Medspa Growth: Building Brand, Trust, and Team

Habit Med Spa and Facial Bar’s Owner, Summer Layton, and Head of Marketing, Lexie Engel, share how they’ve built a standout brand in a crowded aesthetics market. You’ll hear insights on defining a strong brand identity, hiring a team aligned with your philosophy, and building authentic client relationships. Plus, get a sneak peek into what’s next for their business, including a new education platform designed to help providers master the business side of aesthetics. 

Last Client of the Day is presented by Boulevard. Follow and support below:

• https://www.instagram.com/lastclientpod
• https://www.tiktok.com/@lastclientpod
• https://www.facebook.com/lastclientpod
• https://www.youtube.com/@lastclientpod
• [e-mail]

Content Strategy & Direction: Shanalie Wijesinghe
Creative Producer: Emily Badgley
Creative Direction & Copy: Jake Broselle
Edited: Stefanie Maegan
Sound & Music: Tristan Callaway and Servando "MAXXX" Moquette
S1 Sound & Music: Eric "Ric" Flores and Servando "MAXXX" Moquette
Camera Operator: Deborah Kim
Gaffer: Colin Shepard
S1 Pick Up Gaffer: Micah Goldfarb
Hair & Make Up: Z'dra Jaye
Hair & Make Up Assistant: Rhodela Castillo
Production Assistant: Alex Wiggins and Bence Talor
S1 Production Assistant: Drea Rodriguez

Boulevard offers the first and only client experience platform purpose-built for appointment-based, self-care businesses.

• https://www.joinblvd.com/podcast
• https://www.instagram.com/joinblvd
• https://www.facebook.com/joinblvd/
• https://www.tiktok.com/@joinblvd
• https://www.linkedin.com/company/boulevard

© 2025 Bo...