Law Firm Growth Lab

Law Firm Growth Lab

Law Firm Growth Lab explores the science of scaling your practice. Each episode features top-performing immigration and family law attorneys who share the real-world strategies, data-driven insights, and marketing systems that fueled their growth. Hosted by the digital marketing team behind MarketCrest, an internationally-acclaimed agency for law firm growth. We break down what works, what doesn’t, and how to turn your marketing into a predictable, repeatable system for success. If you’re ready to stop guessing and start experimenting with proven methods, welcome to the Lab.

Episodes

November 10, 2025 4 mins
In this episode of the Law Firm Growth Lab, we sit down with Iris Albizu, founder of Albizu Law Firm in Austin, Texas, to explore how empathy and language can become a firm’s most powerful growth tools. Iris shares how building a fully bilingual office has allowed her to serve Hispanic families with understanding and authenticity, while setting her firm apart in a competitive family law ...
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Pricing feels risky until you know your numbers. In this episode, fractional CFO and CEO Jeremy Driver breaks down a practical framework for law firms: establish your true delivery cost, set a 3 to 4x cost floor, price under the value ceiling, and review pricing at least twice a year.

We talk client grading, using price to attract ideal matters, cash flow forecasting, and the reports eve...
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In this episode of the Law Firm Growth Lab, Scott Berry talks with business strategist Jeremy Driver about the process of buying or selling a law firm.

They explore what makes a practice valuable, how to avoid common mistakes, and how to structure deals that support long-term growth. Jeremy explains what law firm owners should verify before signing, how to retain clients through a transi...
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From receptionist to respected national speaker, Flavia Santos Lloyd has built one of the most recognized boutique immigration firms in the country. In this episode, she shares how intentional systems, quick client response times, and a niche focus in arts and entertainment turned her solo practice into a 55-person operation.
Flavia also opens up about leadership, motherhood, and mento...
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In this episode, fractional CFO and CPA Kelley Brubaker (Profit Scale Thrive) sits down with Scott Berry live at Kaleidoscope 2025 in Austin to map out a practical, data-first path for immigration and family law firms. You will hear why accurate inputs beat gut feelings, how to reconcile P&L vs cash in the bank, and the often-missed role of debt service and owner distributions. Kel...
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Board-certified immigration attorney Ruby Powers joins Scott Berry to unpack the real-world intersection of immigration and family law. From screening checklists and FOIA fundamentals to I-864 obligations after divorce, Ruby outlines the issues family lawyers must spot early to protect clients. You will hear practical guidance on SIJS orders and drafting pitfalls, when VAWA, U visas, or ...
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In this kickoff episode of The Law Firm Growth Lab, host Scott Berry interviews Monica Lira Bravo, one of Dallas’s top immigration attorneys and a board-certified expert in immigration and nationality law. Recorded live at the 2025 Kaleidoscope Conference in Austin, hosted by 8 AM (the parent company of MyCase, LawPay, CasePeer, and Docketwise), Monica shares how she built her practice f...
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