Season 1, Episode 7: Ramatu Kandakai

Ramatu Kandakai is an accomplished marketer with over a decade of experience across Tech, Consulting, Non-Profit, and Consumer Packaged Goods industries. She has held pivotal marketing roles at renowned companies such as SC Johnson, Ernst & Young, and Korn Ferry, where she developed expertise in brand strategy, consumer engagement, and marketing innovation. Her MBA from Johns Hopkins University further sharpened her strategic thinking, inspiring her to launch Tutu Brand Strategies LLC in 2020. The agency is dedicated to empowering BIPOC women to bridge the gap between their corporate careers and fulfilling, purpose-driven personal brands. Recently serving as Brand Strategy Manager at Humana and Marketing Advisor for the University of Chicago's Duality Accelerator Program, Ramatu specializes in leveraging brand equity to drive growth and innovation. Her work bridges purpose and performance, enabling brands and individuals to thrive in competitive markets. Ramatu’s thought leadership has been recognized at prestigious conferences, including the Marketing and Communications Summit (MAC) and Marketing for the Culture (MFTC). She has also shared her insights through speaking engagements at Twitch, Northwestern University, Latinas in Tech, and the Association of National Advertisers (ANA). In summer 2024, Ramatu will expand her influence as an educator by teaching a Personal Branding Course at Johns Hopkins University. Additionally, her contributions to podcasts like Black Business Matters highlight her commitment to uplifting marginalized voices and fostering inclusive growth. Guided by her faith, Ramatu is passionate about helping others achieve personal and professional fulfillment, making a meaningful impact through her work and advocacy. Follow Ramatu on LinkedIn: https://www.linkedin.com/in/rkandakai/ Learn more about Ramatu’s work: www.tutubrandstrategies.com Download a copy of our FREE Book List, which includes books written by and recommended by our speakers: kdwinchenbach.com/leadfearlessly.