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October 28, 2024 ‱ 31 mins

⁠Free Ebook! How to start Podcasting with impact.⁠⁠

When you're starting a podcast for your coaching practice, it's easy to get caught up in the excitement—choosing the right microphone, picking a catchy name, and dreaming of all the lives you'll touch.


But here's the truth: if you don’t have a clear "why," those early steps will feel scattered, and your podcast could end up feeling like a chore rather than an inspired project.

So today, we’ll dive into why knowing your "why" is the essential (and STRONG!!) foundation for your podcast that will not only save you time but also make this journey fulfilling and impactful.

We’ll also explore practical questions you can ask yourself to get clarity on your "why" and talk about how each episode should be tied to a deeper purpose, so you're not just podcasting for the sake of it—but really moving your listeners forward.


Practical Questions to Uncover Your "Why"

Now, let’s get practical. How do you actually uncover your "why"?

Here are some questions to ask yourself, especially as a coach:

  1. What impact do I want my podcast to have on my coaching practice?

  2. Who is my ideal listener?

  3. What do I love most about coaching, and how can I translate that into podcasting?

  4. What unique voice or perspective do I bring to the table?

Why Every Episode Needs a "Why"

Having a "why" for your entire podcast is important, but let’s take it a step further: every episode you create should have its own "why." Why this topic? Why now? Why will it move your ideal listener forward?

Before you record, ask yourself these questions for each episode:

  1. Why does my listener need to hear this today?

  2. What transformation or takeaway do I want my listeners to walk away with?

  3. How will this episode help build trust and connection with my audience?


    In the episode I’ll walk you through every single one of these questions with practical examples to help you uncover your purpose, like how to identify the impact you want, who your ideal listener is, and how each episode can move them (as well as yourself) forward.

    You’ll also hear real-life examples from the worlds leading top coaches and what we can learn from them.

    Now sit back and enjoy this episode & reach out with your feedback and questions anytime!

Free resources for your Podcasting journey:

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