S2 EP 05: What It REALLY Takes to Scale a Business (Hard Truths)

Building a business is never easy—but overcoming its toughest moments is what defines true success.

In this episode, Jake Karls, Co-founder and Chief Rainmaker of Mid-Day Squares, joins Susan Hobson, Liane, and Shelley to explore the highs and lows of entrepreneurship, the mindset shifts that fueled growth, and the game-changing lessons learned along the way.

This Episode Covers:

• How a small kitchen startup grew into a multimillion-dollar brand

• Overcoming the toughest challenges in business growth

• The role of mindset, resilience, and therapy in leadership

• Key lessons in scaling, managing partnerships, and staying aligned

This is a raw, unfiltered conversation about what it truly takes to survive and thrive in business. If you’re an entrepreneur, startup founder, or business leader, you won’t want to miss it!

Ready to unlock the true potential of your leadership? Schedule a free, one-on-one consultation today. https://www.elitehighperformance.com/consultation/

Meet Our Speaker – Jake Karls

Jake Karls is a bold, unapologetically authentic leader who thrives on disrupting the status quo. As the Co-founder and Chief Rainmaker of Mid-Day Squares, he turned a kitchen-table idea into a North American powerhouse, revolutionizing the chocolate industry along the way.

Recognitions & Achievements:

- Finalist for EY’s Entrepreneur of the Year

- Led the Forbes 30 Under 30 (Food & Beverage) category

- Regular contributor to major media outlets across North America

Jake’s Social Media

https://www.linkedin.com/in/jake-karls-653106ba/

Find Susan Hobson, Founder & CEO of Elite High Performance, Top Leadership Coach & Author, at the following links:

https://www.elitehighperformance.com/leadership-consulting/ https://www.linkedin.com/in/jumpstartliving/

https://www.instagram.com/susanlhobson/

https://www.tiktok.com/@susanlhobson

Find Liane Wansbrough: High Performance Leadership Coach at Elite High Performance Inc.

https://www.linkedin.com/in/lianewansbrough/

https://www.instagram.com/lianewansbrough?igsh=MTM5cmJhZ3BzZm95cw==

For Shelley West: Chief Revenue Officer & C-Suite Sales Consultant & High Performance Leadership Coach at Elite High Performance Inc.

https://www.linkedin.com/in/shelley-west-1b075b15/