The Lead(er) Generation podcast—previously RapidTesting.ai—features conversations, interviews, and Q&A with influential marketers in the B2B industry. They share how to win at digital marketing by using a data-driven, test-and-learn approach to guide decision-making, drive lead generation, and quickly convert prospects into valuable customers.
People, process, data and technology all play critical roles in B2B lead generation. But how well is your managing and optimizing performance in these areas?
Dan Lukens explains how a Marketing Operations Manager adds value to an organization by keeping these functions focused on marketing and sales strategy. Plus, adapting them to changing conditions so your marketing is most effective.
About Dan Lukens:
Dan Lukens is the Mar...
2020 made all of us B2B marketers and leaders more dependent on eCommerce and doing business online. As B2B continues its evolution—looking more and more like B2C—there are some important standards we need to be aware of regarding accessibility. Guest Ryan Boog helps us better understand ADA Compliance, and explore the value of accessible websites and apps.
About Ryan Boog:
The eventual death of third-party cookies and the impact on lead generation has been a hot topic in our industry for quite some time. But now the end is here.
Digital Marketers are already seeing disruptions in campaigns running on third-party websites and social media properties. Not to mention, in the data we’re accustomed to receiving from Google.
So what’s next? How do we deliver quality targeting, experience, leads and ...
B2B companies have 42%-82% customer churn. As our world begins to return to “normal,” we can take tactics used to sustain customers during the worst of the pandemic and leverage them for growth.
The cancelation of live in-person events—including trade shows, sales demos, and conferences—spurred a new era of live-streaming. This episode explores how B2B companies can use that technology to build client relationships that are str...
From thought leadership to engagement, there are many benefits of content marketing. But does the value justify the cost of creation and distribution for your B2B company?
Tessa Burg shares how to measure your content’s contribution to lead generation. What metrics and KPIs you should look at. Technology and tools that can help you gather data. And most importantly, how to use the data to prove the value of your content marketin...
Early in 2021, our quest is to provide sales teams with new opportunities to meaningfully engage with prospects and customers. Is hosting your own live virtual event the best way to do that?
Our guest, Fred Andersky, will share how his company transformed traditional in-person demos into virtual events. The remote experiences attracted two years-worth of attendees and engaged both customers and prospects through live, interact...
If 2020 felt like drinking from a firehose, then this episode is the zen you need to recenter on your purpose as a marketer. Guest Scott Brinker joins us to discuss how B2B marketing leaders can evaluate and select the best tech to complement existing CRM, CMS and marketing automation systems to elevate their brain space out of execution.
We’ll need marketers’ experience and passion for data in 2021 to think creatively and ...
Lead generation is one of the most critical components of B2B growth. Historically, B2B marketers have captured leads at trade shows for their customer relationship management (CRM) systems.
Due to the pandemic, in-person trade shows are no longer a lead generation option. That’s why many B2B marketers have begun to explore virtual trade shows and events—with mixed results.
Guest Nicole Mahoney is a marketing expert in travel a...
Nicole Fidler is a Digital Marketing Specialist at Hyland Software, which sells enterprise software around the world. In this episode, Nicole shares how she takes winning user experience and digital marketing tactics and customizes them for different markets. Hear what works, what’s changing and the trends that impact how today’s digital marketers promote products and services globally.
About Nicole Fidler: Nico...
As B2B marketers, lead generation is always our top priority. We want to get in front of the right people with high-value information that engages prospects and motivates them to learn more about our brand and services.
We have quite a few effective digital marketing tools at our disposal—SEO, paid search, content marketing, email, programmatic display, and ABM campaigns—to name a few. Plus, the advanced targeting you can do...
Personalizing the customer experience has been a growing trend for both B2C and B2B businesses.
In fact, 80% of consumers say they’re more likely to do business with brands that provide personalized service. While 67% of B2B buyers want the ability to research, compare products, place orders, and access their order history on their own versus contacting a salesperson.
The global pandemic in 2020 has isolated most shoppers and p...
Guest speaker, Vinessa Lullo, has more than 15 years of marketing and product development experience. Her team prides itself on customizing products and services to meet the demands of customers. However, a recent merger and the COVID-19 outbreak drastically changed their business. Vinessa shares how her company became extremely nimble and changed processes to customize products, marketing, and sales to meet new customer needs an...
Paul Pirozzola has been a sales and marketing leader in the B2B manufacturing space for more than 20 years. Traditional routes to market have been disrupted by digital media, e-commerce, and the pandemic. Today’s sales teams and marketers are looking for more effective and efficient ways to collaborate. In this episode, Paul talks about three key elements that marketers can share with the sales team to generate higher quality lea...
During this episode, Matt McBride will share how physical distancing and shelter in place orders have impacted strategic partnership and innovation management in bioscience. What is the effect on product teams? What trends and activities can we track to prioritize our own product initiatives? And what does this ultimately mean for collaboration and go-to-market strategies?
About Tessa's Guest:
As the VP of St...
The Coronavirus has disrupted businesses worldwide. Sales leader, David Kreiger, shares what he believes sales teams should focus on as they shift to remote work. Hear his ideas on how to best support clients, protect business and maintain personal health during the COVID-19 crisis.
----more----ABOUT DAVID KREIGER:
David Kreiger is the Founder and President of SalesRoads, a business-to-business appointment setting, lead genera...
How does the Rock & Roll Hall of Fame persuade people to add a trip to Cleveland, Ohio, to their bucket list of must-have experiences? In this episode, guest Ellie Ovsenik tells you how.
Hear how the Rock Hall uses data and digital marketing to engage music enthusiasts and increase visits to the museum.
About Ellie Ovsenik:
As the Director of Digital Marketing and Advertising at the Rock & Roll Hall of Fa...
Learn the do's - and some don'ts - of launching a new product. Brandon Cornuke has been an inventor, retail buyer, corporate innovation leader and now shares his expertise with start-up founders. In this episode, you'll learn what you need and what to avoid as you seek to validate new products before market launch.
About Brandon Cornuke:
Brandon Cornuke has dedicated his career to helping innovators tu...
In today’s episode, we’ll learn the “whys” and “hows” of rapid testing. Today’s guest, Tom Madrilejos, has been executing Rapid Testing at Tenlo for the past year across a variety of marketing tactics. Marketers will hear examples of how to launch a new product or test a new marketing tactic and get rich customer insights and predictable results without overspending.
About Tessa's Guest:
Tom’s vast knowledg...
Our inaugural episode was streamed live, Thursday, 12/12 at 12 pm PT. Tessa's guest is Linda Owens, Digital & Ecommerce Marketing Manager at Nestlé Professional.
About Linda Owens:
Linda is experienced in global digital and eCommerce marketing and has a passion to drive change and deliver results. She has worked across many different industries, building b2b and b2c digital strategies, and teams to engage ...
If you can never get enough true crime... Congratulations, you’ve found your people.
We’re at our most vulnerable when we go to our doctors. We trust the person at the other end of that scalpel. We trust the hospital. We trust the system. Christopher Duntsch was a neurosurgeon who radiated confidence. He claimed he was the best in Dallas. If you had back pain, and had tried everything else, Dr. Duntsch could give you the spine surgery that would take your pain away. But soon his patients started to experience complications, and the system failed to protect them. Which begs the question: who - or what - is that system meant to protect? From Wondery, the network behind the hit podcast Dirty John, DR. DEATH is a story about a charming surgeon, 33 patients and a spineless system. Reported and hosted by Laura Beil.
This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.