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July 13, 2025 47 mins

Pre-order my new book Habits of High Performers here - www.thehabitbook.com 


What if the key to your next level isn’t you, but the person beside you?


In this eye-opening episode, I sit down with Monique Helstrom—former Chief of Simon Sinek and now one of the world’s most sought-after executive-assistant coaches.


We explore what it really takes to build a high-performing partnership between a visionary leader and their EA—and why most leaders are getting it wrong.


This episode is for anyone who’s building something big and knows they can’t do it alone.


We dive into:

  • Why the most successful leaders treat their EA like a partner—not an assistant
  • The biggest mistake most executives make when hiring (and how it costs them years)
  • How to give your EA the voice, trust, and space they need to lead
  • A behind-the-scenes look at launching Simon Sinek’s bestselling books
  • The one thing that increases your productivity by up to 50%


Whether you're a CEO or the right-hand to one, this conversation will shift how you think about leadership, communication, and the power of aligned partnerships.

And yes—Monique really was the “how girl to the why guy.”


Website: https://www.jjlaughlin.com YouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA Facebook: https://www.facebook.com/JamesLaughlinOfficial Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035 Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/


James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Chris

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