Leader Generation

In this episode of Leader Generation, Tessa Burg talks with Tariq Hassan about what it really takes to modernize a business for the AI era. Drawing from leadership roles at agencies, Hewlett-Packard (HP), Petco and McDonald’s, Tariq shares lessons from leading transformation at some of the world’s biggest brands.

They explore why success with AI is not chasing the newest tools. Instead, it starts with understanding the problem you’...

In this episode, Tessa Burg talks with Fabio Ranieri, Head of AI Content Transformation at HP, about what it really takes to create content at scale without losing relevance. Fabio explains why better content doesn’t come from simply making more of it. But rather it comes from better inputs, better audience understanding, and better systems that help marketers create content that fits the product, the customer, and the moment. 

Fab...

What if the biggest problem in digital advertising isn’t creativity or budget—but waste? In this episode of Leader Generation, Tessa Burg talks with Zach Rosen of Multilocal to unpack the growing shift happening in programmatic media and why brands are rethinking how they buy and optimize advertising.

Zach explains how AI-powered curation and sell-side decisioning are helping marketers reduce waste, improve performance and reach au...

AI is changing everything, but not in the way most leaders think. In this episode, Rishad Tobaccowala breaks down how we got here, from the early days of broadcast marketing to today’s fast-moving, AI-powered world. He explains why the current moment is different, what’s actually changing and what still matters more than ever.

If you’ve been hearing about AI strategy and wondering where to start, this conversation will shift your p...

Technology doesn’t have to be scary or steal jobs. In this episode of Leader Generation, Katya Lobynko shares a fresh perspective on digital transformation—one that puts people at the center. From her “people-priorities-process" approach to getting user feedback in hours instead of months, Katya breaks down practical frameworks for leading change that actually work. 

If you’re tired of hearing about AI taking over and want to lea...

Tessa Burg talks for a second time with Mariano Bosaz, Global VP of Consumer Data and Strategy at Coca-Cola and the author of “Digital Mindset.” This time, they dive deeper into practical applications of digital thinking, moving beyond theory to give you actionable strategies you can implement right away.

Mariano shares real-world examples of how the shift from analog to digital thinking transforms problem-solving, particularly aro...

AI is moving fast, and for a lot of leaders that creates both pressure and possibility. In this episode of Leader Generation, Tessa Burg talks with Rohit Prabhakar, Global Head of Digital Experiences and Capabilities at Visa, about what it really takes to lead transformation when the rules keep changing. They dig into why strong foundations still matter, why connected data is more important than ever and why leaders need to balance...

During National Women’s History Month, Leader Generation welcomes Nicole Purcell for a conversation about creative leadership. While so many conversations right now are focused on AI, this episode shifts the spotlight to something just as powerful: hospitality, intuition and the kind of human-centered thinking that makes teams thrive and people feel seen.

Nicole shares how her career journey shaped her leadership style and how she ...

Ever feel overwhelmed by all the data and metrics coming your way? You're not alone. In this episode of Leader Generation, Tessa Burg talks with Scott Sutton about one of marketing's biggest challenges: figuring out what's actually worth measuring.

Scott shares real-world insights from his experience managing media for major restaurant brands like Hardee's and Carl's Jr. You'll discover why measuring everything can actually hurt yo...

AI isn’t just changing marketing tools—it’s changing how leaders think about strategy, value and growth. In this episode, Tessa Burg talks with Mariano Bosaz, author of Digital Mindset: Marketing Strategies for the AI Era, about what it really takes to lead through transformation without losing what already works. 

You’ll hear a practical way to think about “digital mindset” as a bridge, not a replacement, for how businesses operat...

Marketing used to feel more predictable. You picked your channels, launched a campaign and tracked performance in a fairly linear way. Today? Consumers are bouncing between social, search, streaming, AI tools, connected devices and more—all before making a decision. In this episode, Matt Fanelli joins Tessa Burg to unpack what’s actually broken in marketing measurement and how leaders can rethink performance in a fragmented world.

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AI is evolving fast—and so are the risks that come with it. In this episode of Leader Generation, Tessa Burg talks with Mod Op’s EVP of PR, Chris Harihar, to unpack a growing issue most brands aren’t fully prepared for: AI-driven brand misrepresentation. From deepfakes to manipulated logos and inappropriate brand placements, the conversation explores how generative AI tools are creating new reputational threats in ways that feel ch...

While most enterprises are still celebrating their AI pilots, a quiet revolution is happening:  Organizations that stopped collecting tools and started building capabilities. 

In this episode, Tessa Burg and Michael Ditter, Director of AI Strategy and Emerging Technology at Diageo, dismantle the playbook many thought they needed. 

Discover why empathy matters more than efficiency in capability building, how your organization’s hard...

What does it really mean to be consumer-obsessed, and how is AI changing the face of the beauty industry? 

In this episode, Tessa Burg and Irina Kulikova—VP, Strategic Development & Integration at The Estée Lauder Companies Inc.—explore the intersection of consumer insights, brand experience and emerging technology. The two discuss how store beauty advisors must now compete with AI, the magic of “small data” and Gen Z’s AI shop...

The marketing landscape is changing faster than ever—and the marketers who treat their work like product and embrace AI will win.  

This week, Leader Generation host Tessa Burg talks with Alan Kipust, Mod Op’s Executive in Residence and a leader in product management, to discuss how AI is fundamentally reshaping what marketing teams can accomplish and how they should think about their work. 

You’ll learn which AI applications actua...

Five years ago, we started Leader Generation with a simple premise: clients learning from clients. This year proved why that matters.

In 2025, CEOs and their leadership teams stopped debating whether to adopt AI and began wrestling with harder questions: How do we bring our people along? How do we measure what matters instead of what's easy to measure? How do we maintain the relationships that built our business while transforming ...

The search landscape has fundamentally shifted. 60% of Google searches now result in zero clicks. People are getting answers from AI without ever visiting websites.

If you've noticed declining organic traffic or wondered why your content isn't getting clicks despite good rankings, this episode reveals what's happening and what to do about it.

This compilation brings together five search and PR experts on how AI is changing buyer be...

Is it possible to build community within AI? Can we challenge search engines to put humanity and the truth at the forefront of their outputs? According to Troy Snyder, astrology student turned entrepreneur, the answer is ... maybe.

In this episode, Tessa Burg and Troy examine the balance between technology and humanity. They discuss the challenges of having AI determine what is “true,” how brands can stay authentic and build trust ...

When an advertising behemoth announces major restructuring plans and impending layoffs, you tend to sit up and listen. 

In our latest episode of Lead(er) Generation, Host Tessa Burg talks with Patty Parobek, Mod Op’s Senior Vice President of AI Transformation, to discuss the latest Omnicom news and what this means for marketers and marketing technologists.

No strangers to change, Tessa and Patty discuss the truths we must all face ...