Lead(er) Generation on Tenlo Radio

Lead(er) Generation on Tenlo Radio

The Lead(er) Generation podcast features conversations, interviews and Q&As with influential marketers in the B2B and B2C industries who share how to win at digital and pipeline marketing.

Episodes

August 8, 2022 16 min

In-person sales and marketing events are a great way to connect with potential customers and build relationships. They also provide a unique opportunity to meet new contacts, network with other professionals and create community.

But what does it take to build a tight-knit community? And how do you drive traffic to in-person events post-pandemic? 

Tessa Burg catches up with Cathy McPhillips during MAICON (Marketing AI Conference)....

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US inflation skyrocketed to a 40-year high. Today’s consumers face price hikes on everything from clothing to groceries—and all the categories in between.

Can well-known brands maintain customer loyalty? Can they prevent buyers from trading down and purchasing products based on price?

Kevin Krekeler and Tessa Burg discuss the importance of brand loyalty and how marketers can cultivate it to build customer retention. Hear all about...

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Account-based marketing is one of the most effective ways for B2B companies to reach decision-makers of right-fit accounts.

In our live ABM Panel Discussion, marketing and sales leaders explained why account-based marketing is so beneficial for B2B.

On this episode, we continue the conversation and dive into ABM execution. Katie St. Peter answers questions about resources, technology, tools, marketing channels, measurement, and mo...

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Marketing and sales are both important parts of any business. However, if they don't work together, then there is no way to succeed. How do you show the value of marketing to sales, especially in B2B industries like manufacturing? 

Long-time manufacturing marketer, Monica Gasbarre, talks about how to align marketing to organizational sales goals. Plus, how to build strong relationships on a foundation of communication and coll...

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When it comes to B2B sales and marketing, account-based marketing (ABM) is a hot topic. That’s because a buying group is typically made up of 6-10 people who must collaborate to make final enterprise decisions.

How can you use ABM to target the decision-makers on specific accounts? Can you leverage digital marketing tools for ABM? Does AMB increase the quality or quantity of leads?

In this episode, we interview ABM leader, Ryan El...

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The restaurant industry has been hit the hardest during the pandemic. According to the National Restaurant Association, 110,000+ food and beverage establishments in the U.S. temporarily or permanently closed for business. 

How did local restaurants stay afloat? What creative pivots did they embrace? Were the changes temporary or here to stay? 

If you’re a marketer or salesperson in the restaurant industry, you need to know h...

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Independent restaurant owners face many challenges that are unique to those of large chains. If you work in sales or marketing for the food service industry, you must understand these differences to successfully communicate with Independents. 

The best way to learn? Hear the struggles and needs of restaurant owners first-hand. Listen to industry veteran, Laurie Torres, share the ups and downs of restaurant ownership on this epis...

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Independent restaurants offer unique dining experiences, such as farm-to-table meals or craft cocktails. But they also face unique challenges that are far different than those of large restaurant chains.

Offering solutions to the difficulties that independents face, may mean the difference between a win or loss for both sales and marketers in the food service industry.

What are the biggest challenges of independent restaurant op...

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Market research helps marketers gain insights into consumer behavior, attitudes, opinions, and preferences.

But how important is it in B2B lead generation and marketing communication? Can market research help you develop more effective strategies and campaigns?

Explore this topic with expert market researcher, Lauren Schmidt from the full-service marketing research and consulting company NSRC.

 

About Lauren Schmidt:

Lauren Schm...

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Are you struggling to get leads? Are you looking for ways to improve your sales funnel? If yes, then you should definitely join us to explore the role of marketing technology in lead generation.

Marketing technology has become a crucial part of every company’s strategy. From CRM software and email marketing platforms to analytics and automation tools, technology plays a vital role in improving the efficiency and performance of your...

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March 22, 2022 23 min

 

Salespeople have long been considered the face of a company. They sell products or services, negotiate deals and close the sale. In recent years, however, companies have begun replacing salespeople with marketers.

Today, marketing is often seen as the primary way to generate leads and increase sales. As a result, companies are investing heavily in marketing departments. And they’re also hiring more marketers than ever before.

Ho...

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Episode Description:

Marketing is a science. And now, thanks to advances in cognitive science, marketers can harness the power of human psychology to influence consumer behavior.

What is cognitive marketing? What are its benefits? How does it differ from other types of marketing?

Learn all this and more during an interview with Sandeep Dayal, seasoned marketing and strategy leader. He shares how cognitive science can be applied ...

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Leadership is a critical skill for anyone working in marketing today. If you don't have strong leadership skills, you won't be able to manage your team effectively. And if you aren't managing your team well, you won't be successful at growing your business.

Female marketers, however, face many unique obstacles when trying to achieve success in their careers. From equal treatment and advocating on their own behalf...

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Personal branding is a powerful tool for marketers and salespeople to attract business. The challenge is that it takes time and effort to build a strong digital presence. 

Explore how you can identify and create your own authentic digital brand with Madeline Fetterly. 

She’ll share tips on how to harness your passion and expertise. Plus, how to leverage your online presence to gain a steady stream of new leads and drive business d...

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Content plays an important role in generating, nurturing, and converting leads. However, many marketers struggle with creating messaging that resonates with people and drives results. 

Join us as we explore language personalization using artificial intelligence and machine learning solutions. And rest assured, you don’t need to be a data scientist or have vast automation expertise to learn and gain actionable ideas from this episo...

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Artificial intelligence is here now, and here to stay. Marketers can use AI to automate hundreds of repetitive tasks that occur throughout the customer journey. The challenge: where to start? 

This episode is your jumping-off point. You’ll learn the benefits of using AI in your marketing. Plus, how to use AI to generate leads and shorten the sales cycle for better business results.

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About Paul Roetzer:

Paul Roetzer is ...

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The CPG industry is rapidly changing. Retailers are faced with ongoing challenges, from changing shopper behaviors and labor shortages to supply chain disruptions and beyond.

In his conversation with Tessa Burg, guest Will Salcido shares how we can “win” in the evolving CPG landscape by combining data with storytelling. Hear about what data is important to retail buyers, common stories that sell, how to align with retail strategies...

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Your prospects may be looking for a solution to a problem that your company can solve. But they’re not contacting your salespeople for help. They’re searching for answers, reading content and comparing options online.

 

Mike Farrell joins us to talk about intent data—buying signals that show which prospects are actively looking for potential solutions. Hear how you can use intent data to reach higher-quality leads earlier in the b...

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Before the pandemic, B2B customer engagement typically happened in person during sales calls, meetings, trade shows, demos, and more. With the shift to virtual communication, B2B companies must think about how to engage with customers and improve their experience online.

In this episode, we’ll hear about the importance of communities from Mark Donnigan, an expert in marketing for startups. We’ll talk about how to apply those princ...

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How have customer expectations evolved in the food and grocery industry? What role do digital and e-commerce play in the selection and purchase process? We’ll explore these questions and more with Jay Scherger, the Director of Ecommerce Accelerator at Kroger. After this episode, you’ll have a better understanding of how we—as B2C, B2C, B2C2B and B2B digital marketers—can make shopping an easier and more enjoyable experience for cu...

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