In this episode of "Leading the Way," Chris welcomes his guest, L.A. Perkins, a prominent attorney and expert in brand protection and intellectual property law. L.A. discusses her background and experience, highlighting her career, prestigious awards, and her role as the founder and CEO of Perkins Law.
The conversation covers five key topics:
1. The importance of early education and proactive measures in intellectual property protection.
2. The various levels of trademark confirmation and the significance of thorough searches to avoid potential legal issues.
3. The significant impact and value of intellectual property on business valuation, illustrated by a client success story.
4. The evolving role of AI in IP law and the legal complexities around AI-generated content.
5. Common misconceptions and mistakes by business owners regarding trademark rights and intellectual property.
L.A. offers practical advice for entrepreneurs, including the importance of educating oneself before consulting a professional and the potential benefits of securing trademarks to increase business value. She also shares ways to prepare for initial consultations with IP lawyers to make the process more efficient.
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Find Out More And Connect With Our Special Guest L.A. Perkins
Bestselling Book
“Why Brand Protection Matters”
Amazon: https://a.co/d/fytH22E
Website
Social Media
https://www.linkedin.com/in/l-a-perkins-brand-protection-attorney-3548768/
Facebook
https://www.facebook.com/PerkinsL.A.wBrandProtection/
Instagram
https://www.instagram.com/brandprotection.L.A.w/
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