Season 1, Episode 8: Kristen McCrae McMullen

As a GTM executive with 14 years of experience, Kristen has consistent, proven experience in developing and enabling revenue teams to successfully own the strategy, execution, and quantification of revenue enablement, transformation, and operations initiatives. Kristen's specialty is taking a data-driven, outcome-based, and product management structured approach to enablement work, including coaching professionals to achieve outcomes that correlate to multi-million attributed impact on revenue. Kristen has led teams that have equipped demand generation reps, nine-figure quota-carrying enterprise teams, customer success teams, solution architects, and marketing teams with strategies, tools, content, methodologies, and programs to elevate their customer interactions. Kristen's background in journalism has proven effective in partnership with product marketing on sales and GTM messaging initiatives and collateral development. Kristen is a dynamic, authentic, and engaging speaker at large. She is a keynote speaker addressing audiences of 1200+ and led a Sales Kick-Off session at Amazon Web Services that spread organically to 6,000 unique viewers globally in one month, and was the 13th (out of 200) most watched session for the entire event. Kristen is also passionate about being a women in tech leadership and supporting other minority stakeholders through skill development programs, recruitment efforts, and outreach. Kristen is the co-founder of Purpose and Pine Retreats, with the mission of bringing women together to recharge, reflect, and connect. Follow Kristen on LinkedIn: https://www.linkedin.com/in/kristen-mccrae-mcmullan Learn more about Kristen’s women’s retreats: www.purposeandpineretreats.com Download a copy of our FREE Book List, which includes books written by and recommended by our speakers: kdwinchenbach.com/leadfearlessly.