Leaders Of Consulting
Are you a consultant or professional service firm looking to scale and attract high ticket clients? Then you’re in the right place! This is the show that brings you expert interviews with B2B consultants who share their career journeys and learnings along the way. We cover topics like business development, marketing, what compelled our guests to peruse their path and hear insights on the subjects they’re well-known for. Tune in to the show every week for actionable advice to help grow your own consulting practice!
Episodes
In this episode, Maeva Cifuentes, CEO of Flying Cat Marketing, shares her expertise in SEO and content marketing for B2B SaaS companies. She delves into her experience in starting and scaling her own agency and shares a unique tip on sales and forecasting that she has recently learned. You'll learn about the importance of building long-term growth, how to add value to proposals by being unique to each client, and how to be...
This episode addresses how finding your purpose in business and aligning yourself with what you really care about is paramount to success. We sat down with Marcy Stoudt to discuss how she helps leaders build confidence and achieve balance in their lives and careers.
Mentioned on the episode:
Connect with Marcy Stoudt on Linkedin
Patty Franco shares the importance of positive intelligence in navigating difficult situations. Patty is a Certified Professional Coach and Energy Leadership Index Master Practitioner. How do you bring your best energy every day? Be sure to tune in.
Mentioned on the episode:
How Women Rise by Sally Helgesen and Marshall Goldsmith
Positive Intelligence by Shirzad Chamine
Connect with Patty Franco on Linkedi...
Nitin Mittal, founder of Actuate, shares his approach to identifying client pain points and project urgency. Listen in to hear about how to communicate effectively with stakeholders and how to address the challenges associated with raising capital in a down market.
Acctuate’s website: acctuate.com
Strong positioning and specialization are not enough to cut through the noise. This is a realization from our guest, Dan Englander of Sales Schema. He found that a relationship-driven outreach at scale makes a difference. Tune in and learn how you can de-risk conversations without being overly persistent.
Mentioned on the episode:
Lana Kitcher is a Productivity and Efficiency Coach, working with entrepreneurs and business owners to “Do Less, Better.” This episode discusses how reading is underutilized, how unplugging looks different to everyone, and how to create habits that will help you achieve your goals with intention.
Mentioned on the episode:
If you’ve been keeping your head down for quite some time now, maybe it’s time to do the opposite and make an impact. We are honored to have Dorie Clark share her insights on strategic thinking in her book, The Long Game. We hear about the principles of heads up and heads down and recognize that there’s a balance and how thinking in the four waves is a cycle of learning and growth.
Mentioned on the episode:
Tanner Campbell joins Leaders Of Consulting and dives into some niche opportunities in podcasting as well as some audience growth strategies.
Mentioned on the episode:
Relationships equals clients. This is the principle Terry Rice has used to build his business on for years, by building relationships authentically over time with the right people. Terry also shares his content creation process and why he doesn't delegate this aspect, but still has time for his family and interests. We also hear about frameworks from Justin Welsh, creating hub content, repurposing, and using the profit mul...
In this solo episode, Jonathan shares some thoughts and examples of creating more compelling calls to action for services and offerings.
Examples mentioned:
You probably wouldn’t expect the President and CEO of an artificial intelligence and machine learning company to say that focusing on technology alone does not guarantee the success of the business. But it is the case for Gary L. Melling of Acquired Insights.
In this episode of Leaders of Consulting, Gary emphasizes that as much as businesses would want to focus on technology, they should also understand how such technology...
Scott Leese is definitely not your traditional consultant. When he established Scott Leese Consulting, he immediately began branching out his consulting business. He was also able to integrate beach surfing and sales into his business. How? Well, that’s what he talks about in this episode.
Other than that, he also shares tips on how to bring out a lot of different facets to your consulting business, how to turn those facets...
Was there an instance where your client made a request you weren’t able to deliver on, but you were unable say no, because you didn’t want to destroy the relationship?
In this episode, “Agency Whisperer” Karl Sakas teaches us how to meet clients halfway with the framework he developed – Reason, Options, Choose. He elaborates on the importance of creating options based on the client's unique and personal and professional go...
Simon Severino is the CEO of the global Growth Advisory consultancy, Strategy Sprints. In this episode, he talks about the “Sprints” method, which he employs in helping his client companies in doubling their revenues in 90 days.
He explains the difference between fixed costs and variable costs, and how the latter is more beneficial in reducing risks in business. He also shares some other tips such as taking profits in cash,...
Jeff Meade is the President of Meade, a management consultancy for marketing agencies. He is responsible for growing an agency’s revenue past $20 million and landing another one on the Inc. 5000. In this episode of Leaders of Consulting, he talks about his diagnostic called Agency Roadmap, and how it allows him to determine the businesses’ true problem and help the businesses identify their desired outcomes. Jeff also disc...
Our guest, Alexa D’Agostino, founded her first marketing agency and sold it in 2014 as her fourth exit. She has earned five degrees and is now the CEO of ThynkTank Coaching and Thynkfuel Media. In this episode, Alexa emphasized the importance of keeping data simple. She also talked about the habits she has built collecting data through CRM, and highlights the significance of the human touch in the process. She also shares ...
In this episode, we are joined by Microfame founder, writer, speaker, business owner, and “The Hype Guy” himself, Michael F. Schein. He talks about the 12 Hype Strategies and his journey in playing with mass psychology to attract a lot of attention. He tells the story of how he started applying the Hype strategies as a marketing agency, and also gave emphasis on the Make War, Not Love strategy. Furthermore, Michael shares ...
Matthew Kay is a Growth Marketing Consultant who currently focuses on SEO-related work. He has a proven track record of driving success across digital channels. In this episode, Matthew reveals that SEO is not an overnight endeavor. He further discusses knowing when to start an SEO campaign —if it is the right fit and the right thing to do. He also shares about the struggles he came across as a solo consultant, and how he ...
In this episode, Paul Sokol, Co-founder of Be Pro, joins us to talk about some of the unique approaches he has used in his consulting career. As a marketing automation and sales expert, he discusses why you need to be clear on two things: your offer and your audience. He identifies the critical four parts of creating a useful customer profile and shares examples of how to position products to different kinds of audiences. ...
On this episode, Jonathan shares a series of guidelines implemented with his agency, that can be helpful when working as part of a team. The guidelines are as follows:
- Always confirm having received, read and understood messages
- Always give an indication of when tasks or next actions will be carried out + reporting back once they have been completed
- Be detailed & specific to avoid ambiguity (include names & links ...
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