Are you a service-based business owner struggling to clearly communicate your value and losing opportunities because of it? In this episode of Launch Your Private Podcast, we sit down with Ellie Kime, a messaging mentor and communication specialist, who shares how she uses her private podcast lead magnet, From Inside The Jar, to help clients better articulate who they are, what they do, and why it matters.
Through a unique "Choose Your Own Adventure" structure, Ellie’s private podcast allows listeners to immediately focus on the messaging struggle that's most relevant to them—creating faster connection, clarity, and action.
Timestamps:
[0:00] Introduction to the episode and how Ellie Kime discovered private podcasts
[5:35] Creating the "Choose Your Own Adventure" structure for her private podcast lead magnet.
[8:20] Insights on how shorter, specific episodes improved listener engagement and boosted Ellie’s confidence.
[10:18] How Ellie promotes her private podcast and lessons learned about strategic marketing.
[13:23] The meaning behind the title From Inside The Jar and its branding significance.
[14:37] Audience feedback: how the private podcast built deeper connection and trust.
[18:20] Major shift in discovery calls: how listeners arrive better prepared after the private podcast.
[23:30] Viewing her private podcast as a central part of her future business ecosystem.
[24:43] Why private podcasts outperform PDFs for audience engagement.
[26:55] Brainstorming the idea of "self-segmented" private podcasts as a new lead magnet style.
[29:22] Lessons learned from building a private podcast: flexibility, feedback, and evolving structure.
[34:09] Future ideas Ellie is considering for expanding her private podcast use across her businesses.
[36:18] The importance of choosing marketing mediums that feel sustainable and fun.
Links:
https://www.eleanormollie.co.uk
https://www.instagram.com/eleanor_mollie
https://www.threads.net/@eleanor_mollie
Link to private podcast From Inside The Jar: https://www.eleanormollie.co.uk/jar
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