Storytelling for Sales Mastery with David Hutchens: coaching for leaders

How do you convince people to buy from you?

Since birth, stories have been embedded in us through books📚, grandparents, cartoons,🎦 TV Shows🎥, etc. With this in mind,  we interpret the world the same way. We tend to create stories from our own life experiences or from what we hear from others.

Human minds remember, connect bits and pieces of experience into a story, and understand. Stories are how we remember. Storytelling sets vibrant brands apart from simple businesses.

Storytelling is an art that needs creativity, vision, skill, and practice. It’s not something that you can ace in one sitting or after one course. It’s a trial-and-error process of mastery. Sounds like a lot of work, right?

In this episode, we are delighted to have David Hutchens of Coaching For Leaders teach us about storytelling.

We discuss:
🏮The difference between novel, continuity, and transition Stories
🏮Novel: Narrative prose is meant to entertain and tell a story

Fact is, you're probably telling yourself a story right now😀, and hopefully, it's a tale about how to incorporate storytelling into your Sales strategy☺️.

This episode will help you understand the value of stories, types, and how to tell them in ways that demand attention. Grab your headphones🎧 and take notes📒.

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