Looking for a more efficient, impactful, and low-lift way to build your list, boost revenue, and connect more deeply with your audience?
In this episode, we feature Erin Kelly, CEO and co-founder of MemberVault, as she dives into the power of audio summits and private podcasts for entrepreneurs who want to grow without burning out. And in true alignment with what she teaches, this episode is our very first asynchronous interview!
Erin shares how she uses async, audio-only formats to eliminate the stress of live events while still building meaningful connections, increasing course completion rates, and generating new leads and revenue.
Timestamps:
[0:00] Introduction to the episode and Erin Kelly, CEO of Member Vault, shares her journey with audio summits
[3:29] The surprising discovery that 50% of summit attendees prefer embedded audio players over podcast feeds
[5:17] Why audio builds deeper trust with audiences compared to video content
[9:11] The automated tech stack Erin uses to streamline speaker onboarding
[12:45] Why releasing all summit content at once leads to better engagement than dripping it out
[15:30] How async formats save summits when speakers face last-minute emergencies
[19:02] The three key benefits of audio summits: list building, revenue generation, and relationship building
[21:18] Comparing Erin's three summit formats: evergreen, low-cost product conversion, and VIP passes
[25:47] Why 10-13 speakers is the ideal number for manageable yet impactful summits
[31:22] Different ways to monetize summits through sponsors, upsells, and lifetime access passes
[34:50] How to repurpose summit content into profitable products after the event ends
[40:38] The concrete results from Erin's latest summit
Links Mentioned:
Website - https://membervault.co/
Free trial - https://membervault.co/free
Community - https://m.facebook.com/groups/membervault
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