107. The Power of Forward Thinking with Terrell Miller, of CattleMax

I’m excited to be joined by Terrell Miller, co-founder of Cattlesoft and the force behind CattleMax, one of the most trusted software platforms in the cattle industry. What started as a student project between him and his wife in 1999 has grown into a suite of rancher-focused tools used across the country and internationally.  In this episode, Terrell shares the humble beginnings of CattleMax, how he mailed out software CDs before laptops were common, and what it’s taken to earn the trust of ranchers over 25+ years. We dive into how smartphone adoption shifted the ag tech landscape, where AI is headed in the livestock industry, and why genomic testing is becoming a game-changer for commercial producers. We also talk about the entire Cattlesoft ecosystem: CattleTags, CattleScales, CattleDNA, and the popular Ranching.com newsletter, and why they’ve remained committed to customer choice, compatibility, and helping producers manage records their way. Terrell’s down-to-earth leadership style, combined with his passion for technology and cattle, makes this a conversation full of insight and inspiration. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at [e-mail] Join the Of The West ⁠Email List List your jobs⁠ on Of The West Connect with Terrell: Visit Cattlesoft, CattleMax, CattleTags, CattleScales, CattleDNA, Ranching.com Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices