Aliza Freud is founder and CEO of SheSpeaks, the leading influencer marketing & media platform connecting brands with female consumers. Aliza and her team help brands like Prudential, Kraft, Coca-Cola and others to create and amplify authentic influencer content. The SheSpeaks platform reaches over 300 million consumers monthly, powered by an amazing community of hundreds of thousands of influential women. We speak to Aliza about all things influencers – from how to become one, to how brands should leverage them as part of their marketing strategy.
Links from the episode below:
SheSpeaks: https://www.shespeaks.com/
Fidelity Example: https://www.adweek.com/brand-marketing/old-boys-club-investing-how-fidelity-influencers-women/?utm_source=postup&utm_medium=email&utm_campaign=Adweek_Daily_220804054625&recip_id=1020038&lyt_id=1020038
Chapter markers:
2:10: Controversial ads and use of influence
6:39: How to be an influencer
9:22: Ethics of influence
14:57: Managing mistakes as an influencer
19:21: Anyone can be an influencer
21:12: How companies can leverage influencers
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