Dans cet épisode, j’ai invité Andrea Cella, fondateur de l’agence HOVER, l’un des meilleurs spécialistes CRO en France.
Andrea a mené des centaines d'A/B test CRO sur des boutiques Shopify comme Boku, GreenWhey, Detective Box… et il est venu partager ce qu’il a appris.
On parle :
- des tests CRO qui fonctionnent vraiment en 2025
- comment identifier vos plus grosses opportunités de croissance
- comment réduire les frictions et augmenter le taux d’ajout au panier
- les erreurs que 90% des boutiques font (et comment les éviter)
- comment prioriser vos optimisations quand vous n’avez pas de budget
Si vous avez une boutique Shopify (ou que vous gérez des budgets e-commerce), cette conversation va vous faire gagner des ventes, du temps et de l’argent.
===== ANDREA CELLA =====
LinkedIn : / andrea-cella
Youtube : / @andreacellacro
Hover : https://uxhover.co/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Are You A Charlotte?
In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.