LAUNCH Podcast with Allison Michels

In 2017, Braxton Kilgo walked into a room with 1,200 middle school students and handed out stickers that said I Believe In You. What happened next changed his life and sparked a kindness movement that has now reached people around the world. In this episode, Allison sits down with Braxton to talk about building a movement on a shoestring, the intersection of kindness and marketing strategy, why generosity is his most powerful busin...

Frank Thorwald has advised presidents, run Justice Department programs, and chaired a state energy commission and his biggest career rule is simple: never be bored. On this episode of the LAUNCH Podcast Allison Michels interviews the founder of the Thorwald Group shares how a volunteer gig on the Reagan campaign turned into a front-row seat to American history, what it really takes to speak truth to power, and why the lost art of c...

LAUNCH and Hustle Happiness Podcasts join forces for a powerful conversation about dreaming again.

In this special episode, Melanie Lee interviews Allison Michels, author, entrepreneur, and fractional CMO, about the power of reconnecting with your dreams and building a life and business that truly aligns with who you are.

Allison shares her personal journey of rediscovering her dreams, the obstacles that often hold people back, and w...

Many growing companies believe they have a marketing problem.

More campaigns.
More content.
More agencies.
More tools.

But in reality, most companies don’t have a marketing problem.

They have a marketing leadership problem.

In this episode, Allison Michels — Fractional CMO and strategic growth partner — explains why marketing often feels scattered inside growing companies and what actually needs to change before results improve.

You’ll lea...

You know those conversations you don’t want to have—but know you need to?

In this episode, Allison walks you through how she reframes difficult conversations so they feel empowering instead of draining. She shares the mindset shifts that turn avoidance into clarity, and tension into productive outcomes.

You’ll learn how to approach hard conversations with confidence, stay grounded in the moment, and create solutions that actually mov...

What does it really take to build a business that lasts—not just financially, but culturally and personally?

In this episode, Allison sits down with David Hori, an experienced operator, investor, and advisor who has spent over 25 years scaling, acquiring, and exiting businesses while preserving the people and culture behind them.

David has led multiple successful exits, including a company acquired by Toyota, and has achieved somethi...

In this episode, Allison Michels pulls back the curtain on what it really looks like to build a business and a life you love. She shares what’s been happening behind the scenes — from helping brands elevate their message and marketing strategy to creating a long-dreamed-of space for collaboration and creativity: the new LAUNCH Studio.

Allison also opens up about her mission to help leaders step into their potential, the lessons she’...

In this episode, Allison sits down with globally recognized business growth coach and Forbes mentor Dawn McGruer to explore what it really takes to scale with soul. Dawn shares why so many entrepreneurs hit a plateau—and how it’s often not a strategy problem, but a mindset one.

Together, they unpack the inner blocks that hold leaders back and discuss how aligning purpose, passion, habits, and discipline can unlock both personal ...

What happens when the life you worked so hard to build no longer fits who you're becoming?

In this episode, Allison sits down with Amber Swenor — a literal rockstar in both music and business — to talk about the identity evolution so many high achievers face. As a transformational leadership coach and founder of Soul Seed Strategy, Amber shares what it means to grow beyond the version of success that once defined you… and how to...

Real talk: Building a business that scales and sustains you? That’s the dream. And today’s guest is living proof that it’s possible.

In this episode, Allison sits down with Vince Perri — a powerhouse business broker, public adjuster, and dealmaker who turns chaos into clarity with systems, strategy, and serious swagger. Vince leads a team of entrepreneurs, operators, and rainmakers who help business owners align their purpose, scale...

In this episode of LAUNCH, Allison sits down with Mark C. Manderson—a powerful voice in the world of recovery and the visionary behind The Recovery Way and Pacific Shores Recovery Center. With over 25 years of experience helping veterans, men, and women overcome addiction, Mark brings a deeply compassionate and science-based approach to healing. We dive into how recovery is possible for anyone, how to break the stigma, and why tran...

In this episode of LAUNCH, I sit down with Nick Pope—AI strategist and Chief AI Officer at Train In Your Lane—to talk about what’s actually working when it comes to using AI for business growth.

Nick breaks down how he helps companies build practical frameworks to integrate AI (without the overwhelm) so they can scale smarter, faster, and with way less guesswork.

If you’ve been wondering how to move from “dabbling” in AI to actually ...

If you're a high-achieving leader feeling out of alignment or unsure of your next move, this episode is exactly what you need. What started as an impromptu, soul-stirring conversation with Nicole quickly turned into something I had to share with you.

Nicole has a true superpower: helping people tap into their intuitive guide and align their energy to manifest what they truly want in life. She's taught me so much about tuning...

In this episode of LAUNCH, Allison is diving into two game-changing principles that can transform your career and business: personal branding and thinking big.

Your personal brand is more than just your online presence—it’s the story people tell about you when you’re not in the room. We’ll break down why authenticity, visibility, and trust are the keys to building a brand that attracts opportunities, clients, and influence.

But brand...

Creating Clarity from Chaos | LAUNCH with Allison Michels

In this episode of LAUNCH with Allison Michels, we dive into one of the biggest challenges for business leaders and entrepreneurs: turning chaos into clarity. Whether you're scaling a business, leading a high-performing team, or navigating career growth, clarity is the key to making bold, confident decisions.

Join Allison Michels as she shares game-changing strategies, high-pe...

In this episode, Allison Michels dives into the transformative power of surrounding yourself with YES people—those who wholeheartedly believe in your ambitious goals and dreams. Discover why these supporters are crucial to your journey and how they can elevate your motivation and success. Allison also shares practical tips on how to be a YES person for others, fostering a community of encouragement and positivity. Tune in to learn ...

In this episode, Allison Michels will explore a powerful truth: writing a book starts off as a deeply personal journey, but ultimately, it becomes a way to share your unique voice with the world. Join her as she dives into the transformative process of writing, where your individual experiences and stories lay the foundation for something much bigger.

Allison will discuss the importance of embracing your personal narrative while al...