LEADING BRANDS® — Wavebreak Podcast
Go behind the scenes with Leading Brands®. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every Monday.
Episodes
The exact email + SMS strategy driving $30M+ for 7-9 figure brands in 2025.
This is how top operators are staying highly profitable despite tariffs, rising ad costs, and market turbulence.
We cover:
- What’s actually working right now
- The tech stack elite brands are using
- Creative, flows & timing (real examples)
- What’s dead and what’s next
Learn more about Wavebreak: https://wavebreak.co/
Book your strategy audit: https://wavebrea...
Today on the show, we're joined by Ben Chelf, co-founder of Sol Reader, who has a unique approach to improving our relationship with technology.
Topics Discussed Include:
• Building a healthier relationship with tech, focusing on replacing screen time with richer reading experiences
• The future of reading in a digital age, sharing insights from his work with Sol Reader
• Entrepreneurship lessons, including strategic decision-making ...
In this episode, learn the 5 reasons DTC brands are failing in 2024 and the 7 things they need to do to succeed.
https://wavebreak.co/
Nima Akbari, Creative Director at air up® joins the Wavebreak Podcast to share insight into the brand’s rapid growth and global creative strategy.
Links Mentioned
Anna Harman, Founder and CEO of STUDS, joins the podcast to talk about the omnichannel brand's growth and what's next.
Partner with Wavebreak: https://wavebreak.co/call/
Join Our Email List: https://wavebreak.co/join/
Aaron Jones VP, eCommerce & Media at Liquid I.V. and Unilever's Health & Wellbeing Division joins the podcast to talk all things marketing in 2024.
Everything from the brand's recent Formula 1 sponsorship, TikTok Shop strategy, brand refresh, and so much more.
Partner with Wavebreak: https://wavebreak.co/call/
Join Our Email List: https://wavebreak.co/join/
You can't control:
- Facebook, Google, or TikTok's algorithm (or if TikTok will even exist in the future)
- Impact on ad spend/CAC from the 2024 Election
- Consumer spending and confidence
So, what can you control? What should you focus on? That's what we cover in today's episode.
Partner with Wavebreak: https://wavebreak.co/call/
Join Our Email List: https://wavebreak.co/join/
Chris Hunter joins the Wavebreak Podcast to share his journey as the co-founder of Koia, and previously Four Loko.
We chat about how Koia launched nationwide into Whole Foods from Day 1, building and scaling consumer brands, and so much more.
Chris Hunter is the co-founder of Koia and Four Loko.
Grab his book here: Blackout Punch
Links Mentioned
In today's episode, Kara Brothers, President at Starface, shares Starface’s mission and how the brand flips the acne narrative on its head through out-of-the-box marketing strategies, campaigns, and product drops.
Links Mentioned
Recently, we released a podcast episode titled "15 Minute Exec Guide to Email & SMS in 2024" and we received a lot of positive feedback.
We're excited to share that it’s been expanded into a 30-minute webinar replay that you can watch or listen at your leisure:
In this expanded podcast episode, we cover what actually moves the needle based on Wavebreak’s expertise managing email & SMS marketing for a r...
Preston Rutherford joins the Wavebreak Podcast to share his journey with Chubbies.
We chat about how Chubbies was able to maximize profitability by focusing more on brand marketing and less on direct response marketing, and how you can do the same, even in 2024.
Preston Rutherford is a co-founder of Chubbies and Loop Returns.
- Chubbies.com
Links Mentioned
Focus on these 3 recommendations in 2024 and you will generate more revenue from Email and SMS marketing. Additionally, learn about the new Gmail and Yahoo email marketing guidelines and what to do about them.
Links Mentioned
In this solo episode of Leading Brands, the following topics are discussed:
- 2023 Learnings and Q4 Results: What's Working Now
- 2024 Strategic Recommendations: What To Focus On
- Email and SMS Opportunities for 2024
- New Gmail and Yahoo sending requirements
- A/B Test Results and What Moves The Needle
And more!
Links Mentioned
Dr. Lisa Creaven joins the Wavebreak Podcast to talk about Made By Dentists and their nationwide launch into Target.
In this episode we discuss:
- Launching the brand directly into Target nationwide with no previous DTC or retail sales.
- Tips for building a lean, experience team that isn't afraid to get their hands dirty.
- Current state of the oral care industry and how you can have amazing oral health without going to the dentist.
Mike Beckham joins the Wavebreak Podcast to talk about Simple Modern and their rapid growth to nearly $200 million in annual revenue.
In this episode we cover:
- Breakdown of Black Friday/Cyber Monday results for 2024, including insights into Simple Modern's limited edition daily releases of 1,000 units.
- The importance of financing and how Mike was able to obtain a $50 million line of credit for the brand.
- Understanding how Simple M...
In this episode of the Leading Brands podcast, we're joined by Kevin Escalera, Senior Director of Marketing at RSP Nutrition and AminoLean®. Join us as we dive into the brand's rapid growth and viral campaigns.
In this episode, the following topics are discussed:
- Innovation: How you can continue to innovate, regardless of the age of your company, and how RSP Nutrition was able to innovate and reinvent itself as AminoLean.
- Market...
Ryan Bartlett joins the Wavebreak Podcast to talk about True Classic and their rapid growth to $150 million/year in revenue in 3 years.
In this episode you’ll learn:
- The Meta (Facebook/Instagram) marketing strategy that scaled the brand from $0 in 2019 to $150 million in 2022 (that still works today)
- How they increased revenue 30% by expanding internationally and which countries besides the US are their top performing
- Lessons from ...
In this episode of the Leading Brands podcast, we're joined by Hind Sebti, the co-founder and Chief Growth Officer of Waldencast PLC (NASDAQ: WALD). Join us as we dive into how she's leading Waldencast to become a global "house of brands."
In this episode, the following topics are discussed:
- From Procter & Gamble to NASDAQ: Hind shares lessons learned from working at industry giants like Procter & Gamble and L'Oréal Paris in Eur...
Ryan Lupberger, Co-founder & CEO of Cleancult, joins the Leading Brands podcast to discuss the journey of Cleancult from its ecommerce launch to current retail expansion, the key elements of building a strong leadership team, and more.
In the episode, the following topics are discussed:
- Navigating Ecommerce Growth and Pivoting Successfully: Learn how Cleancult adapted and evolved their business model and operations for long-term ...
Filipe Keuppens, Executive Vice President of Pickle Juice™, joins the Leading Brands podcast to share the remarkable journey of the drink's growth, from a $250,000 revenue in 2015 to becoming the preferred choice of top athletes.
In the episode, the following topics are discussed:
- Unique Go-To-Market Strategy: Achieving millions in revenue growth without relying on paid marketing or endorsement deals.
- Distribution Strategy: Transi...
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