Episode Transcript
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Welcome (00:01):
Welcome to Leading Her
Way with your host and business
guru, Nikisha King.
This podcast is the ultimatedestination for women, creative
entrepreneurs, who want to breakfree from burnout.
If you are overwhelmed byclient demands and feel like
you're doing this all alone, you, my friend, are in the right
(00:23):
place alone.
You, my friend, are in theright place Now.
Let's dive in for steps to takeback your time and simplify
your workflow.
All right, Nikisha, take itaway.
Nikisha King (00:39):
Hello, gorgeous.
Welcome back to Leading Her Waypodcast, where we ditch the
burnout.
Welcome back to Leading Her Waypodcast, where we ditch the
burnout, ditch the guesswork andbuild a business that supports
your life and doesn't swallowyou hold.
I am your host, nikesha King,and I am your sales and systems
coach.
I'm here to disrupt yourbusiness in a way that makes you
(01:01):
happy.
I am your new go-to voice whenyou need a voice of confidence
and a clear roadmap that getsyou on your journey.
Today we are rolling throughour five-star scale framework
and this is episode three, ourfinal episode for the S, the
signature client journey.
(01:23):
Now here's the thing by the timesomeone reaches out to you, to
the amazing you, they're alreadymade a hundred micro decisions
about whether or not to trustyou.
Before they even click orinquire, they have decided do
(01:48):
you seem legit?
Do you get them?
Are you someone who can deliverwhat they actually want?
I think about that all the timewhen I go shopping, when I'm on
someone's page and I'm lookingand I'm trying to figure out is
it them that I'm going to choose?
These are the questions I'masking.
(02:08):
Can I trust them?
What builds trust?
Testimonials?
Do they deliver what I'mlooking for I'm looking for how
much results have they created?
That's what all of us arelooking for.
So I'm going to be speakingtoday.
How do you produce that foryour leads, your potential
clients?
So let me ask you what are youdoing before the inquiry to
(02:31):
build trust?
Let's get into it, because ifyou're only showing up after
they hit the inquire or they hityour inbox, you're already
behind.
You are late to the game, allright, all right, I'm, I'm
pouring on hard, I'm likethrowing this at you, but I
(02:54):
don't want you to getoverwhelmed and I don't want you
to feel like you've doneanything wrong.
I did this.
Oh my God, was I late to thegame?
I'm a candidate of this, but Ihad to do something different
and that's where my five-starscale framework came in.
So I'm going to tell you about aclient of mine.
(03:16):
Let's just call her D, ofcourse it's fiction, her name.
I don't want to kind of shareanyone's information, so I'm
going to just give her a name D,so you can relate.
She is a photographer,incredible work, gorgeous style,
kind soul.
But here's what she kept saying.
She said Nikisha, I get trafficon my website, but they don't
(03:40):
reach out.
It's like they're watching butthey're not converting.
In other words, they'recreeping.
Does that sound and feelfamiliar to you?
We looked at her journey andwhat we found was her content
was pretty, but it didn't buildconfidence.
It didn't answer the unspokenquestions.
(04:02):
So how did we fix that, you ask?
Let me tell you we added trustsignals.
Trust signals, we use her words, we shared behind the scenes
and within a few weeks,something happened.
Her inquiries doubled and theclients who reached out were
(04:25):
already sold.
She didn't change her price,she didn't go rebrand her
website.
She just started leading from aplace of trust, and that's what
we are doing today.
Okay, so let me ask you thiswhat's costing you sales?
Let's get into that.
If you're only thinking aboutthe client journey after the
(04:51):
inquiry, you're missing the mostpowerful part, because your
pre-booking experience is wherepeople decide if they feel safe
with you, decide if they seethemselves in your brand and
decide if you're worth the time,energy and money to pursue.
(05:13):
And if your marketing, yourwebsite or content aren't
building that bridge, you keepattracting curious people who
never convert.
So here's where you're going totake a second Pause and ask
yourself would a brand new leadwho's never met me before, never
(05:41):
know who I serve, what I do andwhy I'm different within 30
seconds of landing on my website, of landing on my website, my
social media profile and if theanswer is maybe or no, don't
worry, don't get in your head,don't start beating yourself up.
(06:04):
We're not here for that.
But I got you.
I am going to share with youthree core ways you can build
trust before they even book you.
So the first one is you ready?
You got your pen and paper?
I want you to make sure youhear me Speak before they ask if
(06:28):
you want people to trust you.
Okay, let me say that one moretime Speak before they ask If
you want people to trust you.
You got to meet them where theyare Most creatives.
Talk about the what.
Let me give you an example.
You hear florists say I doflorals.
(06:48):
You hear imitation or graphicdesigners say I do custom
stationery.
You hear photographers say Ishoot weddings.
But trust is built when youspeak to the why and the how.
You need to show people thatyou understand their fears, the
thing that they're so scaredabout, the thing that makes them
(07:10):
go.
Oh my God, I am so worried.
This is going to happen and Idon't want to be one of those
stories that you solve problemsjust like theirs through your
client testimonials, speakingabout your clients, that you
have a repeatable way to helpthem win.
So, for example, instead ofsaying I design invitations, how
(07:36):
about if you say I help coupleswho are overwhelmed by
Pinterest?
You know, turn their weddingvision into tangible,
unforgettable first impressions.
See that you hear how firstimpressions who are scared or
overwhelmed by Pinterest.
You notice how we're touchingtheir fears and we're speaking
(08:00):
about it and answering how wehelp them.
So here's an iconic tip Addthis kind of language to your
bio, your captions, your inquirypage.
This is what you want to do.
Second, share the experience,not just the end result.
(08:20):
People don't just buy the finalproduct, they buy the process.
Yes, think about it.
Your leads are askingthemselves will she answer my
questions quickly?
Will I feel taken care of?
Will I know what's happeningalong the way?
But most creatives only posttheir deliverables.
(08:42):
There's so many beautifulInstagram pictures with all the
florals and the aisle and thesetup, and that's all you see,
and sometimes it feels so boring.
Trust me, I did it and I gotbored.
Hence the reason I did PlanetChronicles.
I did other things, because Iwas just like I want something
more.
(09:02):
You need to show what it's liketo work with you.
So some ideas are behind thescenes.
Right, a breakdown of yourprocess.
Little bits of that.
That could be an easy carousel.
How you ship the final productSome of my photographers do
final products and it'sbeautifully encased in this
(09:24):
cloth material and it has theirmonogram.
Show them what to expect, right.
How you lead your consultsright.
Take snippets from yourconsults answering questions
people have for you.
Let people feel the energy ofworking with you before they
book you.
(09:44):
Oh my God, I love that.
Let people feel the energy ofworking with you before they
book you, because once someonesays I can already see myself in
this experience, the sale is80% done.
Show proof early and often Trustis built on evidence.
(10:08):
Now let's talk abouttestimonials, results,
screenshots and stories.
You don't need a hundredreviews.
You need a strategic proof.
Use client quotes as captions.
Repost a DM someone sent youbehind the door.
Share before and after results.
(10:30):
Highlight stories in yournewsletters or your reels.
Here's another iconic tip Placeat least one piece of proof
above the full on your website.
Welcome them in and let themsee how they can experience your
process before they even bookwith you.
(10:51):
And don't wait until the end ofthe project to collect proof.
Capture feedback in the middle.
What, nikisha?
What do you mean?
Like you want me to capturetheir review in the middle of
working with me?
Are you crazy?
I am crazy.
Capture feedback in the middle,right after that big win.
(11:13):
That's when the energy is highand their words are golden.
That's what you want to do.
So let's do a quick confidencecheck together.
I want you to open up yourwebsite or your Instagram and
ask yourself these questions.
I'll wait, go check it out.
(11:33):
Go open it now.
And if you're not able to,you're driving.
Please don't stop, like, don'tdrive and don't do your phone.
I do not condone that at all,but here's what I'm gonna say
and you can come back to thisCan someone tell within five
seconds what I do and who is itfor?
So, in looking at yourInstagram, looking at your
Instagram, looking at yoursocial media, can someone tell
(12:03):
in five seconds what you do andwho is it for?
Two, am I speaking to realproblems or just showing off the
final product?
And three, do I have proof ondisplay and is it recent?
I have proof on display and isit recent updated?
Sometimes we do our website andwe forget about it and we never
see it and update it again.
That's going to change today.
If any of those are shaky, it'stime for a little cleanup.
(12:25):
You know that song clean up,clean up.
Okay, no singing over here.
That's what we're doing, that'swhat we're taking care of.
So these are some of the thingsyou're going to do to get really
clear on your signature clientexperience or journey.
When you build trust beforesomeone ever says I'm interested
(12:48):
, you create momentum, youshorten your sales cycle and you
weed out the poor fits.
Yes, you weed out the priceshoppers, the people who are
doing too much and have youdoing too much?
Weed them out.
You attract aligned clients whoare ready to say yes because
they're already believing whatyou do.
(13:10):
You stop chasing and you startleading.
Hello, you're an iconic CEO.
You don't chase, baby, youstart leading.
That's the shift, that's thepower of an iconic CEO and my.
That is how you create afive-star signature client
(13:34):
journey that sells itself.
So, if this is something thatwas hitting home and you're
ready to build the system thatbacks all of this up, this is
what I want to do.
I'm so excited.
I have my masterclass coming upon June 17th and then I have
(13:56):
another one.
So don't worry, if you'relistening to this after the June
date, then you need to run overinto my show notes.
Click on the link for the moreprofit.
Hear that More profit, lesschaos, masterclass.
And I want you to save yourfree seat today.
(14:16):
Did you hear that magic wordFree?
I am going to walk you throughmy full five-star scale
framework and this is whatyou're listening to.
You're listening to the areasand how I help my amazing
clients transform into an iconicCEO.
We're going to map it out foryou so you can grow with
(14:39):
intention and peace.
No burnout, no more startingover every month.
Let's get rid of all of theoverwhelm.
Just systems, clarity andprofits with less chaos.
Go to the show notes, click thelink, grab your seats.
(14:59):
Let's make this a turning pointin your business.
All right, I cannot wait to seeyou and I'm excited.
So what's happening next week?
Oh, we're stepping into the Cof the scale framework and this
is going to be confident bookingprocess.
Oh, my goodness, it's going tobe so good.
(15:21):
I love this whole series.
We're talking about how to havelike sorry, we're talking about
how to lead sales conversationsthat feel like a conversation
and not a pitch.
No more pitching, just reallyamazing conversations that are
invitations, and how to shiftfrom I hope they book to I lead
(15:45):
the booking.
No more assuming you hope toget something.
No more assuming you hope toget something, you're going to
lead the booking.
You're not going to want tomiss this upcoming episode.
Definitely hit the followbutton or end.
Hit the subscribe.
It's not an or situation, it isan end situation.
(16:06):
Hit the follow and subscribe sothat you can get updates once
it's out and above, out and live, and I'm so excited I will see
you next week.
At the same time, have anamazing week, my love, and I'll
speak to you soon.
Welcome (16:23):
Thank you for joining
us today on Leading Her Way.
We loved having you with us.
Remember each action you take,no matter how small, adds up to
big results.
If today's episode fired you up, hit subscribe for more
insights and visit our resourcehub, which is linked to the show
notes.
There you'll find tools tostreamline, organize and grow
(16:46):
your business.
Keep moving forward and we'llbe right here to cheer you on
next week.