E78: The Role of Social Media in Fundraising with Brandon Peacock

On this episode of the Lead with Heart podcast, I’m chatting to someone truly inspiring - Brandon Peacock.

Brandon is the founder of Hit The Ground Running - a charity that provides invaluable support to trauma survivors. After surviving a life-altering drive-by shooting in 2020, Brandon embarked on an extraordinary journey of resilience and recovery. His experience has fueled his mission to help others rebuild their lives. 

He's here to share his insights on building resilience, the power of community support, and innovative approaches to philanthropy and fundraising through social channels.

In this episode:

• [02:35] Turning a traumatic experience into a force for positive change
• [10:45] About Hit The Ground Running
• [13:08] Strategies for cultivating resilience
• [15:51] How to foster a sense of community
• [18:35] Utilizing social media to raise both awareness and funds
• [27:44] Creating brand consistency across all platforms
• [35:03] The role of social media influencers in nonprofit fundraising
• [40:41] Emerging social media trends for nonprofits to be aware of

NOTEWORTHY QUOTES

“ If I don't make it through tonight, am I proud of the legacy that I've left behind?” - Brandon Peacock

“ I was able to become so resilient and remain so resilient because I found a way to find purpose in my individual struggle. And I found a way to be accountable to myself and not be a vi

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My book, Sow, Grow, Lead is live on Amazon! It shares my journey of starting a nonprofit in Malawi and offers practical strategies to help nonprofit leaders turn visions into reality, and create meaningful impact

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CONNECT WITH HALEY
Haley is a Certified Fund Raising Executive (CFRE), Stress Management Coach, and EmC trainer. She founded The Savvy Fundraiser, a nonprofit consulting and coaching business, and has experience with nonprofits in human services, homelessness, and youth sectors. Specializing in EmC, leadership, board development, and fundraising, Haley is dedicated to empowering nonprofit leaders to create thriving organizations.
Instagram: @thesavvyfundraiser
LinkedIn: Haley Cooper, CFRE
Website: thesavvyfundraiser.com

Produced by Ideablossoms