103. The Power of Vertical Integration & Regenerative Farming with Ladd + Zoey Wahlen

Today’s conversation is with guests Ladd and Zoey Wahlen, the husband-and-wife duo behind Roots Chips! This is the first time we’ve had a couple on the podcast together, and their story is such a great example of passion, perseverance, and purpose. From growing potatoes on their farm in Idaho to launching a regenerative, farmer-owned chip brand, Ladd and Zoey are doing business differently. In this episode, we talk about how they took a big idea (that started as a dream!) and turned it into a thriving consumer product, all while raising four kids, running a farm, and making regenerative agriculture a core part of their mission. We also dive into the behind-the-scenes of building a brand from scratch, navigating the challenges of distribution, hiring a strong team, and the reality of balancing (or not balancing) two full-time businesses. Resources & Links: Seven Habits of Highly Effective People by Stephen R. Covey How to Win Friends and Influence People by  Dale Carnegie Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description  Get our FREE resource for Making the Most of Your Internship Email us at [e-mail] Join the Of The West Email List  List your jobs on Of The West Connect with Ladd and Zoey: Follow on Instagram @rootschips  Visit the website Follow on TikTok @rootschips Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices