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September 26, 2025 20 mins

In this episode of the Leading and Learning Through Safety Podcast, Dr. Mark French explores how occupational fatalities and serious injuries are often underreported—or poorly reported—by the media. He emphasizes that every worker who leaves for the day but does not return home deserves more than a passing mention in the news. Instead, incidents are too frequently summarized through obituaries or crowdfunding pages, leaving little information for professionals to analyze, learn from, and use to prevent future tragedies

Dr. French highlights several recent cases: a young father fatally injured in a meat processing facility, an electrician killed on a construction site, a farmer entangled in machinery, and a series of industrial tragedies involving robotics and heavy equipment. Too often, media accounts fail to ask the critical questions—what equipment was involved, were safety systems in place, was training adequate, were emergency responses effective? Without such information, accountability and opportunities for prevention are lost


He also notes a rare case of more comprehensive reporting, where a food facility fatality was covered with statements from both labor organizations and the company. While still limited, this coverage at least acknowledged the gravity of the event.

French closes by urging leaders and media alike to demand more transparency—not to assign blame, but to learn and build safer workplaces. Meaningful coverage fosters accountability, empathy, and prevention. As safety professionals and leaders, we must advocate for deeper reporting so tragedies can drive real change


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Episode Transcript

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Unknown (00:01):
This week on the podcast, I'm back on my soapbox
about the media and how we talkabout occupational fatalities. A
number of news stories caught myattention this week. That's what
I want to talk about. That'swhere we're heading. This week
on the podcast, youMark, welcome to the leading and

(00:35):
learning through safety podcast.
Your host is Dr Mark French.
Marks passion is helpingorganizations motivate their
teams. This podcast is focusedon bringing out the best in
leadership through creatingstrong values, learning
opportunities, teamwork andsafety, nothing is more

(00:56):
important than protecting yourpeople safety creates an
environment for empathy,innovation and empowerment.
Together, we'll discover meaningand purpose through shaping our
safety culture. Thanks forjoining us this episode and now
here is Dr Mark French,Mark, welcome to this episode of

(01:33):
the leading and learning throughsafety podcast. I am your host,
Mark and as always, thank youfor having me in your podcast
rotation. Happy to be here.
Thank youthis week, one of my normal
topics, unfortunately, is newscoverage of occupational

(01:53):
injuries and fatalities, howhard it can be to find them, and
then how little we learn fromthem.
It it continues to happen whereoccasionally i Yes, absolutely,
I have found some greatjournalism on occupational

(02:13):
injuries and illnesses, andthere are some out there that
really go the extra mile. Andthen there are times where I
feel like we're left lacking inunderstanding, in seriousness,
because it's treated sometimeslike it's just another news
story. And for me,someone who goes to work and
doesn't come back home should bea little bit bigger news. There

(02:37):
should be more information.
There should be a little bit ofeffort put in behind learning
more or trying to put in thatout there to be a little bit
more.
Back in the day, I almoststudied journalism. I loved it.

(02:58):
I stepped that's why I do mypodcast. Is I love that. I love
asking those questions. AndI wonder sometimes if the news
put a little bit more pressure,even a little bit just asking
the to know that if anoccupational, significant
occupational issue happened,serious incident or fatality,

(03:19):
would it affect a company moreif they knew that there would
be, there would be the phonecall that they would have to do
a response? Because even some ofthese, like a lot of the times,
you get the one where we reachedout to the company and we got
that they were making no commentfrom their person, but safety is
integral to their their process,and they're grieving with the

(03:42):
family, and you get those typesof messages, but in some of
these that I'm looking at, itlooks like they just did a web
search and closed it. And I'mI'm not being too critical here,
but I really think that at leastthere was an opportunity there
to ask a question, to push onthe bubble of comfort a little

(04:05):
bit more, to flex that bubblewhere a company has to at least
know that people are watchingand listening and not just
treating it like another daylike Well, it's the United
States. We just have deaths atwork, and that's gonna be okay,
and it's just a normal thing. Sohere's one. Here's the first one
that I came across. It was abouta very young father husband who

(04:30):
lost a lot of blood at a meatprocessing facility, went into
cardiac arrest and passed away.
And a lot of the informationthat this news article grabs
from is the GoFundMe that wascreated to try to help the
family with the expenses and theobituary that was posted online.

(04:56):
And that was it you.
That's all we know. We know alittle bit more about his family
and who he was, and it's anabsolute tragedy. We don't know
anything more about thisincident.
Then something happened thatwere that he lost

(05:17):
a lot of blood, what in meatprocessing, that can be a lot of
things. It can be lacerations,it can be crushing, it can be
loss of limb.
And of course, I have a I havein my head hundreds of questions
about this. Was there, what wasthe piece of equipment? What
happened? Was it a guardingissue? Was it a lockout issue?

(05:40):
Was it a lack of training infirst aid people to come to the
rescue when something happens?
Was anyone trained, I thinkabout all those things. Did they
have an adequate first aid kitavailable? Were they adequately
trained to handle whatever thatwas?

(06:01):
What else so much more couldhave been asked, even to an
email to the company or a phonecall, which
is kind of unfortunate that wedon't have that. Let's go to
another one. Here's another one.
And this is posted for I mean,this is all fairly real.
Happened within a reasonableamount of time. These are not

(06:24):
big gaps in time of newsstories. Here's another one, an
electrician dies at an accidentat a construction site.
And this was reported. Theyactually say this happened last
week. They didn't even reportabout it until a week later,

(06:47):
and basically the sheriff turnedit over to the Occupational
Safety they they did a searchand found out through his
obituary that where he went tohigh school. Mm, hmm, that is

(07:09):
woefully inadequate. Was it, Imean, they say he's an
electrician. Was it anelectrocution? Was it a fall?
Was it something completelyunrelated?
Who was the construction firm?
They don't even name names ofwhat the processing plant was in
the previous or the constructioncompany. Now, I'm not one that
likes to point fingers, butagain, there's a certain amount

(07:32):
of accountability that should behere, and I know that. I know
for a fact that if somethingwere to happen, something big
part of what the safetyprofessional HR professionals
job is. And the thing we talkabout to our team is it's not
when something happens, itaffects so much. And the first

(07:54):
thing we should be ready for isthat the news may come knocking
at our door to ask us what we'vedone, and that's a piece of the
accountability of what we do andwhat we have, and we we use that
and to better explain that thisis such a multi faceted role of
understanding of what can happenand how chaotic it can be in a

(08:19):
bad case scenario. And yet, herethe bad case scenario happened.
It doesn't we don't know if itwas negligent. We don't know if
it was anything more than whatvery basic information about it.

(08:41):
And then we move on to a to afarming incident, unfortunately.
And the thing about farmingincidents, as as I have said
many times before, is that forevery one we learn about, there
are many, many more that we'llnever hear about because it's a
family farm, because usuallyonly OSHA will get involved, or
the news will get involved oreven has to be reported,

(09:04):
unless it's a company that fitsthe OSHA rules of being multi
employer, 10 people or more, notfamily owned or like family run
type thing. And so for this onethat we learn about, there's
probably a lot, lot more thatare happening, and it's

(09:24):
devastating when these thingshappen. And this one here, an
individual became entangled in asilage chopper while filling
their corn silo. And mygoodness, there's so many
questions of of E stops, and wasthere someone else available to
help, and how fast can EMSarrive and

(09:45):
in were they trained? Are theyprepared for emergencies like
that? Andit's a tough topic, and yet here
we are very little informationand very not enough to really
know if there's going to behelp.
Help or outreach, or what, whatwill happen because of that.

(10:07):
And then one morethat I'm going to cover, and
then we're going to move intoone that actually has some
information about it on thesecond half of the leading and
learning through safety podcastyou are listening to
the leading and learning throughsafety podcast with Dr Mark

(10:28):
French gsda Consulting, learnyou lead others. The Myers,
Briggs Type Indicator is anamazing tool. Problem is that it
can be easily misinterpreted. DrMark French is MBTI certified
and ready to help you discoveryour inner strengths. The MBTI

(10:48):
assessment can help with teambuilding, stress management,
communication, conflictmanagement, and so much more,
individual and group sessionsare available to help you
discover what makes you great.
For more information. Visit uson the web at T, S, D, A
consulting.comand welcome back to the second
half of the leading and learningthrough safety podcast. This

(11:10):
week, we're talking more aboutsignificant injuries, primarily
fatalities in the news and howthey're covered by the news, and
how I'm usually left lacking forinformation.
And we'll continue on. And inthis story, it gets a little bit

(11:32):
better, and there was some workput into it, but still not of
course, I would want more andmore and more, because I absorb
that information. I take it in.
I'm a learner. I want to learn,even though this is tragic and
horrible, I want to takesomething from it. And these
types of podcasts are always therough ones when all I'm talking

(11:54):
about the negative, all theterrible things that are
happening, knowing that we'retrying to prevent them knowing
that we're out there working tobe better leaders, better
influencers, to make thisbetter workplace in a better
world.
Sometimes we need theinformation, we need to be able
to understand, to be able tolearn, to be able to and, in

(12:19):
some cases, just createaccountability. So let's move
into the next one. This one isfrom Milwaukee. It was a food
facility, and they actuallynamed the name of the food
facility here, and someone wascrushed by a robotic machine. It
happened in an early morning,and Occupational Safety and

(12:39):
Health was was there. Theyidentified the person. They
actually got the statement fromthe AFL CIO president of the
state, and also from aspokesperson of the
manufacturing side. And I'llread the statement from the
company.
They quoted from pieces of it,they issued the statement that

(13:02):
said the tragic accident thattook an employee's life earlier
today is a terrible incidentthat is being fully
investigated. We are cooperatingwith government officials and
gathering facts. The companywill be supporting the family
and next of kin. We are alsooffering counseling and support
services to the team during thisdifficult time.
The one thing I have to admirehere, and the one thing I have

(13:27):
tonot in a way, just recognize, is
that a lot of the times,companies will blanketly say
safety is number one, and I'mvery glad. And safety may be a
very that, like they may have awhole lot of good things trying
for them. They left that out ofthe statement. And I actually

(13:48):
think that's, in my opinion,that's probably a good thing,
because it feels verycontradictory when you see
something like this, and thenthey you hear the statement of
safety is so important. Whatthey focused on is we're going
to investigate, we're going tosupport the family. We're going
to support our team. Okay,short, succinct, looking into

(14:10):
it. You know, I do. I applaudthat, that they didn't start the
defensiveness. They didn't startbeing defensive and trying to
rebuild themselves. They simplysaid a thing happened. We are
going to do whatever we need toto comply, and we're going to
support those who need it rightnow. Okay,

(14:34):
I I hate that it happened forthem. I hope that they take it
very seriously, and I hope itmoves forward,
and I hope they were able tosolve it and get so much better
because of it. And in this case,like there's pictures of the
facility map, the news did adecent job of making this real

(14:56):
for this company and giving usenough information.
Information to know that. Imean, when I look at any robotic
issue, I think that the energythey went into an area where de
energization didn't happen.
Because in a lot of punching,stamping, robotic welding
facilities, that happens wherethere's a very specific zone
where you can un jam ortroubleshoot, but you have to de
energize, because if somethinghappened in it, it moves or does

(15:19):
something, then it can it willnot know any different. It's a
machine, and in most cases, withfood facilities, a robotic
machine usually meanspalletizing or shipping material
of some form. Not for sure therethat's just an assumption based
on what I know and what I havebeen in before. So let's move on

(15:42):
to the final one that I want totalk about. And it was for me,
it wasthe news, and all of that was,
there was quite a fewinteresting ones that I picked
up on on top of the ones thatare car rollover, person struck

(16:04):
items that we have to be awareof. And this one comes from a
person who unfortunately wascrushed by a jet engine. And
there's lots of pictures.
Evidently, they put theirhelicopter in the air over this
facility and started shootingvideo this news agency did, and
what they found, and what wasreported is that an older
gentleman was helping a coworker move a jet engine on a

(16:29):
dolly near a loading dock. Hetried moving or doing something
else, the dolly rolled, pushedhim off the dock, and then it
rolled off the dock and landedon him.
I don't like the fact that thepolice called it a freak

(16:50):
workplace accident. I don'tbelieve, in this case that it
was a freak accident, based on afew things we know about safe
dock work. One, why was it open?
Why were they that close to it?
While it was open and movingsomething?
Could the wheels be locked? Whatwas the other person?

(17:14):
How were they helping? And I'msure this was horrible, horrible
for the other person.
And I look at this and say,Okay, there's some opportunity
here. There's opportunity tolook at the way materials
handled, how close it's handledto an open dock door. And I've
seen this in a lot of largermanufacturing of you know, we're

(17:35):
just waiting for that next truckto come in. We're not going to
shut the door just yet. It's alot of little things that can
add up to create that perfectstorm for an accident that no
one wants to happen. No onewants these things to happen,
but there has to be trainingrisk reduction items in place to

(17:57):
assure these layers ofprotection so that we can be
sure that these things don'thappen when the worst case
starts to happen, becausesomething of that size, when it
starts to roll, oh, I'mabsolutely sure there's no
stopping it. It's two tons ofequipment on a dolly that's
rolling. How do you stop that?
And that's very difficult. Ireally appreciate you joining me

(18:22):
on this journey, not a veryhappy journey this week, but one
that's necessary, one that wehave to look at and understand
that as leadersand people who are interested,
we rely on our news media togive us the information so that,
not that we can finger point, sothat we can join in some
solidarity of wanting noworkplace accidents to ever

(18:46):
happen and result in this and wecan learn and hopefully get
betteragain. Thanks for joining me. I
appreciate you taking thisjourney with me this week, and
until next time we chat, staysafe.

(19:10):
Thank you for listening to theleading and learning through
safety podcast. More content isavailable online at www dot tsda
consulting.com, consulting.comall the opinions expressed on
the podcast are solelyattributed to the individual and
not affiliated with any businessentity. This podcast is for

(19:32):
informational and entertainmentpurposes. It is not a substitute
for proper policy, appropriatetraining or legal advice you.

(20:02):
This has been the leading andlearning through safety podcast.
You.
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