Are you leveraging the power of your voice to create intimacy and drive sales in your business? In this episode of Launch Your Private Podcast, we dive into the world of Julie Ciardi, a Human Design Business Coach and former IBM marketing executive who has masterfully used audio to scale her business to 300 clients across 18 countries. Julie shares her groundbreaking "surround sound marketing" strategy, revealing how private podcasts transformed her launches, boosted show-up rates, and generated $320,000 in revenue in just one campaign.
Timestamps:
[0:00] Introduction to the episode and Julie Ciardi’s journey from corporate to entrepreneurship, helping women use human design to enhance their marketing and sales strategies.
[4:12] Julie’s leap from corporate to entrepreneurship and the role of audio in shaping her business.
[8:14] The shift from traditional lead nurturing to her "Surround Sound Marketing" approach.
[12:48] Using private podcasts for replay access, open cart periods, and client testimonials.
[15:32] Julie’s process for updating and republishing private podcast feeds before each new launch.
[20:42] How Julie’s November launch generated $320K in revenue, marking a major breakthrough.
[24:17] The power of voice in marketing—why 38% of communication effectiveness comes from tone.
[27:54] How Julie integrates private podcasts in daily client engagement and program delivery.
[31:15] Experimenting with fully audio-based live launches and FAQ-style private podcast episodes.
[35:28] Managing multiple launches per year and continuously refining strategies.
[38:46] Key takeaways on leveraging private podcasts for warm lead nurturing and scaling with intimacy.
Links mentioned:
https://www.instagram.com/julieciardi/
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