Dive into Episode 93 of 'Law and Mortar,' where hosts Trent Cotney and John Kenney dissect the latest FTC rulings, discuss building trust through authentic testimonials, and explore effective risk mitigation in the roofing and construction industry. This episode covers:
- FTC Ruling and Legal Insights: Learn about the implications of new FTC rulings on roofing companies and the importance of genuine reviews.
- Building Trust: Discover how authentic testimonials and word-of-mouth are essential for growing a roofing business.
- Risk Mitigation Strategies: Gain insights on avoiding common operational pitfalls through effective management.
- Marketing Strategies: Evaluate the pros and cons of in-house versus outsourced marketing. Join Trent and John for a comprehensive look at the challenges and strategies that shape the roofing industry. Subscribe to stay updated with expert insights aimed at enhancing your business’s resilience and success.
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