How can L&D drive the top and bottom line for their company and customers, while proving ROI? In this episode, Dan sits down with Cassie Young, General Partner at Primary Venture Partners, to discuss how L&D teams can drive the top and bottom line, and the extra steps they can take to prove ROI. Cassie also shares her insights on aligning with business goals and focusing on the customer value chain.
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Key Quotes:
“One track you see a lot of is people talking about is, we launched this many training programs and this was the completion rate and this is the frequency of using the content. But if the business hit isn't hitting its goals, none of that matters. And so it's this alignment to how do we accelerate the business's ability to hit revenue plan to hit margin plan? And how are we measuring every single initiative or activity that we launch to ensure that it goes and does that?”
“Far fewer organizations educate people on a P&L or what I call customer value chain. At the end of the day, your way to drive customer value is to make sure that your champion in your customer account can get promoted. So what are they trying to do?”
“ We talked about the importance of P&L here and a lot of people will say, well, I never took a class in this. There's lots of stuff you can read online for it, but the number one way to understand it in your business is to ask someone on the finance team to go to lunch.”
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Time stamps:
(01:05) Running successful global learning programs.
(13:52) 60-second budget segment
(15:46) Lifelong learning segment
(18:13) Self development hacks
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