I am thrilled to welcome Jacqueline Ackerman, interim director of the Women's Philanthropy Institute (WPI), to the podcast. In this episode, we’re unpacking how women give and why understanding those patterns can completely reshape how we approach nonprofit fundraising strategies.
Jacqueline brings a rich perspective, combining data, empathy, and decades of research to challenge traditional donor engagement approaches. From giving circles to intergenerational wealth transfer, we discuss what it means to meet women donors where they are and how fundraisers can adapt to support more values-aligned, inclusive philanthropy.
In this episode:
- [02:40] Jacqueline’s personal journey into women’s philanthropy
- [05:37] The research process behind WPI’s donor data
- [09:25] How women’s giving differs from men’s giving
- [13:10] Why affinity trumps capacity in donor engagement
- [16:29] Collective giving and how giving circles work
- [21:29] The value of engaging a giving circle
- [23:29] The case for affinity-based fundraising groups
- [26:13] Gen Z and cause-driven giving trends
- [31:05] One simple step to engage women donors more effectively
- [35:00] Addressing women correctly in donor communications
RESOURCES
Women Give 2021 report on how households make charitable decisions
WPI's research on giving circles
Impact100 global site
The Lilly Family School of Philanthropy's
Send Haley a suggestion or request via text HERE!
My book, Sow, Grow, Lead is live on Amazon! It shares my journey of starting a nonprofit in Malawi and offers practical strategies for nonprofit leaders to create real impact.
Trusted by 80,000+ organizations in 90+ countries, Donorbox offers easy fundraising tools to help you raise more. From fast donation forms to crowdfunding, events, and Donorbox Live™ Kiosk, grow your impact with donorbox.org
Dr. Lola Gershfeld’s EmC Masterclass helps you boost communication skills to raise more revenue. Trusted by top universities and global organizations. Use code LEADWITHHEART for 10% off.
CONNECT WITH HALEY
Haley is a CFRE, Stress Management Coach, and EmC trainer. Founder of The Savvy Fundraiser, she brings experience in human services, homelessness, and youth nonprofits. She specializes in EmC, leadership, board development, and fundraising, empowering nonprofit leaders to build thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com
YouTube: thesavvyfundraiser
Produced by Ideablossoms
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