
Genius.
Yes.
Yeah.
Um, I think that's a big thingtoo that I fall into sometimes
where it's looking for someoneand then it's like not wanting
to put the money into it if youdon't know or trust that they're
gonna deliver what they say.
Where do you look when you'retrying to hire?
Yeah, well, I will usuallyfollow people for a bit.
(31:28):
Um, okay.
I will, I lurk.
Yeah.
You know, I'll, I'll read whatthey're saying and I will, you
know, watch if they've got, youknow, trainings or if they've
got this or that, or if I'mlooking for someone for a done
for you situation, like someone,if I was looking for someone to,
you know, create my website orsomething, like I'd wanna see
(31:50):
what they've done in the past.
Right.
So.
That's important.
Like if you're looking for adone for you provider,
definitely look at theirportfolio, um, and make sure
that the style that they do isthat you like it.
Because again, you could alignvery much values wise, but
potentially you may not liketheir style.
Yeah.
Right.
(32:11):
So I think that's importantknowing, you know, following
someone kind of getting to, youknow, read a little bit of their
content.
I, I'll often just like binge,right?
Like I'll binge content ofsomeone that.
Catches my eye.
Mm-hmm.
And if I'm like looking for whatthey offer, then you know, I'm
way more likely to, to reach outto them if they have consistent
(32:31):
messaging and like they'realways saying the same things.
'cause then that means to methat they actually mean what
they say and say what they meanand they believe in that
whatever it happens to be.
Yeah.
Yeah.
Will you go to LinkedIn or willyou kind of just search what
you're looking for on socialmedia, or how do you initially
find the person to be able tolurk?
Yeah.
(32:52):
It, it depends.
It depends on what I'm lookingfor, but yeah.
Um, I'm in so many, uh, women'sbusiness groups on Facebook.
Um Oh, okay.
I have, yeah.
I have found, um, a lot ofpeople in there and.
And not only that, I've been incoaching groups where I'm being
coached with other people.
Yeah.
And we end up buying from eachother because we've gotten to
(33:13):
know them.
Right.
Yeah.
I'm not a LinkedIn person.
I loathe LinkedIn.
I just, I don't like it.
So I don't go on there, but I'mon Facebook all the time.
Um, so, in those groups and, um,connecting and networking there,
like, I think that.
If those groups feel like a goodfit for you.
Um, some of them are just superspammy.
(33:34):
You gotta, like, there's a fewgems mm-hmm.
But there's a lot of garbage outthere.
So find a few that you know,that align with you and, and
genuinely connect with peoplelike.
And then you'll meet people andthen you'll meet people through
those people.
And like, I believe a lot in, inthat.
Yeah.
Um, but I mean, if I'm searchingfor something specific, I can't
even think of an example rightnow, but I would, I would
(33:56):
definitely also check outsomeone's website for sure.
Yeah.
Um, to, to see that they'relegitimate.
That's one thing I can say too,is if you are on Facebook and
talking about your business onFacebook, you have to have your
profile optimized.
Yeah, I have seen so many timeswhere people are like, you know,
I'm looking for X, Y, Z, andthen like the comments, the just
(34:19):
flooded, right?
Mm-hmm.
Um, with aunts, I can help you.
I can help you, and then justfor fun, I'll go and look out,
look, check this person or thatperson, and like their profile
just says their name and like,I'm a mom five like that.
I don't know that you'relegitimate.
I have no idea what you do.
Their profile pictures, apicture of a daisy and their,
you know, header is some randomquote.
(34:41):
Like, you know, you have to havethose things.
That is part of your brand too,right?
Yeah.
Um, you know, even if you're notusing it like as your, as your
main thing, if you're on thereand you are.
Networking in these groups, youhave to at least have that as
the bare minimum.
Otherwise, people are not gonnathink that you're legitimate and
you're not, and you're gonnalose business.
(35:01):
Yeah.
Yes.
Absolutely.
I will, just from my experiencetoo, if I'm looking at someone's
page, I will just bypass it.
I'm like, oh, okay, well maybethey're not doing this or that,
or what I thought, or maybethey're not serious.
Go.
Yeah, Like if they don't have,if they haven't taken the time
to actually.
Put even their bio and like, youknow, a, a cover photo that
(35:22):
says, I do this, whatever.
Like, if you can't even takethat time to do that, then that,
to me and to a lot of people,especially with trust in the
market being so low right now,that indicates, can indicate
that yeah, there's a level oflack of seriousness or
commitment to their business.
Yeah.
Right.
(35:43):
I agree.
So before we wrap up, is thereany final thoughts, tidbits, any
tips, anything like that thatyou would wanna offer?
Anyone rebranding or just advicein general?
Stay true to yourself, you know?
Um, make sure that you're notposturing and trying to be like
someone else, right?
(36:03):
Yeah.
Um.
Authenticity, and I knowauthentic and authenticity are
words that are overused.
I get it.
Mm-hmm.
However I've yet to find abetter word for being yourself.
Yeah.
Like truly being genuine.
I guess that's another good one.
Um, being genuine and, you know,speaking from your heart when
(36:28):
you create your brand and reallymaking sure that it.
That it really has you in it,you know?
Mm-hmm.
Um, someone else who does.
Who has, let's say you comeacross someone who does,
they're, they're a businesscoach for women, and you're a
business coach for women, andtheir brand is, you know,
(36:49):
they're saying flashy, boldthings and you know, I can get
you X amount of money and xamount of time and you know,
here's my signature program andit's just flashy, let's just
say, right?
Mm-hmm.
And then you look at that andyou think, oh God, maybe I
should be more like that.
But if that's not who you are.
That's not who you wannaattract, right?
(37:10):
Yeah.
If that's a different clientele,it's very different clientele.
So, and if that is you, thengreat.
Go for that.
Yeah.
You know, if you are, but don'ttry and be someone else.
Don't try and be someone else.
Um, and oh, and the only otherthing I will say about, um, DIY
branding, I forgot to mentionthat earlier, is if you're
(37:33):
doing, um, if you're creating alogo in Canva, which a lot of
people do when they're, whenthey're brand new, um.
A, don't use something that'slike, like change it enough that
it doesn't look like everybodyelse's.
Yeah.
Um, because they have templatesthere, which is fine, but like
you gotta make sure that it's alittle bit different.
Otherwise, you're just gonnalook, you're gonna blend in
(37:54):
number one.
Number two, those logos cannotbe trademarked.
Um, I am not a lawyer.
I am not a trademark attorney.
I will say that however.
From reading through thecopyright law, like their terms
and conditions, um, all of theirstuff is already IP owned by
Canva.
(38:14):
Mm-hmm.
So, um, you know, you see peoplewho will sell custom templates,
right.
From Canva.
Yeah.
But they've changed those andyou can only sell them as a
template.
You can't sell it as, um.
As you know itself, right?
Yeah.
Like it's, yeah.
So it's important to know thatwhen you're, if you're creating
(38:34):
a logo yourself, if you do it inCanva, it's gonna limit you at
some point.
You're not gonna be able totrademark it.
Yeah.
So I like to ask everyone thisbecause I love to read.
What is your favorite book orbooks?
Oh, um, well, It's like someonesays, what's your favorite song?
I what genre?
What year?
What?
Yeah.
So I'm gonna tell you what booksthat have kind of changed me as
(38:56):
a person.
How about that?
Yes.
I love that.
Yeah, Tell me.
Okay.
Uh, well, of course, in Miracleshas changed my life for sure.
Okay.
Um, and there's a book calledDying to Be Me.
By Anita Marjani, and she's awoman who almost died and she
had a near death experience.
Um, and she talks about what shesaw when she had her near death
(39:19):
experience and how she came backchanged.
And it's just, it's supercomforting for, Not fearing
death for one thing.
Yeah.
Um, and, um, she just has anincredible, incredible story.
Wayne Dyer actually is the onewho found her and told her, told
Hay House, you need to do thislady's book.
(39:39):
Yeah.
Um, and uh, there's another bookcalled Illusions, by, oh my God,
Richard.
I wanna say it's back.
Bachman.
I could be wrong.
It's called illusions.
Yeah.
Um, and it's also very, uh,very.
Meta, I guess.
Um, yeah, I'm all all about likelooking at things from different
(40:02):
perspectives and like thinkingabout, you know, what else is
out there and, and all that kindof stuff.
So those are the books that I, Ijust love and they've kind of
changed my life.
Yeah.
Oh, that's amazing.
Okay.
I haven't read any of thoseones, so I'm gonna put it on my
list.
I love getting recommendationsfrom other people, especially
when they're like, it changed mylife because I don't know.
(40:23):
Yeah.
I like those types of books too,so I'm gonna check those out.
Thank you so much and thank youfor being here.
I just appreciate your time andyou helping this community out
with branding.
'cause that's such obviously animportant piece of like building
a business.
So I just appreciate you somuch.
Thank you.
Thank you.
So for anyone who wants to learnmore about you or wants to work
(40:47):
with you, where can they findyou?
Um, well, my website is Empowerper designs.com.
I am also on Facebook, just, uh,Amber Duffy.
I think it's a Duffy 23,although right now I'm in the
process of trying to change mypassword, and Facebook is, I'm
waiting for them to verify me,so I can only get it on my phone
(41:07):
right now.
Don't even, oh my gosh.
Anyway, I changed my passwordand then immediately forgot it,
so I went to change it again,and they were like, I said, I
forgot it, and now they're like,oh.
It's not you.
I'm like, oh, it's me.
I promise.
I know it's hard to get inthere.
It's amazing that people canjust, you know, I can't believe
you're still in business.
I know.
To be honest, I just got hackedon LinkedIn, which I don't even
(41:28):
use, but I got hacked and theyliterally helped me figure it
out in 48 hours.
Like, oh my gosh.
Facebook.
Yeah, not so much, but yeah, soI'm on Facebook.
I am and my website.
And, I do have an Instagram, butthat is linked to that Facebook.
So who knows if that'll be thereforever, but it's empower her
designs.
(41:49):
Okay.
All right.
Fingers crossed to get theFacebook things figured out.
I know.
I hope so.
Yes.
Um, and I'll link your, I'lllink your website and your
social media in the show notestoo, so.
All right.
Well, thank you and I'll see youguys next week.
Thank you for having me.
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(43:34):
It's unrelated to the full-timework I do for the company.
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She rocks and you're absolutelygonna love her Amber is an A DHD
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She's a certified life coach,turned brand designer and
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She is passionate about helpingheart led female coaches and
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So let's get started.
So how can someone tell if theirbranding is no longer working
for them?
Audio Only - All Particip (02:01):
Yeah, that's a great question.
so there's a few indicators, butone of the biggest clues is if
someone's.
Attracting the wrong clients.
Like if they're getting a lotof, uh, clients who aren't ready
for them, or clients who arejust a really wrong fit, um,
that's a really good indicatorthat the branding is not, doing
(02:24):
what it's supposed to do.
Another indication is if, Imean.
A lot of people start with DIYand I mean no shade or anything
to that because we just wannaget it done at the beginning.
Yeah.
especially if we don't have anykind of budget for that kind of
thing at the beginning.
But if you DIY it at thebeginning and you didn't do the
strategy and stuff.
(02:44):
Beforehand and like actuallycreate an ecosystem with it
because you didn't know mm-hmm.
Yeah.
That you, that you quote unquotea good idea to do that.
Then yeah, it's, if you've beenin business a couple of years,
and you've grown, um, that'sprobably a good sign too.
Or if you have shifted.
Right.
So if you started off helpingmoms with weight loss, let's
(03:06):
say, and now you're working onmore, mindset and a spirituality
or something, that's just atotally random example, but, um,
yes, that is kind of how, itwould be good to to revisit that
because chances are it's notgonna be aligned anymore, so,
mm-hmm.
Yeah.
So with that being said, andthey know that it's not like so
(03:27):
much aligning and they'reswitching kind of their brand.
Yeah.
But they're feeling veryoverwhelmed with the rebrand.
Yeah.
What are some things that theycould look out for when they're
trying to like work with orchoose the right brand designer
or just figure that out ingeneral?
Yeah.
Um, I think like anything, Ithink it's really important to
(03:50):
find someone that you.
Connect with and that you feelcomfortable with.
Mm-hmm.
Um, I don't take on everyclient, you know, I've had to
say no to people, even though,you know, I, I wanna help
everybody, right?
Like, I'd love to do that, but Iwanna make sure that it's a true
partnership, that I am on boardand really understand their
(04:11):
business and really can getbehind the mission and the value
vision of what they're doing.
And I think it's reallyimportant that you find someone
who can do that.
Um, because a brand, designershould, a graphic designer and a
brand designer are two differentthings, right?
A brand designer is generallyalso a graphic designer, but a
graphic designer isn't always abrand designer.
(04:34):
And so what I mean by that is ifyou wanna make sure that it's
all.
Aligned, and I hate to use theword aligned so much, but it's
the only word I can think ofthat really mm-hmm.
Fits.
Yeah.
I love that word.
I probably, I mean, I love it.
Use that word I'd love it too.
And I probably overuse it aswell, but I just, you know, and,
(04:54):
and strategy, I use that word alot too, but like, sometimes
it's hard to, to articulate itin, in a better way, but it's
like mm-hmm.
You need to have someone who canunderstand your business, who
can help you really dig intoyour vision and your mission and
your why.
You're doing this in the firstplace, and you know your brand
story and, and understanding howall of those pieces and your
(05:15):
personality and your values.
I didn't say that already.
I might have already said it,but all of that stuff needs to
be in place before you do avisual.
Identity.
Right?
Yeah.
And that's, that's somethingthat I see a lot of people
missing because they just don'tknow.
Like a lot of people didn't knowthat until I kind of got into
the marketing and brandingworld.
(05:36):
Like I didn't know that.
Right?
Like, we all learn that atdifferent times.
And so if I, if, if this, youknow, someone can take away from
this episode and, and know thatgoing into the next time they do
it, then maybe I can save themsome time and headache.
Mm-hmm.
Right?
Because the reality is, in myopinion.
A visual identity for your brandwithout having that foundational
(05:57):
work, you're just probablysetting yourself up to have to
do it in another six months or ayear.
Right?
Yeah.
And ideally you wanna findsomeone who has that ability to
help you with that.
And really someone who respectsand understands your business
and their communication, levelis to where you want it to be
and that you fully understandwhat they are offering.
(06:19):
Mm-hmm.
Um, exactly.
Because, you know, it's just,it's very, those are the most
important things I would say ifyou're looking to partner
someone.
And it's the same things I thinkof when you're looking for a
coach or something like that.
You have to find someone who's.
Values you align with, right?
Mm-hmm.
And who, who is going to be ableto support you in the way you
need to be supported.
(06:39):
So, I mean, that's one of thethings I guess I, it's how I can
be a little different for peopleis that I actually am a
certified coach.
So I kind of have a little bitof an edge.
'cause I have to sometimes talkmy, uh, clients.
Um, off a ledge, so to speak,when it comes to,'cause
sometimes there's growing painsthat come with and not wanting
to, and wanting to hold on tothings that no longer work for
(07:00):
their business and stuff likethat.
So, yeah.
Yeah.
Yeah.
I feel like that is a little bitunique and different to some
people when working.
'cause I feel like they justkind of throw out the offer and
then they're like, here I am.
Like come work with me kind ofthing, you know?
Yeah.
'cause I feel like I've been onthe other end of it where I have
kind of just put money towardssomething and it didn't really
(07:21):
turn out the way that I wantedit to.
Right.
Or what I expected, you know?
So I think on my end.
There could have been betterquestions that I could have been
asking, but on the other endmaybe it wasn't very clear what
really they were offering.
I thought it was somethingdifferent, so I like that.
Yeah.
You bring up that point.
I think that's so important.
you know, it really comes downto, for me, making sure that I
am aligned in a value sense.
(07:45):
Yeah.
I work with people who areheart-centered, who do what they
do because they feel a callingto do it, so I mean, I feel like
that could potentiallydifferentiate me again, um,
from, from other people.
But I also have my own uniquestyle right of the way I do
things and, you know, you couldalso find two designers who are
both valued, aligned.
(08:06):
You like one person's stylebetter, right?
Mm-hmm.
So that's important too, right?
Someone might love myphilosophies and my values, but
maybe don't align with the styleof visual design that I do.
Yeah.
And that's okay, right?
Mm-hmm.
It's okay.
Um, not everybody is foreverybody.
That's why art is subjective,right?
Yeah.
Um, not every artist is rightfor everybody.
(08:28):
So, I mean, I guess.
What makes me different?
I guess because I am a coach, Ihave some of that ability to
help people with that and helpthem get through blocks, mindset
blocks if they come up.
Um, and the history that I haveof being a coach, I understand
that business so well.
So the majority of women that Iwork with are coaches because I
(08:51):
just so understand that businessand I so understand how tough,
um.
It is to stand out, um,especially now, and, and it all
not only stand out, but standout in, in a trustworthy way.
'cause trust is so depleted inthe market right now, especially
in the coaching world becausethere's unfortunately been a lot
of people who've been shady andwho've been, disingenuous and
(09:14):
have offered the world and, andnot really been genuine and
upfront and honest.
Right.
So I think that's a little bitof a hurdle, which is why.
Having an understanding of that.
I think going into any kind of,um, branding situation, it's, I
think it's really important.
Yeah.
Authenticity.
I think that's a pretty big dealthat, that you understand that
(09:35):
piece of having experience beinga coach in the past and, yeah.
Knowing that mindset is soimportant when it comes to
building a brand.
I know there's been so manytimes where that's impacted me,
so it's not so much sometimeslike the strategy is just the
smallest piece of it, and it'slike your mindset, you're
getting so much resistance andyou're like, what's going on
(09:56):
here?
So it's like awesome.
That, yeah, you have both ofthose things that is definitely
unique and so helpful in so manyways.
So yeah.
What are some of the biggestmistakes that you see in
branding?
the biggest ones are diving intovisuals without having the
(10:17):
foundation like that is thebiggest mistake I see.
Um, the second one would becrowdsourcing visuals.
Okay.
I see people do that all thetime, and I understand why,
because you wanna get it outthere and you want people's
opinions.
However, this goes back to thefirst thing that I said.
(10:40):
If you are starting withvisuals, without having a
strategy, like what you'refoundation to go back to what
you're building off of, right?
If you're building visuals offof.
Random, I like pink and I likeblue and you know, I like this
font and this logo, whatever.
If you're going off of just thatand not digging into the
(11:00):
foundation of that, then you'rereally throwing spaghetti
against the wall.
'cause you have no idea ifthat's going to attract the
right people.
You have no idea because youhaven't taken the time to
understand who your people areand what they want, how you want
them to feel, and how you showup in an in authentic way.
(11:22):
Like the real you, how thatshows up into that branding in
order to then create the visualidentity from that, right?
Mm-hmm.
Because if you're just creatingvisuals, you might create
something beautiful.
You might create somethingpretty, however.
Yeah.
Isn't enough, like, especiallyin this market, and especially
when there's so many coaches outthere, there's so many coaches
(11:45):
doing so many different things.
In order to attract the rightpeople, there has to be a
strategy behind it.
So that's, that's the one thing.
And then the, the crowdsourcing,again, you're gonna get a
hundred different opinions froma hundred different people.
Yeah.
If they're not your idealclient, respectfully, their
opinion does not matter.
(12:06):
Right.
Yeah.
It doesn't.
It just doesn't, I mean, it'sgreat if they think, oh, that's
beautiful.
Wonderful.
That's awesome.
Yeah.
But their opinion isn't.
Anywhere near as valuable assomeone who actually is your
ideal client that you're tryingto, to attract.
And if you haven't done thefoundation and you're just doing
that and you get a few that go,oh, I love it.
(12:28):
And oh good, you're my idealclient.
You don't know why they likedit, so you don't know what
aspects of that they're actuallyconnecting with.
So you can't repeat it.
It's not repeatable in that way.
Does that make sense?
Yeah.
Yes, that does make sense.
And I think, I don't know ifthis is my A DHD or what, but
I'm like, I'm thinking whenyou're talking, I'm like, oh my
(12:49):
gosh, all of this makes so muchsense.
And you may have said it, buthow do they like narrow that
down to get the answers to that?
You know how you were just kindof saying, oh yeah.
Like, if you're building thatfoundation and there's a couple
people that you know are yourideal client, but they, you
don't know why they like it,then it's like, how do we find
that out?
How do we know that?
Yeah.
that's where I come in.
(13:09):
Right.
So knowing, understanding yourmission and your vision, your
values, the brand voice.
your personality has to come inwith that because too many
people are trying to be, let'ssay, prim and proper when that's
not who they're trying toattract.
And because they just think thatthey should, you know?
Yeah.
People are shouldn't all overthemselves, right?
Mm-hmm.
Yeah.
Um, and so What has to happen isthat has to come into play
(13:32):
first.
And then from there there'scolor psychology and shape
psychology and all of that thatcomes together.
But that doesn't come first,right?
That other stuff has to comefirst.
Figuring out that understandingyour ideal client, um, what they
want, what they need, um,understanding how you want them
to feel, right?
Mm-hmm.
How you want them to feel.
(13:52):
And then color psychology is abig part of that, right?
Because, um.
Colors, evoke differentemotions.
That's just a psychology thing,right?
Yeah.
and different tones, like if youlike pink, that's great, but
like, should it be a pale pastelpink or should it be a bright,
bold pink or somewhere inbetween, more warm, more cool.
Like all of that stuff matters.
(14:12):
so between having that balanceand we're talking about colors
and stuff, because for me, Iguess just let me use this as an
example.
Like, I will always choosethings based off of what I like
and I guess it kind of alignswith.
The target audience.
'cause I'm targeting people whoare just a few years behind me,
you know?
Mm-hmm.
So I guess it kind of aligns inthat way.
So I'm just always picking outthings that I like and I'm like
(14:35):
right.
Not really doing much researchinto like what anyone else
really likes, And I think a lotof people get into that.
They're in the same boat, right.
So, absolutely.
I guess what I'm thinking islike, how can people balance the
need for a brand to be authenticto the person, but also
appealing to their ideal client?
Like I'm assuming you're seeingtension there, right?
(14:57):
How do we navigate that?
Yeah, yeah.
Sometimes, I mean.
I've yet to have a client whoI've said, you know, this is the
co, the couple color palettesthat I'm looking at.
And they go, ah, no, it'sterrible.
Right?
Yeah.
Yeah.
So I can't really speak to that,to be honest.
It's just, it's never reallycome up.
I do ask people, is there acolor that you hate?
Like, is there a color youabsolutely disgust because.
(15:20):
You have to also like yourbrand.
Like it can't be one that yourideal clients love and you hate.
That's not gonna work.
Yeah.
Um, and there's no real scienceto it.
We just kind of play with it.
And, and like I said, um, I aska ton of questions and I do, uh,
a lot of that research and then.
(15:41):
We kind of figure it out.
It's so hard for me to answer,like in a way that somebody
could go do it themselves.
'cause I kind of, a lot of whatI do is intuitive, um, based on,
on, you know.
What I know about, colors and,and the psychology and stuff of
that.
there's that part, but there'salso an intuitiveness of it that
I just, I don't really know howto explain to someone else how
(16:01):
to do.
Yeah.
But there is, it's, it isimportant, like you said, it is
important for the person'sbrand, like for them to love it
too.
You know, I'm never going tocreate, um, a brand that their
ideal clients love and they hategenerally.
Knowing enough about their ownpreferences and marrying the two
together is kind of where it.
(16:21):
The sweet spot is and how I dothat, I don't know.
Yeah, it's just natural to, I'msorry, I don't really have an
answer.
I don't have an answer for that.
No, I think that I do a lot ofsimilar things too, where it's
intuition and people are like,how do you do it?
And I'm like, I don't know.
Like I hope not.
Like I just have a feeling.
(16:42):
I don't know.
So I also think that a lot ofcoaches and entrepreneurs
struggle with confidentlypositioning themselves as the
person who it's like, this isthe best choice for you to work
with me, what strategies do youuse to help people, overcome
this through their brand?
Um, do you mean how do I helpcoach them through it, do you
(17:02):
mean?
Mm-hmm.
Well, I mean, we talk a lotabout, what the actual feeling
is coming up and what do theythink that if they do X, y, z,
what, what do you think thatmeans about you?
Right?
Mm-hmm.
And you know, if someone's goingwell, this, I had the, I'll give
you an example.
So I had a client who we'd gonethrough the logo process and we
were very close to what shewanted.
(17:23):
And then she said, I'm I po I'mjust gonna post it in my group
to see what people think.
And I was like, okay, yeah.
Um, but before she did that, shehad asked a friend.
And the friend had said that shedidn't love it.
And I was like, so then shestarted freaking out.
Um, and I said, okay, that'sokay.
I understand.
We're gonna make sure that youlove it.
Like, don't worry.
(17:44):
Mm-hmm.
Um, but let me ask you, is thisperson your ideal client?
And she went, no.
And she goes, and actually Idon't even like her branding.
And I said, well, yeah, sothere's something there.
Like for her it was peoplepleasing, right?
Mm-hmm.
So I have to ask the rightquestions to find out what it
(18:05):
is.
So in that particular example,it was, she was wanting to ha to
people please to, to makeeverybody like it.
And then we just talked about itand I, I helped her understand
that.
If your friend isn't your idealclient, and if you look at her
stuff and you don't like herstyle, then it really doesn't
matter.
(18:25):
It's okay.
Yeah.
In fact, it's good because ifsomeone who's not your ideal
client just looks at your stuffand goes, Ugh, that is actually
a good thing.
Yeah.
Because then they're not gonnareach out to you and waste your
time.
Right.
Hmm, that's good.
Yep.
That's so true.
That makes sense.
Yeah.
Yeah, definitely.
(18:46):
And I, and that's where thatcoaching, training and
experience comes in you know,there was a time when I felt a
lot of shame around pivoting aaway from coaching.
Mm-hmm.
Because I wasn't making enoughmoney.
Um, I was burnt out.
Yeah.
And I wasn't the right businessmodel for me.
Mm-hmm.
And it, I spent like$15,000 tobecome a coach.
(19:06):
Yeah.
It wasn't 500.
It was a lot of money.
Yes.
Yeah.
So I had a lot of resistance isa perfect example of resistance.
I had a lot of resistance ofletting that go to pivot to
something else.
Mm-hmm.
Um.
Once I shifted that mindset inmyself, I realized I am, first
of all, it was aself-improvement course in
(19:27):
itself and it's helped me becomea better parent.
It's helped me self-coach it's,and now it's helping me.
Still help women in this way,like those skills are
transferable.
So yeah, you know that's my ownpersonal example.
Not that you asked of, you know,switching resistance, but No, I
(19:48):
didn't need to ask.
I love it.
I love that you're throwing thatout there.
'cause those are great examplesthat I think can be helpful for
a lot of people so for anyonewho is feeling disconnected from
their current brand and theyhave like a more established
business, they've been doing itfor a while and they wanna
rebrand, what are some initiallike maybe low stake steps that
(20:10):
they could take to begin toexplore rebranding?
Yeah.
Um, that's a tough question forme to answer.
'cause I'm trying to think likewhat they could do initially.
I mean, they could do, I have afree tool, but I'm sure other
brand designers do as well.
Like, like do a little miniaudit or something of kind of
seeing where they're at and, um,to know whether, you know,
(20:32):
everything is aligning withtheir message, um, and whatnot.
And having, a review of that, Iguess.
Right, and, and just kind ofmaking sure that it's still
visually and messaging and allof that.
Actually is saying what you wantit to say, right?
Mm-hmm.
and and sometimes it's hard.
Sometimes it's hard to do thatfor yourself'cause we're so
(20:54):
close to it.
which is why I like the tool Ioffer, the free mini brand
audit.
but like I said, I'm sure I'mnot the only one who's done
something like that.
But if you can find a tool likethat to get a third party's
perspective on, you know, and,and knowing.
Is this aligned and thisaligned?
Because sometimes people justdon't know what they don't know.
They don't know where they evenshould start, right?
(21:15):
So yeah, if you are messaging,let's just say, let's think of
an example.
I think sometimes examples areeasy for people.
So let's say you started off,um, you're dealing with moms who
work from home and they're justtrying to make, their life more
balanced.
Okay.
And then you pivot to workingwith high-end business owners
(21:39):
who are, you know, trying toscale.
Those are two very differentbrandings.
Those are two very differentmessaging, and they also have to
have different visuals, right.
There's a difference between,you know, the colors you use,
there's a difference between thetypes of fonts that you're gonna
use.
There's a difference betweenyour messaging, which struggles
you're gonna be talking about.
And the, you know, thetransformation, conversation is
(22:02):
gonna be different.
Does that help?
Mm-hmm.
Yeah, no, it does help, um, foryou Did that happen right away?
Like, did you go from coachingto a brand designer?
Did that happen like back toback?
Yeah.
Yeah.
So that, that had to been likethe pivot too with rebranding
and stuff.
Yeah.
Yeah.
When I, what was that like?
(22:23):
So when I.
When I was coaching, I had done,I had done design for my own
coaching businesses right thiswhole time since like 2018 or
whenever I graduated.
Mm-hmm.
and done visuals for that.
I also have a little Etsy shopthat I kind of just do as a
passion project, but I've hadthat since 2020.
So I've been doing design, um.
I just hadn't put it as anoffer.
(22:46):
Okay.
Right.
So, um, until I realized, youknow, I had a, a freelance coach
who helped me when I was tryingto figure out what I was gonna
do, you know, after coachingsince I wanted to pivot away.
And she was like, you areactually a really good designer,
you know, you could do that.
And I went, really?
You know what?
You're right.
so pivoting.
I had the experience, but like.
(23:08):
I knew I had to start all overbecause my, my messaging was
gonna be completely differentnow.
Like now I'm doing Mostly donefor you work, right?
Yeah.
Versus done with you.
Um, and that, I shouldn't saymore.
So it's, it's kind of half andhalf.
'cause it depends on whatsomeone needs, how much of this,
the foundation that they havealready, if they already have a
lot of that than it is.
More done for you.
(23:29):
Yeah.
Um, but so my messaging had tobe different.
Um, my brand story is changingbecause, um, you know, why did I
start being, um, a designer?
Where did that come from, right.
Versus why I wanted to be acoach.
And I mean, some of that is.
Is, it's gonna be the same.
'cause I always wanted to helpwomen.
That's kind of what I wanted todo.
And I, now I'm just doing itfrom a different angle.
But yeah, so your brand story isgonna be different and um, your
(23:53):
messaging is different.
And again, your visuals aredifferent because it's based on
who you're talking to.
And now I'm talking to businessowners, right?
Like before I was talking towomen who were, I think I did
women who were struggling withcrappy relationships.
And then I did, um, I did.
Something else.
And I can't remember what it wasnow, not something.
And, uh, I pivoted a lot andthen I was working with tween
(24:15):
girls and helping them gainconfidence.
So like, it's always been in thevein of women's empowerment.
Yeah.
Um, so it's just I coming froma, at it from a different angle.
So yeah.
So pivoting that has been alittle bit challenging because
it's like.
Now I'm helping people withsomething that I'm kind of doing
for them.
And so your messaging definitelyis different mm-hmm.
(24:37):
When you're doing a done for youversus a done with you.
And I will tell you, it's been achallenge.
It has been a challenge for mebecause I'm like, I know how to
word coaching content.
Yeah.
But now that I'm like doingsomething for someone, it's
just, there's a differencethere.
And it took me a minute and I'm,you know, I'm still, I, I still
sometimes go, oh wait, is this.
Is this the right, you know,I'm, I, I'm checking myself
(25:00):
Yeah.
Constantly to make sure that I'mdoing that right.
So, yeah.
Yeah.
Well, you definitely sound sopassionate about the work that
you do.
Number one, just empoweringwomen and working with them and
helping them reach their goalsSo, um, I think that's amazing,
the work that you're doing.
Thank you.
I, I think it's important.
I'm really passionate about itbecause.
(25:23):
The women I work with have somuch to give, like they have so
much to give to the world.
They wanna change the world, youknow, through their clients.
They wanna change their clients'lives, they wanna help them be
happier, make more money, behealthier, like all of those
things.
And that's so important.
Mm-hmm.
So if I can help them.
Get that out there more.
(25:45):
Right.
And and speak to those peoplethat they can help.
Then I'm actually helping thosepeople too, I feel like, because
yes, I'm helping them get to theright person.
Do you know what I mean?
Yes.
Does that make sense?
Yeah.
It's like a ripple effect.
Yeah.
Like the work that you are doingis going to someone else that's
going to someone else, like it'sawesome.
Yeah.
Yeah.
So you.
(26:05):
I feel like you have a lot onyour plate, like you homeschool,
right?
You're a homeschooling mom.
You have a h, adhd.
I'm, yeah, sure am.
You're juggling a business,you're a business owner and just
family stuff.
Um, do you have any advice thatyou could offer anyone who's
trying to juggle all thesethings too, just to be able to
carve out time and just themental space to invest in and
(26:29):
building their brand?
Yeah.
I always like to say, make yourbusiness work for you.
Right?
I also struggle with mentalhealth.
So my energy levels are verymuch up and down.
So I've found ways to be able tobe okay if, oh, you know, I
wanted to do content today, butit today is just not a high
energy day.
(26:49):
So we're gonna look at thattomorrow and give myself grace
around that.
Um, yeah.
And I mean, when it comes tobranding, like if you can hire
someone to help you, likeAbsolutely.
Because doing it on your own canbe quite overwhelming because if
you don't know where to startand you don't know the things
that you need to know to do it,and like as far as if design
(27:12):
isn't your strong suit, then.
It's okay to hire that out.
Right?
It's okay.
We don't have to be everythingto everybody.
We don't have to be good at allthe things.
You know, there's things that Iam not good at.
I suck at tech.
Like I can do basic tech, butlike if someone asked me to like
code, I'd be like, I'd look likea deer in the headlights and
(27:32):
like doing bookkeeping and stufflike that.
I'd rather like watch paint dry.
Like it's just so not my thing.
Um, but that doesn't mean that Idon't have other talents.
So, um, you know.
If you can hire it out,definitely do that because it
will actually save you time inthe long run.
Yeah.
Because you might spend a fewhours, you know, back and forth
(27:54):
with a, with a designer.
Whereas if you're spending thetime to do it all yourself, it's
gonna take you a lot longer.
Probably three times that.
Mm-hmm.
If not more.
Right.
So, um, if you have to do it onyour own though, um.
Doing your, figuring out,getting really clear on your
brand vision and your brandmission.
(28:16):
Um, really, really clear on yourideal clients, what they want,
what they need, what they maynot even wanna admit that they
need.
Mm-hmm.
Yeah.
That's, that's important, right?
Knowing that stuff.
And, um, what else?
I'm blanking.
Um, oh, like your energy andyour personality.
So what adjectives do you wannadescribe your brand and make
(28:37):
sure they align with you becauseyou are your brand.
And for the people that I workwith generally, unless it's a
faceless company, which is, youknow, those, those are a little
different, but mm-hmm.
Make sure that you understand,you know, how you want.
Your voice to come across, youknow, are you, are you loud and
boisterous?
Are you calm and patient?
Are you, do you know what Imean?
Like mm-hmm.
(28:57):
Whatever you are in real life,do that.
Yeah.
You know, I am loud and.
Very boisterous, and I love tohave fun.
I'm warm and genuine and helpingpeople, you know, to be
empathetic with their struggles.
But at the same time, I alsolove to have a lot of fun.
And, you know, I poke fun atmyself because life is too short
(29:18):
not to, right?
So those pieces have come intomy brand, um, you know, playful
and you know, upbeat andinspiring, but also I.
Empathetic, right?
So like, know what those are,figure that out and be truthful
and honest because you want yourbranding to be authentic to you.
Because if, if you're attractingpeople who are thinking you're
(29:41):
this, and then they try and workwith you and you're not that.
It's gonna feel like a bait andswitch to them, number one.
And you're gonna likely end upwith a client who's gonna drain
you and you're just gonna regretworking with them.
Um, and then the energy that youwant people to feel when they
come across your stuff, right?
Know that.
And that's where you start.
(30:01):
Once you have that all figuredout.
Then you can start looking intocolor and shape psychology and,
you know, understanding whatfonts are gonna go with those,
you know, those adjectives thatyou've used.
Right?
Yeah.
So if it is bold and, and brightand, and you want people to feel
like energized and whatever,then there's certain colors
you're gonna wanna use.
(30:22):
Like red is a really, like bold,vibrant color, but it doesn't
work for everyone, right?
Yeah.
Depending on their, the brandand, and the messaging of the
brand.
Um.
And same with fonts.
You know, if you're acorporation type corporate feel
and you're using flowing, youknow, fonts might be pretty, but
(30:43):
it doesn't fit.
And people are gonna be like,what?
Where did I end up when I get onyour website?
Like that just doesn't, itdoesn't fit right.
And confused.
Audiences don't buy.
That's very true.
So you had mentioned for anyonewho is able to.
Um, kind of just outsource and,hire some people to do some
things that are not there, likewith their, their zone of genius
(31:06):
is what I call it.
Genius.
Yes.
Yeah.
Um, I think that's a big thingtoo that I fall into sometimes
where it's looking for someoneand then it's like not wanting
to put the money into it if youdon't know or trust that they're
gonna deliver what they say.
Where do you look when you'retrying to hire?
Yeah, well, I will usuallyfollow people for a bit.
(31:28):
Um, okay.
I will, I lurk.
Yeah.
You know, I'll, I'll read whatthey're saying and I will, you
know, watch if they've got, youknow, trainings or if they've
got this or that, or if I'mlooking for someone for a done
for you situation, like someone,if I was looking for someone to,
you know, create my website orsomething, like I'd wanna see
(31:50):
what they've done in the past.
Right.
So.
That's important.
Like if you're looking for adone for you provider,
definitely look at theirportfolio, um, and make sure
that the style that they do isthat you like it.
Because again, you could alignvery much values wise, but
potentially you may not liketheir style.
Yeah.
Right.
(32:11):
So I think that's importantknowing, you know, following
someone kind of getting to, youknow, read a little bit of their
content.
I, I'll often just like binge,right?
Like I'll binge content ofsomeone that.
Catches my eye.
Mm-hmm.
And if I'm like looking for whatthey offer, then you know, I'm
way more likely to, to reach outto them if they have consistent
(32:31):
messaging and like they'realways saying the same things.
'cause then that means to methat they actually mean what
they say and say what they meanand they believe in that
whatever it happens to be.
Yeah.
Yeah.
Will you go to LinkedIn or willyou kind of just search what
you're looking for on socialmedia, or how do you initially
find the person to be able tolurk?
Yeah.
(32:52):
It, it depends.
It depends on what I'm lookingfor, but yeah.
Um, I'm in so many, uh, women'sbusiness groups on Facebook.
Um Oh, okay.
I have, yeah.
I have found, um, a lot ofpeople in there and.
And not only that, I've been incoaching groups where I'm being
coached with other people.
Yeah.
And we end up buying from eachother because we've gotten to
(33:13):
know them.
Right.
Yeah.
I'm not a LinkedIn person.
I loathe LinkedIn.
I just, I don't like it.
So I don't go on there, but I'mon Facebook all the time.
Um, so, in those groups and, um,connecting and networking there,
like, I think that.
If those groups feel like a goodfit for you.
Um, some of them are just superspammy.
(33:34):
You gotta, like, there's a fewgems mm-hmm.
But there's a lot of garbage outthere.
So find a few that you know,that align with you and, and
genuinely connect with peoplelike.
And then you'll meet people andthen you'll meet people through
those people.
And like, I believe a lot in, inthat.
Yeah.
Um, but I mean, if I'm searchingfor something specific, I can't
even think of an example rightnow, but I would, I would
(33:56):
definitely also check outsomeone's website for sure.
Yeah.
Um, to, to see that they'relegitimate.
That's one thing I can say too,is if you are on Facebook and
talking about your business onFacebook, you have to have your
profile optimized.
Yeah, I have seen so many timeswhere people are like, you know,
I'm looking for X, Y, Z, andthen like the comments, the just
(34:19):
flooded, right?
Mm-hmm.
Um, with aunts, I can help you.
I can help you, and then justfor fun, I'll go and look out,
look, check this person or thatperson, and like their profile
just says their name and like,I'm a mom five like that.
I don't know that you'relegitimate.
I have no idea what you do.
Their profile pictures, apicture of a daisy and their,
you know, header is some randomquote.
(34:41):
Like, you know, you have to havethose things.
That is part of your brand too,right?
Yeah.
Um, you know, even if you're notusing it like as your, as your
main thing, if you're on thereand you are.
Networking in these groups, youhave to at least have that as
the bare minimum.
Otherwise, people are not gonnathink that you're legitimate and
you're not, and you're gonnalose business.
(35:01):
Yeah.
Yes.
Absolutely.
I will, just from my experiencetoo, if I'm looking at someone's
page, I will just bypass it.
I'm like, oh, okay, well maybethey're not doing this or that,
or what I thought, or maybethey're not serious.
Go.
Yeah, Like if they don't have,if they haven't taken the time
to actually.
Put even their bio and like, youknow, a, a cover photo that
(35:22):
says, I do this, whatever.
Like, if you can't even takethat time to do that, then that,
to me and to a lot of people,especially with trust in the
market being so low right now,that indicates, can indicate
that yeah, there's a level oflack of seriousness or
commitment to their business.
Yeah.
Right.
(35:43):
I agree.
So before we wrap up, is thereany final thoughts, tidbits, any
tips, anything like that thatyou would wanna offer?
Anyone rebranding or just advicein general?
Stay true to yourself, you know?
Um, make sure that you're notposturing and trying to be like
someone else, right?
(36:03):
Yeah.
Um.
Authenticity, and I knowauthentic and authenticity are
words that are overused.
I get it.
Mm-hmm.
However I've yet to find abetter word for being yourself.
Yeah.
Like truly being genuine.
I guess that's another good one.
Um, being genuine and, you know,speaking from your heart when
(36:28):
you create your brand and reallymaking sure that it.
That it really has you in it,you know?
Mm-hmm.
Um, someone else who does.
Who has, let's say you comeacross someone who does,
they're, they're a businesscoach for women, and you're a
business coach for women, andtheir brand is, you know,
(36:49):
they're saying flashy, boldthings and you know, I can get
you X amount of money and xamount of time and you know,
here's my signature program andit's just flashy, let's just
say, right?
Mm-hmm.
And then you look at that andyou think, oh God, maybe I
should be more like that.
But if that's not who you are.
That's not who you wannaattract, right?
(37:10):
Yeah.
If that's a different clientele,it's very different clientele.
So, and if that is you, thengreat.
Go for that.
Yeah.
You know, if you are, but don'ttry and be someone else.
Don't try and be someone else.
Um, and oh, and the only otherthing I will say about, um, DIY
branding, I forgot to mentionthat earlier, is if you're
(37:33):
doing, um, if you're creating alogo in Canva, which a lot of
people do when they're, whenthey're brand new, um.
A, don't use something that'slike, like change it enough that
it doesn't look like everybodyelse's.
Yeah.
Um, because they have templatesthere, which is fine, but like
you gotta make sure that it's alittle bit different.
Otherwise, you're just gonnalook, you're gonna blend in
(37:54):
number one.
Number two, those logos cannotbe trademarked.
Um, I am not a lawyer.
I am not a trademark attorney.
I will say that however.
From reading through thecopyright law, like their terms
and conditions, um, all of theirstuff is already IP owned by
Canva.
(38:14):
Mm-hmm.
So, um, you know, you see peoplewho will sell custom templates,
right.
From Canva.
Yeah.
But they've changed those andyou can only sell them as a
template.
You can't sell it as, um.
As you know itself, right?
Yeah.
Like it's, yeah.
So it's important to know thatwhen you're, if you're creating
(38:34):
a logo yourself, if you do it inCanva, it's gonna limit you at
some point.
You're not gonna be able totrademark it.
Yeah.
So I like to ask everyone thisbecause I love to read.
What is your favorite book orbooks?
Oh, um, well, It's like someonesays, what's your favorite song?
I what genre?
What year?
What?
Yeah.
So I'm gonna tell you what booksthat have kind of changed me as
(38:56):
a person.
How about that?
Yes.
I love that.
Yeah, Tell me.
Okay.
Uh, well, of course, in Miracleshas changed my life for sure.
Okay.
Um, and there's a book calledDying to Be Me.
By Anita Marjani, and she's awoman who almost died and she
had a near death experience.
Um, and she talks about what shesaw when she had her near death
(39:19):
experience and how she came backchanged.
And it's just, it's supercomforting for, Not fearing
death for one thing.
Yeah.
Um, and, um, she just has anincredible, incredible story.
Wayne Dyer actually is the onewho found her and told her, told
Hay House, you need to do thislady's book.
(39:39):
Yeah.
Um, and uh, there's another bookcalled Illusions, by, oh my God,
Richard.
I wanna say it's back.
Bachman.
I could be wrong.
It's called illusions.
Yeah.
Um, and it's also very, uh,very.
Meta, I guess.
Um, yeah, I'm all all about likelooking at things from different
(40:02):
perspectives and like thinkingabout, you know, what else is
out there and, and all that kindof stuff.
So those are the books that I, Ijust love and they've kind of
changed my life.
Yeah.
Oh, that's amazing.
Okay.
I haven't read any of thoseones, so I'm gonna put it on my
list.
I love getting recommendationsfrom other people, especially
when they're like, it changed mylife because I don't know.
(40:23):
Yeah.
I like those types of books too,so I'm gonna check those out.
Thank you so much and thank youfor being here.
I just appreciate your time andyou helping this community out
with branding.
'cause that's such obviously animportant piece of like building
a business.
So I just appreciate you somuch.
Thank you.
Thank you.
So for anyone who wants to learnmore about you or wants to work
(40:47):
with you, where can they findyou?
Um, well, my website is Empowerper designs.com.
I am also on Facebook, just, uh,Amber Duffy.
I think it's a Duffy 23,although right now I'm in the
process of trying to change mypassword, and Facebook is, I'm
waiting for them to verify me,so I can only get it on my phone
(41:07):
right now.
Don't even, oh my gosh.
Anyway, I changed my passwordand then immediately forgot it,
so I went to change it again,and they were like, I said, I
forgot it, and now they're like,oh.
It's not you.
I'm like, oh, it's me.
I promise.
I know it's hard to get inthere.
It's amazing that people canjust, you know, I can't believe
you're still in business.
I know.
To be honest, I just got hackedon LinkedIn, which I don't even
(41:28):
use, but I got hacked and theyliterally helped me figure it
out in 48 hours.
Like, oh my gosh.
Facebook.
Yeah, not so much, but yeah, soI'm on Facebook.
I am and my website.
And, I do have an Instagram, butthat is linked to that Facebook.
So who knows if that'll be thereforever, but it's empower her
designs.
(41:49):
Okay.
All right.
Fingers crossed to get theFacebook things figured out.
I know.
I hope so.
Yes.
Um, and I'll link your, I'lllink your website and your
social media in the show notestoo, so.
All right.
Well, thank you and I'll see youguys next week.
Thank you for having me.
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