Leadership, Brand Strategy & Transformation - Minter Dialogue

Leadership, Brand Strategy & Transformation - Minter Dialogue

With the Minter Dialogue podcast, your host Minter Dial is on a mission to help elevate the debate and insert more meaningfulness into our lives. He gives weekly interviews around leadership, brand strategy and transformation, featuring top business leaders, personalities, entrepreneurs and authors from around the world who are making things happen! This show has had multiple awards and citations over the years, including the #2 Brand Strategy podcast worldwide by Feedspot in 2025 (#1 in the UK), as well as #22 among all Leadership podcasts. It was also listed as a Top 50 leadership podcast by LeadersHum for 2022 and Top 50 Marketing Blog/Podcasts by Linkedin. Minter Dial is a filmmaker and author of multiple award-winning books, including The Last Ring Home, Futureproof (FT Press), You Lead (Kogan Page) and Heartificial Empathy, 2nd edition (2023). He also hosts The Joy of Padel podcast. Podcast show notes are on minterdial.com. To rate & review: RateThisPodcast.

Episodes

Tackling Brain Health: Nick Greenhalgh with LUCA's Innovative Approach to Concussion Management (MDE623)

September 13, 2025 • 65 mins
This podcast features Nick Greenhalgh, co-founder of LUCA Health, discussing his journey from professional rugby player to entrepreneur. Nick shares insights into LUCA Health's innovative approach to concussion management in sports, particularly focusing on schools and grassroots clubs. The conversation covers the challenges of diagnosing concussions, the use of technology in assessment, and the importance of objective data in brai...
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Lizzie Asher: Balancing Entrepreneurship, Motherhood, and Social Responsibility (MDE622)

September 6, 2025 • 68 mins
This podcast is with Lizzie Asher, a remarkable woman with an inspiring life story. Lizzie shared her journey as an immigrant from Peru, her experiences as a competitive swimmer, and her near-death experience during childbirth. She spoke passionately about the importance of perseverance, the power of the mind, and the value of sports in shaping character. Lizzie's commitment to making a positive impact on the world was evident thr...
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Awakening from the Meaning Crisis: John Vervaeke's Philosophical Journey (MDE621)

August 9, 2025 • 57 mins
This podcast features a thought-provoking conversation with guest, John Vervaeke, exploring the concept of meaning in modern life. Vervaeke, a cognitive scientist and philosopher, discusses the 'meaning crisis' - a widespread sense of disconnection and lack of purpose in society. He delves into topics such as the importance of wisdom, the nature of self, and the role of spirituality in addressing this crisis. The dialogue touches o...
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Triple Win Leadership: Unlocking Potential Through Coaching (MDE620)

August 2, 2025 • 53 mins
This podcast explores leadership challenges in today's complex business environment. Will Linssen, author of "Triple Win Leadership Coaching," discusses the state of leadership, emphasizing that only 5-8% of leaders are considered effective. He delves into the impact of ego on leadership and the importance of humility. Linssen introduces his coaching methodology, focusing on co-creating change with coworkers and building trust. The...
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Beyond Marginal Gains: Rob Mugglestone's Quest for High Performance (MDE619)

July 26, 2025 • 59 mins
Rob Mugglestone, author of "Beyond Marginal Gains," discusses high performance strategies in sports and business. He explores the limitations of traditional marginal gains approaches and introduces his OMIT and ATC models for accelerating improvement. Rob shares insights on prioritizing high-impact changes, distinguishing between optimal and maximal performance, and the importance of resilience in leadership. Using examples from sp...
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Cultural Forces with Mykolai Sierga: Ukraine's Secret Weapon in International Relations (MDE618)

July 19, 2025 • 53 mins
For this special episode, I sat down with Mykolai Sierga, the founder of Cultural Forces, a Ukrainian organization using art and culture to address wartime challenges. We explore how Mikolai rapidly pivoted from artist to soldier to cultural ambassador after Russia's invasion. He shares insights on masculinity in crisis, the power of storytelling in war, and using music to bridge divides. We discuss Cultural Forces' innovative appr...
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Pete Steege: Transforming Accidental CEOs into Purposeful Leaders (MDE617)

July 12, 2025 • 53 mins
In this episode, I sit down with Pete Steege, author and expert on helping accidental CEOs uncover meaning and lead with purpose. We explore the concept of radical clarity and how it reveals true business meaning. Pete shares insights on his CMP framework (Clarity, Meaning, Purpose) and discusses why meaning is essential for business success. We delve into the challenges faced by accidental CEOs, the importance of shared meaning, a...
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From Jeans to Padel: Joe Middleton's Journey in Crafting Brand Culture (MDE616)

June 21, 2025 • 61 mins
I had the pleasure of interviewing Joe Middleton, a seasoned professional in the apparel industry who's now making waves in the world of paddle tennis with his brand, Pulco. Joe shared his journey from playing cricket and field hockey to working for Levi's and Canterbury, before retiring and then unexpectedly diving into the paddle tennis market. He identified a gap in the sport's apparel and set out to create a brand that reflects...
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Rewiring Leadership: Dan Docherty on Purpose, Play, and Perspective (MDE615)

June 14, 2025 • 55 mins
This episode is with Dan Docherty, an expert in leadership and communication. We explored the importance of personal vision and purpose in both professional and personal life. Dan shared his journey from corporate leadership to academia and consultancy, emphasising the value of lived experiences in coaching. We discussed the power of perspective-taking and empathy in leadership, and how understanding personal stories can transform...
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From Burnout to Badass: Dana Cox's Journey of Self-Discovery (MDE614)

June 7, 2025 • 62 mins
I had the pleasure of speaking with Dana Cox, a business strategist, coach, and author from St. Louis. We delved into her journey from burnout to becoming a 'badass', as detailed in her book "From Burnout to Badass". Dana shared her personal experience of overcoming burnout, which stemmed from years of overcompensation and juggling multiple responsibilities. We discussed the challenges of recognizing burnout and the importance of s...
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Exploring Digital Wellbeing and Digital Detox with Petra Velzeboer (MDE613)

May 24, 2025 • 55 mins
In this episode, I sit down with Petra Velzeboer, a psychotherapist, author, and mental health consultant. We explore her journey from growing up in a religious cult to becoming a leading voice in workplace well-being. Petra shares insights on digital detoxes, the importance of self-awareness, and aligning well-being strategies with business objectives. We discuss the challenges of modern work culture, including always-on expectati...
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Loïc Fery: Bridging the Gap Between Business Acumen and Sports Passion (MDE612)

May 17, 2025 • 51 mins
In this episode, I had the pleasure of interviewing Loïc Fery, a fascinating figure in both the business and sports worlds. Loïc shared insights from his diverse career, including his role as founding and running Chenavari, being the owner of French football club FC Lorient and his recent venture into the world of padel. We discussed the similarities and differences between managing a sports team and running a business, with Loïc ...
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Moralized Antagonism: How Our Politics Failed Us in COVID's Wake (MDE611)

May 10, 2025 • 61 mins
I had the pleasure of speaking with Dr. Frances Lee, a professor of politics and public affairs at Princeton University. We delved into the political landscape during the COVID-19 pandemic, exploring how our democratic systems struggled to cope with the crisis. Dr. Lee shared insights from her book "In Covid's Wake: How Our Politics Failed Us," co-authored with Stephen Macedo. We discussed the concept of moralized antagonism and h...
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Ben Nichols: From Anti-Doping to Padel's PR Powerhouse (MDE610)

May 3, 2025 • 65 mins
This podcast features Ben Nichols, a communications expert and paddle enthusiast, discussing his career journey and current ventures in the paddle industry. Nichols shares insights from his time at the World Anti-Doping Agency, addressing the complexities of doping in sports. He also delves into his current role in promoting paddle through various initiatives, including Paddle22, a PR and marketing communications business, and Insi...
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Crafting a Brand's Voice: Flavia Barbat's Unique Approach (MDE609)

April 27, 2025 • 73 mins
This podcast features a conversation between host Minter Dial and guest Flavia Barbat, exploring the intricacies of branding and communication. Flavia, originally from Transylvania, shares her journey as editor-in-chief of Branding Mag and her approach to crafting meaningful brand narratives. The discussion delves into the importance of nuanced, long-form content in a world dominated by short attention spans and clickbait. Flavia e...
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The Key to the Door: Simon Hartley on Becoming a Global Thought Leader (MDE608)

April 19, 2025 • 59 mins
I had the pleasure of sitting down with Simon Hartley, a renowned sports psychologist and author, to explore the fascinating world of human psychology in sports and business. In our chat, Simon shared insights on motivation, focus, and the pursuit of excellence that apply far beyond the realm of athletics. We discussed the power of accountability, the importance of enjoyment in performance, and how to develop self-awareness to reac...
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Redefining Professional Development: Mitch Joel's ThinkersOne Platform (MDE607)

April 12, 2025 • 66 mins
This podcast features a conversation with my guest Mitch Joel, discussing various aspects of digital marketing, content creation, and the impact of AI. Joel shares insights on his career journey, the evolution of his work, and his new venture, ThinkersOne. The discussion covers topics such as the changing landscape of business books, the role of AI in content creation, and the challenges of hybrid work environments. Key points: 1....
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Navigating the Skills Crisis: Insights from Hundo's Founder Esther O'Callaghan (MDE606)

April 5, 2025 • 54 mins
Esther O'Callaghan, founder of Hundo and OBE recipient, joins me to discuss the global youth employment crisis. We explore Hundo's innovative approach to workforce skills development and their new research arm, HUNDO Lab. Esther shares insights on the disconnect between education and employment, the importance of integrating technology skills earlier, and the need for businesses to engage with future workforces sooner. We delve int...
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Revolutionising Marketing: The Power of Play and Awe with Mark Schaefer (MDE605)

March 29, 2025 • 60 mins
Mark Schaefer, marketing expert and author, joins me to discuss his latest book "Audacious: How Humans Win in an AI Marketing World." We explore the importance of breaking bad rules for good reasons in marketing, the power of word-of-mouth, and the need for brands to create meaningful experiences. Mark challenges conventional marketing norms, emphasizing the value of play, humor, and embracing imperfection in brand strategies. We d...
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From Film Sets to Silicon Valley: Leslie Grandy's Unconventional Path (MDE604)

March 22, 2025 • 69 mins
Leslie Grandy, author of "Creative Velocity," shares her journey from film to tech, including encounters with industry giants like Brian De Palma and Steve Jobs. We explore the importance of emotional regulation when dealing with big personalities, and how character fuels creativity. Leslie discusses the ethics of AI co-creation and the need for critical thinking when using AI tools. We delve into the value of play in adult life an...
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