Norman Farrar doesn’t lead by barking orders—he leads by building trust. In this episode, he explains how strong leadership isn’t about being the loudest voice in the room. It’s about showing up consistently, listening carefully, and creating space for others to lead.
Norm shares how his leadership style evolved from his early days in manufacturing to running global teams across e-commerce and brand development. He dives into how he builds loyalty—not just with customers, but with employees—by leading with vulnerability and owning his mistakes.
Craig Andrews presses in on what makes Norm different. The answer? He doesn’t separate leadership from life. His personal values guide every business decision. That means putting people first, leading with patience, and fostering a culture where everyone is heard.
If you think leadership means being in control, this episode will challenge you. If you think leadership means being consistent and clear, it’ll reinforce what you already know.
Want to learn more about Norman Farrar's work? Check out his website at https://lunchwithnorm.com.
Connect with Norman Farrar on LinkedIn at https://www.linkedin.com/in/normanfarrar/.
Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.
Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!