Welcome to the Latin Wealth Podcast — where we spotlight Latino entrepreneurs, creators, and visionaries who are redefining success. In this episode, we sit down with Joanne Morales, a UK-based Latina entrepreneur, mother of two, business coach, and AI innovator.
Joanne shares her incredible journey from migrating from Colombia to the UK at 8 years old, to launching multiple businesses, including a photo booth company, a fashion brand, and now mentoring others on how to start online businesses using AI tools.
We dive into the challenges of being a Latina in the UK, navigating identity, building businesses from scratch, and how to overcome failure after losing it all. Joanne is also on a mission to help people leave their 9-5 jobs and launch automated, scalable online businesses with AI — and she’s sharing the tools, mindset, and strategy behind her success.
What We Cover:
- Why Latinas in the UK are carving new paths in entrepreneurship
- Joanne’s early photo booth hustle and what went wrong
- Her experience launching a fashion brand and being ghosted by investors
- Using AI to launch service and product-based businesses
- Targeting niche audiences and building customer avatars
- How motherhood reshaped her view on business, rest, and purpose
If you're looking to transition out of your 9-5, embrace your creativity, or explore how AI can power your next business idea — this is the conversation for you.
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