Deepfakes, Data, and Duty: Navigating AI Ethics in Law, with Merisa Bowers

In episode 582 of Lawyerist Podcast, Zack Glaser talks with Merisa Bowers, Loss Prevention and Outreach Counsel at the Ohio Bar Liability Insurance Company, about how artificial intelligence is reshaping lawyers’ ethical duties.  Merisa explains how deepfakes and realistic scams are creating new challenges for diligence and verification, why unregulated chatbots can accidentally create attorney-client relationships, and what disclosures lawyers should make when using AI tools. She also shares practical steps to maintain confidentiality, protect client data, and apply long-standing ethics rules to fast-changing technologies.  Links from the episode:     ABA Formal Opinion 512 - Generative AI  ABA Formal Opinion 510 - Prospective Clients & Rule 1.18    Listen to our previous episodes about non-lawyer ownership:  #354: A Look at the New Non-lawyer Firm Ownership Reform, with Lori Gonzalez: Apple Podcasts | Spotify | Lawyerist  #355: A Look at the New Non-lawyer Firm Ownership Reform, Pt.2, with Allen Rodriguez: Apple Podcasts | Spotify | Lawyerist  #221: The State of the Legal Profession, with ABA President Robert M. Carlson: Apple Podcasts | Spotify | Lawyerist  Have thoughts about today’s episode? Join the conversation on LinkedIn, Facebook, Instagram, and X!   If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you.   Access more resources from Lawyerist at lawyerist.com.    Chapters / Timestamps:   0:00 – ClioCon4:45 – Meet Merisa Bowers6:50 – Tech Shifts & New Ethics Risks9:10 – Deepfakes & Diligence13:40 – AI Scams & Fake Clients18:30 – Chatbots Creating Clients  23:40 – Ethical Chatbot Models26:45 – Should Lawyers Disclose AI?29:40 – Don’t Let AI Think for You34:20 – Protecting Client Data36:10 – Staying Ethical with AI37:40 – Wrap-Up & Final Thoughts