Lead With Your Brand!™

As we hit the halfway mark of the year, Jayzen kicks off the show with a powerful coaching moment to help you shift from surviving to thriving in your career. Whether your company formally conducts mid-year reviews or not, now is the time to pause, reflect, and reset. Why? Because your next career breakthrough won’t wait for a job posting or a scheduled performance cycle. If you’re not driving the narrative, someone else will...

Happy Summer! We’re off enjoying some summer relaxation time! Enjoy one of our top shows from last season and be sure to take time to recharge!

In this episode, Jayzen shares his ideas on a critical element of your personal brand development: how you make people feel. That is, when people interact with you and experience your brand, what feeling are they left with and are you beginning to be intentional about what you want that to b...

On this special Pride on Brand edition of the Lead With Your Brand! podcast, Jayzen reflects on graduation season and the powerful lesson of showing up in service of others. Inspired by two deeply personal milestones and a standout commencement speech at UCLA, Jayzen breaks down how context and service are at the heart of building a breakthrough career and a super-premium brand.

You'll learn why your brand isn...

In this week’s episode of the Lead With Your Brand! podcast, Jayzen Patria kicks things off not in a boardroom, but in a theme park. Fresh from a behind-the-scenes visit to Universal’s new Epic Universe, Jayzen shares unexpected (and powerful) lessons about personal branding drawn from immersive rides, gothic taverns, and talking portraits.

Why? Because the experience Universal crafted is...

In this week’s episode, Jayzen dives into the buzz around the return of "HBO Max" and the revival of the Starbucks experience—not just as corporate case studies, but as powerful metaphors for your personal and professional brand.

Jayzen unpacks why a logo change isn’t the same as a rebrand—and how true brand evolution stays rooted in what made you great in the first place. Drawing lessons from the bold bra...

Is your career really a ladder—or is it something much more dynamic? In this episode of Lead With Your Brand!, Jayzen Patria flips the script on traditional career trajectories and challenges you to think about your path as a career jungle gym—with diagonal moves, lateral steps, trade-offs, and breathers that still lead to powerful breakthroughs.

Listen as Jayzen opens up about his own transformative journey from ...

Are you feeling stuck, uninspired, or just plain off? You're not alone. As we navigate a world filled with uncertainty—from AI replacing jobs and massive industry shifts to the heaviness of politics and burnout—many professionals are experiencing what Jayzen calls a “career funk.” But instead of waiting for things to get better, what if this is your moment to shift?

In this empowering episode, Jayzen invites y...

In this empowering episode of the Lead With Your Brand podcast, host Jayzen Patria dives deeper into the final step of the Five Steps to Lead With Your Brand™—Be Your Own Chief Marketing Officer—by exploring the critical roles of influencers, endorsers, and word of mouth in building your professional brand.

Last week, we focused on controlling your own message through your pe...

Since the start of the year, Jayzen has taken an extended deep dive each week into one of the Five Steps To Lead With Your Brand! As a review, here are the first four steps of the Lead With Your Brand! system:

1. Define Your Audience
2. Know What You Stand For Today
3. Refine Who You Want To Be
4. Keep Up Your Image!

This week, we’re on to Step 5…Be Your Own Chief M...

Tune in this week for a review of the first three steps of the Lead With Your Brand! system:

1. Define Your Audience
2. Know What You Stand For Today
3. Refine Who You Want To Be

And then, on to step four…Keep Up Your Image!

Now that you have created your five to eight SuperSized brand attributes, you have to live them every single day. The bottom line is a Brand isn’t about words that you put on paper. It’s about the actions and the ch...

We’re already almost into March, and that means Spring…and moving on to creating your Brand Foundation. Now that you have your five to eight SuperSized brand attributes, you have to live them every single day. The bottom line is a Brand isn’t about words that you put on paper. It’s about the actions and the choices you make every single day. It is critical that you take the time to craft the declarative statements that are foundati...

It’s on to Step Three of the Lead With Your Brand system, REFINE WHO YOU WANT TO BE.  This week, Jayzen takes a deep dive into how you can develop your personal word bank by taking your brand attributes from Step Two, and SUPERSIZING THEM!

Now you can refine who you want to be by turning up the volume to be the best you that you can be. Take those five to eight brand attributes you came up with in the last step. G...

As we close out January, it’s time for the second step of the Lead With Your Brand system, KNOW WHAT YOU STAND FOR TODAY.  Tune in for an extended lesson on how to be your best authentic self as you develop your personal brand and work towards your next career breakthrough.

Here is the dirty little secret. We can all smell inauthenticity from a mile away and it reeks! If you’re thinking, “I want to be Steve Jobs” ...

As we all know, Los Angeles has had a challenging start to the New Year. Tune in to hear Jayzen’s reflections on the tragedy and the incredible resilient human spirit that is more alive than ever in LA.

As we jump into the new year, Jayzen is ready to make 2025 your year to achieve your next career breakthrough!  over the next couple of months, Jayzen will take a deep dive into each of the Five Steps to Lead With ...

Happy New Year!  

Start your year off right with this very special episode and make 2025 the year for your next career breakthrough!  Jayzen dives into the foundational elements of what a brand is, and more importantly, where to start with your personal brand.  A brand is about the sum of all of the experiences, thoughts and emotions that you have with a product or service.  Your brand is much the same. Tune in to...

The tree is up and the house is decorated!  Tune in this week to hear Jayzen’s thoughts on bringing your brand to life this season by adding your signature style to everything, not just at work.  We know that Jayzen’s brand is being Hollywood, a Showman, a jet setter and a Storyteller. So you better believe that the holidays for him are that way too! 

Now, of course, we still need to talk about work a...

Drumroll, please….Jayzen makes his SuperSized announcement!  That’s right, his book is finally on it’s way!  Lead With Your Brand! : Build Your SuperPremium Personal Brand to Achieve Your Next Career Breakthrough will be available in Spring 2025!  In the book, Jayzen shares his full five-step process for you to build your personal brand and drive your career forward. Check out all of the latest about the book at ...

In honor of election day in the United States, Jayzen is excited to bring back a fan-favorite episode with a very special guest, Congressman Mark Takano, who proudly represents California's 41st district. Starting his career as a teacher, Mark has always been a huge advocate for education and has worked to improve his community for over twenty years. In 2012, Mark became the first openly gay person of color to be elected to Con...

As we roll into the holiday season from Halloween to Diwali, Thanksgiving, and beyond, it’s also a critical time in your career.  That’s right, it’s performance review time!  Now is the time to formulate your plan and maximize the opportunity. Remember, your review is not just for your manager, but a reflection of you that many in the organization will see. You have to think about your performance review as your own advertisi...