April 8, 2025 • 21 mins
Have you ever stumbled when someone asks, “So, what do you do?” — this episode is for you.
In this powerful and honest episode, Nikisha, your Disruptive Coach, breaks down the real reason your offers might not be landing — and it has everything to do with clarity.
Whether you're juggling too many offers or struggling to articulate what you truly deliver, this episode will shake up the way you think about your business and help you step into your role as an ICONIC Woman CEO.
Here’s why this episode will transform your business journey:
- You’ll finally understand why too many options kill conversions.
- You’ll learn how to build a magnetic offer that speaks directly to your dream clients.
- And most importantly, you’ll walk away with a framework to package, price, and sell with clarity and confidence.
3 Takeaways You Can Use Today:
1. People don’t buy options — they buy clarity: Learn how to simplify your offer so your audience knows exactly how you can solve their problem.
2. Your offer isn’t just a product — it’s a promise: Discover how to focus your energy on one transformative solution that builds trust and delivers results.
3. Simplicity isn’t basic — it’s magnetic: Get the three-step method to name, price, and package your signature offer so it sells with ease.
You’re not meant to hustle for breadcrumbs. You were built for magic. Let this episode guide you to the clarity and confidence your business (and your people) deserve.
Want to attract aligned clients with less hustle and more heart?
Follow @nkbizguru on Instagram and get access to Nikisha’s 5-Star SCALE™ Framework at her More Profit, Less Chaos masterclass.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome to Leading Her Way with your host and
business guru, Nakesha King.
This podcast is the ultimatedestination for women, creative
entrepreneurs, who want to breakfree from burnout.
If you are overwhelmed byclient demands and feel like
you're doing this all alone, you, my friend, are in the right
(00:23):
place alone.
You, my friend, are in theright place Now.
Let's dive in for steps to takeback your time and simplify
your workflow.
All right, Nikisha, take itaway.
Nikisha King (00:36):
Hello, gorgeous, how are you?
Welcome back to Leading Her Waypodcast.
Of course it's Nikisha, yourdisruptive coach.
I'm here to do exactly that.
I love showing up on LeadingHer Way podcast for iconic women
CEOs.
Hello out there, I'm coming totransform you, disrupt you and
love on you, and it's a pleasureto have that with you.
(00:58):
Let's talk about clarity inyour messaging.
Last week, I gave you a littlebit of a reality check and I
wanna be able to give you someaction so that you can actually
get clear with your messagingand let you know about a client
that I'm actually working withwho had a challenge in this.
So we wanna be able to do salesthat feel good, right, no more
(01:25):
salesy, no more what they callthem car salesmen I don't know
that's like so worn out, but youwant to be able to create an
opportunity where you'reinviting someone in rather than
selling them.
An invitation is always sweet,but then again the person who's
interpreting it can interpret itsour in every way.
When we are in pain and paindoesn't mean physical pain, but
(01:47):
emotional pain, distress,confusion we do not take action.
How can we?
When I was in pain, I had allthe indecision and I suffered
from it and I blamed everyonefor it, and no longer will you
or me blame others for ourinability to make a decision.
(02:10):
As iconic women CEOs, we areresponsible for us.
We are leaders.
We are human yes, we are butwe're also evolving and we're
resilient, and that's what'sgoing to help us invite people
into our sales through ourmessaging voice and clarity.
(02:33):
So, because the truth is, no onecan buy from you if they are
not clear on what you're evenoffering.
Let's think about that.
That is the truth.
So I have a client who isselling a couple of different
opportunities or offers morethan two, so let's say between
(02:56):
six and eight and they love theopportunity to be open, they
love the opportunity to begiving different offers so they
can meet different people needs.
And in doing that, when they'regoing out and they're in
networking opportunities,they're meeting someone new and
they go.
Well, what do you do?
(03:16):
They get flustered.
They get really flustered,unsure how to even express what
they offer because they don'thave a clear offer.
Now, here's the thing as abusiness owner, that doesn't
work.
Even as a newbie, a seasonedowner, it doesn't work right, it
(03:36):
doesn't do anything for you.
But here's the truth.
None of the offers that they'reselling is really making them
any money, because there's noconsistency, there is no
transformation for the person.
And don't get me wrong, theperson who's getting that offer
(03:58):
is having a transformation, butthe person who's selling it
don't know what thetransformation is because it's
not repetitive.
They're not able to measure thesuccess of their offer because
only one or a couple peopleexperience it, because they're
producing different types ofoffers.
When we do that, we are not ableto get really factual feedback
(04:23):
about our offer or truthfulfeedback.
So that's why business ownerswho are really into owning a
business and growing it createone offer, because when you
create that one offer, you couldput your attention into it.
You can get very clear on themarket it serves and you can get
feedback on how to make itbetter.
(04:45):
Because you're not in the worldof business for yourself.
You're in the world of businessto serve your market, your
community, your people.
Doing eight offers, six offers,three offers.
It's not about being everywhereand being everything for
(05:08):
everyone, because that's how youfeel like you can serve.
It's literally taking theopportunity to serve the people
you love and care for and getfeedback so you can make the
experience better.
This is why it's important onbeing clear about your offer.
So even when someone has six oreight offers, they're working
(05:29):
really hard.
They are showing up, doing allthe work serving on what they
believe is the highest level.
And when they do this and theygo out in the world and they
meet someone and they kind ofexpress what they do, that
person cannot even connect.
That person doesn't even knowwhat they're talking about.
(05:52):
But they go oh, that soundsnice, you know that, you know
that.
Look.
Oh yeah, that sounds nice.
Or oh, that sounds good.
I've had a couple of those andI was like damn, that fell flat.
It did.
And some people thought it wasthe person not hearing them or
(06:12):
being sure about them or the waythey speak.
And I go it's none of that.
It's the clarity of your offer.
It's missing.
And what happens in thesesituations is that you're not
able to do a high touchexperience, you're not able to
give your all.
So what we want to do is we wantto make it simple, and that's
(06:36):
what this episode is abouthelping you with a couple of
pointers on how to create asimple sell.
And why does simplicity sell,sell.
And why does simplicity sell?
Because people understand itquicker.
So here's what I want you totake away from how to make
selling simple.
(06:57):
People buy clarity.
They don't need options, theyneed solutions.
And this is the the thing whenwe give people too many options,
they become confused.
They're not sure where to start, what to do or take action
(07:19):
because we've kind ofoverwhelmed them.
Even if it's only two, theydon't know what to do.
It's's just like your offer.
If you have six offers in frontof someone, one, they don't know
why or what you're going to doto solve the problem, because
you have different solutions fordifferent problems and they're
not going to feel like you gettheir problem.
And if you don't get my problem, I don't trust you, because
(07:44):
this is not about you, it'sabout everyone.
Say it with me.
It's about me, it's not a you.
You know what I mean.
Like, what I'm trying to tellyou is no one cares about you as
a business owner.
All they care about is asolution you can give to them so
they can get transformed in thetime, so, whatever pain they're
(08:06):
going through, they can stopliving in that pain.
We all live in pain.
When I pay $20,000, $30,000, Iam investing in someone to help
me with the pain, and my pain isnot physical pain.
My pain is I want to build acommunity.
I want to build a $1 millioncompany and I know what I was
(08:28):
doing before will not build that.
So I'm going to invest 20, 30,40, $50,000 in that tool, that
understanding, so I can go outand serve my community.
In other words, I loveinvesting in me so I could be
better for you.
Get it.
(08:48):
That's what it is.
So we want people to buyclarity, not options, but
solutions.
An offer isn't just a product.
It's a promise.
It is the result.
It is the transformation, theresult, it is the transformation
(09:12):
.
What we offer in the serviceindustry is something that
everyone may not physicallytangibly receive in their hand.
It's not like going to thedollar store and picking up a
candy bar, paying for it andwalking out with the candy bar.
As a service provider, youroffer is an actual change in
that person's day-to-day lifethat will give them access to
even more joy.
(09:32):
That's why we're needed.
Products are temporary.
Once I eat that candy bar, it'sgone.
That elevated feeling I had wasshort-lived.
It's a product.
How many of you shop, buysomething, was looking forward
to it, so happy you got it.
When you got it, you used itmaybe once or twice and no
(09:55):
longer did it serve you.
But a service provider cantransform you.
So an offer isn't just aproduct.
Third, why simplicity sells.
So when you focus, your energycompounds, if I focus on one
offer, all of my energy triples,quadruples.
(10:20):
Do you not understand?
I have one offer.
I have several clients in thisone offer, in this one offer.
They are all being transformedby the offer.
My clients don't transform theoffer.
My offer transforms them.
(10:40):
I can add 50, 100 people to theoffer and I am still
transforming them because theoffer has all of my energy that
is compounding and people aregetting that transformation
because it's so good that theylove it.
One offer creates that.
(11:02):
It's why simplicity sells.
Right, your audience doesn'tneed options.
They need clarity.
You need to create one solutionthat will change their life and
(11:22):
that's what my coaches did forme.
One solution Gretchen did that,the Life Coach School did that.
I had Debbie do that, chloeAustin they did this for me.
They showed up.
They saw that I neededsomething.
They offered me help.
(11:43):
I raised my hand for the help.
I paid them the money for thehelp.
I got exactly what I wanted,and more.
And then I was able to keepproducing an offer that meets
the needs of my clients.
That's why you're here, that'swhy you're doing what you're
doing.
(12:04):
So let's break it down how tobuild your signature offer in
three steps.
One, define the problem itsolves.
When a client comes to you yourideal client what is it that
they're looking for?
Is it clarity?
Is it confidence?
Is it a transformation, asystem, a visual brand?
(12:26):
What is it that they're lookingfor?
Your ideal client?
Not the entire world, yourideal client.
Two, create a result-focusedtransformation.
So don't just sell six coachingcalls.
Sell what happens after.
(12:48):
So, for example, fromoverwhelmed to organized right,
build a client system in sixweeks.
What is it that you're building?
What's the transformationyou're giving?
From overwhelmed to organizedright, get a transformation in
six weeks.
Be clear.
Three, name it, price it andpackage it.
(13:13):
This is where you wrap it inthat beautiful gift and put a
red I don't know why I love, butred, red bow on it, so that
they can enjoy it.
Give it a name that invokesemotion or clarity.
Don't get too caught up in thedepth of your thing.
(13:37):
So, if you do spiritual work,don't be like it's a spiritual
mechanism machine.
No people, no one knows thatlanguage, but you and the people
you work with.
I had to learn that and thatstill is hard for me.
But give them atransformational name that they
understand and they can see thetransformation within eight
seconds, right.
(13:58):
Two price it based on value, nottime.
Being a business owner.
We're not here to sell hours.
If you're still selling hours,get in the show notes, click on
that link, schedule a call andlet's talk about the difference
between your value and your time.
If you're not sure about that,second second, I am in.
(14:22):
Second sell your value, notyour time.
No more hourly rates.
Oh, I'm sorry if you're doingthat right now.
That is a cringe moment, butthat's a moment I lived, so I
understand.
If you don't know better, youcannot do better.
So decide to make a change inthat and name it, price it and
(14:43):
package it.
Third package it.
Set a clear time frame for yourcommunity.
Like I said, when I create acontainer, my container is not
to lock you in.
I give my clients 30 days tofind a door out Exit.
I give my clients 30 days tofind a door out exit.
I give myself 30 days to find adoor out If I don't like what's
going on.
I don't want to be a part ofthis.
I'm exiting too, but I givethem a beautiful container
(15:06):
because I want them to actuallyget the transformation.
So my clients work with me sixmonths, 12 months and 18 months.
They get an opportunity toenjoy this experience and after
that they get to transition intoanother opportunity.
Sometimes clients don't want toleave.
They actually like being withyou and if you see that, create
(15:27):
something for them.
So if you're able to create aone pager or a social media
content that if someone who'snever met you lands on your page
and in eight seconds they knowexactly what you do, then you
have become clear in yourmessaging.
Now, that is what clarity is.
(15:50):
That is what we sell.
So what are you going to do?
How are you going to start?
So, friend, let's be real for alittle bit.
This is where I take you anddisrupt you.
You are not meant to hustle forbreadcrumbs.
You were not given a skill, atalent, an immense value for
(16:14):
breadcrumbs.
You were meant for more.
You were made to stand tall inyour magic and build something
that sustains you.
Did you hear what I said?
You were built for magic andsomething that sustains you.
Breadcrumbs will not sustainyou.
(16:37):
Breadcrumbs cannot help you orthe people you love.
So many amazing, creativebusiness owners undercharge or
stay vague because they'reafraid of being too much,
(16:58):
they're afraid of being too big.
There is no such thing as toobig.
If you understand your purpose,if you are clear with your
purpose, people will demand alot of you or people will be
demanding of you.
(17:19):
You get to set the rules tothat demand.
No one else can.
And here's the thing If you canshow up in your life like this,
the people around you willbenefit so much more than they
benefit from the place of.
This is too much.
That mindset is so limiting,constricting.
(17:40):
It's something I no longerunderstand.
But don't get me twisted anddon't get me wrong.
I am very aware of thatlimiting mindset.
I lived it for over 30 yearsand then I wanted it to stop.
But let me tell you, a focusedoffer is magic.
(18:01):
It is magnetic.
It is a thing that once you saythose couple words, people hold
on to for a lifetime and theycannot get you out of their mind
.
You are magnetic, my friend.
It gives people something solidto say yes to.
It gives people hope fortransformation.
(18:24):
It gives people the chance tofind a solution to the pain that
they no longer want to livewith.
You have that gift.
You have that magic.
What are you going to do aboutit?
Your people are ready.
They're waiting.
Give them something clear,beautiful and effective to
(18:44):
invest in.
Give them an opportunity forchange.
Be that for them, just likeothers have been for you, just
like others have been for you.
Don't be selfish.
Be giving.
So if you're feeling like thisis something that hits you in
your gut and right now you mightneed a little help in your
(19:06):
messaging, I gave you a clearcall to action to make your
messaging clear and simple.
Define the problem that you'resolving, create a result focused
transformation, name it, priceit and package it.
I gave you everything, butsometimes it doesn't feel enough
(19:29):
.
It feels like I need a littlebit more help.
Nikisha, I get the theory, butI want to know the how.
If that is you, right now youhave the opportunity to click in
that show note and schedule acall with me.
A call, any call you schedulewith me, is not a sales call,
but it's an opportunity to learnabout you, and if I can help.
(19:52):
You don't get me twisted.
I will offer you my help.
You have an option to say no.
I'm going to always offer it.
You can say yes and have atransformation, or you can say
no and remain where you are.
No matter what you choose, itis your power, it is your choice
always.
(20:15):
But here's the thing being aniconic woman CEO is not about
being stuck.
It is about taking the poweryou have and making a choice to
get you from point A to point B.
And sometimes you need to tapsomeone in for some help, cause
I remember tap, tap, baby.
(20:35):
I've been tapping since 2021.
Tap, I need help, tap, I needhelp, and I want you to have the
same thing as well.
Thank you for joining me todayon Leading Her Way podcast.
I hope those three steps thethird one has three things in it
.
I hope those help you to getwhere you need to go and if you
(21:00):
need a little bit more, you knowwhat to do.
Take action, my beautiful,amazing, iconic women CEO, have
an amazing day and I'll see yousoon.
Speaker 1 (21:23):
Thank you for joining us today on Leading Her Way.
We loved having you with us.
Have an amazing day and I'llsee you soon.
Visit our resource hub, whichis linked to the show notes.
There you'll find tools tostreamline, organize and grow
your business.
Keep moving forward and we'llbe right here to cheer you on
next week.
Welcome to Leading Her Way with your host and
business guru, Nakesha King.
This podcast is the ultimatedestination for women, creative
entrepreneurs, who want to breakfree from burnout.
If you are overwhelmed byclient demands and feel like
you're doing this all alone, you, my friend, are in the right
(00:23):
place alone.
You, my friend, are in theright place Now.
Let's dive in for steps to takeback your time and simplify
your workflow.
All right, Nikisha, take itaway.
Nikisha King (00:36):
Hello, gorgeous, how are you?
Welcome back to Leading Her Waypodcast.
Of course it's Nikisha, yourdisruptive coach.
I'm here to do exactly that.
I love showing up on LeadingHer Way podcast for iconic women
CEOs.
Hello out there, I'm coming totransform you, disrupt you and
love on you, and it's a pleasureto have that with you.
(00:58):
Let's talk about clarity inyour messaging.
Last week, I gave you a littlebit of a reality check and I
wanna be able to give you someaction so that you can actually
get clear with your messagingand let you know about a client
that I'm actually working withwho had a challenge in this.
So we wanna be able to do salesthat feel good, right, no more
(01:25):
salesy, no more what they callthem car salesmen I don't know
that's like so worn out, but youwant to be able to create an
opportunity where you'reinviting someone in rather than
selling them.
An invitation is always sweet,but then again the person who's
interpreting it can interpret itsour in every way.
When we are in pain and paindoesn't mean physical pain, but
(01:47):
emotional pain, distress,confusion we do not take action.
How can we?
When I was in pain, I had allthe indecision and I suffered
from it and I blamed everyonefor it, and no longer will you
or me blame others for ourinability to make a decision.
(02:10):
As iconic women CEOs, we areresponsible for us.
We are leaders.
We are human yes, we are butwe're also evolving and we're
resilient, and that's what'sgoing to help us invite people
into our sales through ourmessaging voice and clarity.
(02:33):
So, because the truth is, no onecan buy from you if they are
not clear on what you're evenoffering.
Let's think about that.
That is the truth.
So I have a client who isselling a couple of different
opportunities or offers morethan two, so let's say between
(02:56):
six and eight and they love theopportunity to be open, they
love the opportunity to begiving different offers so they
can meet different people needs.
And in doing that, when they'regoing out and they're in
networking opportunities,they're meeting someone new and
they go.
Well, what do you do?
(03:16):
They get flustered.
They get really flustered,unsure how to even express what
they offer because they don'thave a clear offer.
Now, here's the thing as abusiness owner, that doesn't
work.
Even as a newbie, a seasonedowner, it doesn't work right, it
(03:36):
doesn't do anything for you.
But here's the truth.
None of the offers that they'reselling is really making them
any money, because there's noconsistency, there is no
transformation for the person.
And don't get me wrong, theperson who's getting that offer
(03:58):
is having a transformation, butthe person who's selling it
don't know what thetransformation is because it's
not repetitive.
They're not able to measure thesuccess of their offer because
only one or a couple peopleexperience it, because they're
producing different types ofoffers.
When we do that, we are not ableto get really factual feedback
(04:23):
about our offer or truthfulfeedback.
So that's why business ownerswho are really into owning a
business and growing it createone offer, because when you
create that one offer, you couldput your attention into it.
You can get very clear on themarket it serves and you can get
feedback on how to make itbetter.
(04:45):
Because you're not in the worldof business for yourself.
You're in the world of businessto serve your market, your
community, your people.
Doing eight offers, six offers,three offers.
It's not about being everywhereand being everything for
(05:08):
everyone, because that's how youfeel like you can serve.
It's literally taking theopportunity to serve the people
you love and care for and getfeedback so you can make the
experience better.
This is why it's important onbeing clear about your offer.
So even when someone has six oreight offers, they're working
(05:29):
really hard.
They are showing up, doing allthe work serving on what they
believe is the highest level.
And when they do this and theygo out in the world and they
meet someone and they kind ofexpress what they do, that
person cannot even connect.
That person doesn't even knowwhat they're talking about.
(05:52):
But they go oh, that soundsnice, you know that, you know
that.
Look.
Oh yeah, that sounds nice.
Or oh, that sounds good.
I've had a couple of those andI was like damn, that fell flat.
It did.
And some people thought it wasthe person not hearing them or
(06:12):
being sure about them or the waythey speak.
And I go it's none of that.
It's the clarity of your offer.
It's missing.
And what happens in thesesituations is that you're not
able to do a high touchexperience, you're not able to
give your all.
So what we want to do is we wantto make it simple, and that's
(06:36):
what this episode is abouthelping you with a couple of
pointers on how to create asimple sell.
And why does simplicity sell,sell.
And why does simplicity sell?
Because people understand itquicker.
So here's what I want you totake away from how to make
selling simple.
(06:57):
People buy clarity.
They don't need options, theyneed solutions.
And this is the the thing whenwe give people too many options,
they become confused.
They're not sure where to start, what to do or take action
(07:19):
because we've kind ofoverwhelmed them.
Even if it's only two, theydon't know what to do.
It's's just like your offer.
If you have six offers in frontof someone, one, they don't know
why or what you're going to doto solve the problem, because
you have different solutions fordifferent problems and they're
not going to feel like you gettheir problem.
And if you don't get my problem, I don't trust you, because
(07:44):
this is not about you, it'sabout everyone.
Say it with me.
It's about me, it's not a you.
You know what I mean.
Like, what I'm trying to tellyou is no one cares about you as
a business owner.
All they care about is asolution you can give to them so
they can get transformed in thetime, so, whatever pain they're
(08:06):
going through, they can stopliving in that pain.
We all live in pain.
When I pay $20,000, $30,000, Iam investing in someone to help
me with the pain, and my pain isnot physical pain.
My pain is I want to build acommunity.
I want to build a $1 millioncompany and I know what I was
(08:28):
doing before will not build that.
So I'm going to invest 20, 30,40, $50,000 in that tool, that
understanding, so I can go outand serve my community.
In other words, I loveinvesting in me so I could be
better for you.
Get it.
(08:48):
That's what it is.
So we want people to buyclarity, not options, but
solutions.
An offer isn't just a product.
It's a promise.
It is the result.
It is the transformation, theresult, it is the transformation
(09:12):
.
What we offer in the serviceindustry is something that
everyone may not physicallytangibly receive in their hand.
It's not like going to thedollar store and picking up a
candy bar, paying for it andwalking out with the candy bar.
As a service provider, youroffer is an actual change in
that person's day-to-day lifethat will give them access to
even more joy.
(09:32):
That's why we're needed.
Products are temporary.
Once I eat that candy bar, it'sgone.
That elevated feeling I had wasshort-lived.
It's a product.
How many of you shop, buysomething, was looking forward
to it, so happy you got it.
When you got it, you used itmaybe once or twice and no
(09:55):
longer did it serve you.
But a service provider cantransform you.
So an offer isn't just aproduct.
Third, why simplicity sells.
So when you focus, your energycompounds, if I focus on one
offer, all of my energy triples,quadruples.
(10:20):
Do you not understand?
I have one offer.
I have several clients in thisone offer, in this one offer.
They are all being transformedby the offer.
My clients don't transform theoffer.
My offer transforms them.
(10:40):
I can add 50, 100 people to theoffer and I am still
transforming them because theoffer has all of my energy that
is compounding and people aregetting that transformation
because it's so good that theylove it.
One offer creates that.
(11:02):
It's why simplicity sells.
Right, your audience doesn'tneed options.
They need clarity.
You need to create one solutionthat will change their life and
(11:22):
that's what my coaches did forme.
One solution Gretchen did that,the Life Coach School did that.
I had Debbie do that, chloeAustin they did this for me.
They showed up.
They saw that I neededsomething.
They offered me help.
(11:43):
I raised my hand for the help.
I paid them the money for thehelp.
I got exactly what I wanted,and more.
And then I was able to keepproducing an offer that meets
the needs of my clients.
That's why you're here, that'swhy you're doing what you're
doing.
(12:04):
So let's break it down how tobuild your signature offer in
three steps.
One, define the problem itsolves.
When a client comes to you yourideal client what is it that
they're looking for?
Is it clarity?
Is it confidence?
Is it a transformation, asystem, a visual brand?
(12:26):
What is it that they're lookingfor?
Your ideal client?
Not the entire world, yourideal client.
Two, create a result-focusedtransformation.
So don't just sell six coachingcalls.
Sell what happens after.
(12:48):
So, for example, fromoverwhelmed to organized right,
build a client system in sixweeks.
What is it that you're building?
What's the transformationyou're giving?
From overwhelmed to organizedright, get a transformation in
six weeks.
Be clear.
Three, name it, price it andpackage it.
(13:13):
This is where you wrap it inthat beautiful gift and put a
red I don't know why I love, butred, red bow on it, so that
they can enjoy it.
Give it a name that invokesemotion or clarity.
Don't get too caught up in thedepth of your thing.
(13:37):
So, if you do spiritual work,don't be like it's a spiritual
mechanism machine.
No people, no one knows thatlanguage, but you and the people
you work with.
I had to learn that and thatstill is hard for me.
But give them atransformational name that they
understand and they can see thetransformation within eight
seconds, right.
(13:58):
Two price it based on value, nottime.
Being a business owner.
We're not here to sell hours.
If you're still selling hours,get in the show notes, click on
that link, schedule a call andlet's talk about the difference
between your value and your time.
If you're not sure about that,second second, I am in.
(14:22):
Second sell your value, notyour time.
No more hourly rates.
Oh, I'm sorry if you're doingthat right now.
That is a cringe moment, butthat's a moment I lived, so I
understand.
If you don't know better, youcannot do better.
So decide to make a change inthat and name it, price it and
(14:43):
package it.
Third package it.
Set a clear time frame for yourcommunity.
Like I said, when I create acontainer, my container is not
to lock you in.
I give my clients 30 days tofind a door out Exit.
I give my clients 30 days tofind a door out exit.
I give myself 30 days to find adoor out If I don't like what's
going on.
I don't want to be a part ofthis.
I'm exiting too, but I givethem a beautiful container
(15:06):
because I want them to actuallyget the transformation.
So my clients work with me sixmonths, 12 months and 18 months.
They get an opportunity toenjoy this experience and after
that they get to transition intoanother opportunity.
Sometimes clients don't want toleave.
They actually like being withyou and if you see that, create
(15:27):
something for them.
So if you're able to create aone pager or a social media
content that if someone who'snever met you lands on your page
and in eight seconds they knowexactly what you do, then you
have become clear in yourmessaging.
Now, that is what clarity is.
(15:50):
That is what we sell.
So what are you going to do?
How are you going to start?
So, friend, let's be real for alittle bit.
This is where I take you anddisrupt you.
You are not meant to hustle forbreadcrumbs.
You were not given a skill, atalent, an immense value for
(16:14):
breadcrumbs.
You were meant for more.
You were made to stand tall inyour magic and build something
that sustains you.
Did you hear what I said?
You were built for magic andsomething that sustains you.
Breadcrumbs will not sustainyou.
(16:37):
Breadcrumbs cannot help you orthe people you love.
So many amazing, creativebusiness owners undercharge or
stay vague because they'reafraid of being too much,
(16:58):
they're afraid of being too big.
There is no such thing as toobig.
If you understand your purpose,if you are clear with your
purpose, people will demand alot of you or people will be
demanding of you.
(17:19):
You get to set the rules tothat demand.
No one else can.
And here's the thing If you canshow up in your life like this,
the people around you willbenefit so much more than they
benefit from the place of.
This is too much.
That mindset is so limiting,constricting.
(17:40):
It's something I no longerunderstand.
But don't get me twisted anddon't get me wrong.
I am very aware of thatlimiting mindset.
I lived it for over 30 yearsand then I wanted it to stop.
But let me tell you, a focusedoffer is magic.
(18:01):
It is magnetic.
It is a thing that once you saythose couple words, people hold
on to for a lifetime and theycannot get you out of their mind
.
You are magnetic, my friend.
It gives people something solidto say yes to.
It gives people hope fortransformation.
(18:24):
It gives people the chance tofind a solution to the pain that
they no longer want to livewith.
You have that gift.
You have that magic.
What are you going to do aboutit?
Your people are ready.
They're waiting.
Give them something clear,beautiful and effective to
(18:44):
invest in.
Give them an opportunity forchange.
Be that for them, just likeothers have been for you, just
like others have been for you.
Don't be selfish.
Be giving.
So if you're feeling like thisis something that hits you in
your gut and right now you mightneed a little help in your
(19:06):
messaging, I gave you a clearcall to action to make your
messaging clear and simple.
Define the problem that you'resolving, create a result focused
transformation, name it, priceit and package it.
I gave you everything, butsometimes it doesn't feel enough
(19:29):
.
It feels like I need a littlebit more help.
Nikisha, I get the theory, butI want to know the how.
If that is you, right now youhave the opportunity to click in
that show note and schedule acall with me.
A call, any call you schedulewith me, is not a sales call,
but it's an opportunity to learnabout you, and if I can help.
(19:52):
You don't get me twisted.
I will offer you my help.
You have an option to say no.
I'm going to always offer it.
You can say yes and have atransformation, or you can say
no and remain where you are.
No matter what you choose, itis your power, it is your choice
always.
(20:15):
But here's the thing being aniconic woman CEO is not about
being stuck.
It is about taking the poweryou have and making a choice to
get you from point A to point B.
And sometimes you need to tapsomeone in for some help, cause
I remember tap, tap, baby.
(20:35):
I've been tapping since 2021.
Tap, I need help, tap, I needhelp, and I want you to have the
same thing as well.
Thank you for joining me todayon Leading Her Way podcast.
I hope those three steps thethird one has three things in it
.
I hope those help you to getwhere you need to go and if you
(21:00):
need a little bit more, you knowwhat to do.
Take action, my beautiful,amazing, iconic women CEO, have
an amazing day and I'll see yousoon.
Speaker 1 (21:23):
Thank you for joining us today on Leading Her Way.
We loved having you with us.
Have an amazing day and I'llsee you soon.
Visit our resource hub, whichis linked to the show notes.
There you'll find tools tostreamline, organize and grow
your business.
Keep moving forward and we'llbe right here to cheer you on
next week.
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