Seeking a more authentic way to connect with your audience without overwhelming them with more to-do’s? Tune into this episode of Launch Your Private Podcast, where we coach Sonja Symone, a stress reduction coach and founder of Harmony, Not Hustle Media Company, on designing a private podcast that generates leads and builds deep, lasting engagement with her community.
Timestamps:
[0:00] Introduction to the episode and Sonja Symone’s background and why she’s rebuilding with audio.
[5:04] Mapping her ecosystem: public podcast, 1:1 coaching, and plans for a membership.
[8:27] Identifying the core problem: success without balance and the toll on mental health.
[12:57] Why Sonja rejects a one-size-fits-all framework and co-creates solutions with each client.
[20:34] Sonja’s audience doesn’t want DIY courses—they want interaction and support.
[21:58] Repurposing course content into private podcasts: how to start small and test.
[23:50] Nora reframes the hook: positioning around anti-burnout instead of balance.
[26:00] Creating empowered listeners: “You’re not the problem—you’re the answer.”
[27:57] Can a mindset shift be the win? Lindsay explains why it’s ideal for a lead magnet.
[36:05] Why multiple private feeds make user experience easier inside memberships.
[38:00] Real examples of creators monetizing audio-only memberships with great success.
Links mentioned:
https:Instagram.com/sonjasymone
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