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June 3, 2025 48 mins
This week, I’m joined by PJ Budler—cattleman, international livestock judge, and passionate advocate for balance in the cattle industry. PJ brings a fascinating global lens to our conversation, having judged over 100 breeds in 50 countries. From his early beginnings in South Africa to his current work across the U.S. and beyond, PJ shares what he’s learned about the importance of adapted, functional cattle and the impact of decentralization on rural communities. We talk about the difference between chasing trends and building generational operations, why average cattle are actually the backbone of the industry, and how the U.S. can lead globally by focusing on adaptability and trade. PJ’s philosophy of holding the middle and his advocacy for family farms make this conversation one you don’t want to miss—especially if you care about the long-term sustainability of agriculture. Resources & Links: Man Must Measure by Jan Bonsma Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West ⁠Email List⁠ ⁠List your jobs⁠⁠ on Of The West Connect with PJ: Follow on Instagram @pjbudler Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices
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