L&D and the Trades: Developing a Dispersed Workforce (ft. Lorna McClellan)

With well over a decade of experience in education, Lorna McClellan, Director of L&D at award-winning home service company, Hoffmann Brothers, is no stranger to growth and development. However, with a vast majority of her employees working in the field and organizational ROI tied directly to worker productivity, McClellan is consistently challenged with delivering effective learning within strict time constraints.  

If her challenge wasn’t complex enough already, add in the difficulty of a limited hiring pool, an organizational priority of expanding the hard skills of individual service workers, and the growing necessity of soft skills development inherent with customer service. Consistently rising to the challenges, McClellan is now ready to offer the best tips and tricks she’s learned as an L&D director. Join McClellan and BizLibrary CMO, Paul Eschen, as they dive into topics like:  

• Maximizing ‘on-the-job’ learning for a dispersed workforce  
• Increasing the ROI of service professionals through effective upskilling  
• Expanding training access by leveraging microlearning  
• Designing a full-service, in-house training & development program to create the next generation of service professionals 

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