Leader Generation

In a world where marketing agencies are racing to keep up with rapid change, how do you grow faster without losing your people, your culture, or your edge?

In this episode of Leader Generation, Mod Op’s new COO, Stuart Goldstein, joins Tessa Burg to share his playbook for scaling agencies. With years of experience leading firms through mergers, digital transformations, and process overhauls, Stuart reveals why the real challenge is...

In this episode of Leader Generation, host Tessa Burg welcomes back Patty Parobek, Mod Op’s VP of AI and ML Transformation, for a candid conversation about how marketers can thrive in the age of “zero click.” 

With Google increasingly providing AI-powered answers directly in search results, fewer people are clicking through to websites. For companies that have long depended on organic traffic, this shift raises an urgent question: ...

The flood of AI-generated content has made it harder than ever to know what’s real, and easier than ever to lose trust. 

In this episode of Leader Generation, Tessa Burg talks with Shouvik Paul, COO of Copyleaks, about how marketers can create and protect content while building trust. Shouvik shares experience scaling multiple SaaS companies to successful exits, and how those same principles—like recurring revenue and scalable syst...

What if you could boost marketing performance, cut costs, and launch campaigns in minutes, not days? 

In this episode of Leader Generation, Tessa Burg talks with Martin Kristiseter about the real-world impact of AI on performance marketing. From automating tedious workflows to using data-driven insights for creative optimization, Martin shares how his team is using AI to deliver measurable outcomes while keeping transparency front ...

Alex Seidita, Chief Information Officer at Aspida, and Tessa Burg talk about how organizations can successfully navigate technological transformation—especially in the age of AI. 

With more than 35 years of IT leadership experience at organizations like Motorola, Citibank, Home Depot, MetLife, and now Aspida, Alex shares how major shifts like data warehousing, virtualization and cloud adoption have shaped his perspective. He explai...

Wondering why your brand isn’t showing up in answer engines like Google AI Overviews, Perplexity AI, and ChatGPT—even though you’ve been investing in content and SEO?

Maurice White, who leads SEO at Mod Op, is back to explain the rise of Generative Engine Optimization (GEO) and why it’s changing the way we think about search. Maurice and Tessa Burg break down what GEO means, how it fits into your existing SEO strategy and the concr...

Tessa Burg and Aaron Grando break down one of the most talked-about topics in AI right now: context engineering. If you've been using AI tools and wondering why your outputs sometimes sound generic or miss the mark, this episode is for you. 

Aaron explains how context engineering helps AI better understand what you want by feeding it the right information—from your brand voice to real-time data—before you even type your prompt. A...

In this episode of Leader Generation, Creative Director Leu Solomon shares a real-world example of how AI helped her and the Mod Op team deliver a complex creative project under tight budget constraints—without sacrificing quality. 

Leu walks us through the challenge: Creating a single hero image featuring up to nine custom building illustrations for a commercial real estate client. Traditional design would’ve required more time an...

Kate Long, VP of Marketing at Crunchbase, shares how her team is leading a bold transformation—from a product-led growth model to a sales-led, AI-powered strategy. 

In this conversation, Kate breaks down how Crunchbase is leveraging predictive signals to deliver meaningful value earlier in the buyer journey, before prospects even know they’re in-market.

Kate also opens up about leading teams through change, upskilling marketers to ...

Retail media is evolving fast, but not always in the right direction. In this episode of Leader Generation, Drew Cashmore, Chief Strategy Officer at Vantage, joins Tessa Burg fresh from the Cannes Lions Festival to break down the biggest conversations shaping the future of retail and commerce media. Drew shares what he's seeing across the industry—the opportunities, the challenges and where marketers should focus their energy.

If y...

In this episode of Leader Generation, Tessa Burg chats with Matt Bretz and Gary Goodman, two seasoned veterans in the games and entertainment space. 

With decades of experience, Matt and Gary share their journeys from working in Hollywood and gaming to leading creative teams at Mod Op. They discuss the evolution of the industry, the importance of data and AI, and how both play a role in crafting emotionally resonant marketing strat...

If you’ve ever wondered how to go beyond ChatGPT and actually connect AI to real-world systems and workflows, this conversation is for you. 

Tessa Burg gathers with three Mod Op experts—Fabio Fiss, Aaron Grando and Javier López—to break down key technologies like MCP (Model Context Protocol) and A2A (Agent-to-Agent). The team explains how they work, and shares examples of how they’re already being used in creative and powerful ways...

The way people search for information is changing fast. In this episode of Leader Generation, Tessa Burg is joined by Maurice White and Chris Harihar for a discussion about Generative Engine Optimization (GEO). 

They explore how search behavior is evolving with the rise of AI tools like ChatGPT and Perplexity, and what that means for brands aiming to show up in these new discovery environments. Maurice and Chris break down the para...

Aaron Grando guest hosts on this episode of the Leader Generation Podcast, where we explore the fast-growing world of "vibe coding" with Joe DiGiovanna, VP of Technology, and Fabio Fiss, head of the DX team at Mod Op. 

If you’ve heard the term “vibe coding” floating around but aren’t quite sure what it means—or how it applies to real-world development work—this is the conversation you need to hear. Aaron, Joe, and Fabio break down ...

What if you could stretch your media budget without spending more? In this episode of Leader Generation, host Tessa Burg talks with Wandrille Leroy, the brains behind the Scibids AI at DoubleVerify, about how marketers can get more value from their ad spend using smarter, customizable automation. 

Wandrille explains how Scibids helps marketers take control of their media-buying strategy, align spending with their specific goals and...

What happens when an old-school creative jumps headfirst into AI? In this episode of Leader Generation, Tessa Burg talks with Sergio Cardona for an eye-opening look at how technology is changing the creative process. 

Sergio shares his journey from traditional design roots to becoming a leader in AI-driven creativity, showing how curiosity and adaptability can open new doors for any creative professional. You’ll hear how tools like...

Explore how AI can automate quality assurance and testing for marketers and content teams. 

QA experts Giselle Castro and Carlos Obaldia share how they compared two leading AI tools, Katalon and BrowserStack. Together, they discuss how these platforms help teams test faster, cover more ground and free up valuable time for creative and strategic work.

Listeners will get a firsthand look at how Mod Op’s QA team approached the compari...

What if data wasn’t just something you measured, but a powerful spark for your most creative marketing ideas? In this episode, Tessa Burg talks with Boobesh Ramadurai to explore how artificial intelligence is changing the game for marketers—especially when it comes to blending data, creativity, and speed. 

With over two decades of experience working with Fortune 500 companies, Boobesh shares real-world stories, helpful trends, and ...

What if the biggest impact of AI isn’t replacing jobs, but quickly raising the bar for everyone? In this episode of Leader Generation, host Tessa Burg talks with serial entrepreneur and Corpora.ai CEO Mel Morris about AI in business and marketing. 

Mel brings decades of experience building and scaling tech companies—from his humble beginnings in data collection to leading King Digital, the force behind Candy Crush. He’s now pioneer...