September 3, 2024 • 56 mins
Are you ready to transform your side hustle into a thriving business?
In this eye-opening episode, I sit down with Martin Salama, a business strategist who's shaking up the coaching world with his innovative approach to entrepreneurial success.
Martin introduces his groundbreaking program that guarantees seven-figure results within two years. But here's the twist - he's not just another coach making empty promises. Martin puts his money where his mouth is with a unique risk-reversal strategy that aligns his success directly with yours.
Discover a New Approach to Business Growth
We dive deep into Martin's method, exploring:
- How to define your ideal client with laser-like precision
- The power of creating a blueprint for your business journey
- Strategies to validate your business idea without breaking the bank
- The importance of having a coach with "skin in the game"
Key Takeaways:
- Why specificity in targeting your audience is crucial for success
- How to transition from a side hustle to a full-fledged business
- The value of integrating faith into your business model (if desired)
- Why you can't truly grow alone in the entrepreneurial world
A Partnership for Success
Martin's approach isn't just about coaching - it's about partnership. His program offers:
- One-on-one coaching in a group setting
- Done-for-you tools like CRM systems and funnel pages
- A philanthropic workshop model that gives back
Whether you're a military spouse looking to build your own empire or an aspiring entrepreneur seeking guidance, this episode provides invaluable insights into creating a business that aligns with your values and goals.
Don't miss this opportunity to learn from a coach who's redefining what it means to have a vested interest in your success. Tune in now and take the first step towards building the business of your dreams!
Connect with Martin:
LindedIn: https://www.linkedin.com/in/martin-salama-cpc/
Facebook: https://www.facebook.com/martin.salama.7
Website: https://thewarriorslifecode.com/
Connect with La'Quita:
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✅ RATE 5 STARS
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Welcome back to another amazing episode of
(00:04):
Laquita's Toolbox. I'm your host, Laquita
Manley, and it is just another amazing day
today and I'm super grateful and super
excited to have in studio with me today.
Martin and you guys are going to learn a
lot more about Martin and what he does and
how the tools that he's getting ready to
(00:25):
unveil on the toolbox will definitely help
you be to be able to grow personally and
professionally. But before we bring Martin
onto the stage, let me take a moment to
thank our sponsors at Covenant Press.
Covenant Press is a faith based christian
apparel and accessory shop where we as
believers are able to shop online for
clothing and accessories that allow us to
(00:46):
wear the message of the love of Jesus
Christ. Go out to www. Dot covenant dash
press.com. again, that's www. Dot Covenant
dash press.com. shop until you drop. But
don't click off of those pop ups too
quickly because they contain codes. When
applied at checkout, you can use them to
(01:06):
receive discounts and savings through your
purchases at Covenant Press. Hello,
Martin. How are you? Welcome to the
toolboxer. Laquita, so happy to see you
again. Yeah, yeah. Thank you so much for
having me. No problem, no problem. This
has been a long time coming. It has been,
(01:29):
it has been. But all good things come to
those who wait, right? Amen. That's it.
That's it. Thank you so much for your
grace. And look, look, guys, y'all know
the drill. Get something to write with and
something to write on because you don't
want to miss some of the tools and the
strategies that Martin is going to share.
And today's episode is going to be a
(01:50):
little different. It's going to be more of
Martin interviewing me instead of me
interviewing Martin. But it's going to be
fun. It's going to be fun. So y'all sit
back and relax. And Martin, I'm going to
hand. I'm going to do this in reverse. I'm
going to hand the interview keys over to
you and I'm ready. So cool. So cool. Well,
I'm excited to be here with you, as I
(02:12):
said, laquita. And yeah, I am going to
basically be interviewing you. But this is
so that which goes fits right in with the
name of your podcast about your toolbox.
What we're going to do is we're going to
help Laquita you build your toolbox. And
by doing so, we're going to show other
people how they can build their toolbox as
well. So you and I have spoken before,
(02:33):
before we got onto this call talking about
this program that I've put together, which
helps entrepreneurs, specifically coaches,
but all entrepreneurs, I can help them get
this seven figure take. Seven figures
within two years, guaranteed. And people
are like, what do you mean, guaranteed?
The way it works is I have this thing
(02:54):
called a risk reversal strategy, and the
strategy works out in a way so that I'm
showing you how you can make money, and
then as a result, it's a result based
coaching program. You pay me a little bit
in the beginning, but then it doesn't
start happening until you start to make
(03:17):
money. And when you start to make money,
we then turn around and say, okay, great.
How much you're making, great. Here's the
next payment. Okay, great. When you make
more, lot more, then you pay me some more.
And the whole time I'm going through
certain things to help you get there. It's
a partnership. That's why I call it a risk
reversal strategy. You know, Laquita, we
(03:39):
talked about this. I've been in these
programs, these coaching programs, where
they go, oh, it's done for you. It's done
with you. And what I found is really what
they were we're done to you programs. I've
been burned enough times to know when that
was. And it's on me just as much as it's
on them because I should have been better
(03:59):
at watching what I was jumping into.
Right, right. And that's fair. I mean, I
think a lot of us, a large majority of us
have done that where we have in our
excitement and in our desire to grow into,
you know, to push our brains or to set a
good foundation and start. We go out and
(04:21):
we look for the coaches, we look for the
subject matter experts where we believe
that we can get the knowledge and the
wisdom that's needed. And whether it's a
framework or step by step program,
whatever it is, that if we make those
investments into ourselves via these
programs, they'll help us get to where we
(04:42):
need to be. And I'm not saying that. Don't
do that. What I am saying is be more
mindful because there is no cookie cutter
solution to anything. Right. And with your
program, it's uniquely designed to fit the
(05:06):
individual, the business, the brand. And
that was the thing that I liked the most
about it when you. In the conversations
that we've had. Right. And now we're going
to take it to the next level. Right,
right. So, yeah, and that's a beautiful
thing. You know, you talked about it and I
am one of those victims of the shiny
object syndrome. Oh, I got to have that.
Oh, I got to have that. And I jump in
(05:28):
without really thinking it through. So I'm
glad you brought that up. It doesn't mean
that those programs don't work. Many of
them do work, but you got to go in with
your eyes open. Yes. When I was developing
this program, I said, I want to make it in
a way so that there's a partnership
involved here, so that we give you the
(05:50):
opportunity to move quickly without having
to feel like, wait a minute, what happens
next? I already know what could happen
next for you. And it's not one of these
where you go on your own and come back and
we'll tell us how you're doing. And if
you're not doing great, you're on your
own. No, no. I promise two things. When I
people get into my programs, there's two
(06:11):
guarantees. One, there will be chaos. So
get ready. And chaos is usually a good
thing at the end of the day because you
learn from chaos. And number two, and this
is really the important one, I don't give
up on you. And if you don't give up on
you, and even when you do get ready for me
to be there saying, hello, let's get
going. So let's jump into this. So one of
(06:35):
the things, so what we're going to do here
for the audience to see, and I'm going to
share my screen in a minute, what I've
done is I've created programs in AI, in
chat GPT, which are proprietary programs,
and each one of them. So it's not like
someone could sign on to chat GPT and find
them on their own. Okay? But each one of
(06:57):
them helps to define the next step in a
roadmap to help my clients get to the
point where they're ready to go out there
and test what they're doing, and we even
show them how to test it in a way where
they're not spending money. And if they
are, they're spending very little, but
most of the times it's without spending
any money. So the first thing, what we're
(07:18):
going to do is, one of the first step
anybody's got to know is who is their
right fit client? Or is, you know, the
wording out there like people like to use
is, what's your, who's your avatar? Yeah,
right. That's the, that's, that, that's
the buzzword people like. So I like right
for client, and then for me, there's a
difference between a right fit client and
a right fit audience. The right fit
(07:40):
audience is, let's say, just as an
example, healthcare workers, health care
professionals. Right. But to dial down
who's your right fit client? Maybe it's a
chiropractor. He's a healthcare
professional. Yes, he is. But getting
diaper into it, he's a chiropractor, makes
him a right fit client. And you can even
(08:01):
get even a little more specific. How about
left handed chiropractors? Of course.
We're just joking here. So with you, what
I'd like to do is start by asking you some
questions so I can put it into the. Into
the AI and go there. So the first one is
help me define your ideal client. All
(08:24):
right. So my ideal client is a. She's a
woman between the ages of 35 and 45. She.
35 to 45. Yep. She is also a military
(08:48):
spouse. Military or veteran spouse. Okay.
See, this is what I love. When you get
specific like that, it helps all along.
Military or veteran spouse. Yep. And she
(09:08):
has a current. I guess we call it side
hustle. Or she's wanting to become an
entrepreneur. To become an entrepreneur.
And I'm curious, is it where they want the
side hustle to become a business? Yes.
(09:32):
Right. Because people think, you know, if
you treat a side hustle as a side hustle,
it's a hobby, and you'll never make a lot
of money. Right, right. To become a bona
fide business. Okay. Uh, what else can we
(09:53):
put in there? Are they, you know, I know
you. Faith is very big for you. Is it a
faith base that you're looking for for the
women? So, yes, being a Christian is a
bonus. It's not a deal breaker, but it's
definitely a bonus if the person is not a
Christian. As long as they don't have a
problem with my Christianity, I won't have
(10:14):
a problem with them not being. Well, let's
be all honest here. I have no problem with
you being a Christian as long as you don't
have any problem with me being jewish. We
are fantastic. We both love the same God
right. At the end of the day. Right,
right. Fantastic. So, okay, fantastic. So
(10:35):
I'm just going to put in bonus. Bonus. If
they're christian, as faith based. Yes.
Okay. Anything else we want to put in
there? Is that what kind? What do they. Do
they have a specific towards their
business? Towards what type of business?
Or do we want to just leave it at that and
let. Let the see what we come up with. The
(10:58):
more specific will probably be, um, two
things. Um, and the. The primary one is
she's. She's at a space where she's honing
in on who she is. Like, okay, not all of
the identity things. Like, I'm not talking
(11:19):
about sexual identity or anything like
that. Yeah, she's honing in on. Okay. I've
lived this life so far, and I've been a
wife, I've been a mom. You know, I've been
these things. But now I want to know what
makes me tick and why am I here and, you
know, how does this relate to my business?
(11:41):
Beyond being a wife and a mother? Yeah.
Beyond being a wife and a mother. She's
defining who she is as an individual.
Mother defining who she is. She is as an
(12:03):
individual. Okay. And what's the second
thing? And the second thing is, you know,
that person is getting clarity in that
area. And so now they're looking at their
entrepreneurial journey as soon as do.
Okay, is that what is the thing that I've
been called to do in this life that I'm
(12:23):
leaving? Fantastic. What's their calling?
Yes. Okay, fantastic. So let me read back
what we have here, see if we left anything
out. Help me define Laquita Manley's ideal
client. Woman, 35 to 45, military or
veteran spouse, has current high side
(12:44):
hustle or wants to become an entrepreneur
to become an bona fide business bonus if
they're christian faith based. She's at a
space honing on who she is. Who she is.
It's a. I left out the s and she. So it
says who he is. Beyond wife and mother.
Defining who she is as an individual
looking at entrepreneurial journey of
(13:07):
what's their calling. Yes. All right.
Anything we left out there? Nope. That's
about it. All right, so let's share the
screen. Okay, share screen. Now let me
see. All right, cool. It got exactly what
I was looking for. So can you see that
screen? Yep. I have that great stage right
(13:30):
there. Beautiful. So now I'm going to hit
enter and let's see what it comes up with.
Let's work together to define Laquita
Manly's ideal profile. We'll start by
understanding the key aspects such as
demographics. Psychographics needs pain
points of the ideal client. Right. So it
already. We gave it some of the
demographics already. Okay. 35 to 45,
(13:53):
married to a military or veteran spouse,
current side hustle or aspiring
entrepreneur. Religion, christian faith
based bonus, but not mandatory location.
Likely to be in the US, especially in
areas with significant military presence.
Makes sense, right? Yep. Psychographics
identity at a pivotal point in our life.
(14:14):
Seeking to define herself beyond the walls
of wife and mother aspirations. Eager to
discover and pursue her calling. Driven by
a sense of purpose, values strong faith
and spirituality. Values integrity,
service and personal growth. Interested in
entrepreneurship, personal development and
faith based community activities. How's
(14:36):
everything so far? Sounds good. All right.
Challenges balancing family
responsibilities with personal ambitions.
Overcoming the uncertainty of
transitioning from a side hustle to a full
fledged business. That sounds good. Sounds
good. Some of their needs would be
guidance on how to transition a side
hustle into a sustainable business.
(14:58):
Clarity on personal identity and purpose
beyond familial roles. Support in
integrating faith and spirituality in
their business. If that's something that
they want to do. Yes. Strategies for
effective time managing and work life
balance mentorship and community support
from like minded individuals. How's that
sound so far? Sounds good. Okay, pain
(15:18):
points. Feeling of being overshadowed by
the military lifestyle and spouse's
career. Lack of clarity. Sorry, that's
pinpoint accuracy right there. Fantastic.
Lack of clarity on how to start a grower
business. Limited network and resources
specific to military spouse entrepreneurs.
Struggles with self doubt and confidence
(15:39):
and entrepreneurial abilities. Difficulty
in finding a supportive community that
shares similar values and experiences.
Now, of course, it could be all these, it
could be some of these. But the idea is,
it gives you a great idea. Yes. Right. So
here now it even gave us somebody Sarah
Johnson is a 40 year old married woman
(15:59):
living in Virginia, close to a large
military base where her husband is
stationed. She's a mother of two teenagers
and spent the last 15 years primarily
focused on her family and supporting her
husband's military career. Recently, Sarah
started a handmade craft business as a
side hustle, selling her products at a
local markets and online. She's at a
(16:20):
crossroads, feeling strong desire to
develop her side hustle to a full fledged
business. She's motivated by a faith and
wants her business to reflect her
christian values. However, she feels
uncertain about her business skills and
struggles with balancing her time between
her family and entrepreneurial
aspirations. Goals to establish her
handmade craft business as a recognized
and sustainable brand to gain clarity on
(16:43):
her personal identity and entrepreneurial
calling to integrate her faith into her
business model and practices to build a
supportive network of like minded women
who understand her unique challenges.
How's it sound so far? Sounds good. Okay,
challenges overcoming the self doubt and
gaining confidence in her business acumen
learning the necessary skills for business
(17:03):
growth and development managing her time
effectively to juggle family
responsibilities and demands finding a
community that supports a faith based
approach to entrepreneur and then it gives
actionable stuff. Content creation
workshops, mentorship programs, community
building resources, an example, so on and
so forth. So how does this look so far?
(17:25):
Looks real good. Is there anything in here
that you would want to take out or you're
good with where it is and where it's going
to take us? I'm pretty much good with that
framework and where it's going to take.
Fantastic. So what I'm going to do now is
I'm going to take this information, copy
it. Right. All that's in here up to here.
(17:47):
Oh, we don't actually necessarily have to
go as far as bringing in the detailed
client Persona, just with this part here.
Okay, copy. Now we're going to go into the
next, the next tab, which is what outcomes
your clients need for your, that you want
(18:10):
to solve for your clients. Okay. Okay. So
we're going to say here's my right fit
client. Client comma, can you give me
outcomes? Or here's Lakita's right fit
(18:32):
line. Let me fix that. Laquitus. Sorry, I
do that all the time. I say your name
wrong. Right fit client. Can you give me
outcomes for her clients? And I'll fix the
spelling before I go. No worries, no
(18:54):
worries. Some words I always spell wrong,
like clients. So now we've taken what
we've gotten the first time. Okay. Now
we're putting it back in there and it's
thinking it through and let's see what it
comes up with. Given Laquita's ideal
client profile, here are the significant
outcomes she can provide for her clients.
(19:14):
Okay, where we take this and we say, oops,
let me share the next screen. It didn't
share. Let me stop presenting so that this
way I can present again with the right
screen. Okay, wrong one. Okay, present.
This is the first time I'm using the
presenting on here. So it's a little
different than the zoom. Yeah, yeah,
that's what I see now. That's why I said,
(19:37):
oh, it's not showing the right screen.
There we go. Okay, fantastic. So we put in
all this information that we had from the
first one. Okay. Now here, given Laquita's
ideal client, here are the significant
outcomes she can provide for her client.
One, personal identity and purpose.
Clarity. Outcome. Client gains a deep
(19:58):
understanding of their unique identity and
purpose beyond their roles as wives and
mothers. Value this clarity helps clients
feel more confident and fulfilled,
fostering a stronger sense of self worth
and direction in their lives. Number two,
successful transition to sustainable
entrepreneurship. The outcome is clients
(20:19):
successfully transition their side hustles
into a sustainable and thriving business.
And the value is this transition provides
financial independence and fulfillment of
pursuing passion driven career. How are
those so far? That's good. All right.
Faith integration and business practices.
The outcome client learns to effectively
(20:39):
integrate their faith and spirituality
into their business practice. If you have
somebody that doesn't want that, we take
that out. Take that out. Yeah, right. The
value is this alignment between personal
values and professional activities creates
a sense of harmony and purpose in their
work life and they work. Effective time
management and work life balance outcome.
The client develops strategies for
effective time management, achieving a
(21:01):
healthy work life balance and the value is
improved balance reduces stress, enhances
predict productivity, ensures quality time
with family, contributing to overall well
being, increased confidence on overcoming
self doubt, access to a supportive
community network. Look how many there
are. Strategic business growth and
development, enhanced service and
(21:22):
integrity in business. Balancing family
and business relationships,
responsibilities, resourcefulness and
adaptability. These. So each one of them
has the outcomes. But these outcomes will
not only address Laquitas clients
immediate needs and pain points, but also
empower them to achieve long term success
and fulfillment in both their personal and
(21:43):
professional lives. How's that look? That
looks good. All right, cool. That's very
detailed. Right. So now what we're going
to do is one of the things that's
important is being able to, when somebody
asks you, what do you do? Say it in a way
that's like an elevator speech, but
(22:05):
delivers the message in 17 to 30 seconds,
right? Yes. So that you qualify and
disqualify. Let me just make sure I copy
this. So as your stop screen share. So as
you're doing this, the next part is we're
going to come up with what's called an
intro marshal. This woman, Jane M. Powers
(22:27):
created it and we've created, been able to
take it, put it into chat and say, create
an intro marshal for Laquita based on what
we've just come up with. Okay. Right. So
I'll fill it in, I'll put into it your
right fit client, which it already knows,
and this outcomes and say, can you create
(22:50):
something? And the beauty about it is that
it's going to qualify the people because
right away they'll probably say something.
I help military wives, military spouses,
they're like, okay, if I'm not a military
spouse, then I'm not a right fit for my
fill equita. Yeah, right. Qualify and
disqualify. So now we'll go to, I'll
first, before we get there, here, I'm
(23:14):
going to type it in and I'll bring you in.
Here is quitas. If I can spell your name
right now it comes. It's super amazing at
the level of detail and accuracy that
(23:35):
you're able to get, isn't it? Yeah. Like,
the very specific questions in the
beginning was necessary, and the part of
the client is you've got to have that work
ready. Like, you've got. You need to have.
Be able to do that work to know the
answers to these questions. And if you
(23:56):
don't, that's okay. But. Okay, so now what
is the work we need to do? You know, like,
now this is what I need to do in order to
be effective in. No matter, one, what kind
of program that I'm using, but two, to get
the most effectiveness out of Martin's
program. Exactly. Which I'm going to show
you where that all fits in in a minute.
When we go through this, please create a.
(24:20):
And intro Marshall. Okay, so now I'm going
to present again, share my screen. So many
steps to doing it, but now that I get it,
it'll go faster. There we go. As I
(24:42):
discussed, the intromercial will tell me,
you know, we'll come up with something. So
I put in your outcomes and I put in your.
Your right fit client, and I said, please
create an intro marshal. Let's see what it
comes up with. Okay. It's watching
everything, it's thinking about
everything. And here we go. So this is, if
(25:07):
you were saying it from a frame, from a.
From a stage, or let's say somebody asked
you, what do you do? Okay. Military spouse
entrepreneurs hire me to gain clarity on
their personal identity and purpose beyond
their roles as wives and mothers, because
most people, most feel overshadowed by the
(25:27):
military lifestyle and lack the confidence
to transition their side hustle into a
thriving business. How does that sound so
far? Sounds good. Right? So I help them to
discover their unique identity and
purpose, fostering confidence and
fulfillment, successfully transition their
high side hustle into a sustainable
business, achieving financial
(25:49):
independence, integrate their faith into
business practices, creating harmony and
purpose in their work. Again, if they want
to be faith based. But there it is. Bottom
line, you will gain clarity and confidence
to building a thriving business aligned
with your values and aspirations. How's
that sound so far? That sounds good.
(26:10):
Right? So now what we can do with this is
we can say, you know what, like, for
example, my mind says at the end of it,
bottom line, I help you build a sustain.
I'm doing it from memory. I help you build
a seven figure business, guaranteed within
two years or less. So if that's something
you wanted to add, say, I want to help you
(26:32):
build a six figure income. Boom, boom,
boom. Now you have even more of a tangible
goal for them. And they go, oh, this woman
gets me. Yeah. So is that something you'd
want to add, that you can help them get to
a certain figure within a certain time?
No, I don't want to. Okay. At least not at
that stage. Not at this stage. Yeah. All
(26:53):
right, good. It's all good. So now what
we'll do is I'm going to copy what we've
put in there. And this is the, this is the
final part. It will build a blueprint as
to what your business should look like to
get some people from point a, B, C, D, e
through the, through the process. Okay.
Okay, so I'm going to copy what we put
(27:15):
into here, take this out that we don't
need. You don't see what I'm doing, but
you get it. And now I'm going to take your
(27:38):
intro. Marshal. Copy. Here's her intro.
Marshall. Control V, please create a
(28:02):
blueprint. So now let me share my screen.
Okay, let's see what we got. Right, so I'm
(28:22):
going to hit enter now. So I put in all
that previous information because the more
we, the better prompts we give to our. And
this is not just for my program. This is
for anything. Jack, GPT, AI. The more
prompts you give it, the better the
answers will be. Yeah, yeah. There we go.
(28:45):
Okay. Okay. Laquita manly's high ticket
blueprint program. Blueprint. Okay, finish
first. Stage one we call ignite. Finish
line, clients gain. Okay, you know what?
Before I do this, I'm going to ask it.
Please give a description. I keep on
(29:07):
telling it to fix this and it doesn't
listen to me. I don't know why. I got a
find somebody who knows how to do chat GTB
better than me, which is a lot of people.
A description for each stage before finish
(29:27):
lines and price. And we'll fix the word
description even though it'll know what
I'm talking about. Okay, so now it'll give
a little more depth than just the final of
each one. So this stage about developing
(29:49):
the roadmap for your journey. Clients will
delve into self discovery sessions to
glean clarity on their unique identity and
purpose beyond their roles as wives and
mothers. By the end of this stage, they
will have a solid understanding of who
they are and what they stand for, laying a
strong foundation for, uh, for
(30:10):
entrepreneurial journey. How's that sound?
That sounds good. Okay. The finish line is
the clients gain a deep understanding of
their unique identity and purpose beyond
their roles of wife and of wife and
mother. Right. And a newfound con. The
prize is a newfound confidence and
fulfillment, fostering stronger self worth
(30:30):
and direction in their lives. Okay, stage
two is the description is in this stage,
clients will take actionable steps towards
achieving a quick win by transitioning
their side hustle into a thriving
business. With target extracting and
focus, they'll generate at least $50,000
in sales. These are numbers that could
change, but it's, it's what it's putting
(30:51):
in there for now. Yes. Right. The stage is
about proving to themselves that their
business can ideas can be successful and
profitable. The finish line client
successfully transitioned their side
hustle into a sustainable, thriving
business, generating at least 50,000 in
sales. And the prize is financial
independence and the fulfillment of
pursuing passion driven career. Stage
(31:12):
three is catapult. The description this
stage focuses on identifying implementing
systems that will support business growth.
Clients will learn to integrate their
faith into their business practice if
that's what they want to do, manage their
time effectively and maintain a healthy
work life balance. By setting up these
systems, they prepare their business for
(31:32):
scalability, which is such an important
word that so many people don't know really
what scalable means, right? Which they'll
get into in the next stage, I think so.
Finish line clients develop effective
systems for business growth, including
strategies for faith integration, time
management, work life balance prize, a
(31:53):
harmonious alignment between personal
values and professional activities leading
to reduced stress, enhanced productivity
and quality. Family time. Okay, how we
doing so far? Doing real good. All right,
so stage four, empower at this stage,
clients will identify and connect with
people and team needed to run their
(32:14):
business systems. That's what scalability
is about. They'll also be admitted into a
high level mastermind group with their
peers for continued support. This stage is
about building a supportive community,
gaining access to tailoring strategies and
upholding standards of service and
integrity. The finish line clients build a
(32:35):
supportive community network and network,
gain access to tailored strategies for
military spouse entrepreneurs and enhanced
service integrated integrity in their
business. The prize encouragement,
resources, collaboration, opportunity and
trusted reputation that ensures long term
success. So stage five is scale
(32:57):
description the final stage is involved
rinsing and repeating the strategies that
have worked while continuing continually
balancing family responsibilities and
entrepreneurial ambitions. Clients will
focus on maintaining business growth and
adaptability despite the challenges of
military life. This stage is about
achieving the attended results of the
program and creating a lasting impact. The
(33:20):
clients continually balance family
responsibilities with the entrepreneurial
ambitions, maintaining business growth and
adaptability despite the challenges of
military life. And the prize? More
fulfilling life. Combining professional
goals with family commitments and
(33:40):
resilience in facing unexpected
challenges. And then what it does here, it
details the blueprint stages, roadmap
identity discovery session purpose
clarification, confidence building
activities, side hustle assessment for the
unleash, taking the roadmap building
business planning strategy, sales
(34:02):
strategies, faith integration for
catapult, time management technique
system. How great is this? This is
amazing. This is amazing. Right, right.
And then, look, it keeps going. Empower,
scale, each one of them. How to implement
the guidelines, encouragement and support.
(34:22):
And it just goes on and on. Oh, yeah. This
is wonderful. All right. Fantastic.
Wonderful. Right. So here's where. So, so
this is something that I sometimes do with
people who have heard a little bit about
my program, but they're not 100% sure,
blah, blah, blah. I offer this to them, I
go, okay, for $2,500, I'll give you
(34:44):
clarity, blueprint all this stuff. Right?
And at the end of the day, we go on, I did
it for you for free, because this is now
we're showing it to the audience. We're
showing them what we can do. Yes. But
really, what I'd love is for people to
come to the workshop and hear all about
the whole process that I do to get you to
(35:04):
where you are. But here's what happens
next. Okay? Right. Now you have all this
information. Okay. Now, if you're a client
of mine, right, an idea, we show you then
how to validate your program without
spending money or very little money. Okay?
Right. How great would it be instead of
(35:24):
having to go out there and do market
research and you, you know, split testing
and all that other thing. Yes. If we could
get it down and say, I want to talk to
these people who are my right fit client,
and ask them that I'm going to write an
article, okay, about what it's like to be
(35:46):
a military spouse who has a side hustle or
an entrepreneurial spirit and wants to do
something with it. And I'm going to say
I'll reach out to them in different ways,
like LinkedIn, maybe some military spouse
groups that are on Facebook, so on and so
forth. Right, right. And you have a
(36:07):
conversation with them, 1520 minutes. And
you say to them, hi, Laquita. Thank you
for having this call with me. And we show
you how to write the emails and the text
messages or whatever is you're going to
do. And you add, you say, this is not a
sales call. I'm not selling you anything
here. And you're not. Right. What I'd like
to do is I'm putting a program together
(36:28):
and I'm writing an article which you will.
You'll write an article that you might put
out on LinkedIn or something. And if so,
I'll even, you know, mention you in the
article if you'd like me to. And then you
go through your program quickly, five to
ten minutes, and then you ask him a series
of questions. In those questions, there
(36:50):
are three questions keyed to see if what
you're doing has merit. And if they answer
yes to two or three of these questions,
then you know you have a valid program.
And when you get a certain amount of
these, then you go, okay, I've got
something here. And then we show you how
(37:11):
to build it from there. So instead of,
well, you're actually doing all of the
things, the market research, all of that
good stuff, but you're doing it from a,
from a good. Starting. Instead of starting
at zero, you're starting at like 50,
right? Running at like 50, because you got
(37:34):
a clear set of answers from the exercise
that we just, we just did. You got those
clear set of answers. So when you are,
then you're able to create that pool of
people from your own social media and
email. You're able to generate it for
(37:55):
significantly. Less, cost significantly
less. And here's the beauty. Less. Yes,
here's the beauty. The last question I'll
ask them, or you'll ask them, is, when I
launch this program, would you like me to
reach out to you and see if you'd like to
get involved? Okay. Now if they say yes to
that, you go, great. I'm not going to sell
you now, but we can set up a follow up
(38:16):
call to have a strategy session, which you
and I did. Right. And we go through the
little steps and we show them what the
depth of it is, the depth of the program,
and they get it, a better understanding.
And they go, okay, now I can make a
informed decision. And you're holding to
your integrity by not selling them on the
call. Okay, on the first call. Yes, yes.
(38:38):
You're just informing them. Exactly. And
more importantly, one of the questions is,
please give me feedback. Most of the
questions are yes and no, but at the end
of it, you go, okay, now that I've gone
through this, I'd like some feedback
because, you know what I'm writing is not
in stone. Okay. Okay. Right. Because if
(39:00):
they come back and I, maybe you've gone
through a bunch of people and you're not
validated, you come back to us and we say,
why are we not being able to validate you.
Maybe we have to change some things in
here, move things around, and then send
you out again. Right. How motivated am I
to get you to each level? Because my money
comes from your money. Okay. You're highly
(39:22):
motivated. And how motivated are you to
get there? Extremely highly motivated.
Wow. Look, this is, this is amazing. This
is amazing. These are some amazing tools
(39:44):
that you have, and it gives really great
value to your, to your clients. And you
were saying that, you know, before we got
started, that you have these workshops
that, you know, let's talk, talk to us
about those workshops. Absolutely. So what
I've put together is a philanthropic
(40:06):
workshop. Mm hmm. What do I mean by
philanthropic? You know what, a lot of
people are out there doing these webinars
slash workshops for, like, 45 minutes, and
they get you to come, and they might be
free or it might be to pay, and at the end
of it, they go, okay, we've given you a
little bit of information here, and if you
want more, click on this link and pay 9000
(40:26):
or $997, whatever it is. So what I've done
is I've said, you know what? People don't
come to free workshops because you know
what they pay when they pay attention.
Yes. Or they pay attention when they pay,
as it were. So I said, instead, why don't
I offer a three to four hour workshop
(40:50):
that's $27, and the money goes to a
charity. So I'm not making any money. So
that's the Phil, that's the first part of
the film philanthropy. Okay? Right. And
I've picked an organization that means
something to me. Let's say you get into my
business, I help you build in my business,
in my business model, I help you build
(41:10):
your own workshop. Okay. I done for you.
This is literally done for you workshop,
where you do the same thing, and you come
up with a charity that means something for
you, which won't be very hard for you.
I've got a gift of life because I was able
to donate my stem cells and save
(41:31):
somebody's life. Right. And this
organization paid for everything for that
person to become, to stay alive. They
thrive on donations. Yes. So the money
goes there. So the other part of why it's
philanthropic is by the end of the three
to 4 hours, whoever stays till the end
will get the entire recording to watch.
(41:54):
And if they want, they can do it on their
own without me. Will they get there
quickly? Probably not, but they could. And
if they leave me a nice review on, on
LinkedIn, I'll give them also my, uh, my
slide deck so they can have everything of
the slides and say, okay, great, I can do
it on my own. And good luck. I wish you
(42:16):
the best. Right. But if you want to do it
faster, you could come in with me and
we'll help you get there faster. I
guarantee seven figures within two years
or less. I love it. I love it. I like you
have the different levels for where people
are either in their mindset or their
(42:36):
budget. But that guarantee, like, it
totally blew my mind, because I'm
thinking. Because when I heard you say it,
I was like, how in the world can he have
that type of guarantee? Like, what is
happening here? And when you explained it
(42:57):
to me, I was, oh, yeah. And I go into it
in depth on the workshop. Right, right.
Like, you're. You are as invested as the
client in their success, because their
success, not only is it bringing you
(43:18):
testimonials and all of those great
things, but that's also where you earn
your income, so you're invested for really
good reasons. Right. I want to build
raving fans. Yes. Right. Yeah. I want to
tell you a funny story. When I started to
validate my program, because what you're
doing, you're basically duplicating what I
did. Yeah. So when I started to validate
(43:39):
my program, I. Mine was for coaches. Mm
hmm. And I reached out to an old coach of
mine, and he said, martin, I have to tell
you something. Last week, I was in a
Facebook group, and he said, somebody
wrote in the group, you ever noticed
coaches never have skin in the game? He
says, martin, you just changed the rules.
(44:01):
Yeah. You having skin in the game. Mmm. I
was like, wow. Yeah. Thank you so much.
What a great line that is. Skin in the
game, sir. Like, that's undeniable. Yeah.
In the game. Undeniable. And that was.
That was my thought. Like, you. Oh, no,
(44:22):
he's really invested. Like, yes, he has
skin in the game. For real. With each
individual client. With each individual.
Each individual client. It's like. Right.
And the way mine is built, I do one on one
coaching in a group setting. It's one of
the things I offer. Okay. Because you know
(44:43):
what? In coaching, so many people say, oh,
you could charge so much more for one on
one coaching. Yeah. But you're also
wasting a lot of your own time. Yeah. So
imagine if you could have a room with five
or ten people in it, come every week to a
Zoom meeting every, like, three or four.
Three out of the four weeks, and you go
bring your issues to me. Let's discuss it
(45:04):
in front of everybody. Why? Number one,
you have an issue and you want to bring it
up. Somebody else in the group might have
a similar issue that they didn't have to
think about. Okay. Right. Or they may have
a solution that I don't come up with. So
by doing one on one in a group coaching,
(45:26):
and it's all built into my program. Okay.
It's built into the cost of the program.
What's also built in is we help them build
their own CRM. They get the funnel pages,
they get the workshop. They get
everything. Wow. Because I want to make it
where it's. It's. It's that much closer to
(45:46):
being my guarantee that I talk about.
Right. I leave something out. Then who am
I? Who am I bet? Who's benefiting from me
leaving something out? Nobody. Nobody.
Nobody. You're hurting yourself, you're
hurting your client because you have so
much invested in this. Exactly. And when
they hit the number, the million dollars,
they don't have to keep paying me. But how
much of a relationship have I built with
(46:07):
that person that they might want to go out
and do some partnerships with them, y'all.
BFF's for life. You know, we talked about
this the other day, Laquita. We talked
about every, into every situation you get
into, specifically in this business world
we're talking about should be win, win,
win for you, win for me, win for the end
user. Right. You had your, your. You
(46:29):
recently had your event. Yes. Right. Yes.
About how some of the things you did could
be done better. We won't get into the
details, and we know the next time you're
going to set it up where it's a win for
you, win for the people that come there as
speakers and vendors and win for the
audience. Yes, absolutely. Right.
Absolutely. It's win, win, win. Everybody
(46:52):
involved has to win, because when
everybody involved wins, it becomes
repeatable and sustainable and
duplicatable. And duplicatable. Like,
there's so much growth that can happen,
people eagerly anticipate it. And as you
said, they become the raving fans that you
(47:13):
need. Yeah. Right, right. And how often do
people go to these things? I've gone where
I've walked away saying, this is great
information, and I've done nothing with
it. That part often. Very often. So by
coming into my program, I'm there sticking
a cattle product. You said, let's go. We
(47:34):
got a loving way, for sure. Right, right.
But it's that. It's, it's, it's that push
that you need. Because when I look at, you
know, biographies or autobiographies of
very successful people, not only do they
have that one person that's poking them
(47:54):
with the cattle prod, but they usually
have several people doing. That's right.
They usually have several people doing
that in the areas that they have
identified, smartly identified, that they
need to push. That's right. Right. I
honestly believe you could go alone, but
you can't grow alone. Come on now. That's
(48:16):
real good. I love that. You can go alone,
but you can't grow alone. That's. That's
absolutely. That's factual. Because I have
a problem with the term self made
millionaire because of what you just said.
That's right. There's no such thing as a
self made. You may have started, and
everybody has to start by themselves
because nobody can give you or force you
(48:39):
to do something against. I mean, not
really. Not in entrepreneurship. You can
start, but I can't make you keep going. I
can't even make you no longer be afraid to
jump off the ledge to do it. That's an
individual decision you have to make. So,
yeah, we're going to individually start,
but we're not going to. We're not going to
build, grow, sustain, none of that without
(49:02):
people. You need the support and the
scalability part of it is as you're
starting to grow, you want to focus on
what your zone of genius is. Yes. Whatever
that is. Yes. Each. Each entrepreneur has
their own zone of genius. And for many of
them, it's not building the funnels that
were doing this, the social media or doing
(49:23):
the marketing or the sales. And they have
to do it, but they don't want to do it.
They don't want to do. Imagine is as you
build your business, you get scalable. You
find the right people to do the things
that you don't want to do. That's what you
are best at. Yeah. That's how the people
have become wealthy, because they have
been, they, they've grown their business
(49:46):
to the place where they have, can afford
to go out and identify the subject matter
experts that are needed in each area of
their business so that I don't have to
focus on those areas. I focus on the thing
that I'm good at. Right. Yeah. You know
the book rich dad, poor dad? Yes,
(50:08):
absolutely. Robert Kiyosaki, he says, he
said, I don't know if he writes it in this
book, but I followed him for a long time.
He says, I want to be the dumbest guy in
my own business. Yeah. I want to surround
myself with the people. I say, the people
that know how work for and with the people
that know why. Come on. I like that. I
(50:31):
like that quote. I like that quote. I like
that. That doesn't diminish the how
people, they're strong. They're important.
Yeah. And they love what they do. They're
necessary. Yeah, they're necessary. That's
it. That's business. Listen, this has been
fun. And by the way, ladies and gentlemen
that are listening out there, Laquita is
(50:52):
going to get all of these documents that
we just created for her to look over and
figure out what works for her and how she
wants to take it. And if she wants to
continue with me, we'll figure out how to
make it go for even faster. That part.
Listen, y'all, y'all don't want to miss
this. Go back and rewind this. Look at,
you know, the thing. I think I'm stuck on
(51:14):
the very specific questions and needing to
know the very specific answers, because,
no, for me, when I started my entrepreneur
journey, my thought is, like a lot of
people, I'm just gonna market everybody,
or everybody is my customer. That's
hurtful. Even, you know, it's. Well, to
(51:34):
you. Yeah, it's hurtful. It's very
hurtful. Fortune 100 companies that pretty
much have limitless budgets. They don't do
that. Nope. They don't. They don't. They
have specific, strategically targeted
customers that they are going for.
Inevitably. Does it turn in kind of like a
(51:55):
net fishing mentality? But even with net
fishing, you're going to specific places
in the. In deep water where, you know,
specific catches are, and you get them.
Now, does a little sum of everything come
up in those nets? Yes. Do they keep it?
Sometimes. Sometimes, but sometimes they
throw it back. A lot of times they throw
(52:16):
it back because I'm only looking for the
salmon, you know, or I'm, you know, I'm
only looking for the tuna. I'm only
looking for whatever that is out there in
the deep water. And the other little
things that I grab, I may keep it, I may
not, right. But most of them catch and
release it back because it's not ideal.
It's not what they're looking for. And you
know what? You may get people that come
(52:37):
into your program who you just. They don't
fit exactly what you're doing, but you
have a connection with them and you want
to help them. You know, we want to get it
where we get. We're out of this pitch and
pursue mentality. Yeah. Right. Where it's
at the end of the day, people want will be
saying to me, and this happened on my last
workshop, I want in if you'll have me.
(52:59):
Mmm. Right. And then we have another call
to see do we fit? Do we fit? Yeah. Right.
Just because I have a great thing doesn't
mean that it's for everybody. Right. Just
because they apply doesn't mean I'm gonna
accept them. Right. Because I'm putting a
lot online for myself to get you there.
Correct. Correct. So they have to be that
(53:20):
right, Fitzhe right. They have to be that
right fit. It might be you're a right fit,
but just not right now. These are the
things you need to get together right back
and see me. Right? Exactly. Yeah. I love
that. I love that. Listen, Martin, this
has been super fan. Hello. Come on with
(53:46):
this experience. And I am excited to have
you to come back on my live stream so we
can break down some of these things even
more. But I know we're getting close to
time, but I want to make sure that the
Laquita's toolbox audience knows how to
connect with you. How can they reach out
to you? And how can those in the listening
(54:07):
audience connect with you? Well, first
thing is there is a. You can come to
connectwithmartin.com dot and on. There is
a bunch of things you can get. You can get
my book, you can get my card deck. You can
get a link to have a conversation with me.
You could sign up for my next workshop.
But Laquita is going to have her own
special link for the workshop. And the
(54:28):
reason I do that is because I believe in
win win. And if someone comes to me
through Laquita, I want to know that
Laquita was the one that brought me to
them. Brought them to me. Yes. That's
awesome. That's awesome. In the show
notes. In the show notes. Absolutely.
Martin's contact will be in the show
notes. I'll make sure that his social
media is in the show notes. Also the link.
(54:52):
Amen. Amen. The link will be in the show
notes. Listen, guys, stay connected. You
know that every guest that we bring on
Laquita's Toolbox podcast has so much
amazing value to share and to add. Make
sure that you share this episode with as
many people as possible so that it can
(55:15):
bless them the way that it has blessed
you. If this is your first time listening,
thank you so much for joining us. We
appreciate you hit that, like share
subscribe button, leave me a five star
rating and a review on Apple or pod Chaser
as well for the podcast. Until next time,
I am your host, Laquita Manley. You guys
be blessed and have an amazing rest of
Welcome back to another amazing episode of
(00:04):
Laquita's Toolbox. I'm your host, Laquita
Manley, and it is just another amazing day
today and I'm super grateful and super
excited to have in studio with me today.
Martin and you guys are going to learn a
lot more about Martin and what he does and
how the tools that he's getting ready to
(00:25):
unveil on the toolbox will definitely help
you be to be able to grow personally and
professionally. But before we bring Martin
onto the stage, let me take a moment to
thank our sponsors at Covenant Press.
Covenant Press is a faith based christian
apparel and accessory shop where we as
believers are able to shop online for
clothing and accessories that allow us to
(00:46):
wear the message of the love of Jesus
Christ. Go out to www. Dot covenant dash
press.com. again, that's www. Dot Covenant
dash press.com. shop until you drop. But
don't click off of those pop ups too
quickly because they contain codes. When
applied at checkout, you can use them to
(01:06):
receive discounts and savings through your
purchases at Covenant Press. Hello,
Martin. How are you? Welcome to the
toolboxer. Laquita, so happy to see you
again. Yeah, yeah. Thank you so much for
having me. No problem, no problem. This
has been a long time coming. It has been,
(01:29):
it has been. But all good things come to
those who wait, right? Amen. That's it.
That's it. Thank you so much for your
grace. And look, look, guys, y'all know
the drill. Get something to write with and
something to write on because you don't
want to miss some of the tools and the
strategies that Martin is going to share.
And today's episode is going to be a
(01:50):
little different. It's going to be more of
Martin interviewing me instead of me
interviewing Martin. But it's going to be
fun. It's going to be fun. So y'all sit
back and relax. And Martin, I'm going to
hand. I'm going to do this in reverse. I'm
going to hand the interview keys over to
you and I'm ready. So cool. So cool. Well,
I'm excited to be here with you, as I
(02:12):
said, laquita. And yeah, I am going to
basically be interviewing you. But this is
so that which goes fits right in with the
name of your podcast about your toolbox.
What we're going to do is we're going to
help Laquita you build your toolbox. And
by doing so, we're going to show other
people how they can build their toolbox as
well. So you and I have spoken before,
(02:33):
before we got onto this call talking about
this program that I've put together, which
helps entrepreneurs, specifically coaches,
but all entrepreneurs, I can help them get
this seven figure take. Seven figures
within two years, guaranteed. And people
are like, what do you mean, guaranteed?
The way it works is I have this thing
(02:54):
called a risk reversal strategy, and the
strategy works out in a way so that I'm
showing you how you can make money, and
then as a result, it's a result based
coaching program. You pay me a little bit
in the beginning, but then it doesn't
start happening until you start to make
(03:17):
money. And when you start to make money,
we then turn around and say, okay, great.
How much you're making, great. Here's the
next payment. Okay, great. When you make
more, lot more, then you pay me some more.
And the whole time I'm going through
certain things to help you get there. It's
a partnership. That's why I call it a risk
reversal strategy. You know, Laquita, we
(03:39):
talked about this. I've been in these
programs, these coaching programs, where
they go, oh, it's done for you. It's done
with you. And what I found is really what
they were we're done to you programs. I've
been burned enough times to know when that
was. And it's on me just as much as it's
on them because I should have been better
(03:59):
at watching what I was jumping into.
Right, right. And that's fair. I mean, I
think a lot of us, a large majority of us
have done that where we have in our
excitement and in our desire to grow into,
you know, to push our brains or to set a
good foundation and start. We go out and
(04:21):
we look for the coaches, we look for the
subject matter experts where we believe
that we can get the knowledge and the
wisdom that's needed. And whether it's a
framework or step by step program,
whatever it is, that if we make those
investments into ourselves via these
programs, they'll help us get to where we
(04:42):
need to be. And I'm not saying that. Don't
do that. What I am saying is be more
mindful because there is no cookie cutter
solution to anything. Right. And with your
program, it's uniquely designed to fit the
(05:06):
individual, the business, the brand. And
that was the thing that I liked the most
about it when you. In the conversations
that we've had. Right. And now we're going
to take it to the next level. Right,
right. So, yeah, and that's a beautiful
thing. You know, you talked about it and I
am one of those victims of the shiny
object syndrome. Oh, I got to have that.
Oh, I got to have that. And I jump in
(05:28):
without really thinking it through. So I'm
glad you brought that up. It doesn't mean
that those programs don't work. Many of
them do work, but you got to go in with
your eyes open. Yes. When I was developing
this program, I said, I want to make it in
a way so that there's a partnership
involved here, so that we give you the
(05:50):
opportunity to move quickly without having
to feel like, wait a minute, what happens
next? I already know what could happen
next for you. And it's not one of these
where you go on your own and come back and
we'll tell us how you're doing. And if
you're not doing great, you're on your
own. No, no. I promise two things. When I
people get into my programs, there's two
(06:11):
guarantees. One, there will be chaos. So
get ready. And chaos is usually a good
thing at the end of the day because you
learn from chaos. And number two, and this
is really the important one, I don't give
up on you. And if you don't give up on
you, and even when you do get ready for me
to be there saying, hello, let's get
going. So let's jump into this. So one of
(06:35):
the things, so what we're going to do here
for the audience to see, and I'm going to
share my screen in a minute, what I've
done is I've created programs in AI, in
chat GPT, which are proprietary programs,
and each one of them. So it's not like
someone could sign on to chat GPT and find
them on their own. Okay? But each one of
(06:57):
them helps to define the next step in a
roadmap to help my clients get to the
point where they're ready to go out there
and test what they're doing, and we even
show them how to test it in a way where
they're not spending money. And if they
are, they're spending very little, but
most of the times it's without spending
any money. So the first thing, what we're
(07:18):
going to do is, one of the first step
anybody's got to know is who is their
right fit client? Or is, you know, the
wording out there like people like to use
is, what's your, who's your avatar? Yeah,
right. That's the, that's, that, that's
the buzzword people like. So I like right
for client, and then for me, there's a
difference between a right fit client and
a right fit audience. The right fit
(07:40):
audience is, let's say, just as an
example, healthcare workers, health care
professionals. Right. But to dial down
who's your right fit client? Maybe it's a
chiropractor. He's a healthcare
professional. Yes, he is. But getting
diaper into it, he's a chiropractor, makes
him a right fit client. And you can even
(08:01):
get even a little more specific. How about
left handed chiropractors? Of course.
We're just joking here. So with you, what
I'd like to do is start by asking you some
questions so I can put it into the. Into
the AI and go there. So the first one is
help me define your ideal client. All
(08:24):
right. So my ideal client is a. She's a
woman between the ages of 35 and 45. She.
35 to 45. Yep. She is also a military
(08:48):
spouse. Military or veteran spouse. Okay.
See, this is what I love. When you get
specific like that, it helps all along.
Military or veteran spouse. Yep. And she
(09:08):
has a current. I guess we call it side
hustle. Or she's wanting to become an
entrepreneur. To become an entrepreneur.
And I'm curious, is it where they want the
side hustle to become a business? Yes.
(09:32):
Right. Because people think, you know, if
you treat a side hustle as a side hustle,
it's a hobby, and you'll never make a lot
of money. Right, right. To become a bona
fide business. Okay. Uh, what else can we
(09:53):
put in there? Are they, you know, I know
you. Faith is very big for you. Is it a
faith base that you're looking for for the
women? So, yes, being a Christian is a
bonus. It's not a deal breaker, but it's
definitely a bonus if the person is not a
Christian. As long as they don't have a
problem with my Christianity, I won't have
(10:14):
a problem with them not being. Well, let's
be all honest here. I have no problem with
you being a Christian as long as you don't
have any problem with me being jewish. We
are fantastic. We both love the same God
right. At the end of the day. Right,
right. Fantastic. So, okay, fantastic. So
(10:35):
I'm just going to put in bonus. Bonus. If
they're christian, as faith based. Yes.
Okay. Anything else we want to put in
there? Is that what kind? What do they. Do
they have a specific towards their
business? Towards what type of business?
Or do we want to just leave it at that and
let. Let the see what we come up with. The
(10:58):
more specific will probably be, um, two
things. Um, and the. The primary one is
she's. She's at a space where she's honing
in on who she is. Like, okay, not all of
the identity things. Like, I'm not talking
(11:19):
about sexual identity or anything like
that. Yeah, she's honing in on. Okay. I've
lived this life so far, and I've been a
wife, I've been a mom. You know, I've been
these things. But now I want to know what
makes me tick and why am I here and, you
know, how does this relate to my business?
(11:41):
Beyond being a wife and a mother? Yeah.
Beyond being a wife and a mother. She's
defining who she is as an individual.
Mother defining who she is. She is as an
(12:03):
individual. Okay. And what's the second
thing? And the second thing is, you know,
that person is getting clarity in that
area. And so now they're looking at their
entrepreneurial journey as soon as do.
Okay, is that what is the thing that I've
been called to do in this life that I'm
(12:23):
leaving? Fantastic. What's their calling?
Yes. Okay, fantastic. So let me read back
what we have here, see if we left anything
out. Help me define Laquita Manley's ideal
client. Woman, 35 to 45, military or
veteran spouse, has current high side
(12:44):
hustle or wants to become an entrepreneur
to become an bona fide business bonus if
they're christian faith based. She's at a
space honing on who she is. Who she is.
It's a. I left out the s and she. So it
says who he is. Beyond wife and mother.
Defining who she is as an individual
looking at entrepreneurial journey of
(13:07):
what's their calling. Yes. All right.
Anything we left out there? Nope. That's
about it. All right, so let's share the
screen. Okay, share screen. Now let me
see. All right, cool. It got exactly what
I was looking for. So can you see that
screen? Yep. I have that great stage right
(13:30):
there. Beautiful. So now I'm going to hit
enter and let's see what it comes up with.
Let's work together to define Laquita
Manly's ideal profile. We'll start by
understanding the key aspects such as
demographics. Psychographics needs pain
points of the ideal client. Right. So it
already. We gave it some of the
demographics already. Okay. 35 to 45,
(13:53):
married to a military or veteran spouse,
current side hustle or aspiring
entrepreneur. Religion, christian faith
based bonus, but not mandatory location.
Likely to be in the US, especially in
areas with significant military presence.
Makes sense, right? Yep. Psychographics
identity at a pivotal point in our life.
(14:14):
Seeking to define herself beyond the walls
of wife and mother aspirations. Eager to
discover and pursue her calling. Driven by
a sense of purpose, values strong faith
and spirituality. Values integrity,
service and personal growth. Interested in
entrepreneurship, personal development and
faith based community activities. How's
(14:36):
everything so far? Sounds good. All right.
Challenges balancing family
responsibilities with personal ambitions.
Overcoming the uncertainty of
transitioning from a side hustle to a full
fledged business. That sounds good. Sounds
good. Some of their needs would be
guidance on how to transition a side
hustle into a sustainable business.
(14:58):
Clarity on personal identity and purpose
beyond familial roles. Support in
integrating faith and spirituality in
their business. If that's something that
they want to do. Yes. Strategies for
effective time managing and work life
balance mentorship and community support
from like minded individuals. How's that
sound so far? Sounds good. Okay, pain
(15:18):
points. Feeling of being overshadowed by
the military lifestyle and spouse's
career. Lack of clarity. Sorry, that's
pinpoint accuracy right there. Fantastic.
Lack of clarity on how to start a grower
business. Limited network and resources
specific to military spouse entrepreneurs.
Struggles with self doubt and confidence
(15:39):
and entrepreneurial abilities. Difficulty
in finding a supportive community that
shares similar values and experiences.
Now, of course, it could be all these, it
could be some of these. But the idea is,
it gives you a great idea. Yes. Right. So
here now it even gave us somebody Sarah
Johnson is a 40 year old married woman
(15:59):
living in Virginia, close to a large
military base where her husband is
stationed. She's a mother of two teenagers
and spent the last 15 years primarily
focused on her family and supporting her
husband's military career. Recently, Sarah
started a handmade craft business as a
side hustle, selling her products at a
local markets and online. She's at a
(16:20):
crossroads, feeling strong desire to
develop her side hustle to a full fledged
business. She's motivated by a faith and
wants her business to reflect her
christian values. However, she feels
uncertain about her business skills and
struggles with balancing her time between
her family and entrepreneurial
aspirations. Goals to establish her
handmade craft business as a recognized
and sustainable brand to gain clarity on
(16:43):
her personal identity and entrepreneurial
calling to integrate her faith into her
business model and practices to build a
supportive network of like minded women
who understand her unique challenges.
How's it sound so far? Sounds good. Okay,
challenges overcoming the self doubt and
gaining confidence in her business acumen
learning the necessary skills for business
(17:03):
growth and development managing her time
effectively to juggle family
responsibilities and demands finding a
community that supports a faith based
approach to entrepreneur and then it gives
actionable stuff. Content creation
workshops, mentorship programs, community
building resources, an example, so on and
so forth. So how does this look so far?
(17:25):
Looks real good. Is there anything in here
that you would want to take out or you're
good with where it is and where it's going
to take us? I'm pretty much good with that
framework and where it's going to take.
Fantastic. So what I'm going to do now is
I'm going to take this information, copy
it. Right. All that's in here up to here.
(17:47):
Oh, we don't actually necessarily have to
go as far as bringing in the detailed
client Persona, just with this part here.
Okay, copy. Now we're going to go into the
next, the next tab, which is what outcomes
your clients need for your, that you want
(18:10):
to solve for your clients. Okay. Okay. So
we're going to say here's my right fit
client. Client comma, can you give me
outcomes? Or here's Lakita's right fit
(18:32):
line. Let me fix that. Laquitus. Sorry, I
do that all the time. I say your name
wrong. Right fit client. Can you give me
outcomes for her clients? And I'll fix the
spelling before I go. No worries, no
(18:54):
worries. Some words I always spell wrong,
like clients. So now we've taken what
we've gotten the first time. Okay. Now
we're putting it back in there and it's
thinking it through and let's see what it
comes up with. Given Laquita's ideal
client profile, here are the significant
outcomes she can provide for her clients.
(19:14):
Okay, where we take this and we say, oops,
let me share the next screen. It didn't
share. Let me stop presenting so that this
way I can present again with the right
screen. Okay, wrong one. Okay, present.
This is the first time I'm using the
presenting on here. So it's a little
different than the zoom. Yeah, yeah,
that's what I see now. That's why I said,
(19:37):
oh, it's not showing the right screen.
There we go. Okay, fantastic. So we put in
all this information that we had from the
first one. Okay. Now here, given Laquita's
ideal client, here are the significant
outcomes she can provide for her client.
One, personal identity and purpose.
Clarity. Outcome. Client gains a deep
(19:58):
understanding of their unique identity and
purpose beyond their roles as wives and
mothers. Value this clarity helps clients
feel more confident and fulfilled,
fostering a stronger sense of self worth
and direction in their lives. Number two,
successful transition to sustainable
entrepreneurship. The outcome is clients
(20:19):
successfully transition their side hustles
into a sustainable and thriving business.
And the value is this transition provides
financial independence and fulfillment of
pursuing passion driven career. How are
those so far? That's good. All right.
Faith integration and business practices.
The outcome client learns to effectively
(20:39):
integrate their faith and spirituality
into their business practice. If you have
somebody that doesn't want that, we take
that out. Take that out. Yeah, right. The
value is this alignment between personal
values and professional activities creates
a sense of harmony and purpose in their
work life and they work. Effective time
management and work life balance outcome.
The client develops strategies for
effective time management, achieving a
(21:01):
healthy work life balance and the value is
improved balance reduces stress, enhances
predict productivity, ensures quality time
with family, contributing to overall well
being, increased confidence on overcoming
self doubt, access to a supportive
community network. Look how many there
are. Strategic business growth and
development, enhanced service and
(21:22):
integrity in business. Balancing family
and business relationships,
responsibilities, resourcefulness and
adaptability. These. So each one of them
has the outcomes. But these outcomes will
not only address Laquitas clients
immediate needs and pain points, but also
empower them to achieve long term success
and fulfillment in both their personal and
(21:43):
professional lives. How's that look? That
looks good. All right, cool. That's very
detailed. Right. So now what we're going
to do is one of the things that's
important is being able to, when somebody
asks you, what do you do? Say it in a way
that's like an elevator speech, but
(22:05):
delivers the message in 17 to 30 seconds,
right? Yes. So that you qualify and
disqualify. Let me just make sure I copy
this. So as your stop screen share. So as
you're doing this, the next part is we're
going to come up with what's called an
intro marshal. This woman, Jane M. Powers
(22:27):
created it and we've created, been able to
take it, put it into chat and say, create
an intro marshal for Laquita based on what
we've just come up with. Okay. Right. So
I'll fill it in, I'll put into it your
right fit client, which it already knows,
and this outcomes and say, can you create
(22:50):
something? And the beauty about it is that
it's going to qualify the people because
right away they'll probably say something.
I help military wives, military spouses,
they're like, okay, if I'm not a military
spouse, then I'm not a right fit for my
fill equita. Yeah, right. Qualify and
disqualify. So now we'll go to, I'll
first, before we get there, here, I'm
(23:14):
going to type it in and I'll bring you in.
Here is quitas. If I can spell your name
right now it comes. It's super amazing at
the level of detail and accuracy that
(23:35):
you're able to get, isn't it? Yeah. Like,
the very specific questions in the
beginning was necessary, and the part of
the client is you've got to have that work
ready. Like, you've got. You need to have.
Be able to do that work to know the
answers to these questions. And if you
(23:56):
don't, that's okay. But. Okay, so now what
is the work we need to do? You know, like,
now this is what I need to do in order to
be effective in. No matter, one, what kind
of program that I'm using, but two, to get
the most effectiveness out of Martin's
program. Exactly. Which I'm going to show
you where that all fits in in a minute.
When we go through this, please create a.
(24:20):
And intro Marshall. Okay, so now I'm going
to present again, share my screen. So many
steps to doing it, but now that I get it,
it'll go faster. There we go. As I
(24:42):
discussed, the intromercial will tell me,
you know, we'll come up with something. So
I put in your outcomes and I put in your.
Your right fit client, and I said, please
create an intro marshal. Let's see what it
comes up with. Okay. It's watching
everything, it's thinking about
everything. And here we go. So this is, if
(25:07):
you were saying it from a frame, from a.
From a stage, or let's say somebody asked
you, what do you do? Okay. Military spouse
entrepreneurs hire me to gain clarity on
their personal identity and purpose beyond
their roles as wives and mothers, because
most people, most feel overshadowed by the
(25:27):
military lifestyle and lack the confidence
to transition their side hustle into a
thriving business. How does that sound so
far? Sounds good. Right? So I help them to
discover their unique identity and
purpose, fostering confidence and
fulfillment, successfully transition their
high side hustle into a sustainable
business, achieving financial
(25:49):
independence, integrate their faith into
business practices, creating harmony and
purpose in their work. Again, if they want
to be faith based. But there it is. Bottom
line, you will gain clarity and confidence
to building a thriving business aligned
with your values and aspirations. How's
that sound so far? That sounds good.
(26:10):
Right? So now what we can do with this is
we can say, you know what, like, for
example, my mind says at the end of it,
bottom line, I help you build a sustain.
I'm doing it from memory. I help you build
a seven figure business, guaranteed within
two years or less. So if that's something
you wanted to add, say, I want to help you
(26:32):
build a six figure income. Boom, boom,
boom. Now you have even more of a tangible
goal for them. And they go, oh, this woman
gets me. Yeah. So is that something you'd
want to add, that you can help them get to
a certain figure within a certain time?
No, I don't want to. Okay. At least not at
that stage. Not at this stage. Yeah. All
(26:53):
right, good. It's all good. So now what
we'll do is I'm going to copy what we've
put in there. And this is the, this is the
final part. It will build a blueprint as
to what your business should look like to
get some people from point a, B, C, D, e
through the, through the process. Okay.
Okay, so I'm going to copy what we put
(27:15):
into here, take this out that we don't
need. You don't see what I'm doing, but
you get it. And now I'm going to take your
(27:38):
intro. Marshal. Copy. Here's her intro.
Marshall. Control V, please create a
(28:02):
blueprint. So now let me share my screen.
Okay, let's see what we got. Right, so I'm
(28:22):
going to hit enter now. So I put in all
that previous information because the more
we, the better prompts we give to our. And
this is not just for my program. This is
for anything. Jack, GPT, AI. The more
prompts you give it, the better the
answers will be. Yeah, yeah. There we go.
(28:45):
Okay. Okay. Laquita manly's high ticket
blueprint program. Blueprint. Okay, finish
first. Stage one we call ignite. Finish
line, clients gain. Okay, you know what?
Before I do this, I'm going to ask it.
Please give a description. I keep on
(29:07):
telling it to fix this and it doesn't
listen to me. I don't know why. I got a
find somebody who knows how to do chat GTB
better than me, which is a lot of people.
A description for each stage before finish
(29:27):
lines and price. And we'll fix the word
description even though it'll know what
I'm talking about. Okay, so now it'll give
a little more depth than just the final of
each one. So this stage about developing
(29:49):
the roadmap for your journey. Clients will
delve into self discovery sessions to
glean clarity on their unique identity and
purpose beyond their roles as wives and
mothers. By the end of this stage, they
will have a solid understanding of who
they are and what they stand for, laying a
strong foundation for, uh, for
(30:10):
entrepreneurial journey. How's that sound?
That sounds good. Okay. The finish line is
the clients gain a deep understanding of
their unique identity and purpose beyond
their roles of wife and of wife and
mother. Right. And a newfound con. The
prize is a newfound confidence and
fulfillment, fostering stronger self worth
(30:30):
and direction in their lives. Okay, stage
two is the description is in this stage,
clients will take actionable steps towards
achieving a quick win by transitioning
their side hustle into a thriving
business. With target extracting and
focus, they'll generate at least $50,000
in sales. These are numbers that could
change, but it's, it's what it's putting
(30:51):
in there for now. Yes. Right. The stage is
about proving to themselves that their
business can ideas can be successful and
profitable. The finish line client
successfully transitioned their side
hustle into a sustainable, thriving
business, generating at least 50,000 in
sales. And the prize is financial
independence and the fulfillment of
pursuing passion driven career. Stage
(31:12):
three is catapult. The description this
stage focuses on identifying implementing
systems that will support business growth.
Clients will learn to integrate their
faith into their business practice if
that's what they want to do, manage their
time effectively and maintain a healthy
work life balance. By setting up these
systems, they prepare their business for
(31:32):
scalability, which is such an important
word that so many people don't know really
what scalable means, right? Which they'll
get into in the next stage, I think so.
Finish line clients develop effective
systems for business growth, including
strategies for faith integration, time
management, work life balance prize, a
(31:53):
harmonious alignment between personal
values and professional activities leading
to reduced stress, enhanced productivity
and quality. Family time. Okay, how we
doing so far? Doing real good. All right,
so stage four, empower at this stage,
clients will identify and connect with
people and team needed to run their
(32:14):
business systems. That's what scalability
is about. They'll also be admitted into a
high level mastermind group with their
peers for continued support. This stage is
about building a supportive community,
gaining access to tailoring strategies and
upholding standards of service and
integrity. The finish line clients build a
(32:35):
supportive community network and network,
gain access to tailored strategies for
military spouse entrepreneurs and enhanced
service integrated integrity in their
business. The prize encouragement,
resources, collaboration, opportunity and
trusted reputation that ensures long term
success. So stage five is scale
(32:57):
description the final stage is involved
rinsing and repeating the strategies that
have worked while continuing continually
balancing family responsibilities and
entrepreneurial ambitions. Clients will
focus on maintaining business growth and
adaptability despite the challenges of
military life. This stage is about
achieving the attended results of the
program and creating a lasting impact. The
(33:20):
clients continually balance family
responsibilities with the entrepreneurial
ambitions, maintaining business growth and
adaptability despite the challenges of
military life. And the prize? More
fulfilling life. Combining professional
goals with family commitments and
(33:40):
resilience in facing unexpected
challenges. And then what it does here, it
details the blueprint stages, roadmap
identity discovery session purpose
clarification, confidence building
activities, side hustle assessment for the
unleash, taking the roadmap building
business planning strategy, sales
(34:02):
strategies, faith integration for
catapult, time management technique
system. How great is this? This is
amazing. This is amazing. Right, right.
And then, look, it keeps going. Empower,
scale, each one of them. How to implement
the guidelines, encouragement and support.
(34:22):
And it just goes on and on. Oh, yeah. This
is wonderful. All right. Fantastic.
Wonderful. Right. So here's where. So, so
this is something that I sometimes do with
people who have heard a little bit about
my program, but they're not 100% sure,
blah, blah, blah. I offer this to them, I
go, okay, for $2,500, I'll give you
(34:44):
clarity, blueprint all this stuff. Right?
And at the end of the day, we go on, I did
it for you for free, because this is now
we're showing it to the audience. We're
showing them what we can do. Yes. But
really, what I'd love is for people to
come to the workshop and hear all about
the whole process that I do to get you to
(35:04):
where you are. But here's what happens
next. Okay? Right. Now you have all this
information. Okay. Now, if you're a client
of mine, right, an idea, we show you then
how to validate your program without
spending money or very little money. Okay?
Right. How great would it be instead of
(35:24):
having to go out there and do market
research and you, you know, split testing
and all that other thing. Yes. If we could
get it down and say, I want to talk to
these people who are my right fit client,
and ask them that I'm going to write an
article, okay, about what it's like to be
(35:46):
a military spouse who has a side hustle or
an entrepreneurial spirit and wants to do
something with it. And I'm going to say
I'll reach out to them in different ways,
like LinkedIn, maybe some military spouse
groups that are on Facebook, so on and so
forth. Right, right. And you have a
(36:07):
conversation with them, 1520 minutes. And
you say to them, hi, Laquita. Thank you
for having this call with me. And we show
you how to write the emails and the text
messages or whatever is you're going to
do. And you add, you say, this is not a
sales call. I'm not selling you anything
here. And you're not. Right. What I'd like
to do is I'm putting a program together
(36:28):
and I'm writing an article which you will.
You'll write an article that you might put
out on LinkedIn or something. And if so,
I'll even, you know, mention you in the
article if you'd like me to. And then you
go through your program quickly, five to
ten minutes, and then you ask him a series
of questions. In those questions, there
(36:50):
are three questions keyed to see if what
you're doing has merit. And if they answer
yes to two or three of these questions,
then you know you have a valid program.
And when you get a certain amount of
these, then you go, okay, I've got
something here. And then we show you how
(37:11):
to build it from there. So instead of,
well, you're actually doing all of the
things, the market research, all of that
good stuff, but you're doing it from a,
from a good. Starting. Instead of starting
at zero, you're starting at like 50,
right? Running at like 50, because you got
(37:34):
a clear set of answers from the exercise
that we just, we just did. You got those
clear set of answers. So when you are,
then you're able to create that pool of
people from your own social media and
email. You're able to generate it for
(37:55):
significantly. Less, cost significantly
less. And here's the beauty. Less. Yes,
here's the beauty. The last question I'll
ask them, or you'll ask them, is, when I
launch this program, would you like me to
reach out to you and see if you'd like to
get involved? Okay. Now if they say yes to
that, you go, great. I'm not going to sell
you now, but we can set up a follow up
(38:16):
call to have a strategy session, which you
and I did. Right. And we go through the
little steps and we show them what the
depth of it is, the depth of the program,
and they get it, a better understanding.
And they go, okay, now I can make a
informed decision. And you're holding to
your integrity by not selling them on the
call. Okay, on the first call. Yes, yes.
(38:38):
You're just informing them. Exactly. And
more importantly, one of the questions is,
please give me feedback. Most of the
questions are yes and no, but at the end
of it, you go, okay, now that I've gone
through this, I'd like some feedback
because, you know what I'm writing is not
in stone. Okay. Okay. Right. Because if
(39:00):
they come back and I, maybe you've gone
through a bunch of people and you're not
validated, you come back to us and we say,
why are we not being able to validate you.
Maybe we have to change some things in
here, move things around, and then send
you out again. Right. How motivated am I
to get you to each level? Because my money
comes from your money. Okay. You're highly
(39:22):
motivated. And how motivated are you to
get there? Extremely highly motivated.
Wow. Look, this is, this is amazing. This
is amazing. These are some amazing tools
(39:44):
that you have, and it gives really great
value to your, to your clients. And you
were saying that, you know, before we got
started, that you have these workshops
that, you know, let's talk, talk to us
about those workshops. Absolutely. So what
I've put together is a philanthropic
(40:06):
workshop. Mm hmm. What do I mean by
philanthropic? You know what, a lot of
people are out there doing these webinars
slash workshops for, like, 45 minutes, and
they get you to come, and they might be
free or it might be to pay, and at the end
of it, they go, okay, we've given you a
little bit of information here, and if you
want more, click on this link and pay 9000
(40:26):
or $997, whatever it is. So what I've done
is I've said, you know what? People don't
come to free workshops because you know
what they pay when they pay attention.
Yes. Or they pay attention when they pay,
as it were. So I said, instead, why don't
I offer a three to four hour workshop
(40:50):
that's $27, and the money goes to a
charity. So I'm not making any money. So
that's the Phil, that's the first part of
the film philanthropy. Okay? Right. And
I've picked an organization that means
something to me. Let's say you get into my
business, I help you build in my business,
in my business model, I help you build
(41:10):
your own workshop. Okay. I done for you.
This is literally done for you workshop,
where you do the same thing, and you come
up with a charity that means something for
you, which won't be very hard for you.
I've got a gift of life because I was able
to donate my stem cells and save
(41:31):
somebody's life. Right. And this
organization paid for everything for that
person to become, to stay alive. They
thrive on donations. Yes. So the money
goes there. So the other part of why it's
philanthropic is by the end of the three
to 4 hours, whoever stays till the end
will get the entire recording to watch.
(41:54):
And if they want, they can do it on their
own without me. Will they get there
quickly? Probably not, but they could. And
if they leave me a nice review on, on
LinkedIn, I'll give them also my, uh, my
slide deck so they can have everything of
the slides and say, okay, great, I can do
it on my own. And good luck. I wish you
(42:16):
the best. Right. But if you want to do it
faster, you could come in with me and
we'll help you get there faster. I
guarantee seven figures within two years
or less. I love it. I love it. I like you
have the different levels for where people
are either in their mindset or their
(42:36):
budget. But that guarantee, like, it
totally blew my mind, because I'm
thinking. Because when I heard you say it,
I was like, how in the world can he have
that type of guarantee? Like, what is
happening here? And when you explained it
(42:57):
to me, I was, oh, yeah. And I go into it
in depth on the workshop. Right, right.
Like, you're. You are as invested as the
client in their success, because their
success, not only is it bringing you
(43:18):
testimonials and all of those great
things, but that's also where you earn
your income, so you're invested for really
good reasons. Right. I want to build
raving fans. Yes. Right. Yeah. I want to
tell you a funny story. When I started to
validate my program, because what you're
doing, you're basically duplicating what I
did. Yeah. So when I started to validate
(43:39):
my program, I. Mine was for coaches. Mm
hmm. And I reached out to an old coach of
mine, and he said, martin, I have to tell
you something. Last week, I was in a
Facebook group, and he said, somebody
wrote in the group, you ever noticed
coaches never have skin in the game? He
says, martin, you just changed the rules.
(44:01):
Yeah. You having skin in the game. Mmm. I
was like, wow. Yeah. Thank you so much.
What a great line that is. Skin in the
game, sir. Like, that's undeniable. Yeah.
In the game. Undeniable. And that was.
That was my thought. Like, you. Oh, no,
(44:22):
he's really invested. Like, yes, he has
skin in the game. For real. With each
individual client. With each individual.
Each individual client. It's like. Right.
And the way mine is built, I do one on one
coaching in a group setting. It's one of
the things I offer. Okay. Because you know
(44:43):
what? In coaching, so many people say, oh,
you could charge so much more for one on
one coaching. Yeah. But you're also
wasting a lot of your own time. Yeah. So
imagine if you could have a room with five
or ten people in it, come every week to a
Zoom meeting every, like, three or four.
Three out of the four weeks, and you go
bring your issues to me. Let's discuss it
(45:04):
in front of everybody. Why? Number one,
you have an issue and you want to bring it
up. Somebody else in the group might have
a similar issue that they didn't have to
think about. Okay. Right. Or they may have
a solution that I don't come up with. So
by doing one on one in a group coaching,
(45:26):
and it's all built into my program. Okay.
It's built into the cost of the program.
What's also built in is we help them build
their own CRM. They get the funnel pages,
they get the workshop. They get
everything. Wow. Because I want to make it
where it's. It's. It's that much closer to
(45:46):
being my guarantee that I talk about.
Right. I leave something out. Then who am
I? Who am I bet? Who's benefiting from me
leaving something out? Nobody. Nobody.
Nobody. You're hurting yourself, you're
hurting your client because you have so
much invested in this. Exactly. And when
they hit the number, the million dollars,
they don't have to keep paying me. But how
much of a relationship have I built with
(46:07):
that person that they might want to go out
and do some partnerships with them, y'all.
BFF's for life. You know, we talked about
this the other day, Laquita. We talked
about every, into every situation you get
into, specifically in this business world
we're talking about should be win, win,
win for you, win for me, win for the end
user. Right. You had your, your. You
(46:29):
recently had your event. Yes. Right. Yes.
About how some of the things you did could
be done better. We won't get into the
details, and we know the next time you're
going to set it up where it's a win for
you, win for the people that come there as
speakers and vendors and win for the
audience. Yes, absolutely. Right.
Absolutely. It's win, win, win. Everybody
(46:52):
involved has to win, because when
everybody involved wins, it becomes
repeatable and sustainable and
duplicatable. And duplicatable. Like,
there's so much growth that can happen,
people eagerly anticipate it. And as you
said, they become the raving fans that you
(47:13):
need. Yeah. Right, right. And how often do
people go to these things? I've gone where
I've walked away saying, this is great
information, and I've done nothing with
it. That part often. Very often. So by
coming into my program, I'm there sticking
a cattle product. You said, let's go. We
(47:34):
got a loving way, for sure. Right, right.
But it's that. It's, it's, it's that push
that you need. Because when I look at, you
know, biographies or autobiographies of
very successful people, not only do they
have that one person that's poking them
(47:54):
with the cattle prod, but they usually
have several people doing. That's right.
They usually have several people doing
that in the areas that they have
identified, smartly identified, that they
need to push. That's right. Right. I
honestly believe you could go alone, but
you can't grow alone. Come on now. That's
(48:16):
real good. I love that. You can go alone,
but you can't grow alone. That's. That's
absolutely. That's factual. Because I have
a problem with the term self made
millionaire because of what you just said.
That's right. There's no such thing as a
self made. You may have started, and
everybody has to start by themselves
because nobody can give you or force you
(48:39):
to do something against. I mean, not
really. Not in entrepreneurship. You can
start, but I can't make you keep going. I
can't even make you no longer be afraid to
jump off the ledge to do it. That's an
individual decision you have to make. So,
yeah, we're going to individually start,
but we're not going to. We're not going to
build, grow, sustain, none of that without
(49:02):
people. You need the support and the
scalability part of it is as you're
starting to grow, you want to focus on
what your zone of genius is. Yes. Whatever
that is. Yes. Each. Each entrepreneur has
their own zone of genius. And for many of
them, it's not building the funnels that
were doing this, the social media or doing
(49:23):
the marketing or the sales. And they have
to do it, but they don't want to do it.
They don't want to do. Imagine is as you
build your business, you get scalable. You
find the right people to do the things
that you don't want to do. That's what you
are best at. Yeah. That's how the people
have become wealthy, because they have
been, they, they've grown their business
(49:46):
to the place where they have, can afford
to go out and identify the subject matter
experts that are needed in each area of
their business so that I don't have to
focus on those areas. I focus on the thing
that I'm good at. Right. Yeah. You know
the book rich dad, poor dad? Yes,
(50:08):
absolutely. Robert Kiyosaki, he says, he
said, I don't know if he writes it in this
book, but I followed him for a long time.
He says, I want to be the dumbest guy in
my own business. Yeah. I want to surround
myself with the people. I say, the people
that know how work for and with the people
that know why. Come on. I like that. I
(50:31):
like that quote. I like that quote. I like
that. That doesn't diminish the how
people, they're strong. They're important.
Yeah. And they love what they do. They're
necessary. Yeah, they're necessary. That's
it. That's business. Listen, this has been
fun. And by the way, ladies and gentlemen
that are listening out there, Laquita is
(50:52):
going to get all of these documents that
we just created for her to look over and
figure out what works for her and how she
wants to take it. And if she wants to
continue with me, we'll figure out how to
make it go for even faster. That part.
Listen, y'all, y'all don't want to miss
this. Go back and rewind this. Look at,
you know, the thing. I think I'm stuck on
(51:14):
the very specific questions and needing to
know the very specific answers, because,
no, for me, when I started my entrepreneur
journey, my thought is, like a lot of
people, I'm just gonna market everybody,
or everybody is my customer. That's
hurtful. Even, you know, it's. Well, to
(51:34):
you. Yeah, it's hurtful. It's very
hurtful. Fortune 100 companies that pretty
much have limitless budgets. They don't do
that. Nope. They don't. They don't. They
have specific, strategically targeted
customers that they are going for.
Inevitably. Does it turn in kind of like a
(51:55):
net fishing mentality? But even with net
fishing, you're going to specific places
in the. In deep water where, you know,
specific catches are, and you get them.
Now, does a little sum of everything come
up in those nets? Yes. Do they keep it?
Sometimes. Sometimes, but sometimes they
throw it back. A lot of times they throw
(52:16):
it back because I'm only looking for the
salmon, you know, or I'm, you know, I'm
only looking for the tuna. I'm only
looking for whatever that is out there in
the deep water. And the other little
things that I grab, I may keep it, I may
not, right. But most of them catch and
release it back because it's not ideal.
It's not what they're looking for. And you
know what? You may get people that come
(52:37):
into your program who you just. They don't
fit exactly what you're doing, but you
have a connection with them and you want
to help them. You know, we want to get it
where we get. We're out of this pitch and
pursue mentality. Yeah. Right. Where it's
at the end of the day, people want will be
saying to me, and this happened on my last
workshop, I want in if you'll have me.
(52:59):
Mmm. Right. And then we have another call
to see do we fit? Do we fit? Yeah. Right.
Just because I have a great thing doesn't
mean that it's for everybody. Right. Just
because they apply doesn't mean I'm gonna
accept them. Right. Because I'm putting a
lot online for myself to get you there.
Correct. Correct. So they have to be that
(53:20):
right, Fitzhe right. They have to be that
right fit. It might be you're a right fit,
but just not right now. These are the
things you need to get together right back
and see me. Right? Exactly. Yeah. I love
that. I love that. Listen, Martin, this
has been super fan. Hello. Come on with
(53:46):
this experience. And I am excited to have
you to come back on my live stream so we
can break down some of these things even
more. But I know we're getting close to
time, but I want to make sure that the
Laquita's toolbox audience knows how to
connect with you. How can they reach out
to you? And how can those in the listening
(54:07):
audience connect with you? Well, first
thing is there is a. You can come to
connectwithmartin.com dot and on. There is
a bunch of things you can get. You can get
my book, you can get my card deck. You can
get a link to have a conversation with me.
You could sign up for my next workshop.
But Laquita is going to have her own
special link for the workshop. And the
(54:28):
reason I do that is because I believe in
win win. And if someone comes to me
through Laquita, I want to know that
Laquita was the one that brought me to
them. Brought them to me. Yes. That's
awesome. That's awesome. In the show
notes. In the show notes. Absolutely.
Martin's contact will be in the show
notes. I'll make sure that his social
media is in the show notes. Also the link.
(54:52):
Amen. Amen. The link will be in the show
notes. Listen, guys, stay connected. You
know that every guest that we bring on
Laquita's Toolbox podcast has so much
amazing value to share and to add. Make
sure that you share this episode with as
many people as possible so that it can
(55:15):
bless them the way that it has blessed
you. If this is your first time listening,
thank you so much for joining us. We
appreciate you hit that, like share
subscribe button, leave me a five star
rating and a review on Apple or pod Chaser
as well for the podcast. Until next time,
I am your host, Laquita Manley. You guys
be blessed and have an amazing rest of
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