May 11, 2025 • 54 mins
In this episode of Lead the Standard, hosts Kelly Taylor and Jackie Stapleton discuss the evolving nature of leadership and networking in the ISO community. They explore how effective leadership today involves proactive engagement both online and in-person. The episode covers the 'Modern Networking Model,' which includes key areas such as content creation, social engagement, digital connections, and physical meetups. Jackie shares her excitement for an upcoming conference in Denver, outlining how digital tools have transformed traditional networking into a more layered and human experience. The conversation is rounded out with practical tips on utilizing content and social media to build genuine connections and trust. This insightful dialogue emphasizes the importance of showing up with value and consistently engaging with your professional community to lead effectively.
Notable timestamps:
00:00 Introduction to Modern Leadership
00:18 Welcome and Introductions
00:38 The Evolution of Networking
01:45 The Importance of Digital Connections
02:39 Preparing for the Denver Conference
03:10 Modern Networking Model
08:53 Content Creation Strategies
15:39 Leveraging Social Media
28:31 The Power of Digital Networking
28:50 Building Connections Through Social Media
30:18 The Shift to In-Person Networking
33:44 Evaluating Professional Relationships
40:42 Maximizing Conference Experiences
45:43 The New Era of Virtual Networking
49:41 Conclusion and Future Episodes
Links we promised:
• Read the LTS Article: https://blog.auditortrainingonline.com/lead-the-standard/2025-18
• Jackie Stapletons LinkedIn page: https://www.linkedin.com/in/jackiestapleton/
• Kelly Taylors LinkedIn page: https://www.linkedin.com/in/kellytaylor-au/
• ASQ World Conference on Quality and Improvement: https://asq.org/conferences/wcqi
• AOQ Quality Business Magazine: https://www.aoq.net.au/qb-magazine/
Disclaimer: This podcast is intended for general guidance and informational purposes only. The views and opinions expressed by the hosts, co-hosts, guests, and contributors are their own and do not necessarily reflect those of Auditor Training Online (ATOL) or its affiliated entities.
While every effort is made to ensure the accuracy and currency of the information shared, including references to ISO standards and related clauses, this content should not be considered definitive legal, regulatory, or professional advice. Listeners should always consult with a qualified professional for advice tailored to their specific business context or compliance obligations.
Unless otherwise stated, all information relating to ISO standards, including clause references and revision details, is based on the version of the standard current at the time of recording and publication. As standards are periodically reviewed and updated, we encourage listeners to confirm the latest version applicable to their needs.
ATOL does not accept any liability for reliance on the information presented in this podcast. Content may be updated, removed, or corrected without notice.
© Auditor Training Online Pty Ltd 2025. All Rights Reserved | www.auditortrainingonline.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
You don't lead by waiting for permission, and you definitely
don't build influence by playingit safe.
So whether you're showing up online or walking into a room
full of ISO professionals, how we connect as leaders has
changed. And today we're going to unpack
exactly what that looks like. Welcome to Lead the Standing.
(00:26):
Hello. Good morning.
Thank you for joining us. I'm Kelly Taylor, and I am so
glad that you have joined Jackieand myself for another episode
of Lead the Standard. Good morning, Jackie.
Hello. I'm here.
You're here. Thank.
Good. Thank.
Trouble in the background there.Now, for those listeners out
(00:47):
there who've ever felt like networking isn't their thing, or
maybe you've been wondering how exactly, Hands up.
But now I say professionals actually build meaningful
connections these days. This episode is definitely for
you, because it's no longer about conference handshakes and
business cards and sitting around a table making small talk
(01:09):
with strangers who you'll never see again in your lifetime.
The way that ISO leaders connecttoday is much more layered, more
digital, and thankfully, more human.
That one might surprise a few people out there.
As always, this episode is inspired by our latest lead, the
standard article. You'll find that link in the
(01:31):
show notes and where Jackie is going to break this down into
her signature no nonsense practical way, which we'll
elaborate on today. If you haven't read it yet,
definitely go have a look after you've listened to this episode.
But you know, we'll have a good chat, so stick around here for
some extra insights and expansion on those topics.
Now, Speaking of showing up in person, end up and said we don't
(01:57):
like networking. Jackie, you're getting ready to
head off to Denver. And let's be real, the rest of
us are living a little bit vicariously through your
LinkedIn post already. And that's absolutely going to
perform part of today's conversation.
I don't want to steal any of that wanderlust Thunder, so I'm
going to avoid that for later. But for now, this article does
(02:20):
feel a little bit like a rally cry, not just to get out there,
but more so to actually connect with purpose.
I would love you to share with us where this topic actually
came from and why it's so important for ISO professionals
and professionals in general, actually right now.
(02:40):
Yeah, Yeah, I suppose it was suggested to me that like
obviously there's going to be a gap in our our newsletter
because I'm going to be away forthe next few weeks.
So I think you suggested, well, why don't you make the last one
before the break about going to the conference and then that I
(03:03):
forgot about. Great idea, Kelly.
You come up with them sometimes,occasionally.
So when I was sitting here, you're thinking, OK, well, what
does this look like? I realized, you know, I really
don't like that word networking.But also I've been influenced
lately or by someone in well, actually he was in the industry
(03:29):
in the past who has this obsession about doing everything
face to face, which is what we used to do in the olden days,
but it's quite different these days.
You know, in person is still a part of it, but how we get there
(03:49):
is very different. It's it's not the be all and end
all. But, and I don't want to give
too much away because obviously I am meeting people in person.
So absolutely see the benefits of it.
But I do want to share with you already what's happening behind
the scenes before I'm meeting people in person in Denver,
(04:14):
which is a change which comes into that digital content
socials, which is that model that I created that pulls in
what did I call it again, something about a.
Model. You're heading too far down the
run sheet for me. I am a modern networking model,
yeah. So when I put all that together,
(04:35):
I could see how the in person was really it was everything
else leads to that. It's certainly not the only
thing. So I suppose that's where I was
heading with this, to show that and visibility, connection,
trust, inspiration, even when weget to that point.
(04:58):
So that's why we're here. Excellent.
So where exactly are you going to or why are you going to
Denver? What's in Denver?
I'm going, yeah, it's cold. It's a, it's a World Conference
on Quality and Improvement and ASQ American Society for Quality
hold it annually in a different place in the US.
(05:23):
Yeah, I think there's thousands,23000 people attended.
So this is going to be my first time.
I was encouraged by my colleagues at Exemplar Global at
the end of last year to attend. I met met them in Sydney just
for a catch up and dinner and they talked me into because they
(05:46):
go every year and and they've told me how amazing it is.
So I'm super excited because, you know, and this comes into
what we're talking about. The app has already has come out
in the last week for the conference.
So you know, you can see everything that's on.
I've already got people messaging me.
I've set up a brain date. Like there's all of this
(06:10):
activity already before we get to the in person stuff.
And that's sort of what I wantedto share with you, like how
things have changed in this modern, yeah, this modern view
of networking. It's not like, as I said, I am
not a very good person face to face.
(06:34):
It is quite stressful for me, but because I create these
relationships beforehand, now I've already I've got these
established relationships but I'm jumping ahead.
You are jumping ahead so, but let's let's do that.
Let's get into it. So late the discussion my
friend. OK, OK, so I will give you my
(06:58):
short answer because you do likeme to sort of start off, maybe
I've already done it, but let's let's see.
So I I talked about in the newsletter about how networking
isn't just handshakes and even business cards.
That's something else I'll talk about a bit later as well.
You know, the physical business cards.
It's like it's really not about going to just conferences and
(07:24):
events in person anymore. We've got this entire
digitization, digital world, socials, content, etc, that sort
of form the basis and back all of this up.
So as leaders in the ISO space, we really need to show up in
(07:47):
many different ways to build that trust, grow our influence
and our relationships. OK, So, and it all starts with,
you know, with the, I suppose the not in person stuff.
That's where it starts with. OK, so that's where when I was
writing this article, I came up with that model and I called it
(08:11):
modern networking. Still use the word networking,
but yeah, it's modern networkingmodel.
And so there's the four key wayswhich Kelly and I will break
down. There's the content, there's
socials, there's digital, and then of course there's in
person. And as we work through it
together, you'll see how they create this underlying current
(08:35):
for you know what the final, if that's where it ends up in
person method, I suppose of networking.
OK, so you want me to break it down?
Let's break it down because I'm going to jump ahead if we don't.
I've got some thoughts and. I know this one.
Yeah. I've, yeah, I've struggled
(08:55):
already as well, as you can see.So the first key area in that
modern networking model is content.
So we start by showing up with some sort of value, I guess.
So, you know, this is where, youknow, you share your thought
(09:17):
leadership, OK? This is where you write down
your concepts and ideas and evenbe a little bit challenging as
well. So, you know, ask yourself right
now, if you're in this ISO space, what kind of content are
you putting out there? OK, so and as we work through
this, I'll share what I do. OK, So the content I put out
(09:40):
there is obviously the weekly newsletters here, right here
with Kelly. Kelly and I put out the podcast.
This is content, OK? We put out social posts as well
under Atoll and Jackie Stapleton.
Also, I did say the newsletter that's like e-mail.
(10:02):
OK, so you have that as well. What else have I missed?
Anything Kelly blog. Sorry.
Oh yeah, blogs. Yeah.
OK, so that's different type of content.
Oh, I'm my my first book is being edited currently.
So. So with this content, it's all
(10:25):
repeatable and reusable. Like, you know, these, just as
Kelly and I are doing, we write a newsletter and then Kelly and
I talk about it. And as you know, as a listener,
and Kelly will know this as well, we find that by just
talking about what I write in the newsletter, we get so much
(10:46):
more visibility and yeah, and ideas and context out of it.
So it takes it to a new level. And all of these newsletters,
you can pull them apart. Actually, my VA Louise, she
pulls out these newsletters apart.
And blogs are the same, and you can make little social posts out
of them. Yeah, I can use these to to
(11:07):
create parts of the tractor in the book.
So you don't need to create new content all the time.
Oh, this content goes in the Quality Business magazine, so
with the Australian Society for Quality.
So it it all it's all reusable and reproducible in different
formats. Yeah, even this podcast, we do
(11:30):
sound bites from it. We do videos from it, right.
We do shorts from that's. Right, we do videos.
Yeah, that's another form of content.
Yeah. So you don't need to be
creating. And this is a lesson that we've
really only learned in the last three or so years by necessity.
(11:52):
I guess we just didn't have the resources for somebody to be
doing all of these things all ofthe time.
So leave the standard article became our base and look for how
much we've been able to achieve with that and and get that out
there. And this is the scary part for a
lot of people getting their thoughts and opinions out there,
et cetera. But I actually find this unlike
(12:14):
you, I get a bit of social anxiety.
I've had a lot of things going on the last few years that ill
people. I like.
I feel safe behind my desk. And, and this to me is the new
in person, having a zoom or a, or anything in person, but the
content, I feel is a really goodway to dip your toe in the water
(12:36):
because you're going to, people are going to gravitate to you
based on your thoughts, feelingsand opinions, or they're going
to gravitate away from you basedon those things.
And that's going to help build that.
I suppose that first pillar of the foundation into building
your, again, I don't want to call it networking, but you are
(12:56):
building a network or you're building your community.
This is a really great place to start and it's not as hard as a
lot of people make it out to be.So, and you just have to get
started. I've shared this with many
people over the years and I probably think that maybe the
(13:17):
1st 20 newsletters I wrote, wellthey're not very good and they
were really loathe hanging fruit.
They were probably very technical where, but you have to
go through that process to get rid of all of that and learn as
you go. It's the same Kelly, and I think
(13:38):
I've told this story before about recording the videos.
Oh my gosh. Our YouTube channel.
Yeah, go watch A5 year old video.
Look at Jackie before. Yeah, and how different it is.
Yeah. And you'll see this with other
people's podcasts as well. I notice that if I start
listening to a new podcast program, is that what you call
it now? I feel old.
(14:00):
Kids on the Wire if. You, if you, if you listen to
their first ones, they're they're, they're quite different
to their newest releases becausethey've just learned as they've
gone along. You can't get to that point
unless you start and do all of that.
I was gonna say crap first but. It's not crap.
Yeah, get through through that uncomfortable phase and.
(14:24):
But it's even the content sometimes because some you're
trying too hard and you know, until and using your word until
you're comfortable with just blurting out what you're
thinking, then you really get tothe core of it.
So, you know, I've in the last three months, I think I'm up to
(14:45):
four articles that quality Business magazine have picked up
and said we want that. It took me all of this time for
them to notice and pick up on what I've been writing because I
was practicing. Yeah, we're coming back.
To 100 newsletters and articles say that's how long that's
taken. I I'm going to put in the show
notes links to quality business magazine and people can find
(15:08):
that in general there as well. I think that's a really good
example once you've once you've done the hard yards of the
content and I think it's really important to identify the
content that we're talking aboutis different from the other
sections in here. They connect, but they are
different. Exactly.
Exactly the next one. Yes, I agree.
(15:31):
Because the content we haven't, I know I've given Kelly and I've
given you examples of what it is, but at this point this is
just creating the content. We haven't put it out there yet,
which is the second one. So that second key area on the
model modern networking model issocial.
(15:51):
So this is where that content becomes visible, OK?
So you are actually putting it out there, OK?
This is your presence. This is where people start to
see you, OK? So and this is where you're
sharing your value, OK. I was talking to actually my
(16:14):
cousin in Holland this week and she has her own business over
there as well. And we were talking, you know,
we always, we, we zoom once a month and we talk about family,
we talk about our businesses. And she made an interesting
point. She said.
(16:34):
The content that you're putting out there at the moment is that
you're sharing it because you want to share it.
Yes. You're you're not sharing it to
get sales. You know what's really
interesting about this? And I know I'm stealing your
Thunder, but I don't want to lose this thought train.
There was a time for for both ofus.
(16:55):
And it was suppose it was more as the SME was more your
responsibility that you had to write stuff and you had to be
inspired. And it was such a chore.
And now, yeah, I'm assume you'retalking about the other Jackie
and. Yes, my other.
Jackie, the other Jackie, the yeah, she's right.
(17:20):
I you get you get weirdly and inspirationally excited about
what you're sharing now. Yes.
So yeah, I've watched, I've pointed out the video transition
many times, but yeah, that's. Yeah, and I thought when?
Yeah, when Jackie, that's my cousin in Holland said that, I
(17:40):
thought, oh, she's actually on to something there, let's say so
yeah, it's come to that point, hasn't it, Kelly?
Because as you said, initially it was like, oh, I put this
stuff out there, this is so hard.
But now it's I've I've just. Worked through that.
It's slowed down, Jackie now because you've already written
(18:01):
all your articles for We Said we're going to take a break
while you're gone. You've already written half the
articles for When You're Back. So it's it's there's that weird
little shift that's happened there.
Yeah. But again, that inspires you and
excites you and you do you want to share?
It's not a chore. Exactly.
It's not. And again, it goes back to what
(18:22):
we're talking about in the firstsection around content.
You need just start and and yes,the first a dozen, two dozen,
however long it takes, will be clunky.
But you have to get through thatto get to the really good stuff,
because it really helps you to start thinking differently.
(18:45):
Yeah, I'm thinking right now. I'm sure you can see it on my
face. I'm going to let you.
Feel I know I'm. Thinking because I've.
I've had some aha. Jackie had some aha.
Yeah, I'm gonna be. That's that's scary.
And look, don't forget with socials as well said it is about
(19:06):
connection. So you are putting stuff out
there that you want to share andpeople can really connect to it.
But also as part of this is alsolike commenting on other
people's what they've shared as well, providing your input, also
tagging other people, just beingaware of what you can actually
(19:29):
share as well. So that's still content.
OK. So we've got content is the
first quadrant, then we're putting that content out there
on socials. Can I move to the next one?
Or do I want you to continue? To have an excited look on your.
Face. Now I want you to continue with
the socials, please. Where?
(19:50):
OK, Yeah, because I cut you off before you actually got to
explain it, and I'd really love yet to tie up that explanation
with some insights. OK, I don't know what you think,
I'm haven't said, but anyway. OK, so I'll let you go.
You go. Let's explain to her.
(20:11):
No. So Jackie's got some really good
insights here on the run sheet that we yet that we've explained
in a different kind of way to what she's got on here.
And she said here, how are we engaging, showing up,
interacting or just watching? The very key point that Jackie
has at the beginning here is that this is where visibility
turns into connection. And that moment that Jackie's
(20:34):
gone from oh, I don't want to write this article to oh, I'm,
I'm writing six months in advance.
She's not quite there, but she'sinspired to do that is because
people are. I suppose it's twofold there.
People are connecting with what you have to share because you
are genuinely like you. It's not forced anymore.
(20:58):
It's not writing stuff that you think other people want.
It's what you think is valuable or or would have been valuable
to you. Therefore people are connecting
and relating and that becomes that cycle of inspiration.
You are building A to coin a 19,nineties, 2000s, I don't know,
(21:19):
you've lost time phrase. You're building a social network
here, you're building your own social communities because your
content has resonated, but you are becoming a social being.
But we had non traditional sensefor those of us born before the
year 2000. But yet the other thing you've
(21:43):
got here too is about that consistency, yes, and not
perfection, Yes. Yeah.
You have, you have to, yeah, youhave to just show up.
It doesn't have to be perfect and polished.
Like at the moment I just do little short videos for Atoll on
my phone and send them through to our marketing coordinator.
(22:04):
She just says, oh, can you talk about this?
So I just pick up my phone and go blah, blah, blah, blah and
send it. Like there's even one that I did
recently. I just washed.
My hair, and I love it, was wet.Yeah, it was wet, but the whole
point was because we're talking about the commute for online
training. So I didn't have any makeup on.
(22:26):
My hair wasn't done. I just picked up the phone.
I was in my kitchen. So that's the real Jackie.
Yeah. Yeah.
And it takes a long time to get there because I'm supposed to be
doing some of those as well. And I'm, I'm not quite
comfortable there. I've got a list on my wall of
things that I need to do or should be doing in that space,
(22:46):
but I'm not comfortable. And you're not going to be here
for four weeks and then you're back for a little bit and then
you're gone again. And I'm going to have to step
up. But I'm interested to see that
transition in myself from being required to do it.
And it's a chore. Let's see if by the end of it,
I'm loving it as much as. Well, it gets easier.
(23:11):
It does. That's honestly it gets it gets
easier. My challenge at the moment is
like, it's OK if it's just me. My challenge is involving other
people in it. I feel like, because I think of
it in my head and think, Oh, this would be really good to,
you know, I'm with this person like, but then I feel like I'm
(23:33):
making, are they comfortable with it?
And then I feel like I'm a bit over the top.
So that's my next challenge is pulling other people in and, and
sharing that like, you know, on,on a video or even a photo.
I feel a little bit embarrassed asking, Oh, can we have a photo?
Because I feel like, you know, maybe an Instagram influencer.
(23:55):
That's actually a really good point.
We're not becoming influencers. Daniel Priestley, he's my
absolute favorite. Well, I was just a favorite man.
My husband is my favorite authorat the moment and he he's got a
great book, he person of Influence and he's got some
(24:18):
great the podcast episodes as well.
Even on Diary for CEO, he's got some great, great content on
there. But he talks about we're not
becoming so we're not becoming influencers because he uses that
term influencers like Instagram,that old traditional one, they
(24:42):
they're promoting themselves. It's about them, OK?
You know, they're normally really good looking muscles, you
know. Just like us.
Not wearing, yeah, many clothes,Yeah, Yeah.
And then people come to them andsay, oh, here's a product,
here's a product, OK. But it's them.
It's about them. As influences in this industry
(25:05):
within business, we're saying rather than look at me, we're
saying look at this. Yeah.
It's not look at me, it's look at this.
Yeah, OK. So it's completely different
change, change your mindset around that.
A traditional influencer is influencing someone's thoughts,
feelings, and opinions about them and the viewer to make them
(25:29):
be them. I I definitely prefer your new
one of your new favorite terms in that thought leader in this
space. It is about sharing and not
influencing. We're not trying to make other
people think the way that we're thinking or feel the way we're
feeling. We're sharing our thoughts and
experiences and letting people come up with their own thoughts
(25:50):
and feelings. I said something, I think it was
when the 1st Amendment came out for the standards in February
last year, the climate change amendment and there was AI
shared my thoughts on that. And I remember in that post I
(26:11):
said I'm sharing to learn not tobe right.
Yeah. And I think we did and did that
same thing recently with the bigger the draft amendments.
We, we just want to learn other people's thoughts of yeah.
Huge difference. Yeah, yeah, that, that's it.
I'm putting my thoughts out and how I interpret the changes.
(26:34):
But yeah, it's not just because I've put it out there doesn't
mean it's right. I'm putting it out there to
start the conversation and and learn as well.
So, you know, and if you have that approach, then it's a lot.
It's a lot more comfortable. And again, before we we skip
(26:55):
ahead to the next ones. And I know we're spending a lot
of time in this social space, but this, all of what we're
talking about here, said there'sa lot of people out there,
myself included, and occasionally yourself included.
We've got a couple of team members who are much more
comfortable behind their desks and Oh my God, are they the best
(27:15):
people to work with ever. But I know that if we were in an
office that that might be a verydifferent dynamic for some of
us. All of these things are
incredible opportunities or extensions of things that we
would have been doing face to face anyway or that we could
never have done face to face in an office or in a Conference
(27:38):
Center, et cetera. You are being exposed to so many
more people and being on the right platform for your for your
cause or your purpose. And again, ISO, particularly
here, we know LinkedIn is a verysupportive and majority
intelligent, professional, open minded community, but if we were
(28:02):
on other social platforms, they they might not be the same.
So making sure that the social community that you're building
here is the right group will really open up more
opportunities than walking into a conference centre with a
business card. Absolutely, yeah.
(28:22):
I'm not a huge fan of social media myself, but I do know that
it does have its advantages and this is absolutely one of them.
Yep, absolutely. Which leads on to the next one.
It does. It does.
So the third key area in that modern networking model I picked
out as digital, so digital networking.
(28:45):
So this everything Kelly and I have talked about so far.
Create your content and the socials.
This is where people find you. I honestly spend a lot of time.
People, people message me. I, I sort of, you know, figure
(29:07):
out who I'm going to talk, who I'm going to spend my time with,
obviously. But I had a great zoom with
someone from a certification body last week.
And you know, he's been following what I've been putting
on socials for years and he finally reached out.
We had, we, we, we could have talked for hours.
(29:28):
And this is normally what what'shappened because because I'm
putting content out in the world, people are finding me and
then they're connecting with me.We have a lot in common.
We catch up on a Zoom, OK, some of them I might meet for coffee
(29:52):
if they're local, but it's normally Zoom or Teams.
And honestly, we can talk for hours.
So we're, we haven't met in person yet at this point.
I want to emphasize, OK, becausewe don't need to at this point.
We've had zooms. I had Zoom on very early Monday
(30:14):
morning with a gentleman in the US who contacted me over the
weekend and I really wanted to speak to him before I went to
Denver. Oh, and I'm meeting, I'm going
to segue to topic four. I know, but you know, I'm
meeting a student in Denver while I'm there.
So I have not seen her in personyet, but we know each other from
(30:36):
the already existing relationship that we have built.
So by the time we meet each other in person, we are very
familiar with, you know, who we are, what we do, what our, what
we're sharing. So we never had this decades
(30:56):
ago, OK. You just had a random phone
call. It's like a blind date,
essentially. That's exactly why you just
laying. I'm like, this is, yeah, this is
online dating for business peoples.
It's yeah, that's and and I that's why I didn't like these
networking events. So you're talking to a complete
stranger. But now are they?
(31:19):
Sorry? Are they authentic?
Am I being authentic? Am I?
Yeah, yeah. They're the complete stranger,
but these three so content, socials and digital all feed
into in person. Now the whole in am I jumping
ahead? Do you want?
To say something before I jump ahead, we've captured a lot of
(31:41):
this in socials. We're going to pick it up a lot
in person, so let's just quicklyflick through this one.
You said you you're no longer OK.
We reacted. Yeah.
Because I, yeah, I sort of want to take it there because yes,
there is in person. So that's the 4th and final in
the in the quadrant for the modern networking.
But it's different. So as I said decades ago, it was
(32:06):
like a blind date. Now in person, you already have
this established network. I'm already getting emails from
people that are also going to Denver.
I know them. I've met, I haven't met them in
person. I know them.
I've had Zooms with them. As I, I think I mentioned it
(32:27):
earlier on the conference released an app about a week
ago. So I've already got people
talking to me and chatting to meon the app that have known me
from LinkedIn or have seen me onthe app because I'm running a
brain date as well. So I'm setting up a brain.
(32:48):
I've already set up a brain date.
I've got people looking at that,sending me messages.
I've got a gentleman from California that we're meeting on
day three somewhere at Lobby D if you're there.
So, so we're already connected. So this in person connection is
(33:10):
different now it's not a blind date.
We've got an established relationship.
We know each other's thoughts, we know each other's passions,
we know what we're sharing. So this this is just the the
next extension. So it's without that if.
(33:33):
If you're just doing it the old way, there's no substance behind
it. No, this is am I getting my
message across? You are and I'm about to
translate into not Jackie this filter.
This is OK. Do do do this person and I
resonate. Do we relate?
(33:55):
Is my time well spent with this person?
Is this time going to be a value?
Can I give them any value? Can they give me any value?
Is this person creepy? Do I want to have a blind date
or ask the bouncer just to keep an eye on me when he goes to the
bathroom or vice versa? Like this is your filter.
(34:16):
This is your opportunity to gauge.
Yeah, your comfort level that isthis relationship, professional
relationship worth pursuing. What can we both get out of it?
It helps you. So you've got all of these
methods that we wouldn't have used before.
I'm thinking about, we went to an incredible conference last
(34:37):
September, both you and I, and then Christine and I went to
another one a couple of weeks later.
One of those had an app which was fantastic for us for
planning, didn't have any of these kind of networking that
opportunities until you were already there.
And that sounds like that's madean incredible difference to you.
(34:57):
So you're not only getting that educational personal
development, industry insights opportunity, this makes the the
conference or anything like thatso much more valuable.
You're going to get more out of your meetings, etcetera, because
when you get there, you both know where you stand, what your
plan is, what those opportunities are.
(35:20):
You're comfortable with each other.
You've kind of got an idea. The only thing that will be a
surprise when you get there is when you walk up to meet your
colleague and they're this much shorter than you when they go.
But there is still an element ofmystery and entertainment.
But this is your filter. This is your, is this my person?
(35:41):
Well. Everything before this has been
really the filter because you know you know them.
Yeah. They know.
You, they know. Well, that's the difference
here, I think, between content and socials.
They know you. Digital is where you get to know
them. Yeah, because you're still going
to have some people that drop inthere.
Thank you to our friend Hans. And we had another gentleman a
(36:03):
couple of weeks ago who gave their wonderful opinions on
their feelings about us. But we don't know them from a
bar of soap. So this is kind of is the
community I've created, the community that I desired, I
suppose is what this opportunity.
Yeah, that's right. And actually that's a really
good point. It's that community as well,
isn't it? Yeah.
(36:25):
So yeah, that community. And this is sort of what it
feels like, you know, moving into this conference, It's,
it's, I've established a community already without the in
person and now the in person, there's an opportunity for the
(36:45):
in person. And now we're all going, we're
all passionate and excited about, you know, quality and,
and improvement. And we're all going to this one
place. So now we, we can meet in
person, but we already have a relationship.
Whereas the old school networking events, it was a
(37:06):
blind date. It was, it was horrible.
I will never ever do anything like.
That evolved within which I'm kind of going to go backwards,
forwards and off on a tangent here for a moment.
This is a conversation you and Ihave had before.
We did a couple of classroom trainings before 2019 happened,
(37:27):
and I walk into a classroom and I'm like, hi everybody, this is
fantastic. I make friends like that.
Jackie walks in and puts her books down and she has to she's
got to build this up. So and again we walked into the
conference. I'm hi, hi, hi, hi, hi.
Jackie's like hi and she'll get there, but it's not her
(37:48):
comfortable space. Then at some sport we flip and
Jackie becomes the I've I've metthis person.
This is amazing. These are all the things and
everything and I go whore meeting people who is exhausted.
Now I have to maintain a relationship and how do I do
that and do all of these other things?
And and again, that's that's ourmental wake ups and those sorts
(38:09):
of things. But I'm watching you get so
excited about actually going to this event, knowing that even
since September of last year, you were like, oh, I have to
meet people once she's met people, fantastic.
But it's that initial you said that blind date terrifies you
were walking into that. Room.
Yeah, that's. That's right.
It's not comfortable for you andthen said for me, I can can fake
(38:33):
that till I make it. But for me it's this here,
flipping it around a little bit.You've done it again.
Your your chart goes this way, but backtracks a little bit.
This for me picks up where I'm uncomfortable with the next
phase. Yeah, I, I suppose, yeah, you,
you use each phase based on, yeah, your personality type as
(38:57):
well. But I found it interesting when
I put it together that to me everything feeds into each
other. And I've actually, the big light
bulb moment for me talking aboutit is that difference between a
blind date and oh, we, we already know each other because
we've been chatting on LinkedIn.Oh, this is the person that
(39:21):
shares this. We've then messaged each other
and on WhatsApp or whatever and we've had a Zoom already and you
know, we're already talking before the conference.
The only bit that's going to really weird you out in the next
part is when someone you've never met, never seen, never
commented comes like, oh, Jackie, I loved your
conversation about this. And then you're like, Oh no, I'm
(39:42):
an influencer. Yes, it's like, oh, OK.
OK, bye. So yeah, if anyone's listening
to this and they haven't connected directly with Jackie,
probably send her a LinkedIn message before you get there and
say hi. I'm about to creep you out and
say hi. I'm kind.
Of just be gentle. Be gentle.
(40:04):
Be gentle. You've been warned.
Which, Yeah. Let's jump into this. 4th 1:00
because there's a lot here, as you said.
I can't. It's high everything.
Yeah. I sort of feel like we've
covered it because I've talked about how well that digital
stuff I suppose feeds into this.So really I'm a lot more
(40:24):
comfortable moving into this 4tharea, which is the in person
connection. So I suppose, yeah, you could
form partnerships, collaborationhere, but I you can still do
that digitally. It's it's it this is just
another opportunity and in this in person space, particularly in
(40:47):
the conference. And Kelly, you mentioned the one
you and I went to last Septemberin these events.
To me, you and I at last Septembers loved the keynote
speakers like we were. It was only a 2 day conference.
We were there from breakfast to dinner essentially because we
learned so much. So the point of going to these
(41:12):
conferences is, I think I said in my newsletter, we need to
send the best person possible tothese conferences, not, not
someone in the business that doesn't, you know, can't connect
and doesn't know the business and more importantly can't take
away insights. Yeah.
If, if, if I went to this conference.
(41:35):
Look, nobody in our business is more passionate about quality
than you are. We all get really excited about
innovation, but I couldn't go tothis because these aren't my
people. If we were talking operations or
anything like that. And, and I know I'm not
necessarily the person that you're talking about, but you
(41:55):
do, you do need someone who is passionate about the topic to go
there to bring back those key insights and lessons.
And that's it. Yeah, that passion that's with
the theme. It's.
Exactly. So you.
And to me, that's the most exciting because I've already,
you know, added to my schedule. I'm going to this and this.
(42:16):
Yeah, Like, yeah, I'm getting stressed because I want to go to
so many things and some things overlap because there's so many
opportunities for for us and forme to learn because I understand
the topic, I'm passionate about it, and it's going to benefit at
all so much because I'm going tobring back, I know ideas.
(42:42):
Which is why yesterday I booked three weeks annual leave, a
couple of weeks after Jackie gets back.
But but it is that it's the the conference needs to be something
like a relevance. We get them in our inboxes all
the time. Yes, I was saying to you before,
(43:02):
I've cleared my inbox and most of it, what's left is this
stuff. And then yes, they're relevant
to me, but they don't excite me.So I'm going to be sitting
there, I'm going to be bored. I'm not going to bring anything
in or oh, that's so different tomy thoughts.
I don't want to listen to this person because my opinion is
different. That's not worth sharing.
No one's going to get anything out of that.
You really. Yeah, you need to be passionate,
(43:27):
but this is where having that community there, because if you
can't get to all of those events, you now have a network
of people that you can catch up with for dinner or a couple of
days afterwards and go, oh, I missed that one.
Please share. Absolutely, Yeah, Yeah, Actually
that's a really good point because on the app you can look
for people and connect with people.
(43:48):
So if if I'm going to do that. Thank you, Kelly.
It's. A great another great idea
that's due today. If I do, that's enough.
I'm gone. Yeah, if I do miss, if I am
double booked and have to make achoice, then at least I can just
message that person on the app and say, hey, I'd love to, yeah,
(44:09):
love to catch up. Or, you know, let's connect on
LinkedIn and even if we don't have an opportunity to meet in
person there, I've made that connection and here we go into
that. Well, it goes backwards.
That's digital, it goes in that.Backwards, I was thinking, Oh
yeah, for me, I'm not always comfortable maintaining those
relationships afterwards, makingthe phone call, catching up with
(44:30):
coffee, everything like that. But that digital space gives
someone like me that opportunityto maintain that in my And
here's a different thing too. Previously in the old world in
person, like how many times haveyou tried to catch up with your
girlfriends and you're like, Oh yeah, well, not so much now that
(44:50):
we don't have little ones, but also we've got play date.
I'll use our wonderful Melissa as example.
Sorry, I've got soccer for this one here, then this one here,
and then they've got tutoring and then this one's here.
And then Melissa's like afternoon tires me out for a
month. How?
I don't know how she catches up with her girlfriends, but she
manages. Well, it's happening to me now.
(45:10):
I need to finish recording this podcast in like 8 minutes
because I'm meeting someone for coffee and you've got it.
It's just like. And I've got to be back for
another Zoom at 11/11/15 so. But digitally, yeah, that's
wrong. Hang on, let me just place
something in there. Let's just walk around the house
(45:33):
with a glass of coffee. That's not what I was going to
say, but a cup of coffee, catch up that way.
So yes, I know we've been talking about conferences, but
this like that's the perfect example today.
Before we do kind of wrap up this, I really want to emphasize
(45:54):
we've used the conference as an example today.
Yes, that is not solely what we're talking about.
The world has changed a lot in the last five years, let alone
the last 1015, except the world's changed a lot in the
last four months. Let's be honest, the way that
(46:14):
people connect period has completely changed.
And this new digital space and the opportunities that are
available through, as we said, digital networks, social
network, content, collaboration,all of these are opportunities
(46:36):
that were not really there to a lot of people pre COVID.
Like for us, we've been doing this for 12 years, virtually,
online, remote, but so many people are still stuck in that
mindset. Well, I have to meet somebody
face to face to actually succeedin business.
(46:56):
Oh, I should want to see this person.
They need to sit with me. I'm not going to get anything
out of this relationship by not sitting down with that person or
sitting down next to them and having this meeting one-on-one.
Think about all of those again, back to that video you did in
the kitchen. How long is it going to take you
to brush it and put on some makeup, get some nice shoes,
(47:19):
take your Ugg boots off, get in the car.
Oh, hang on. I've got to get fuel now.
I've got to find a. Yeah, but I don't want to sit
here. It's in the sun.
No, it's too cold. Oh, now I've got to wait for all
those people with the coffee. That person over there is
annoying me. Oh, now I'm relying on the
waitress. Now I've got to get back.
None of that happens in a world of Zoom.
It's like, OK, I've got to Zoom in 5 minutes.
(47:39):
I'm just going to go up and graba coffee, sit down here, make
sure I've got my water, I'm relaxed, I'm in my environment.
You're going to get the bit out of me.
That's yeah, absolutely. But not at the point.
Think about all of the people that you were never going to
meet ever. They're not.
You're opens, opens, yeah. Opens the world.
(48:02):
Yeah, yeah, yeah. There is, we are available 24/7,
but you're still able to set boundaries in this space.
So yeah, please don't think thatface to face or sitting there
physical face to face, I think that's the difference in person
(48:22):
and face to face have a new definition.
There's physical and virtual, and there's nothing wrong with
that physical face, but the virtual space gives so many more
people, so much more opportunity, so much more
valuable. And then you can choose whether
or not you want to like, give your time to another person in
(48:44):
the physical sense if it's. Logistically suitable.
Possible. You know, you can still conduct
business in person virtually. Yeah, not everyone needs to work
in an office. A lot of people can work.
Oh. God, you're opening up a can of
worms. There, right.
Just think about that, Nick on on Saturday when you're heading
(49:07):
to the polls. Australia.
That's why put a disclaimer in the show notes.
No political opinions were discussed.
Yeah, absolutely. Please don't think of this just
in the conference sense. The new digital virtual world
has given us all so many opportunities and really does
(49:28):
make so many more people available, comfortable and yeah,
the opportunities available to us in our endless.
So knowing that I've just created additional panic in you
about how you need to get to this coffee shop, I'm going to
let you wrap up. OK, Thank you.
You're welcome. So the welcome to the modern
(49:51):
networking model. So we did design it for you as
ISO leaders, but obviously it can apply to, yeah, whatever
industry. So the first quadrant was about
content. So that's about showing up with
value. And Kelly and I did mention
about sharing what you enjoy sharing, not because you're
(50:14):
trying to sell something. So, you know, you can share your
thought leadership, you can share like resources as well.
We sort of forgot to mention that.
But you know, there's all of these different types of content
you can create based on your knowledge and skills.
(50:35):
And then the second quadrant is around social.
So that content that you build, now you're getting it out there,
OK. And that actually builds
engagement. So the content is about your
value, then you're putting that out there to build engagement.
It makes you visible, and so youneed to be consistent about that
(50:57):
as well. This is where people are going
to start noticing you and they'll start connecting with
you or commenting or sending youmessages, which feeds into the
third area, which is digital. So that takes that connection to
a new level. OK, as I said, I, I have Zooms
(51:20):
every week with people I have never spoken to before, but we
know each other on LinkedIn, OK?So and nine times out of 10, we
could have booked 1/2 day event and just kept talking because we
have so much in common because we've already picked that up by
what we're both sharing and talking about on socials.
(51:44):
So that digital connection, it'slike it deepens, it takes that
relationship to the next level. And then finally we talked about
in person. So that's more about presence.
And I know Kelly did a really good wrap up in the last one of
defining well in person can actually be digital.
(52:06):
We we these days, we consider this in person, a zoom face to
face. Yeah, OK.
Whereas face to face, physical, I think that's the word you use.
That's another another level. So that physical catch up, I
suppose it's not like this is a good wrap up.
(52:29):
It's not like blind dates anymore, OK?
You're not just turning up and you don't actually know these
people because all of those three before you've had the
opportunity to build the relationship as well.
OK, so I'm going to hand it overto you, Kelly, to to close off.
But before I go, obviously I do want to say anyone can follow
(52:53):
the standard. So why don't you be the one to
lead the standard? Which is a great segue.
Check out the show notes. A link to Jackie's book will be
there very soon. I didn't wanna forget that
before I did wrap up this episode of Lead the Standard.
Thank you all for listening. As always, please don't forget
to subscribe, share, and leave us a review.
(53:15):
We have explored today what it means to connect as a modern ISO
leader. And by the time that this
episode goes live, Jackie, you will actually be in Denver,
which is really exciting. So yeah, looking we've shared
today about value, visibility, genuine trust.
These aren't done by accident. They are built through those
intentional actions, both onlineand off, creating that momentum
(53:37):
to leave and build your community.
So thank you as always for sharing, reminding us that
leadership doesn't live in a checklist lives when we show up
and how we show up and build that community.
Now, I've shared lots of highlights this week, so I'm not
going to share another one because we will make Jackie late
for her coffee break and I need her back here for that first
(53:58):
team meeting before we go. As people may have guessed, we
are going to be pressing pause for a couple of weeks while
Jackie heads off to WCQI in Denver and then she's going to
take a very well earned overdue break and rightly so.
So we're going to be back in early June with a fresh new
episode. We're going to be tackling a bit
(54:19):
of a big one, imposter syndrome.You know more than you think you
do. And that's a really good segue
on from topic one that we talkedabout today in content,
etcetera. So please be sure to mark your
calendars for that one. We will be back before you know
it. Until then, I can travel safe.
Stay warm. Hope you pack that jacket.
Everyone else and Jackie, take care, stay curious and keep
(54:42):
leading the standard. Bye for now.
Bye.
You don't lead by waiting for permission, and you definitely
don't build influence by playingit safe.
So whether you're showing up online or walking into a room
full of ISO professionals, how we connect as leaders has
changed. And today we're going to unpack
exactly what that looks like. Welcome to Lead the Standing.
(00:26):
Hello. Good morning.
Thank you for joining us. I'm Kelly Taylor, and I am so
glad that you have joined Jackieand myself for another episode
of Lead the Standard. Good morning, Jackie.
Hello. I'm here.
You're here. Thank.
Good. Thank.
Trouble in the background there.Now, for those listeners out
(00:47):
there who've ever felt like networking isn't their thing, or
maybe you've been wondering how exactly, Hands up.
But now I say professionals actually build meaningful
connections these days. This episode is definitely for
you, because it's no longer about conference handshakes and
business cards and sitting around a table making small talk
(01:09):
with strangers who you'll never see again in your lifetime.
The way that ISO leaders connecttoday is much more layered, more
digital, and thankfully, more human.
That one might surprise a few people out there.
As always, this episode is inspired by our latest lead, the
standard article. You'll find that link in the
(01:31):
show notes and where Jackie is going to break this down into
her signature no nonsense practical way, which we'll
elaborate on today. If you haven't read it yet,
definitely go have a look after you've listened to this episode.
But you know, we'll have a good chat, so stick around here for
some extra insights and expansion on those topics.
Now, Speaking of showing up in person, end up and said we don't
(01:57):
like networking. Jackie, you're getting ready to
head off to Denver. And let's be real, the rest of
us are living a little bit vicariously through your
LinkedIn post already. And that's absolutely going to
perform part of today's conversation.
I don't want to steal any of that wanderlust Thunder, so I'm
going to avoid that for later. But for now, this article does
(02:20):
feel a little bit like a rally cry, not just to get out there,
but more so to actually connect with purpose.
I would love you to share with us where this topic actually
came from and why it's so important for ISO professionals
and professionals in general, actually right now.
(02:40):
Yeah, Yeah, I suppose it was suggested to me that like
obviously there's going to be a gap in our our newsletter
because I'm going to be away forthe next few weeks.
So I think you suggested, well, why don't you make the last one
before the break about going to the conference and then that I
(03:03):
forgot about. Great idea, Kelly.
You come up with them sometimes,occasionally.
So when I was sitting here, you're thinking, OK, well, what
does this look like? I realized, you know, I really
don't like that word networking.But also I've been influenced
lately or by someone in well, actually he was in the industry
(03:29):
in the past who has this obsession about doing everything
face to face, which is what we used to do in the olden days,
but it's quite different these days.
You know, in person is still a part of it, but how we get there
(03:49):
is very different. It's it's not the be all and end
all. But, and I don't want to give
too much away because obviously I am meeting people in person.
So absolutely see the benefits of it.
But I do want to share with you already what's happening behind
the scenes before I'm meeting people in person in Denver,
(04:14):
which is a change which comes into that digital content
socials, which is that model that I created that pulls in
what did I call it again, something about a.
Model. You're heading too far down the
run sheet for me. I am a modern networking model,
yeah. So when I put all that together,
(04:35):
I could see how the in person was really it was everything
else leads to that. It's certainly not the only
thing. So I suppose that's where I was
heading with this, to show that and visibility, connection,
trust, inspiration, even when weget to that point.
(04:58):
So that's why we're here. Excellent.
So where exactly are you going to or why are you going to
Denver? What's in Denver?
I'm going, yeah, it's cold. It's a, it's a World Conference
on Quality and Improvement and ASQ American Society for Quality
hold it annually in a different place in the US.
(05:23):
Yeah, I think there's thousands,23000 people attended.
So this is going to be my first time.
I was encouraged by my colleagues at Exemplar Global at
the end of last year to attend. I met met them in Sydney just
for a catch up and dinner and they talked me into because they
(05:46):
go every year and and they've told me how amazing it is.
So I'm super excited because, you know, and this comes into
what we're talking about. The app has already has come out
in the last week for the conference.
So you know, you can see everything that's on.
I've already got people messaging me.
I've set up a brain date. Like there's all of this
(06:10):
activity already before we get to the in person stuff.
And that's sort of what I wantedto share with you, like how
things have changed in this modern, yeah, this modern view
of networking. It's not like, as I said, I am
not a very good person face to face.
(06:34):
It is quite stressful for me, but because I create these
relationships beforehand, now I've already I've got these
established relationships but I'm jumping ahead.
You are jumping ahead so, but let's let's do that.
Let's get into it. So late the discussion my
friend. OK, OK, so I will give you my
(06:58):
short answer because you do likeme to sort of start off, maybe
I've already done it, but let's let's see.
So I I talked about in the newsletter about how networking
isn't just handshakes and even business cards.
That's something else I'll talk about a bit later as well.
You know, the physical business cards.
It's like it's really not about going to just conferences and
(07:24):
events in person anymore. We've got this entire
digitization, digital world, socials, content, etc, that sort
of form the basis and back all of this up.
So as leaders in the ISO space, we really need to show up in
(07:47):
many different ways to build that trust, grow our influence
and our relationships. OK, So, and it all starts with,
you know, with the, I suppose the not in person stuff.
That's where it starts with. OK, so that's where when I was
writing this article, I came up with that model and I called it
(08:11):
modern networking. Still use the word networking,
but yeah, it's modern networkingmodel.
And so there's the four key wayswhich Kelly and I will break
down. There's the content, there's
socials, there's digital, and then of course there's in
person. And as we work through it
together, you'll see how they create this underlying current
(08:35):
for you know what the final, if that's where it ends up in
person method, I suppose of networking.
OK, so you want me to break it down?
Let's break it down because I'm going to jump ahead if we don't.
I've got some thoughts and. I know this one.
Yeah. I've, yeah, I've struggled
(08:55):
already as well, as you can see.So the first key area in that
modern networking model is content.
So we start by showing up with some sort of value, I guess.
So, you know, this is where, youknow, you share your thought
(09:17):
leadership, OK? This is where you write down
your concepts and ideas and evenbe a little bit challenging as
well. So, you know, ask yourself right
now, if you're in this ISO space, what kind of content are
you putting out there? OK, so and as we work through
this, I'll share what I do. OK, So the content I put out
(09:40):
there is obviously the weekly newsletters here, right here
with Kelly. Kelly and I put out the podcast.
This is content, OK? We put out social posts as well
under Atoll and Jackie Stapleton.
Also, I did say the newsletter that's like e-mail.
(10:02):
OK, so you have that as well. What else have I missed?
Anything Kelly blog. Sorry.
Oh yeah, blogs. Yeah.
OK, so that's different type of content.
Oh, I'm my my first book is being edited currently.
So. So with this content, it's all
(10:25):
repeatable and reusable. Like, you know, these, just as
Kelly and I are doing, we write a newsletter and then Kelly and
I talk about it. And as you know, as a listener,
and Kelly will know this as well, we find that by just
talking about what I write in the newsletter, we get so much
(10:46):
more visibility and yeah, and ideas and context out of it.
So it takes it to a new level. And all of these newsletters,
you can pull them apart. Actually, my VA Louise, she
pulls out these newsletters apart.
And blogs are the same, and you can make little social posts out
of them. Yeah, I can use these to to
(11:07):
create parts of the tractor in the book.
So you don't need to create new content all the time.
Oh, this content goes in the Quality Business magazine, so
with the Australian Society for Quality.
So it it all it's all reusable and reproducible in different
formats. Yeah, even this podcast, we do
(11:30):
sound bites from it. We do videos from it, right.
We do shorts from that's. Right, we do videos.
Yeah, that's another form of content.
Yeah. So you don't need to be
creating. And this is a lesson that we've
really only learned in the last three or so years by necessity.
(11:52):
I guess we just didn't have the resources for somebody to be
doing all of these things all ofthe time.
So leave the standard article became our base and look for how
much we've been able to achieve with that and and get that out
there. And this is the scary part for a
lot of people getting their thoughts and opinions out there,
et cetera. But I actually find this unlike
(12:14):
you, I get a bit of social anxiety.
I've had a lot of things going on the last few years that ill
people. I like.
I feel safe behind my desk. And, and this to me is the new
in person, having a zoom or a, or anything in person, but the
content, I feel is a really goodway to dip your toe in the water
(12:36):
because you're going to, people are going to gravitate to you
based on your thoughts, feelingsand opinions, or they're going
to gravitate away from you basedon those things.
And that's going to help build that.
I suppose that first pillar of the foundation into building
your, again, I don't want to call it networking, but you are
(12:56):
building a network or you're building your community.
This is a really great place to start and it's not as hard as a
lot of people make it out to be.So, and you just have to get
started. I've shared this with many
people over the years and I probably think that maybe the
(13:17):
1st 20 newsletters I wrote, wellthey're not very good and they
were really loathe hanging fruit.
They were probably very technical where, but you have to
go through that process to get rid of all of that and learn as
you go. It's the same Kelly, and I think
(13:38):
I've told this story before about recording the videos.
Oh my gosh. Our YouTube channel.
Yeah, go watch A5 year old video.
Look at Jackie before. Yeah, and how different it is.
Yeah. And you'll see this with other
people's podcasts as well. I notice that if I start
listening to a new podcast program, is that what you call
it now? I feel old.
(14:00):
Kids on the Wire if. You, if you, if you listen to
their first ones, they're they're, they're quite different
to their newest releases becausethey've just learned as they've
gone along. You can't get to that point
unless you start and do all of that.
I was gonna say crap first but. It's not crap.
Yeah, get through through that uncomfortable phase and.
(14:24):
But it's even the content sometimes because some you're
trying too hard and you know, until and using your word until
you're comfortable with just blurting out what you're
thinking, then you really get tothe core of it.
So, you know, I've in the last three months, I think I'm up to
(14:45):
four articles that quality Business magazine have picked up
and said we want that. It took me all of this time for
them to notice and pick up on what I've been writing because I
was practicing. Yeah, we're coming back.
To 100 newsletters and articles say that's how long that's
taken. I I'm going to put in the show
notes links to quality business magazine and people can find
(15:08):
that in general there as well. I think that's a really good
example once you've once you've done the hard yards of the
content and I think it's really important to identify the
content that we're talking aboutis different from the other
sections in here. They connect, but they are
different. Exactly.
Exactly the next one. Yes, I agree.
(15:31):
Because the content we haven't, I know I've given Kelly and I've
given you examples of what it is, but at this point this is
just creating the content. We haven't put it out there yet,
which is the second one. So that second key area on the
model modern networking model issocial.
(15:51):
So this is where that content becomes visible, OK?
So you are actually putting it out there, OK?
This is your presence. This is where people start to
see you, OK? So and this is where you're
sharing your value, OK. I was talking to actually my
(16:14):
cousin in Holland this week and she has her own business over
there as well. And we were talking, you know,
we always, we, we zoom once a month and we talk about family,
we talk about our businesses. And she made an interesting
point. She said.
(16:34):
The content that you're putting out there at the moment is that
you're sharing it because you want to share it.
Yes. You're you're not sharing it to
get sales. You know what's really
interesting about this? And I know I'm stealing your
Thunder, but I don't want to lose this thought train.
There was a time for for both ofus.
(16:55):
And it was suppose it was more as the SME was more your
responsibility that you had to write stuff and you had to be
inspired. And it was such a chore.
And now, yeah, I'm assume you'retalking about the other Jackie
and. Yes, my other.
Jackie, the other Jackie, the yeah, she's right.
(17:20):
I you get you get weirdly and inspirationally excited about
what you're sharing now. Yes.
So yeah, I've watched, I've pointed out the video transition
many times, but yeah, that's. Yeah, and I thought when?
Yeah, when Jackie, that's my cousin in Holland said that, I
(17:40):
thought, oh, she's actually on to something there, let's say so
yeah, it's come to that point, hasn't it, Kelly?
Because as you said, initially it was like, oh, I put this
stuff out there, this is so hard.
But now it's I've I've just. Worked through that.
It's slowed down, Jackie now because you've already written
(18:01):
all your articles for We Said we're going to take a break
while you're gone. You've already written half the
articles for When You're Back. So it's it's there's that weird
little shift that's happened there.
Yeah. But again, that inspires you and
excites you and you do you want to share?
It's not a chore. Exactly.
It's not. And again, it goes back to what
(18:22):
we're talking about in the firstsection around content.
You need just start and and yes,the first a dozen, two dozen,
however long it takes, will be clunky.
But you have to get through thatto get to the really good stuff,
because it really helps you to start thinking differently.
(18:45):
Yeah, I'm thinking right now. I'm sure you can see it on my
face. I'm going to let you.
Feel I know I'm. Thinking because I've.
I've had some aha. Jackie had some aha.
Yeah, I'm gonna be. That's that's scary.
And look, don't forget with socials as well said it is about
(19:06):
connection. So you are putting stuff out
there that you want to share andpeople can really connect to it.
But also as part of this is alsolike commenting on other
people's what they've shared as well, providing your input, also
tagging other people, just beingaware of what you can actually
(19:29):
share as well. So that's still content.
OK. So we've got content is the
first quadrant, then we're putting that content out there
on socials. Can I move to the next one?
Or do I want you to continue? To have an excited look on your.
Face. Now I want you to continue with
the socials, please. Where?
(19:50):
OK, Yeah, because I cut you off before you actually got to
explain it, and I'd really love yet to tie up that explanation
with some insights. OK, I don't know what you think,
I'm haven't said, but anyway. OK, so I'll let you go.
You go. Let's explain to her.
(20:11):
No. So Jackie's got some really good
insights here on the run sheet that we yet that we've explained
in a different kind of way to what she's got on here.
And she said here, how are we engaging, showing up,
interacting or just watching? The very key point that Jackie
has at the beginning here is that this is where visibility
turns into connection. And that moment that Jackie's
(20:34):
gone from oh, I don't want to write this article to oh, I'm,
I'm writing six months in advance.
She's not quite there, but she'sinspired to do that is because
people are. I suppose it's twofold there.
People are connecting with what you have to share because you
are genuinely like you. It's not forced anymore.
(20:58):
It's not writing stuff that you think other people want.
It's what you think is valuable or or would have been valuable
to you. Therefore people are connecting
and relating and that becomes that cycle of inspiration.
You are building A to coin a 19,nineties, 2000s, I don't know,
(21:19):
you've lost time phrase. You're building a social network
here, you're building your own social communities because your
content has resonated, but you are becoming a social being.
But we had non traditional sensefor those of us born before the
year 2000. But yet the other thing you've
(21:43):
got here too is about that consistency, yes, and not
perfection, Yes. Yeah.
You have, you have to, yeah, youhave to just show up.
It doesn't have to be perfect and polished.
Like at the moment I just do little short videos for Atoll on
my phone and send them through to our marketing coordinator.
(22:04):
She just says, oh, can you talk about this?
So I just pick up my phone and go blah, blah, blah, blah and
send it. Like there's even one that I did
recently. I just washed.
My hair, and I love it, was wet.Yeah, it was wet, but the whole
point was because we're talking about the commute for online
training. So I didn't have any makeup on.
(22:26):
My hair wasn't done. I just picked up the phone.
I was in my kitchen. So that's the real Jackie.
Yeah. Yeah.
And it takes a long time to get there because I'm supposed to be
doing some of those as well. And I'm, I'm not quite
comfortable there. I've got a list on my wall of
things that I need to do or should be doing in that space,
(22:46):
but I'm not comfortable. And you're not going to be here
for four weeks and then you're back for a little bit and then
you're gone again. And I'm going to have to step
up. But I'm interested to see that
transition in myself from being required to do it.
And it's a chore. Let's see if by the end of it,
I'm loving it as much as. Well, it gets easier.
(23:11):
It does. That's honestly it gets it gets
easier. My challenge at the moment is
like, it's OK if it's just me. My challenge is involving other
people in it. I feel like, because I think of
it in my head and think, Oh, this would be really good to,
you know, I'm with this person like, but then I feel like I'm
(23:33):
making, are they comfortable with it?
And then I feel like I'm a bit over the top.
So that's my next challenge is pulling other people in and, and
sharing that like, you know, on,on a video or even a photo.
I feel a little bit embarrassed asking, Oh, can we have a photo?
Because I feel like, you know, maybe an Instagram influencer.
(23:55):
That's actually a really good point.
We're not becoming influencers. Daniel Priestley, he's my
absolute favorite. Well, I was just a favorite man.
My husband is my favorite authorat the moment and he he's got a
great book, he person of Influence and he's got some
(24:18):
great the podcast episodes as well.
Even on Diary for CEO, he's got some great, great content on
there. But he talks about we're not
becoming so we're not becoming influencers because he uses that
term influencers like Instagram,that old traditional one, they
(24:42):
they're promoting themselves. It's about them, OK?
You know, they're normally really good looking muscles, you
know. Just like us.
Not wearing, yeah, many clothes,Yeah, Yeah.
And then people come to them andsay, oh, here's a product,
here's a product, OK. But it's them.
It's about them. As influences in this industry
(25:05):
within business, we're saying rather than look at me, we're
saying look at this. Yeah.
It's not look at me, it's look at this.
Yeah, OK. So it's completely different
change, change your mindset around that.
A traditional influencer is influencing someone's thoughts,
feelings, and opinions about them and the viewer to make them
(25:29):
be them. I I definitely prefer your new
one of your new favorite terms in that thought leader in this
space. It is about sharing and not
influencing. We're not trying to make other
people think the way that we're thinking or feel the way we're
feeling. We're sharing our thoughts and
experiences and letting people come up with their own thoughts
(25:50):
and feelings. I said something, I think it was
when the 1st Amendment came out for the standards in February
last year, the climate change amendment and there was AI
shared my thoughts on that. And I remember in that post I
(26:11):
said I'm sharing to learn not tobe right.
Yeah. And I think we did and did that
same thing recently with the bigger the draft amendments.
We, we just want to learn other people's thoughts of yeah.
Huge difference. Yeah, yeah, that, that's it.
I'm putting my thoughts out and how I interpret the changes.
(26:34):
But yeah, it's not just because I've put it out there doesn't
mean it's right. I'm putting it out there to
start the conversation and and learn as well.
So, you know, and if you have that approach, then it's a lot.
It's a lot more comfortable. And again, before we we skip
(26:55):
ahead to the next ones. And I know we're spending a lot
of time in this social space, but this, all of what we're
talking about here, said there'sa lot of people out there,
myself included, and occasionally yourself included.
We've got a couple of team members who are much more
comfortable behind their desks and Oh my God, are they the best
(27:15):
people to work with ever. But I know that if we were in an
office that that might be a verydifferent dynamic for some of
us. All of these things are
incredible opportunities or extensions of things that we
would have been doing face to face anyway or that we could
never have done face to face in an office or in a Conference
(27:38):
Center, et cetera. You are being exposed to so many
more people and being on the right platform for your for your
cause or your purpose. And again, ISO, particularly
here, we know LinkedIn is a verysupportive and majority
intelligent, professional, open minded community, but if we were
(28:02):
on other social platforms, they they might not be the same.
So making sure that the social community that you're building
here is the right group will really open up more
opportunities than walking into a conference centre with a
business card. Absolutely, yeah.
(28:22):
I'm not a huge fan of social media myself, but I do know that
it does have its advantages and this is absolutely one of them.
Yep, absolutely. Which leads on to the next one.
It does. It does.
So the third key area in that modern networking model I picked
out as digital, so digital networking.
(28:45):
So this everything Kelly and I have talked about so far.
Create your content and the socials.
This is where people find you. I honestly spend a lot of time.
People, people message me. I, I sort of, you know, figure
(29:07):
out who I'm going to talk, who I'm going to spend my time with,
obviously. But I had a great zoom with
someone from a certification body last week.
And you know, he's been following what I've been putting
on socials for years and he finally reached out.
We had, we, we, we could have talked for hours.
(29:28):
And this is normally what what'shappened because because I'm
putting content out in the world, people are finding me and
then they're connecting with me.We have a lot in common.
We catch up on a Zoom, OK, some of them I might meet for coffee
(29:52):
if they're local, but it's normally Zoom or Teams.
And honestly, we can talk for hours.
So we're, we haven't met in person yet at this point.
I want to emphasize, OK, becausewe don't need to at this point.
We've had zooms. I had Zoom on very early Monday
(30:14):
morning with a gentleman in the US who contacted me over the
weekend and I really wanted to speak to him before I went to
Denver. Oh, and I'm meeting, I'm going
to segue to topic four. I know, but you know, I'm
meeting a student in Denver while I'm there.
So I have not seen her in personyet, but we know each other from
(30:36):
the already existing relationship that we have built.
So by the time we meet each other in person, we are very
familiar with, you know, who we are, what we do, what our, what
we're sharing. So we never had this decades
(30:56):
ago, OK. You just had a random phone
call. It's like a blind date,
essentially. That's exactly why you just
laying. I'm like, this is, yeah, this is
online dating for business peoples.
It's yeah, that's and and I that's why I didn't like these
networking events. So you're talking to a complete
stranger. But now are they?
(31:19):
Sorry? Are they authentic?
Am I being authentic? Am I?
Yeah, yeah. They're the complete stranger,
but these three so content, socials and digital all feed
into in person. Now the whole in am I jumping
ahead? Do you want?
To say something before I jump ahead, we've captured a lot of
(31:41):
this in socials. We're going to pick it up a lot
in person, so let's just quicklyflick through this one.
You said you you're no longer OK.
We reacted. Yeah.
Because I, yeah, I sort of want to take it there because yes,
there is in person. So that's the 4th and final in
the in the quadrant for the modern networking.
But it's different. So as I said decades ago, it was
(32:06):
like a blind date. Now in person, you already have
this established network. I'm already getting emails from
people that are also going to Denver.
I know them. I've met, I haven't met them in
person. I know them.
I've had Zooms with them. As I, I think I mentioned it
(32:27):
earlier on the conference released an app about a week
ago. So I've already got people
talking to me and chatting to meon the app that have known me
from LinkedIn or have seen me onthe app because I'm running a
brain date as well. So I'm setting up a brain.
(32:48):
I've already set up a brain date.
I've got people looking at that,sending me messages.
I've got a gentleman from California that we're meeting on
day three somewhere at Lobby D if you're there.
So, so we're already connected. So this in person connection is
(33:10):
different now it's not a blind date.
We've got an established relationship.
We know each other's thoughts, we know each other's passions,
we know what we're sharing. So this this is just the the
next extension. So it's without that if.
(33:33):
If you're just doing it the old way, there's no substance behind
it. No, this is am I getting my
message across? You are and I'm about to
translate into not Jackie this filter.
This is OK. Do do do this person and I
resonate. Do we relate?
(33:55):
Is my time well spent with this person?
Is this time going to be a value?
Can I give them any value? Can they give me any value?
Is this person creepy? Do I want to have a blind date
or ask the bouncer just to keep an eye on me when he goes to the
bathroom or vice versa? Like this is your filter.
(34:16):
This is your opportunity to gauge.
Yeah, your comfort level that isthis relationship, professional
relationship worth pursuing. What can we both get out of it?
It helps you. So you've got all of these
methods that we wouldn't have used before.
I'm thinking about, we went to an incredible conference last
(34:37):
September, both you and I, and then Christine and I went to
another one a couple of weeks later.
One of those had an app which was fantastic for us for
planning, didn't have any of these kind of networking that
opportunities until you were already there.
And that sounds like that's madean incredible difference to you.
(34:57):
So you're not only getting that educational personal
development, industry insights opportunity, this makes the the
conference or anything like thatso much more valuable.
You're going to get more out of your meetings, etcetera, because
when you get there, you both know where you stand, what your
plan is, what those opportunities are.
(35:20):
You're comfortable with each other.
You've kind of got an idea. The only thing that will be a
surprise when you get there is when you walk up to meet your
colleague and they're this much shorter than you when they go.
But there is still an element ofmystery and entertainment.
But this is your filter. This is your, is this my person?
(35:41):
Well. Everything before this has been
really the filter because you know you know them.
Yeah. They know.
You, they know. Well, that's the difference
here, I think, between content and socials.
They know you. Digital is where you get to know
them. Yeah, because you're still going
to have some people that drop inthere.
Thank you to our friend Hans. And we had another gentleman a
(36:03):
couple of weeks ago who gave their wonderful opinions on
their feelings about us. But we don't know them from a
bar of soap. So this is kind of is the
community I've created, the community that I desired, I
suppose is what this opportunity.
Yeah, that's right. And actually that's a really
good point. It's that community as well,
isn't it? Yeah.
(36:25):
So yeah, that community. And this is sort of what it
feels like, you know, moving into this conference, It's,
it's, I've established a community already without the in
person and now the in person, there's an opportunity for the
(36:45):
in person. And now we're all going, we're
all passionate and excited about, you know, quality and,
and improvement. And we're all going to this one
place. So now we, we can meet in
person, but we already have a relationship.
Whereas the old school networking events, it was a
(37:06):
blind date. It was, it was horrible.
I will never ever do anything like.
That evolved within which I'm kind of going to go backwards,
forwards and off on a tangent here for a moment.
This is a conversation you and Ihave had before.
We did a couple of classroom trainings before 2019 happened,
(37:27):
and I walk into a classroom and I'm like, hi everybody, this is
fantastic. I make friends like that.
Jackie walks in and puts her books down and she has to she's
got to build this up. So and again we walked into the
conference. I'm hi, hi, hi, hi, hi.
Jackie's like hi and she'll get there, but it's not her
(37:48):
comfortable space. Then at some sport we flip and
Jackie becomes the I've I've metthis person.
This is amazing. These are all the things and
everything and I go whore meeting people who is exhausted.
Now I have to maintain a relationship and how do I do
that and do all of these other things?
And and again, that's that's ourmental wake ups and those sorts
(38:09):
of things. But I'm watching you get so
excited about actually going to this event, knowing that even
since September of last year, you were like, oh, I have to
meet people once she's met people, fantastic.
But it's that initial you said that blind date terrifies you
were walking into that. Room.
Yeah, that's. That's right.
It's not comfortable for you andthen said for me, I can can fake
(38:33):
that till I make it. But for me it's this here,
flipping it around a little bit.You've done it again.
Your your chart goes this way, but backtracks a little bit.
This for me picks up where I'm uncomfortable with the next
phase. Yeah, I, I suppose, yeah, you,
you use each phase based on, yeah, your personality type as
(38:57):
well. But I found it interesting when
I put it together that to me everything feeds into each
other. And I've actually, the big light
bulb moment for me talking aboutit is that difference between a
blind date and oh, we, we already know each other because
we've been chatting on LinkedIn.Oh, this is the person that
(39:21):
shares this. We've then messaged each other
and on WhatsApp or whatever and we've had a Zoom already and you
know, we're already talking before the conference.
The only bit that's going to really weird you out in the next
part is when someone you've never met, never seen, never
commented comes like, oh, Jackie, I loved your
conversation about this. And then you're like, Oh no, I'm
(39:42):
an influencer. Yes, it's like, oh, OK.
OK, bye. So yeah, if anyone's listening
to this and they haven't connected directly with Jackie,
probably send her a LinkedIn message before you get there and
say hi. I'm about to creep you out and
say hi. I'm kind.
Of just be gentle. Be gentle.
(40:04):
Be gentle. You've been warned.
Which, Yeah. Let's jump into this. 4th 1:00
because there's a lot here, as you said.
I can't. It's high everything.
Yeah. I sort of feel like we've
covered it because I've talked about how well that digital
stuff I suppose feeds into this.So really I'm a lot more
(40:24):
comfortable moving into this 4tharea, which is the in person
connection. So I suppose, yeah, you could
form partnerships, collaborationhere, but I you can still do
that digitally. It's it's it this is just
another opportunity and in this in person space, particularly in
(40:47):
the conference. And Kelly, you mentioned the one
you and I went to last Septemberin these events.
To me, you and I at last Septembers loved the keynote
speakers like we were. It was only a 2 day conference.
We were there from breakfast to dinner essentially because we
learned so much. So the point of going to these
(41:12):
conferences is, I think I said in my newsletter, we need to
send the best person possible tothese conferences, not, not
someone in the business that doesn't, you know, can't connect
and doesn't know the business and more importantly can't take
away insights. Yeah.
If, if, if I went to this conference.
(41:35):
Look, nobody in our business is more passionate about quality
than you are. We all get really excited about
innovation, but I couldn't go tothis because these aren't my
people. If we were talking operations or
anything like that. And, and I know I'm not
necessarily the person that you're talking about, but you
(41:55):
do, you do need someone who is passionate about the topic to go
there to bring back those key insights and lessons.
And that's it. Yeah, that passion that's with
the theme. It's.
Exactly. So you.
And to me, that's the most exciting because I've already,
you know, added to my schedule. I'm going to this and this.
(42:16):
Yeah, Like, yeah, I'm getting stressed because I want to go to
so many things and some things overlap because there's so many
opportunities for for us and forme to learn because I understand
the topic, I'm passionate about it, and it's going to benefit at
all so much because I'm going tobring back, I know ideas.
(42:42):
Which is why yesterday I booked three weeks annual leave, a
couple of weeks after Jackie gets back.
But but it is that it's the the conference needs to be something
like a relevance. We get them in our inboxes all
the time. Yes, I was saying to you before,
(43:02):
I've cleared my inbox and most of it, what's left is this
stuff. And then yes, they're relevant
to me, but they don't excite me.So I'm going to be sitting
there, I'm going to be bored. I'm not going to bring anything
in or oh, that's so different tomy thoughts.
I don't want to listen to this person because my opinion is
different. That's not worth sharing.
No one's going to get anything out of that.
You really. Yeah, you need to be passionate,
(43:27):
but this is where having that community there, because if you
can't get to all of those events, you now have a network
of people that you can catch up with for dinner or a couple of
days afterwards and go, oh, I missed that one.
Please share. Absolutely, Yeah, Yeah, Actually
that's a really good point because on the app you can look
for people and connect with people.
(43:48):
So if if I'm going to do that. Thank you, Kelly.
It's. A great another great idea
that's due today. If I do, that's enough.
I'm gone. Yeah, if I do miss, if I am
double booked and have to make achoice, then at least I can just
message that person on the app and say, hey, I'd love to, yeah,
(44:09):
love to catch up. Or, you know, let's connect on
LinkedIn and even if we don't have an opportunity to meet in
person there, I've made that connection and here we go into
that. Well, it goes backwards.
That's digital, it goes in that.Backwards, I was thinking, Oh
yeah, for me, I'm not always comfortable maintaining those
relationships afterwards, makingthe phone call, catching up with
(44:30):
coffee, everything like that. But that digital space gives
someone like me that opportunityto maintain that in my And
here's a different thing too. Previously in the old world in
person, like how many times haveyou tried to catch up with your
girlfriends and you're like, Oh yeah, well, not so much now that
(44:50):
we don't have little ones, but also we've got play date.
I'll use our wonderful Melissa as example.
Sorry, I've got soccer for this one here, then this one here,
and then they've got tutoring and then this one's here.
And then Melissa's like afternoon tires me out for a
month. How?
I don't know how she catches up with her girlfriends, but she
manages. Well, it's happening to me now.
(45:10):
I need to finish recording this podcast in like 8 minutes
because I'm meeting someone for coffee and you've got it.
It's just like. And I've got to be back for
another Zoom at 11/11/15 so. But digitally, yeah, that's
wrong. Hang on, let me just place
something in there. Let's just walk around the house
(45:33):
with a glass of coffee. That's not what I was going to
say, but a cup of coffee, catch up that way.
So yes, I know we've been talking about conferences, but
this like that's the perfect example today.
Before we do kind of wrap up this, I really want to emphasize
(45:54):
we've used the conference as an example today.
Yes, that is not solely what we're talking about.
The world has changed a lot in the last five years, let alone
the last 1015, except the world's changed a lot in the
last four months. Let's be honest, the way that
(46:14):
people connect period has completely changed.
And this new digital space and the opportunities that are
available through, as we said, digital networks, social
network, content, collaboration,all of these are opportunities
(46:36):
that were not really there to a lot of people pre COVID.
Like for us, we've been doing this for 12 years, virtually,
online, remote, but so many people are still stuck in that
mindset. Well, I have to meet somebody
face to face to actually succeedin business.
(46:56):
Oh, I should want to see this person.
They need to sit with me. I'm not going to get anything
out of this relationship by not sitting down with that person or
sitting down next to them and having this meeting one-on-one.
Think about all of those again, back to that video you did in
the kitchen. How long is it going to take you
to brush it and put on some makeup, get some nice shoes,
(47:19):
take your Ugg boots off, get in the car.
Oh, hang on. I've got to get fuel now.
I've got to find a. Yeah, but I don't want to sit
here. It's in the sun.
No, it's too cold. Oh, now I've got to wait for all
those people with the coffee. That person over there is
annoying me. Oh, now I'm relying on the
waitress. Now I've got to get back.
None of that happens in a world of Zoom.
It's like, OK, I've got to Zoom in 5 minutes.
(47:39):
I'm just going to go up and graba coffee, sit down here, make
sure I've got my water, I'm relaxed, I'm in my environment.
You're going to get the bit out of me.
That's yeah, absolutely. But not at the point.
Think about all of the people that you were never going to
meet ever. They're not.
You're opens, opens, yeah. Opens the world.
(48:02):
Yeah, yeah, yeah. There is, we are available 24/7,
but you're still able to set boundaries in this space.
So yeah, please don't think thatface to face or sitting there
physical face to face, I think that's the difference in person
(48:22):
and face to face have a new definition.
There's physical and virtual, and there's nothing wrong with
that physical face, but the virtual space gives so many more
people, so much more opportunity, so much more
valuable. And then you can choose whether
or not you want to like, give your time to another person in
(48:44):
the physical sense if it's. Logistically suitable.
Possible. You know, you can still conduct
business in person virtually. Yeah, not everyone needs to work
in an office. A lot of people can work.
Oh. God, you're opening up a can of
worms. There, right.
Just think about that, Nick on on Saturday when you're heading
(49:07):
to the polls. Australia.
That's why put a disclaimer in the show notes.
No political opinions were discussed.
Yeah, absolutely. Please don't think of this just
in the conference sense. The new digital virtual world
has given us all so many opportunities and really does
(49:28):
make so many more people available, comfortable and yeah,
the opportunities available to us in our endless.
So knowing that I've just created additional panic in you
about how you need to get to this coffee shop, I'm going to
let you wrap up. OK, Thank you.
You're welcome. So the welcome to the modern
(49:51):
networking model. So we did design it for you as
ISO leaders, but obviously it can apply to, yeah, whatever
industry. So the first quadrant was about
content. So that's about showing up with
value. And Kelly and I did mention
about sharing what you enjoy sharing, not because you're
(50:14):
trying to sell something. So, you know, you can share your
thought leadership, you can share like resources as well.
We sort of forgot to mention that.
But you know, there's all of these different types of content
you can create based on your knowledge and skills.
(50:35):
And then the second quadrant is around social.
So that content that you build, now you're getting it out there,
OK. And that actually builds
engagement. So the content is about your
value, then you're putting that out there to build engagement.
It makes you visible, and so youneed to be consistent about that
(50:57):
as well. This is where people are going
to start noticing you and they'll start connecting with
you or commenting or sending youmessages, which feeds into the
third area, which is digital. So that takes that connection to
a new level. OK, as I said, I, I have Zooms
(51:20):
every week with people I have never spoken to before, but we
know each other on LinkedIn, OK?So and nine times out of 10, we
could have booked 1/2 day event and just kept talking because we
have so much in common because we've already picked that up by
what we're both sharing and talking about on socials.
(51:44):
So that digital connection, it'slike it deepens, it takes that
relationship to the next level. And then finally we talked about
in person. So that's more about presence.
And I know Kelly did a really good wrap up in the last one of
defining well in person can actually be digital.
(52:06):
We we these days, we consider this in person, a zoom face to
face. Yeah, OK.
Whereas face to face, physical, I think that's the word you use.
That's another another level. So that physical catch up, I
suppose it's not like this is a good wrap up.
(52:29):
It's not like blind dates anymore, OK?
You're not just turning up and you don't actually know these
people because all of those three before you've had the
opportunity to build the relationship as well.
OK, so I'm going to hand it overto you, Kelly, to to close off.
But before I go, obviously I do want to say anyone can follow
(52:53):
the standard. So why don't you be the one to
lead the standard? Which is a great segue.
Check out the show notes. A link to Jackie's book will be
there very soon. I didn't wanna forget that
before I did wrap up this episode of Lead the Standard.
Thank you all for listening. As always, please don't forget
to subscribe, share, and leave us a review.
(53:15):
We have explored today what it means to connect as a modern ISO
leader. And by the time that this
episode goes live, Jackie, you will actually be in Denver,
which is really exciting. So yeah, looking we've shared
today about value, visibility, genuine trust.
These aren't done by accident. They are built through those
intentional actions, both onlineand off, creating that momentum
(53:37):
to leave and build your community.
So thank you as always for sharing, reminding us that
leadership doesn't live in a checklist lives when we show up
and how we show up and build that community.
Now, I've shared lots of highlights this week, so I'm not
going to share another one because we will make Jackie late
for her coffee break and I need her back here for that first
(53:58):
team meeting before we go. As people may have guessed, we
are going to be pressing pause for a couple of weeks while
Jackie heads off to WCQI in Denver and then she's going to
take a very well earned overdue break and rightly so.
So we're going to be back in early June with a fresh new
episode. We're going to be tackling a bit
(54:19):
of a big one, imposter syndrome.You know more than you think you
do. And that's a really good segue
on from topic one that we talkedabout today in content,
etcetera. So please be sure to mark your
calendars for that one. We will be back before you know
it. Until then, I can travel safe.
Stay warm. Hope you pack that jacket.
Everyone else and Jackie, take care, stay curious and keep
(54:42):
leading the standard. Bye for now.
Bye.
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