In this episode of The Lazy Entrepreneur Podcast, host Kristy Yoder sits down with John, the CEO of StubGroup, a digital marketing agency specializing in Google Ads, SEO, and email marketing. John shares his inspiring journey from blue-collar jobs to leading a successful marketing firm and dives deep into how business owners can decide between SEO and Google Ads—or use both together to create a powerful online growth strategy.
Throughout the conversation, Kristy and John explore the pros and cons of each marketing channel, discuss realistic ad budgets, and unpack how AI tools like ChatGPT and Google Gemini are transforming the way people search online. John also reveals his leadership lessons, including the importance of hiring slowly, firing quickly, and building a strong, values-driven team.
This episode is filled with practical insights for entrepreneurs who want to grow their businesses sustainably, attract more qualified leads, and make smarter marketing investments.
What You’ll Learn
- The difference between Google Ads and SEO, and how they complement each other
- When to prioritize paid ads vs. organic search optimization
- How to set a realistic ad budget (and why $2,000/month is a good starting point)
- How AI and ChatGPT are reshaping search behavior and marketing strategy
- Why **hiring the right people fast—and letting go of the wrong ones faster—**is essential for long-term growth
Key Takeaways
✅ SEO builds sustainable, long-term visibility—Google Ads delivers faster, measurable results.
✅ A combined strategy maximizes reach and conversions.
✅ Understanding your audience’s search intent is critical before spending on ads.
✅ AI is changing the future of SEO, making adaptability more important than ever.
✅ Strong leadership means protecting your team culture through intentional hiring.
About John
John is the CEO of StubGroup, a digital marketing agency helping businesses succeed online through Google Ads, SEO, and email marketing. With over a decade of experience, John has guided countless brands in optimizing their online presence and scaling sustainably.
🌐 Website: www.stubgroup.com
📺 YouTube: Search “StubGroup” for tutorials and free marketing insights
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